+234 813 0686 500
+234 809 3423 853
info@grossarchive.com

AN ASSESSMENT OF TELEVISION CAMPAIGN ON GENDER ROLES ON EMPLOYMENT OPPORTUNITIES FOR WOMEN IN PLATEAU STATE

  • Type:Project
  • Chapters:5
  • Pages:57
  • Format:Microsoft Word
(Mass Communication Project Topics & Materials)

1.      AN ASSESSMENT OF TELEVISION CAMPAIGN ON GENDER ROLES ON EMPLOYMENT OPPORTUNITIES FOR WOMEN IN PLATEAU STATE

CHAPTER ONE

1.0        INTRODUCTION

1.1       Background of the Study

Despite some progress made over the years or few decades in increasing women’s labour force participation and narrowing gender gaps in wages, gender equality in the world of work, still remains an achieve goal. While millions of women have become successful entrepreneurs, women are still grossly underrepresented in the world’s board rooms. In the develop world, women continue to form a large majority of the world’s working poor, earn less income and are more often affected by long-term unemployment than men.

The centrality of gender equality, women’s employment and the realization of women’s rights in achieving sustainable development has been increasingly recognised in recent decades. This recognition is evident in a number of international norms and agreements, including principles 20 of the Rio Declaration on Environment and Development, adopted in 1492 in its statement regarding the full participation of women being essential to achieving sustainable development.

In the Beijing Declaration and Platform for Action, adopted by member states of the United Nations in 1995, governments were called upon to integrate gender concerns and perspective into policies and programmes for sustainable development. Also, the centrality or gender equality has been articulated in the outcome document of the United Nations Conference on Sustainable Development entitled “The Future we Want,” adopted in 2012 which included recognition of the importance of gender equality and women’s empowerment actions the three pillars of sustainable development, economic, social and environmental and resolved to promote gender equality and women’s feel participation in sustainable developmentpolicies, programmes and decision making at all levels (General Assembly Resolution 66/288, Annex)

The media is seen as a catalyst towards the achievement of better job opportunities and women empowerment, especially through television as a medium of communication by creating awareness campaigns on gender roles and employment opportunities for women in Plateau State

1.2       STATEMENT OF THE PROBLEM

It is disturbing that existing data show these is a persisting wide gap between the income generating and employment opportunities of women and men in virtually all sectors of the Nigerian society and particularly Plateau State (FGI, 2012:12) women involvement in the theoretical sector is estimated at 11% compared with the 30% for men. Also, in the Federal Civil Service 76% of civil servants ate men and 24% are women (CIDA, 2012:17). It is on this promise that this study sets out to investigate television awareness campaigns on Gender Roles and Employment Opportunities for Women in Plateau State.

1.3       OBJECTIVES OF THE STUDY

This study sets out to achieve the following objectives:

1.                  To examine television awareness campaigns on Gender Roles and Employment Opportunities for Women in Plateau State.

2.                  To measure the level of television awareness opportunities for women in Plateau State.

3.                  To ascertain the level of effect of television awareness campaigns on Gender Roles and Employment Opportunities  for Women in PlateauState

1.4       RESEARCH QUESTIONS

1.      To what extent are television stations advocating for employment opportunities of women in Plateau State?

2.      What are the television campaigns on employment opportunities for women in Plateau State?

3.      What are the factors militating against television campaigns to promote employment opportunities for women in Plateau Stat

1.5       SIGNIFICANCE OF THE STUDY

It serves to promote decent and productive employment and income opportunities equally for women in Plateau State. Also, integrating gender concerns into employment promotion can contribute to more effective boosting of productivity and economic growth, human resources development; sustainable development; and producing poverty in plateau State. Bedsides, this study shall be relevant to women in Plateau State, it will create a platform in educating them on how to be self-reliant. It’s also a wakeup call for the media; especially television in creating awareness for women empowerment. It will also be an avenue for the Plateau State Government to see the urgent need to job creation for women. The study shall also serve as an additional literature to the existing works on the topic for future researchers. It shall also be used by policy makers and mangers in planning media services for public use.

1.6       SCOPE OF THE STUDY

This study shall cover only an assessment of televisions awareness campaigns on gender roles and employment opportunities for women in Plateau State. It will focus on Plateau Radio Television Corporation (PRTVC) television awareness campaigns programmes for women such as “Dandalin Mata and Baroness.” These two programmes are basically for women campaigns on Entrepreneurial Skills for Self-development.

DEFINITION OF TERMS

Assessment: this refers to the evaluation of the awareness campaigns on Gender Roles and Employment opportunities for women in Plateau State.

Employment: This refers to provision of clearest job opportunities in which a person is giving to in order to earn a living.

Awareness: The state or quality of being aware of something, consciousness, wakefulness

Campaign: A series of operations undertaken to achieve a set goal; as, an election, campaign, an advertising campaign.

Gender: A socio- cultural phenomenon that divides people into various categories such as “male” and “female”, with each having associated roles, stereotypes.

Opportunities: Chance for advancement, progress or profit. Favorable circumstancee

AN ASSESSMENT OF TELEVISION CAMPAIGN ON GENDER ROLES ON EMPLOYMENT OPPORTUNITIES FOR WOMEN IN PLATEAU STATE

Share This

Details

Type Project
Department Mass Communication
Project ID MAS0637
Price ₦3,000 ($9)
Chapters 5 Chapters
No of Pages 57 Pages
Format Microsoft Word

500
Leave a comment...

    Details

    Type Project
    Department Mass Communication
    Project ID MAS0637
    Price ₦3,000 ($9)
    Chapters 5 Chapters
    No of Pages 57 Pages
    Format Microsoft Word

    Related Works

    ABSTRACT This research study was designed to examine the effect of gender inequality on women employment opportunities. A case study of Ovia North East Local Government Area. The research instrument used for gathering data was... Continue Reading
    AN ASSESSMENT OF MASS MEDIA’S ROLE IN SUPPORTING WOMEN EMPLOYMENT CAMPAIGN IN NIGERIA ABSTRACT The campaign for women employment and emancipation in Nigeria has taken a new dimension sequent to the new development in the literacy level of our women and the level of development in mass media. The right of women have been severally abused and... Continue Reading
    ABSTRACT The campaign for women employment and emancipation in Nigeria has taken a new dimension sequent to the new development in the literacy level of our women and the level of development in mass media. The right of women have been severally abused and... Continue Reading
    CHAPTER ONE   INTRODUCTION   1.1   BACKGROUND TO THE STUDY   Women play a critical role in every link of the value chain in small-scale fisheries, although their best-known roles are in processing and marketing of fish and other fishery products. This perception of the highly gender-segregated division of labour (men fishing/women processing)... Continue Reading
    ABSTRACT The aim of this study is to assess gender discrimination in the workplace. The core research questions and hypothesis for this study were: what are the factors responsible for gender discrimination in Nigeria? why is there low employment opportunity for women?;... Continue Reading
    ABSTRACT The aim of this study is to assess gender discrimination in the workplace. The core research questions and hypothesis for this study were: what are the factors responsible for gender discrimination in Nigeria? why is there low employment opportunity for women?;... Continue Reading
    THE EFFECT OF GENDER DISCRIMINATION ON WOMEN EMPLOYMENT OPPORTUNITY  CHAPTER ONE INTRODUCTION 1.1   Background to the study In recent decades, there have been large gains, no doubt in comparable levels, in basic rights and opportunities, in life expectancy and enrolment ratio for women. But despite these gains, the stark reality has not... Continue Reading
    CHAPTER ONE 1.1       BACKGROUND OF THE STUDY Television services were introduced in Nigeria on October 31st 1959 by the then Western Regional Government. Television is a mass communication medium used for transmitting sounds with... Continue Reading
    CHAPTER ONE 1.0    INTRODUCTION 1.1    BACKGROUND OF THE STUDY The issue of gender inequality is one which has been publicly reverberally through society for decades. The problem of inequality in employment being one of the... Continue Reading
    ABSTRACT Genderism, an apt neologism for gender equilibrium in literary discourse and creativity is a sequel to feminism following the emergence of gender studies in the last quarter of the twentieth century. Since 1975 – declared by the United Nations as the international women’s year, there has been an uprising in the global ferment of... Continue Reading