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CHAPTER ONE 1.0       GENERAL BACKGROUND/INTRODUCTION In this project, I shall be examining one of the levels of linguistics that deals with the arrangement of words to form sentence, that is SYNTAX, and my focus shall be on ‘Verb Phrase’ an aspect, which can be referred to as the apex of syntax, with examples... Continue Reading

(A CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA) ABSTRACT The history of advertising is as old as man himself. The story date back to the prehistoric period when man was using town criers, drummers, flute blowing to pass across important information to present day... Continue Reading

TABLE OF CONTENT CHAPTER ONE INTRODUCTION 1.1BACKGROUND OF THE STUDY 1.2STATEMENT OF THE PROBLEM 1.3OBJECTIVES OF THE STUDY 1.4STATEMENT OF HYPOTHESIS 1.5SIGNIFICANCE OF THE STUDY 1.6SCOPE OF THE STUDY 1.7HISTORICAL BACKGROUND OF UNILEVER NIGERIA... Continue Reading

. A CASE STUDY OF UNILEVER NIGERIA PLC, KADUNA CHAPTER ONE 1.0   INTRODUCTION In deciding on how to properly utilize the marketing communication mix to meet organization objectives, it is important to consider the relatives strength and weakness of each of the component of promotional... Continue Reading

(A CASE STUDY OF SUNGLASS LTD KADUNA) CHAPTER ONE INTRODUCTION 1.0   Background of the study Marketing was defined by Kotler (2001) “as a societal process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and... Continue Reading

CHAPTER ONE 1.0      Introduction The concept of packaging describes the overall presentation of a product or services to the consumers and the manufacturers respectively in a form that will protect, preserve, promote, measure and describe the content of the pack.... Continue Reading

CHAPTER ONE Introduction 1.1   Background of the Study   Promotion as we all know is an integral part of the entire marketing mix variable and concepts. Promotion is done for all marketing activities to have a feel of what the targeted market (consumers) feels or think about other variables of... Continue Reading

CHAPTER ONE 1.0     INTRODUCTION Marketing has over the years advanced from various concepts and philosophies, which include the production concept, selling concepts, and product concepts. The marketing concept is viewed from the customers orientation philosophy which... Continue Reading

(A Case Study of PZ Nigeria Plc, Kaduna) CHAPTER ONE 1.0       INTRODUCTION Marketing is a business that identifies unfulfilled needs and wants defines and measures their magnitude determines which target market, the organization can best serve and decide on appropriate... Continue Reading

AESTHETICS OF RESISTANCE IN TANURE OJAIDE’S THE ACTIVIST AND HELON HABILA’S WAITING FOR AN ANGEL CHAPTER ONE 1.0       GENERAL INTRODUCTION …art has a purpose. I believe in the social status of art…it must be used to advance the cause of humanity… I believe that if art has any sake at all, it is humanity…I am a humanist. The... Continue Reading

TABLE OF CONTENT Title page Approval page Dedication Acknowledgment Abstract Table of content CHAPTER ONE 1.0 INTRODUCTION OF THE IMPACT OF ORGANIZATIONAL STRUCTURE ON MANAGEMENT EFFECTIVENESS 1.1 Background of the study 1.1 Statement of the problems 1.2 Purpose of the... Continue Reading

An assessment of independent national electoral commission (inec) and the management,  the  2015 general election in Nigeria CHAPTER ONE INTRODUCTION 1.1   BACKGROUND TO THE STUDY The INEC was established by section 153 of Nigeria’s 1999 Constitution. It is responsible for organizing referendums and elections for president, vice president,... Continue Reading

CHAPTER ONE INTRODUCTION Any publication containing current public News, editorial, feature article and advertising printed for sale and published periodically or daily is seen as a newspaper. It belongs to the first category of the media whose other categories was built on, it is like other media which primary function is to inform, educate,... Continue Reading

  AN ASSESSMENT OF NTA NATIONAL INTEGRATION PROGRAMME (A Case Study of Kaduna Metropolis)  CHAPTER ONE 1.0    INTRODUCTION The role of the media, particularly, television in advancing national integration  is pivotal. Television has become a very important and an effective medium of mass communication since its invention. Its synchronous... Continue Reading

AVAILABILITY OF OFFICE EQUIPMENT AND ITS EFFECT ON OFFICE WORKERS PRODUCTIVITY IN KADUNA POLYTECHNIC  CHAPTER ONE INTRODUCTION 1.1       Background of the study An office equipment have gone beyond manual typewriter, ink, pot, local storage facilities etc. into more complicated and effective modern office equipment. Some organization has... Continue Reading

TELEVISION AS A TOOL FOR NATIONAL INTEGRATION (A Case Study of N.T.A Kaduna) ABSTRACT National integration has been described as the role in which television must play. This term paper will critically examine the level to which television can aid national integration and to achieve unity in diversity. It will also assess the impact of television... Continue Reading

CHAPTER ONE INTRODUCTION 1.1     INTRODUCTION           Production transact business through communication to both within and outside their area of operation.  The business transacted can be relevant to their set objectives in one-way or the other there is no doubt... Continue Reading

CHAPTER ONE:  INTRODUCTION     1.0 BACKGROUND TO THE STUDY The internet is a global system of interconnected computers that uses the standard internet protocol suite (TCPT/IP) to serve billions... Continue Reading

THE IMPACT OF MANAGEMENT STYLE OF NAGARTA RADIO ON REPORTERS AND PROGRAMMES PRODUCERS IN THE STATION CHAPTER ONE 1.1 INTRODUCTION A determining factor for the selection of Management or Leadership style of any media organisation is ownership and control. It is therefore not surprising that the Management Styles of some media organisations in... Continue Reading

CHAPTER ONE BACKGROUND OF THE STUDY The Mass Media remain one of the most potent weapons in influencing time. This is why it has been observed that no event is considered significant if it failed to attract the attention of the media. Denis... Continue Reading

CHAPTER ONE INTRODUCTION 1.1        Background of the Study In view of growing numbers of involuntary unemployed youth, governments need to apply appropriate strategies to promote the work culture among their peoples especially using... Continue Reading

      INTRODUCTION Mass communication is defined as message directed towards a large group people using a mass medium. It involves disseminating information to a large and widely dispersed audience mass communication is made possible through the help of mass media. That... Continue Reading

CHAPTER ONE INTRODUCTION 1.1     GENERAL PERSPECTIVE           According to Oxford Advance Learners Dictionary, “environment is defined as the natural conditions in which people, animals and plants lives”.  Environment can also be defined as “all the surrounding... Continue Reading

CHAPTER ONE : INTRODUCTION 1.1     BACKGROUND OF THE STUDY           Gender is a concept used in social sciences analysis to look at roles and activities of men and women. The focus of gender issues is not on biological differences between... Continue Reading

EVALUATION OF THE PERFORMANCE OF A PROFESSIONAL SECRETARY AND A COMPUTER OPERATOR IN AN ORGANIZATION ABSTRACT There is no doubt that private individual, corporate bodies and even organizations mistake computer operators for professional secretaries. It is in the light of this, that this research was carried out to clear the misconception. It was a... Continue Reading