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CHAPTERONE INTRODUCTION 1.0    Background to the Study Customers are becoming harder to please. They are smarter, more price conscious, more demanding, less forgiving, and they are approached by many more competitors with equal or better offers. The... Continue Reading

IN ENUGU NORTH LOCAL GOVERNMENT AREA OF ENUGU STATE ABSTRACT         The topic of the study is the effects of mother tongue in the study of English language in secondary school in Enugu North Local Government Area of Enugu State. The aim is to... Continue Reading

(A CASE STUDY OF WUSE COMPREHENSIVE COLLEGE, ABUJA) CHAPTER ONE INTRODUCTION 1.1       Background of the study According to Daniels (2002) ICTs have become within a very short time, one of the basic building blocks of modern society. Many countries now regard... Continue Reading

(A STUDY OF NIGERIAN BOTTLING COMPANY PLC) CHAPTER ONE INTRODUCTION 1.1    BACKGROUND TO THE STUDY The purpose of a business is to create and keep customers. If a business successfully creates and keeps customers in a cost effective way, it will make profit while continuing to survive... Continue Reading

(A CASE STUDY OF TOWER ALUMINUM) CHAPTER ONE INTRODUCTION 1.1     BACKGROUND TO THE STUDY The marketing activities of an organization is guided by six marketing mix that comprises of controllable variables that marketers use in the achievement of their marketing objectives.... Continue Reading

(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC) CHAPTER ONE INTRODUCTION 1.1    BACKGROUND OF THE STUDY Soft Drinks Manufacturing Industries in Nigeria adopt many strategies to enhance the sale of their variously branded products, various sales methods such as branding,... Continue Reading

(A STUDY OFDANGOTE NOODLES) CHAPTER ONE INTRODUCTION 1.1      BACKGROUND TO THE STUDY Branding has been around for centuries as a means to distinguish the goods of one producer from those of another producer. To firms, brands represent enormously valuable pieces of legal... Continue Reading

IN NIGERIA UNIVERSITY CHAPTER ONE INTRODUCTION 1.1       Background of the study E-learning is the act of taking a course online using a modem, wireless, or cable connection to access academic course materials from a computer, phone or other... Continue Reading

IN SOME SELECTED SCHOOLS IN SAGBAMA LGA OF BAYELSA STATE CHAPTER ONE INTRODUCTION 1.1       Background of the Study The history of private ownership in educational administration in Nigeria could be traced to the period when Western education was introduced to the... Continue Reading

  CHAPTER ONE INTRODUCTION 1.0      BACKGROUND OF THE STUDY Nowadays branding is the most crucial aspect among companies’ activities. A brand consists of more parts than the visible features such as names and logotypes. No matter if the company is a bank or a toy store it is the... Continue Reading

IN OREDO LOCAL GOVERNMENT AREA OF EDO STATE ABSTRACT            The role of women in national development of any nation cannot be over emphasized. Thus, this is an attempt to re-emphasize and re-awaken the mind of humanity on the undisputable importance of women education as a... Continue Reading

(A CASE STUDY OF SELECTED SCHOOLS IN BWARI AREA COUNCIL, FCT-ABUJA) Abstract The importance of physical and health education in human life cannot be over emphasized when the kind of life to be enjoyed and productivity to various phases of human endeavor are... Continue Reading

CHAPTER ONE INTRODUCTION 1.1       BACKGROUND TO THE STUDY According to Oyedijo, Idris and Aliu (2012), governments world-wide have come to realize that Small BusinessEnterprises (SBEs) contribute enormously to the growth and development of... Continue Reading

(A CASE STUDY OF UNLIEVER NIGEIRA PLC), CHAPTER ONE 1.0   INTRODUCTION Salesmanship is the act of usefully persuading prospective customers to buy a product or service from which they can derive suitable benefits thereby increasing their total satisfaction with... Continue Reading

 (A Case Study of DHL Express, Lagos) CHAPTER ONE INTRODUCTION 1.1      BACKGROUND OF THE STUDY A multitude of companies today has already identified the need to create a loyal customer base and acknowledges that maintaining existing customers and extending business with them is... Continue Reading

(A Study of Power Holding company of Nigeria [PHCN]) CHAPTER ONE INTRODUCTION 1.1   BACKGROUND TO THE STUDY Employee of whatever status needs to participate in the coordination of resource of the organization.Simultaneously an individual also needs to participate in communication. The... Continue Reading

(A CASE STUDY OF NESTLE NIGERIA PLC) CHAPTER ONE INTRODUCTION 1.1     BACKGROUND OF THE STUDY Over the years companies (Business Organizations) as corporate bodies have not exercised their obligations. They have failed to impact positively on their immediate environments... Continue Reading

(A CASE STUDY OF ACCESS BANK PLC) ABSTRACT This study analyses the effect of customer relationship management on organizational performance. This research views customer relationship management as an enterprise approach to developing full-knowledge about customer behavior and... Continue Reading

CHAPTER ONE INTRODUCTION 1.1                       Background of the study The  success of any organization is completely determined by the quality of services that they produce, especially in competitive market place, this therefore... Continue Reading

(SMES) IN AGEGE LOCAL GOVERNMENT AREA, LAGOS CHAPTER ONE INTRODUCTION 1.1     BACKGROUND OF THE STUDY This chapter distinguishes between socially responsible policies and policies that simply represent sound business practice. Attention to customer... Continue Reading

E (A STUDY OF CADBURY NIGERIA PLC )   CHAPTER ONE INTRODUCTION 1.1   BACKGROUND OF THE STUDY Retailing is the set of activities that markets products or services to the final consumers for their personal or household use. Businesses used retailing strategies to increase market share and... Continue Reading

(A STUDY OF AGRO MARKETING FIRMS IN LAGOS STATE) CHAPTER ONE INTRODUCTION 1.1      BACKGROUND TO THE STUDY As competition in the 1990s intensified and markets becameglobal, so did the challenges associated with gettinga product and service to the right place at the right timeat... Continue Reading

EFFECT OF PACKAGING ON CONSUMER BEHAVIOUR : (A CASE STUDY OF NIGERIAN BREWERIES PLC.) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY In the Nigerian business environment, mostmanufactured or processed products are sold in packages. Few actual products seen, but the rest are packages of different sizes, colours and types. Packaging can be... Continue Reading

FROM 2006-2011 ABSTRACT This paper compares and examines the performance of secondary school students who were candidates in food and nutrition examinations of both the West African Examination Council (WAEC) and National... Continue Reading

CHAPTER ONE INTRODUCTION BACKGROUND TO THE STUDY The primary purpose of teaching at any level of education is to bring a fundamental change in the learner (Tebabal & Kahssay, 2011). To facilitate the process of... Continue Reading