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PROPOSAL The importance of consumer satisfaction and retention as a key to business survival can be fully appreciated when one realizes the dominant role it plays in the organization (Private and Public sector) and the nation's economy at large. Consumer satisfaction is the mainstay of an organization in that any firm that fails in this area will... Continue Reading

TABLE OF CONTENTS TITLE PAGEi CERTIFICATIONii DEDICATIONiii ACKNOWLEDGEMENTSiv TABLE OF CONTENTSvi CHAPTER ONE 1.0Introduction1 1.1Background History of Privatization 3  1.1Statement of problem of the Study5 1.2Aims and Objectives of the Study5 1.3Significance of the Study6 1.4Scope of the Study7 1.5Limitations of the Study7 1.6Definition of Key... Continue Reading

This research work deals with branding and marketing of pure water in Ilorin township, about satisfaction by the competitor that the regulatory system. The problem aims at solving some of the questions that might arise in the branding and marketing of pure water. The method of data used in the project was primary which include... Continue Reading

The primary objective for any profit oriented organization in to maximize profit and minimize lost among other objective. This in that survival mechanize for such organization. However, achieving these stated objectives and others given along with some environment elements which are not within the control and capacity of the organization.... Continue Reading

This study researched into significance of branding to effective marketing in Nigeria for market penetration.  It examined the significance of branding to effective market penetration.  The study wet further to evaluate the poor quality branding exercise on the market penetration and its effect on the organizations concerned. ... Continue Reading

ABSRACT Personnel selling is face contact with the potential customer.  Personnel selling is moving from the place of production to the place of distribution to shown or demonstrate the production or cajowque of the product to the potential or existing customers.  Other strategies of personnel selling will be pin pointed in the project.  TABLE... Continue Reading

ABSRACT Personnel selling is face contact with the potential customer.  Personnel selling is moving from the place of production to the place of distribution to shown or demonstrate the production or cajowque of the product to the potential or existing customers.  Other strategies of personnel selling will be pin pointed in the project.  TABLE... Continue Reading

TABLE OF CONTENTS CHAPTER ONE 1.1Introduction 1.2Statement of the Problem 1.3Aims and objectives of the Study 1.4Significance of the Study 1.5Scope of the Study 1.6Limitation of the Study CHAPTER TWO LITERATURE REVIEW 2.1 Concept of New Product 2.2 Process of New Product Development 2.3 Rationale for New Product Development 2.4 Concept of... Continue Reading

The primary objective for any profit oriented organization in to maximize profit and minimize lost among other objective. This in that survival mechanize for such organization. However, achieving these stated objectives and others given along with some environment elements which are not within the control and capacity of the organization.... Continue Reading

TABLE OF CONTENTS Title page Certification Dedication Acknowledgement Abstract Table of content                    CHAPTER ONE 1.1                            Introduction 1.2              Statement of the problems 1.3              Objective of the study 1.4... Continue Reading

Environmental complexity is a determinant to the choice of promotional tools in a marketing oriented organization. Although, the environment variable are numerous and are subdivided into three major sub-section (the macro, immediately or table and the micro environment) its complexity has immense influence on the choice of the promotional... Continue Reading

TABLE OF CONTENTS Title Approval Dedication Acknowledgement Table of content Abstract (proposal) CHAPTER ONE 1.0       Introduction 1.1       Aims and objectives of the study 1.2       Statement of research problems 1.3       Significance of study 1.4       Scope of the study 1.5       Limitation of study 1.6... Continue Reading

TABLE OF CONTENTS Title Page Certification Acknowledgement Table of contents CHAPTER ONE 1.0     Introduction 1.1     Background of the study 1.2     Statement of the study 1.3     Objective of the study 1.4     Significance of the study 1.5     Scope of the study 1.6     Limitation of the study CHAPTER TWO 2.0    ... Continue Reading

TABLE OF CONTENT CHAPTER ONE: INTRODUCTION 1.1       Background of the study 1.2       Statement of the problem 1.3       Aim and objective of the study 1.4       Significance of the study 1.5       Scope of the study 1.6       Limitation of the study CHAPTER TWO: LITERATURE REVIEW 2.1       Marketing concept 2.2... Continue Reading

TABLE OF CONTENTS Title Page Certification Acknowledgement Table of contents CHAPTER ONE 1.0     Introduction 1.1     Background of the study 1.2     Statement of the study 1.3     Objective of the study 1.4     Significance of the study 1.5     Scope of the study 1.6     Limitation of the study CHAPTER TWO 2.0    ... Continue Reading

TABLE OF CONTENTS Title Page Certification Dedication Acknowledgement Proposal Table of contents 1.0    Introduction 1.1    Statement of the problems 1.2    Objective of the study 1.3    The scope of the study 1.4    Significance of the study 1.5    Limitation and constraints of the study 1.6    Definition of terms CHAPTER TWO... Continue Reading

TABLE OF CONTENTS Title page Certification Dedication Acknowledgement Abstract Table of content                    CHAPTER ONE 1.1                            Introduction 1.2              Statement of the problems 1.3              Objective of the study 1.4... Continue Reading

TABLE OF CONTENTS TITLE CERTIFICATION DEDICATION ACKNOWLEDGEMENT TABLE OF CONTENTS CHAPTERONE 1.1            INTRODUCTION 1.2            STATEMENT OF PROBLEM 1.3            SIGNIFICANT OF THE STUDY 1.4            SCOPE AND LIMITATION OF THE STUDY 1.5            DEFINITION OF TERMS CHAPTER... Continue Reading

PROPOSAL          Privatization is a very broad sense may be defined as the transfer of ownership and control right over a firm from the government-owned industries to the private sector.          Commercialization in the other sense is said to be the withdrawal of government funding from parastatals to enable it operate... Continue Reading

         Co-operative financing agency are not different from other types of business with respect to efficient management of their funds they are required to used funds very carefully and judiciously because their source of funds tend to be limited.          The peculiar limitation imposed by co-operative principle make... Continue Reading

PROPOSAL INTRODUCTION This project, work is intended to deal with the application of promotional strategy to marketing and its contributions to achievement of organization goals with particular focus on the Nigerian hotel industry (wing Kwara hotel as a case study). Attempts will be made to discuss certain vital elements in marketing known as the... Continue Reading

TABLE OF CONTENTS Title Page Certification Acknowledgement Table of contents CHAPTER ONE 1.0Introduction 1.1Background of the study 1.2Statement of the study 1.3Objective of the study 1.4Significance of the study 1.5Scope of the study 1.6Limitation of the study CHAPTER TWO 2.0Literature Review 2.1Concept of sales promotion 2.2Objectives of sales... Continue Reading

TABLE OF CONTENT CHAPTER ONE: INTRODUCTION 1.1Background of the study 1.2Statement of the problem 1.3Aim and objective of the study 1.4Significance of the study 1.5Scope of the study 1.6Limitation of the study CHAPTER TWO: LITERATURE REVIEW 2.1Marketing concept 2.2Concept of marketing mix 2.3Promotional mix 2.4Concept of trade fair 2.5Importance... Continue Reading

This study examined marketing strategies for winning customer in telecommunication industry. It lightened the techniques on the strategies and effect of various marketing strategies in winning customer and stimulate repeat sales. It also goes further to look into identifying the brand Zain can use against other competitors like GLO, MTN.... Continue Reading

The main purpose of this thesis is to examine the significance of new product development in a competitive environment. In view of this a very popular organization shall be used the Lubcon Ltd.  So because new product development is a key or a major factors to profit maximization in an organization existing in a newly innovated replace... Continue Reading