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IMPACT OF ORGANIZATIONAL CREATIVITY AND INNOVATION ON ENTREPRENEURIAL SUCCESS

  • Type:Project
  • Chapters:5
  • Pages:73
  • Format:Microsoft Word
(MBA and MSC Project Topics & Materials)

IMPACT OF ORGANIZATIONAL CREATIVITY AND INNOVATION ON ENTREPRENEURIAL SUCCESS

ABSTRACT

The research study focused on an aspect of creativity, that is, product creativity within small enterprises that are craving for survival within the stiffened economy. The enterprises’ actions in creating new product are therefore studied to identify to what degree such vital parts of their actions lead to success of their enterprises.

For clear analysis, the study centers on two broad variables; the dependent variable and the independent variable. The dependent variable is taken as entrepreneurial success which was further broken into sub-variables to include sales increase and profit increase. The independent variable was product creativity which was operationalized in terms of time, that is, new product initiation period, market period, and maturity period.

The hypotheses were tested using the Pearson Product Moment Correlation Co-efficient with interpretation provided for further recommendation and conclusion to be made thereon.

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Details

Type Project
Department MBA and MSC
Project ID MMP0004
Price ₦5,000 ($14)
Chapters 5 Chapters
No of Pages 73 Pages
Format Microsoft Word

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    Details

    Type Project
    Department MBA and MSC
    Project ID MMP0004
    Price ₦5,000 ($14)
    Chapters 5 Chapters
    No of Pages 73 Pages
    Format Microsoft Word

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