Explore Project Topics on: buyer behaviour of maybelline

ABSTRACT The study was carried out to investigate how Buyer-supplier  relationship can be used as a tool to enhance procurement process using Procter  and Gamble Oyo state, Nigeria as the case study. has been sighted by many organizations in need  to ally their strategic decision with a key supplier, incorporating... Continue Reading

ABSTRACT The study was carried out to investigate how Buyer-supplier  relationship can be used as a tool to enhance procurement process using Procter  and Gamble Oyo state, Nigeria as the case study. has been sighted by many organizations in need  to ally their strategic decision with a key supplier, incorporating... Continue Reading

ABSTRACT Managing buyer supplier relationship plays a significant role in supply chain value creation. This study is aimed at using the two basic types of relationship that is collaborative or long-term relationship and competitive or short-term relationship and how they affect supply chain value. The specific objectives of the study were to... Continue Reading

ABSTRACT  Managing buyer supplier relationship plays a significant role in supply chain value creation. This study  is  aimed  at  using  the  two  basic  types  of  relationship  that  is  collaborative  or  long-term relationship and competitive or short-term relationship and how they affect supply chain value. The specific... Continue Reading

TABLE OF CONTENT APPROVAL i DEDICATION ii ACKNOWLEDGEMENT iii LIST OF TABLES iv LIST OF ACRONYMS v ABSTRACT ix CHAPTER ONE: INTRODUCTION 1 1 .Olntroduction 1 1.1.lBackground of the study 1 1.1 .2Historical background 1 1.1 .3Theoritical perspective 1 1.1.4. Conceptual perspective 2 Definition of terms 2 1.1.5. Contextual perspective 3 1.3... Continue Reading

ABSTRACT The research study aimed at examining the influence of Buyer-Supplier Relationship Management on Contract Performance in Hima Cement Factory. The objectives of the study were 10:- to establish the influence of information exchange on contract performance in Hima cement factory, to determine the influence of trust and commitment on... Continue Reading

ADVERTISING AND CONSUMER BUYING BEHAVIOUR ABSTRACT The purpose of this study was to focus on advertising and consumer buying behaviour. The aim of this research work is to examine the effect of quality advertising, celebrity endorsement and environmental response on consumer buying behaviour. This study employed qualitative research instrument... Continue Reading

INTRODUCTION  Advertising is one of the most powerful socializing forces in our culture.  Analysts have often state that “advertised products sell more than products that are not advertised.  Adverts shape our attitudes and our attitude shape our behaviour. Benson (1999) Most producer believe that advertising as an element of marketing mix is... Continue Reading

ABSTRACT This topic of this research work the influence of packaging on the consumer buying decision for consumers products in Imo State was carried out to investigate the influence of packaging on the purpose of this study the question-experimental research design was adapted to study the firm of... Continue Reading

EFFECT OF PACKAGING ON CONSUMER BEHAVIOUR : (A CASE STUDY OF NIGERIAN BREWERIES PLC.) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY In the Nigerian business environment, mostmanufactured or processed products are sold in packages. Few actual products seen, but the rest are packages of different sizes, colours and types. Packaging can be... Continue Reading

ABSTRACT This study examines the implication of nutritional behaviour in pregnancy on maternal child health in Alimosho General Hospital, Igando. Pregnancy deserves planning because many practice and conditions of the mother that harm the developing fetus. The effect of maternal malnutrition on the course of... Continue Reading

CHAPTER ONE 1.1 BACKGROUND OF THE STUDY The growing need to maintain a competitive edge and customer loyalty in the industry segment predetermine the significance to maintain unique and outstanding brand of services and product that commands consumer satisfaction and loyalty. The research seeks to investigate how Diamond Bank branding impacts on... Continue Reading

INTRODUCTION Advertising is one of the most powerful socializing forces in our culture. Analysts have often state that “advertised products sell more than products that are not advertised. Adverts shape our attitudes and our attitude shape our behaviour. Benson (1999) Most producer believe that advertising as an element of marketing mix is... Continue Reading

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY It is the responsibility of managers to mange, and to achieve results through the efforts of other people. This involves the effective utilization of human resources. The way in which managers exercise their responsibilities is important and... Continue Reading

ABSTRACT This research entitled “Omani Women Buying Behaviour towards Cosmetics Products” was an exploratory attempt to conduct a marketing research of consumer behaviour and the buying pattern of Omani women towards cosmetic products. Specifically, it sought to answer the following questions: 1. What... Continue Reading

BACKGROUND OF THE STUDY  There is increased awareness today concerning socio-economic development of the developing countries. This awareness has led to rapid growth of industries whose involvement in economic sector has made great impact towards the enhancement and betterment of her citizenry in terms of output, quantity and quality of product... Continue Reading

(A CASE STUDY OF COCA COLA NIGERIA PLC) ABSTRACT Many modern organizations are today faced with numerous challenges such as illegal and unethical business practices in a number of business transactions. Most organizations have come up with codes of ethics in dealing with ethical issues... Continue Reading

ABSTRACT The research work focused on Work Status and Organizational Citizenship Behaviour with a focus on Beta Glass PLC, Ughelli, Delta-State, Nigeria. The objectives of the study are to ascertain the preferred work status of employees, To find out the extent to which employee work status... Continue Reading

TABLE OF CONTENTS Declaration ........... . Dedication ............... . 11 Acknowledgment ............................................................................ 111 CHAPTER ONE INTRODUCTION Introduction ....................................................... . . 1 Background of the... Continue Reading

CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF STUDY Unity is the so desire of every family in the society today; but the issue of broken home is on the high side in most of our societies today. There are so many factors responsible for the rate of broken homes in our society today; the major concern of... Continue Reading

Advertiser’s primary mission is to reach prospective customers and influence their awareness, attitudes and buying behaviour. They spend a lot of money to keep individuals (markets) interested in their products. To succeed, they need to understand what makes potential customers behave the way they do. The advertisers goals is to get enough... Continue Reading

(A CASES STUDY OF TRANSITION GOVERNMENT OF ENUGU STATE 2010/ 2011 GENERATION) ABSTRACT This research is survey research on the influence of communication on the political behaviour of the masses. A study of the transition programmes using the last April, 2011 general election... Continue Reading

CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY Saving can be defined as that part of disposable income, which is not spent on consumption. It could also mean either reframing from spending or as not spending income on consumption. It could be public or private, the former being related... Continue Reading

CHAPTER ONE INTRODUCTION 1.1 Background of the study In this age of intense competition, consumers are daily bombarded with advertisement and commercials from the various advertising media. In order to capture and register a position in the mind space of consumer, companies tend to adopt several... Continue Reading

ABSTRACT This dissertation is the product of contributions of ideas ‘ by the researcher and his supervisor. It is both conventional and similar the topic of this project, the effect of advertising on consumers buying behavior in Enugu metropolis with particular reference to the Nigerian Bottling Company, bottlers of coca-cola products, is very... Continue Reading

: A MARKOVIAN ANALYSIS APPROACH ABSTRACT This study presents a method of Markovian analysis of the behaviour of stock returns over time. It examines the Nigerian Stock market for the period December 2007 to December 2013. Given a time series of returns, a Markov chain is defined by letting one state... Continue Reading

ABSTRACT The research work focused on Work Status and Organizational Citizenship Behaviour with a focus on Beta Glass PLC, Ughelli, Delta-State, Nigeria. The objectives of the study are to ascertain the preferred work status of employees, To find out the extent to which employee work status... Continue Reading

                  THE IMPACT OF ADVERTISING ON CONSUMER BUYING BEHAVIOUR  Concept of Advertising   The modern dictionary definition of advertising does not tell us much about modern activities of advertising. Generally speaking, according to Joyce M. Hawkins who compile the Oxford Dictionary (1995) reprinting explained that advertising... Continue Reading

(A CASE STUDY OF CADBURY NIGERIA PLC.) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Cadbury Nigeria Plc was incorporated in 1965, the company had only brand to its name: Pronto and Bournvita, but those were doing well indeed, infact the decision to incorporated a local Company by... Continue Reading

ABSTRACT  This project work covers the design and construction of a robotic arm mechanically capable of 5 Degrees of Freedom. It solves the problem of automatically detecting and picking up objects placed within distances of 10-30cm round the robot base platform. It does this by using a simplified forward and inverse kinematic relation modeled in... Continue Reading