Explore Project Topics on: Factors influencing brand loyalty with reference to footwear

TABLE OF CONTENTS CHAPTER ONE: INTRODUCTION 1.1 Background to the Study 1.2 Objective of the Study 1.3 Statement of the Problem 1.4 Scope of the Study 1.5 Limitations of the Study 1.6 Significance of the Study CHAPTER TWO: LITERATURE REVIEW 2.1 Introduction 2.2 Activities of the... Continue Reading

CHAPTER ONE INTRODUCTION 1.1     BACKGROUND TO THE STUDY Nigerian banks in the face of increasing competition are currently facing enormous challenges which have made survival increasingly difficult. To survive and be successful providers of financial services, it is extremely important that the present environment should go with a new... Continue Reading

ABSTRACT The study empirically examines the main factors influencing customer’s loyalty in the Nigerian banking industry. Perceived quality, customer satisfaction, customer trust and customer commitment within the context of the banking industry in Nigeria has been... Continue Reading

TABLE OF CONTENT CHAPTER ONE: INTRODUCTION 1.1 Background to the Study 1.2 Objective of the Study 1.3 Statement of the Problem 1.4 Scope of the Study 1.5 Limitations of the Study 1.6 Significance of the Study CHAPTER TWO: LITERATURE REVIEW 2.1 Introduction 2.2 Activities of the... Continue Reading

ABSTRACT This study was carried out with the aim to examine the factors influencing customer loyalty in the Nigeria commercial banks. The specific objective of the study were to determine the extent to which bank technology, account packages, customer services response,... Continue Reading

ABSTRACT This study aimed to establish the challenges of disseminating credit information by credit reference bureaus in Kenya. The information obtained from this study would be useful to both theGovernment, the Central Bank and in particular the Ministry of Finance Kenya to enhance credit information sharing. The study focused purely on licensed... Continue Reading

(A STUDY OF NOKIA MOBILE PHONE) CHAPTER ONE INTRODUCTION 1.1       BACKGROUND TO THE STUDY The marketing environment has become a very competitive one as it has continued to evolve. Thus, it has become important for businesses to look for ways of gaining and sustaining brand loyalty by building... Continue Reading

A STUDY OF MTN (GSM) USERS IN IKEJA L.G.A, LAGOS STATE ABSTRACT The purpose of this study was to examine the role of Celebrity Advertising in Consumer brand loyalty. It was pertinent due to the prevalent use of celebrities (movie stars, comedians, musicians, footballers, fashion icons,etc) in... Continue Reading

Table of content chapter one 1.1 introduction 1.2 statement of the problem 1.3 objectives of the study 1.4 research hypotheses 1.5 research questions 1.6 scope of the study 1.7 significance of the study 1.8 limitations of the study 1.9 definition of terms chapter two 2.1 the review of... Continue Reading

(A CASE STUDY OF PZ CUSSON NIGERIA PLC, ABA) ABSTRACT This study sought to determine the impact of marketing communication on consumer brand loyalty using Pz cusson Plc Aba in Abia state as a case of study. Instrument for the study was the questionnaires the population size were 505... Continue Reading

(A CASE STUDY OF 7UP BOTTLING COMPANY ABA) ABSTRACT This research work empirically examines the effect of product quality on consumer brand loyality with particular reference to seven 7up bottling company Aba. The paper carefully examines the concept of product quality as a tool for consumers... Continue Reading

ABSTRACT This study is about the discussion on the relationship between attributes of product quality with brand loyalty in Nigeria. It helps to extend the understanding of the feelings and effects formed as a result of the reception of quality. Result obtained in the study were different from the product quality based in the perceived quality... Continue Reading

CHAPTER ONE  1.1 INTRODUCTION  In our economy today, wants satisfaction has generally replaced the necessity of fulfilling only basic physiological needs. This however has exposed Nigerian consumers who by virtue of circumstances, education and awareness are becoming enlightened as the... Continue Reading

SOFT DRINK ABSTRACT This project work was focus on the sale promotion and brand loyalty for coca-cola soft drink in Enugu state with a particular reference of Nigeria Bottling Plc, the problem the researcher tackled were to find out if the customer of Nigeria Bottling Plc help to create... Continue Reading

ABSTRACT This research project seeks to examine the assistance of various brands of packed water in Enugu metropolis with a view of establishing what extent consumers preference of one brand of packaged water over the other can be attributed to each of the market factors. To solve the research problem, both primary and secondary data were... Continue Reading

ABSTRACT This research project seeks to examine the assistance of various brands of packed water in Enugu metropolis with a view of establishing what extent consumers preference of one brand of packaged water over the other can be attributed to each of the market factors. To solve the research problem, both primary and secondary data were... Continue Reading

ABSTRACT This project work was focus on the sale promotion and brand loyalty for coca-cola soft drink in Enugu state with a particular reference of Nigeria  Bottling Plc, the problem the researcher tackled were to find out if the customer of Nigeria Bottling Plc help to create... Continue Reading

ABSTRACT This study investigates the effect of brand management on customer loyalty. The main objective of the study is to examine the effect of branding on customer loyalty in the electronics industry using Alaba International market of Lagos State, Nigeria. Primary data were used for the study, 100 customers were selected from Alaba... Continue Reading

ABSTRACT   The major thrust of this work is to assess the value of television advertising in promoting brand loyalty; using Etisalat Easy Starter campaign in the Benin Metropolis. This work is divided into five chapters, using the survey method a quantitative tool of data analysis. This study helps to show the importance of television advertising... Continue Reading

THE ROLE OF ADVERTISING IN ACHIEVING CONSUMER BRAND LOYALTY FOR BEER PRODUCT (A CASE STUDY OF NIGERIA BREWERIES) ABSTRACT This study seeks to appraise the role or advertising achieving consumer brand loyalty for beer products with special reference to Nigeria Breweries. Advertising increase market share and the main task of advertising is to... Continue Reading

ABSTRACT The major thrust of this work is to assess the value of television advertising in promoting brand loyalty; using Etisalat Easy Starter campaign in the Benin Metropolis. This work is divided into five chapters, using the survey method a quantitative tool of data analysis. This study helps to show the importance of television advertising in... Continue Reading

Abstract It is imperative to acknowledge that brand equity is an inseparable part of marketing and essential to the companies to create core-competencies and build strong brand experience that will impact the consumer decision making process and foster customer loyalty, Aaker (2011). This study involves assessing the effectiveness of brand equity... Continue Reading

ABSTRACT           This research is used to explore the impact of perceived service quality on customer satisfaction and brand loyalty. The main objective of this study was to identify the service quality offerings of Honeywell Flour Mills Nig. Plc and Lister Flour Mills Ltd to their customers, to ascertain the level of customer’s... Continue Reading

THE INCIDENCE OF BRAND LOYALTY AMONG CONSUMERS’ OF CEREAL FOODS (A CASE STUDY OF PHINOMAR FOODS ENUGU) ABSTRACT This research was concerned with the incident of Brand loyalty among the consumer of cereal foods in Enugu metropolis, using Phinomar Foods in Enugu as case study. Given the background of the problems the study sought to know the... Continue Reading

SALES PROMOTION: A TOOL FOR ACHIEVING CUSTOMERS BRAND LOYALTY IN THE TABLE WATER INDUSTRY ( A CASE STUDY F VINUELA TABLE WATER IN UMUAHIA CAPITAL CITY). ABSTRACT This topic sales promotion: a tool for achieving customer brand loyalty in the table water industry was conducted to investigate the extent of relationship between effective sales... Continue Reading

Abstract The evolution of technology has impacted the world significantly; in government, industries, and sports. Business activities such as buying and selling have equally received their share of the technology boom. Despite the utility of technology in modern times, many traditional businesses have failed to incorporate technology in their... Continue Reading

FACTORS THAT INFLUENCE CONSUMERS PREFERENCE OF DETERGENT TABLE OF CONTENTS CHAPTER ONE: INTRODUCTION 1.1 BACKGROUND OF THE STUDY 1.2 STATEMENT OF PROBLEM 1.3 OBJECTIVES OF THE STUDY 1.4 THE SIGNIFICANCE OF THE STUDY 1.5 THE SCOPE OF THE STUDY 1.6 RESEARCH QUESTION 1.7 DEFINITION OF TERMS CHAPTER TWO 2.0 REVIEW OF RELATED LITERATURE 2.1 MEANING OF... Continue Reading

ABSTRACT Many children have left their homes and are now living in the streets. At the beginning many people saw it not being their problem as long as it did not affect them directly. This is particularly so in Kisii town where the phenomena is not very old. But as the number swelled the problem has become a big issue for every caring citizen of... Continue Reading

The scope of this study, is to evaluate the role brand positioning plays in the marketplace, acceptance of Coca Cola in Nigeria, especially in the cola segment. The study would therefore, be a local evaluation, as the largest non- alcoholic beverage company in the world, Coca Cola is sold in more than 200 countries and territories.... Continue Reading

ABSTRACT This study investigated the Study of Factors Influencing Divorce. There are many factors in a marriage that can influence a divorce, this study revealed that marital infidelity plays a remarkable role in divorce among couple. It also showed that other causes of divorce ranges from childlessness, cruelty, undue interference from mother... Continue Reading