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This project is aimed at looking into “The Impact of Advertising on the Sales volume of Chicken Foods Industries Limited (CFIL). The primary aim is to show the effect of advertising on the sales volume of the product whereby creating awareness for the existing product. The Primary and Secondary Data were collected from various sources;... Continue Reading

Advertising is an economic promoter with the attribute of persuasiveness. In formativeness has an important contribution to make in terms of increasing sales or demand for the services they rendered and hence increase profitability and also helps customers in making decisions or choice of demand or spend their income wisely. The... Continue Reading

The title of the project work is “The Impact of Advertising on Consumers Buying Behaviour”. A case study of Dangote Plc. The aims and objectives of this project work are to find out what advertisement is all about, analyze the effects that advertising has on consumer buying behaviour, determine the extend to which advertisement can... Continue Reading

The study examined the impact of new product development on sales volume in Peugeot Automobile Nigeria Limited, Kaduna. The objective of the study is to examine how new product development on sales volume are being carried out by Peugeot Automobile Nigeria Plc, Kaduna. The survey research method would be adopted in this research. The... Continue Reading

Working capital, as the name implied comprises capital that are not used for long-term investment. Thus, the instrument used for collecting the data are questionnaire and official document of the bank (Bank PHB), the researcher used mean statistic, method to analyze the data and extract the findings. However, emphasis should be directed... Continue Reading

This research work is on the effect of physical distribution on the sales of consumable goods. case Study of UAC Nigeria Limited. undertaken to ascertain the benefit and positive impact of physical distribution in marketing of consumer goods. This study examined the physical distribution activities of UAC Nigeria Limited and its... Continue Reading

The rationale behind this project is to know the effect of pricing policy on sales in the beverage industry’ with reference to Coca-Cola Bottling Company Nigeria. The researcher during the course of investigation has received a lot of related literature so as to acquire more knowledge in order to be in a better position to advice firms.... Continue Reading

The research project attempt to examine the effect of motivation on employees’ performance in global polythene industry Kaduna. The objectives of the study amongst others are to determine the relationship between motivation and performance and to assess the adequacy of employees reward in global polythene industry. The researcher... Continue Reading

The Effect of Training and Development on Organizational Goal Attainment is a concept that looks into the Organization with the view to ascertain the essence of training programmes. Does it really add value to the Organization? What are the benefits derived by the employee? These and many more are the facts the research wants to find out.... Continue Reading

INTRODUCTION All organizations are concerned with what should be done to achieve high level of productivity through staff motivation using the right kind of incentive. Consequently the effect of financial and non financial incentive becomes a burning issue in human resource management. As such a lot of theoretical concept, principles and... Continue Reading

This study examined the corporate governance and its impact on the management of Forte Oil Nigeria Plc Kaduna. Research questions guided the study. A survey method was used for this study. The population consisted of all the management staff of Forte Oil Nigeria Plc Kaduna with a total population of twenty five (25) persons. The entire 25... Continue Reading

This study focuses on the contribution of Untied Bank for Africa to the Development of Small Scale Enterprises. It aims at evaluating the contribution of United Banks in financing small scale businesses, identifying challenges of accessing bank loans as well as possible factors hindering implementation of credit policies by banks. To... Continue Reading

INTRODUCTION  In today’s dynamic environment achieving high level of operational performance have became the main concern of management. However, the realization of this to a great extent depends on the quality of an organization workforce, “the Human side of enterprise as their orientation come to be know, influenced various research efforts... Continue Reading

INTRODUCTION     Motivation is the inner state that causes an individual to behave in a way that ensures the accomplishment of some goal. Or it can be defined as the state that directs the individuals towards the goal of satisfying felted need. The individual is moved to take action to reduce a state of tension and return to a condition of... Continue Reading

Planning is the most basic managerial function. When done properly, it sets the direction for the organizing, leading, and controlling function. planning is the formal process of (1) choosing the organisation’s vision, mission and overall goals for both short run and long run, (2) devising divisional, departmental and even individual... Continue Reading

INTRODUCTION An organization, reputation, profitability and even its continued existence can depend on the degree to which its targeted publics support its goals and policies. Public relation specialists serve as advocates for business, non profit  associations, universities, hospital and other organizations,   They build and maintain positive... Continue Reading

This study “Promotion of Small and Medium Enterprises (SMEs) in the development of Okehi LGA, Kogi State was undertaken to find out the extent to which the SME sub-sector in Kogi State has performed its critical role of driving the country’s industrial transformation and development as it has done in some states in Nigeria and also to... Continue Reading

INTRODUCTION A microfinance institution is a semi formal organization. It can be non government al or community development initiative. It is a subset of flexible structures and system which provide a wide range of financial and saving needs of small scale enterprises in developing countries where top town formal financial institutions have failed... Continue Reading

INTRODUCTION The organization structure is the basic framework within which the executive decision making behavior occurs. The quality and the nature of the decisions made are influenced by the nature of the structure. Organization as an element of management is concerned with the grouping of activities in such manner that enterprise objectives... Continue Reading

Research studies in the recent times have indicated continued failure of organisations, firms and company as a result of many factors. It was also observed that management as the life wire of any business has majorly led to the winding up of this business entities sequel to the decisions and actions of the managers who control its day to... Continue Reading

This study was aimed at examining the role being played by the small and medium scale enterprises towards economic growth of an economy with E-nugu state as our case study.  From the study, it was observed that indeed, small and medium scale enterprises contribute to the economic development of Enugu state. Lack of adequate finance was... Continue Reading

INTRODUCTION The revitalization of the agricultural sector has been the cornerstone of the government development policy. This is aimed at moving the country quickly to self-sufficiency in food production of agricultural raw materials for domestic agro-based industries. The need to increase agricultural productivity is implicit in the fact that It... Continue Reading

This research is a study of the problems of acquisition and replacement of plant and equipment in a manufacturing industry.  It is aimed at examining the activities involved in the production process with a view to using it in determining whether or not resources were fully utilized.  It is also aimed at discovering the bottlenecks and... Continue Reading

The study is concerned with an investigation into found and financial Malpractices as a leading factor in Business failure – A case study of Nigerian Telecommunication Ltd (NITEL) By way of background, the study commenced with an overview of the business environments and its effects on business growth and survival.  Using NITEL as a... Continue Reading

1.1INTRODUCTION Most businesses use planning and budgeting procedures to prepare for the future. Manufacturing firms need to understand the relationship of sales revenue to product costs, selling expenses and administrative expenses as yearly as possible in product development. Therefore, the practice of standard costing and budgetary control... Continue Reading