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2,301) The Determinant Of Choice Of Promotional Mix In The Marketing Of Financial Services In Nigeria (a Case Study Of Uba)

TABLE OF CONTENT CHAPTER ONE: BACKGROUND TO THE STUDY 1.1 Introduction 1.2 Statement of problems of the study 1.3 Aims and objectives of the study 1.4 Significance of the study 1.5 Scope of the study 1.5.1 Theoretical scope 1.5.2 Geographical scope 1.5.3 Industrial scope 1.5.4 Time scope 1.6 limitations and constraints to the study CHAPTER TWO:... Continue Reading

2,302) Sales Promotion As An Effective Marketing Strategy For Selling Consumer Product. (a Case Study Of Nigeria Bags Manufcatiring Complany, Ikeja Lagos)

TABLE OF CONTENTS Title Page Certification Acknowledgement Table of contents CHAPTER ONE 1.0 Introduction 1.1 Background of the study 1.2 Statement of the study 1.3 Objective of the study 1.4 Significance of the study 1.5 Scope of the study 1.6 Limitation of the study CHAPTER TWO 2.0 Literature Review 2.1 Concept of sales promotion 2.2 Objectives... Continue Reading

2,303) The Promotional Activities And Consumer Behavior In Uganda Clays Limited At Kajjansi Entebbe Road

TABLE OF CONTENTS DECLARATION ........................................................................................................................... .i APPROVAL .................................................................................................................................. ii DEDICATION... Continue Reading

2,304) Value Proposition In Marketing Of Banking Services And Its Effects On Local Bank Performance In Kenya; A Case Study Of The Cooperative Bank University Nairobi, Kenya.

TABLE OF CONTENTS DECLARATION .................................................................................................................. i APPROVAL ........................................................................................................................ ii DEDICATION... Continue Reading

2,305) Cultural Values And Consumer Behaviour The Case Study Of Brarudi S.a In Burundi

The study was set on consumer behaviour and cultural values in BRARUDI S.A The objectives were to establish the different cultural values affect consumer behaviour of people in BRARUDI S.A, the relationship between the cultural values and consumer behaviour of people in BRARUDI S.A and also to establish other factors that offer consumer... Continue Reading

2,306) The Benefit Of Privatization And Commercialization On Nigeria Economy “marketing Focus” (a Case Study Of Power Holding Company Of Nigeria Phcn)

PROPOSAL Privatization is a very broad sense may be defined as the transfer of ownership and control right over a firm from the government owned industries to the private sector. Commercialization in the other sense is said to be the withdrawal of government funding from parastatals to enable it operate commercially to fund for its existence of... Continue Reading
  • Type:Project
  • ID:MKT0977
  • Pages:109

2,307) Significance Of Automatic Teller Machine To Enhancing Customer Relations In The Nigerian Banking Industry (a Case Study Of Diamond Bank Plc Ilorin).

For any organization’s survival constant maintenance of customer relationship is vital. One of the modern ways of enhancing this effectiveness is the use of automatic taller machine other wise know as branchless banking. Although the usage of this machine is too mechanical. For the purpose of collecting and secondary source of data... Continue Reading

2,308) Sales Training On Sales Performance In The Hospitality Industry A Case Study Serena Hotel Nairobi

The study was set out to investigate the effect of sales training on sales performance in the hospitality industry. The study was guided by the following objectives; To determine the characteristics of a good sales training program in the hospitality industry, to determine the caliber of staff to be included in a sales training program... Continue Reading

2,309) Sales Training On Sales Performance In The Hospitality Industry A Case Study Serena Hotel Nairobi

The study was set out to investigate the effect of sales training on sales performance in the hospitality industry. The study was guided by the following objectives; To determine the characteristics of a good sales training program in the hospitality industry, to determine the caliber of staff to be included in a sales training program... Continue Reading

2,310) The Growth Of Marketing Education In Nigeria

This study investigated the reasons for and the problems associated with the low quality and the unemployment saga of the marketing graduates that have impeded the growth of tertiary marketing education in Nigeria. Marketing which should take the centre stage in the holistic development of the nation has continued to play a second fiddle... Continue Reading
  • Type:Project
  • ID:MKT0973
  • Pages:212

2,311) Promoting National Development Through The Preventions Of Drug Abuse Among Youths.

The research topic was systematically introduced giving an insight into how to promote national development via the eradication of drug abuse. The adopted research method is Simple Random techniques was used in analyzing and presentation of data. A questionnaire and face to face interview was conducted in order to access credible... Continue Reading

2,312) Assessment Of The Millennium Development Goals In Nigeria: Akwa Ibom State Experience In Poverty Reduction, Universal Education And Gender Equality

The study sought to assess the Millennium Development Goals in Nigeria with Akwa Ibom State as case study. This study adopted Basic Needs and Organizational Partnership theories as the theoretical framework to achieve the purpose of this study. Research questions were raised which preceded the hypotheses. Statement of the problem of this... Continue Reading

2,313) Enhancing Capacities For The Promotion Of Citizens Participation In The Oil And Gas Sector Of Africa-the Case For Uganda

  Since 2006, Uganda is bracing itself for oil and gas production and  engaged in preparing and signing Production Sharing Agreements (PSAs) with international companies. However, a major concern  for  oil  sector stakeholders  is the  current  low level  of  local gainful  participation. This concern  is  heightened  by ... Continue Reading

2,314) An Evaluative Study Of Teaching And Learning Of English Grammatical Structures In Some Selected Primary Schools In Kaduna North Local Government Area Of Kaduna State

This research work is concerned with the evaluative study of teaching and learning of English grammatical structures in the primary school. The research deals with the nature, objectives, methods steps and the problems of teaching and learning of English grammatical structures in some selected primary schools in Kaduna North Local... Continue Reading

2,315) How Has The Use Of Digital Strategy Revolutionized The Music Festival Events Industry In The Uk

The aim of the research is to analyse the use of digital strategy in the events industry. Digital strategy has been used in various other organisation. It has had a high success rate in most of these organisations, as it has said that there are 15% chances of an individual becoming consumer of the set product or services after it is known... Continue Reading

2,316) The Effect Of Outsourcing On The Academic Performance Of Schools In Kasarani Division, Nairobi North District, Kenya

The study sought to investigate the effect of outsourcing on organizational performance. The study was guided by the following research objectives, to investigate whether the school undertakes outsourcing of projects/services, to establish whether outsourcing programs at the school achieve their stated objectives of improving... Continue Reading

2,317) Consumer Relationship Management And Longterm Survival Of A Firm: A Case Study Of Chania Flour Mills Thika- Kenya

In today's highly competitive environment business needs to better understand their  customers their customers who are the most profitable, and how to best retain those  customers. This understanding through important channels which one is CRM.  CRM helps companies make sense of customer needs and helps the companies manage these ... Continue Reading

2,318) Effects Of Internal Controls On Inventory Management Case Study: Tanzania National Parks Authority (tanapa)

Inventory is said to be an idle resource of a finn because about 75% of the assets of a finn are in this fonn, which cannot be used for i1mnediate commitments compared to cash. Poor management especially when the stocks are ordered, received, recorded and stored, many firms or organizations experience losses. It is on the basis a research... Continue Reading

2,319) Global Financial Crisis And Performance Of Commercial Banks In Uganda; A Case Study Of Equity Bank, Kabalagala

The study examined the relationship between globalization and performance of local commercial banks in Uganda. Its objectives was to examine the level of globalization in commercial banks in Uganda; to examine the contribution of globalization towards the financial performance in commercial banks in Uganda: and to find out the... Continue Reading

2,320) Green Marketing Practice Case Study Of Shell Uganda Limited.

This study was undertaken under the topic green marketing practices with the aim of identifying the different types of green marketing practiced. The objective of the study was to identify factors that led shell oil company to adopt green marketing, to identify green marketing practices adopted by shell oil company and to find out... Continue Reading

2,321) Effects Of Employee Welfare Services On Their Performancea Case Of Windsor Golf Hotel And Country Club Nairobi Kenya

The research contains five chapters. The first chapter gives introduction to the topic in view which is on the effects of employee welfare on their level of performance. It also introduces to Windsor Golf hotel and country club which is the organization that the researcher intends to get comprehensive information fi·om. This is a hotel based... Continue Reading

2,322) Leadership Styles And Labour Turnover; A Case Study Of National Water And Sewerage Co-operation Namasuba Branch

The effort of dedicating time and other resources to this project not only focuses on academic career, but also on discovering events within the environment in which people work in. this research aimed at providing insights into how managerial leadership styles and behaviour influence and affect the rate at which employees join and leave an... Continue Reading

2,323) The Impact Of Job Satisfaction On Labour Turnover Case Study: Kakira Sugar Works

The study will be on the impacts of job satisfaction on labor turnover. Kakira Sugar Works will be used as a case study. The major purpose of the study will be to establish the impacts of job satisfaction on labor turnover in Kakira sugar works - Jinja District. In order to fulfill the purpose of the study, the researcher will seek to... Continue Reading

2,324) Are Private Maritime Security Companies (pmscs) A Solution To Armed Robbery At Sea In Nigerian Waters?

The purpose of the study was to establish whether Private Maritime Security Companies (PMSCs) in Nigeria was a solution to armed robbery at sea in Nigerian waters. The Private Maritime Security Companies in Nigeria operated under rules set by the Nigerian Navy being the main custodian of maritime security in Nigeria. Although attempts... Continue Reading

2,325) Nigeria And The Fight Against Boko-haram Insurgency In North-east Zone: Challenges And Prospects 2009-2015)

This research was initiated to assess the challenges Nigeria is facing in the fight against Boko Haram Insurgency in the North East zone dating from 2009-2015. The objective of the research minorly was to determine the origin, activities, method of operation and targets of Boko Haram and majorly to access the challenges and prospects of Nigeria in... Continue Reading
  • Type:Project
  • ID:ISS0029
  • Pages:139
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