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(A CASE STUDY OF AQUA RAPHA, GOD’S HEALING WATER IN ENUGU) ABSTRACT This research work is centered on the Problems and Prospects of Marketing in Small-Scale Business in Nigeria. The study was aimed at identifying and examining the problems militating against the effective... Continue Reading

(A CASE STUDY OF NIGERIAN BOTTLING  COMPANY ENUGU) ABSTRACT This project work is meant to examine marketing research as a tool for increased profitability. A case study of Nigerian Bottling Company Enugu. The main objectives of this study include:... Continue Reading

. (A CASE STUDY OF THE FEDERAL AIRPORTS AUTHORITY OF NIGERIA - FAAN ENUGU AIRPORT) ABSTRACT This research work is carried out on the Employee Relation precut in the Aviation industries in Nigeria taken FAAN, Enugu as their main stay. The research which was carried out in a systematic... Continue Reading

(A CASE STUDY OF UNILEVER BROTHERS NIGERIA PLC) ABSTRACT Marketing as a profession and an academic discipline has undergone a rebirth which has made its principle more embracing and positive in its everyday application in improving product innovation??? The main aim... Continue Reading

(A CASE STUDY OF SOME SELECTED PURE WATER BOTTLING FIRMS IN ENUGU) TABLE OF CONTENTS CHAPTER ONE 1.0     INTRODUCTION 1.1     Background of the Study 1.2     Significance of the Study 1.3     Scope of the Study... Continue Reading

MARKETING OF CHURCH SERVICES  (A CASE STUDY OF CATHOLIC CHURCH IN ENUGU METROPOLIS) Abstract           Marketing of Church Services are established to deliver services to the people of God.   Are these services made to satisfy the congregation, themselves or the priest?           The researcher observed that the marketing of... Continue Reading

CHAPTER ONE  1.1 INTRODUCTION  In our economy today, wants satisfaction has generally replaced the necessity of fulfilling only basic physiological needs. This however has exposed Nigerian consumers who by virtue of circumstances, education and awareness are becoming enlightened as the... Continue Reading

TABLE OF CONTENT CHAPTER ONE Introduction 1.1              Statement of problem 1.2              Objective of study 1.3              Research question 1.4              Signifificance of the study... Continue Reading

ABSTRACT             In this study, an attempt was made to determining the acceptability of locally manufactured cosmetic product by user of cosmetic in Obiagu urban.  Attention was focused on... Continue Reading

CHAPTER ONE INTRODUCTION 1.1   BACKGROUND OF THE STUDY According to Crosby (1979) “quality is conformance to requirement and those requirement must be defined in measurable and clearly stated terms.” Quality is one of the goals or objectives organization seek to achieve. But... Continue Reading

(A CASE STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS) Abstract           This research project is a very crucial study for the Guinness Nig. Plc. The study was motivated by the necessity to establish the extent of promotion as a strategic instrument in the sales of any... Continue Reading

(A CASE STUDY OF PZ NIGERIA PLC ABA) ABSTRACT The research project deals with the business of investigating the effects of marketing communication mix on the sales volume in the Detergent industry, using PZ Nigeria plc, Aba as a case study. The objective of... Continue Reading

          This project was carried out to determine the effect of poor teacher– pupil relationship in academic achievement of biology students on Enugu South Local Government. The literature were reviewed under the following subheading; the concept of a teacher, improving academic achievement of the learner, factors affecting... Continue Reading

CHAPTER ONE DEFINTION OF TERMS Financial Accounting : Financial accounting is concerned with the recording of transactions for a business enterprise or other economic units and the periodic preparation of various reports from such records. Financial accounting then can be said to be a systematic gathering, identifying, summarizing and reporting of... Continue Reading

  CHAPTER ONE 1.1        BACKGROUND OF THE STUDY According to Reece, (1975), the accounting profession essentially involves the supply of information to decision makers.  Hence, it is not surprise that accountants have always been involved in many information related problems.  The need for this involvement is underscored by the avowed... Continue Reading

(A CASE STUDY OF ROYAL ARK HOTEL LIMITED ABSTRACT The primary aim of this project work fitted “ Marketing of Hotel services in Warri Metropolis which Royal Ark Hotel Limited was used as a case study was to  determine the causes of low patronage by customers and equally to suggest possible... Continue Reading

(A CASE STUDY OF NIKE LAKE RESORT HOTEL ENUGU). ABSTRACT             This study focuses on the marketing problems and prospects of fire star hotel in Enugu metropolis “A case study of Nike lake Resort hotel”.             The main purpose was to... Continue Reading

PACKAGING AS PROMOTIONAL TOOLS  IN THE MARKETING OF BEAUTY CARE PRODUCTS (A CASE STUDY OF PETALS ENUGU) ABSTRACT This research project is very crucial study for petals Ltd. The study was motivated by the necessity of packaging as promotional tools in the marketing of beauty care products. This research project aimed at the following. a.    To... Continue Reading

(A CASE STUDY OF D.H.L INTERANTIOANL NIGERIA LIMITED, ENUGU ABTRACT A research proposal on the impact of employee welfare program on increase productivity. Employee welfare is a non-financial rewards that many organization offers as incentives to attract and retain talented... Continue Reading

(A CASE STUDY OF ENCRISTO PHAMACEUTICALS LIMITED IN ENUGU) ABSTRACT The research work was on a study of how to introduce a new product in the market.  The main objective was to determine whether the strategies used to introduce Cristolyn Cough expectorant in Enugu was effective or not.  The... Continue Reading

ADVERTISING : AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS ( A CASE STUDY OF NASCO MARKETING COMPANY) ABSTRACT Promotional mix variables differ in effectiveness in generating consumer interest and influencing purchase decision. In this study, an attempt is made to evaluate the effectiveness of advertising, one of the promotional mix... Continue Reading

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF LAGOS STATE UNIVERSITY STUDENTS) 1.1 INTRODUCTION New technological inventions can have a great impact in organizations through its contributions to change the social environment while expediting sharing of knowledge and the development of new ideas. (Kling et al, 2005). Social... Continue Reading

Background to the Study Prices go by many names. It is all around us. The price of a worker is wages, incomes taxes are the price we pay for the privilege of making money. In economic theory, prices policy tends to be relegated to a secondary role and attention is devoted to other... Continue Reading

CHAPTER ONE INTRODUCTION Small scale business constitute an important component of the Nigerian industrial sector. The importance of this sector cannot be over emphasized, especially in a typical developing country like ours where the... Continue Reading

According to National Population Commission (2012) it is generally believed that Nigeria has a total population of 170 million people, out of this number 67% live in the rural areas while the remaining 34% live in the urban centres. Nigeria is a country in Africa continent located in West of Africa... Continue Reading