- Page 1061

PROPOSAL         This research project focused on the consumer protection laws in Nigeria and its implications on Nigerian consumers.         The researchers utilized both secondary primary data sources in order to gain insight on consumer protection laws... Continue Reading

(A CASE STUDY OF NIGERIAN BREWERIES PLC ENUGU) ABSTRACT If a company has a good product, well branded and priced, required and proper promotion done but could not get to the users as and when required, the company has succeeded in achieving nothing.             Therefore, the... Continue Reading

ABSTRACT The major issue in this research work is the place of marketing in the service industries. Marketing is very vital in every organization especially in the service industry.  The hair saloon firms in Nigeria are expected to be marketing oriented especially in current times when competition... Continue Reading

ABSTRCAT             This research did a critical Appraisal of the Nigeria Export promotion council strategies in the Export of Nigeria goods.             In the 1960s, non oil products such as palm produce crera, cotton,... Continue Reading

(A CASE STUDY OF THE MALT BOTTLED BY CONSOLIDATED BREWERIES ABA) ABSTRACT             Communication is perhaps the most important human survival skill because we all need it to maintain contact with the world.  This research study focused on the nature,... Continue Reading

TABLE OF CONTENTS TITLE PAGE TABLE OF CONTENTS LIST OF TABLES ABSTRACT CHAPTER ONE:  INTRODUCTION 1.1        BACKGROUND OF THE STUDY 1.2        STATEMENT OF PROBLEM 1.3        OBJECTIVES OF THE STUDY 1.4        THE SIGNIFICANCE OF THE STUDY... Continue Reading

TABLE OF CONTENTS Title Page                                                           Abstract                             Table of Contents                       CHAPTER ONE: ... Continue Reading

THE IMPACT OF MARKETING MIX   IN THE ACCOMPLISHMENT OF ORGANIZATIONAL OBJECTIVES ABSTRACT This project work was to investigate the impact of marketing mix in the accomplishment of organizatioal objectives. The main objectives were: 1.   To identify the impact of marketing mix in the organization. 2.   To identify the different approaches... Continue Reading

(A CASE STUDY OF UBA BANK PLC) ENUGU ABSTRACT         This research work looked at the impact of information technology in marketing of banking services and used U.B.A Bank as a case study. Specially, the study addressed the following issues. The performance of... Continue Reading

(A CASE STUDY OF SKYE BANK ) ABSTRACT This project work is on the impact of information technology in the banking industry.  And Sky Bank will be chosen as a case study. In doing this, both primary and secondary data were collected to solve the research problem.  The population of the study... Continue Reading

   (A COMPARATIVE STUDY OF GUINNESS MALTA AND AMSTEL MALTA) ABSTRACT The research work titled “The Effect of Advertising on Consumer Preference Patterns for Malt Drinks (A Comparative Study of Amstel Malta and Guinness Malta) in Enugu Metropolis, was... Continue Reading

ABSTRACT The impact of transportation cost on consumers retails goods prices (A case study of Gariki Market, Enugu South Local Government Area Enugu State).  The study was carried out to the wholesales and retails. Data was collected using questionnaire that was distributed to the... Continue Reading

ABSTRACT This project work was focus on the sale promotion and brand loyalty for coca-cola soft drink in Enugu state with a particular reference of Nigeria  Bottling Plc, the problem the researcher tackled were to find out if the customer of Nigeria Bottling Plc help to create... Continue Reading

(A CASE STUDY OF JONATEX ULTRA MODERN COLOUR LAB NKPOR) ABSTRACT           The research topic is the Effective Marketing Strategies for colour Photo Processing Services, using Jonatex Ultra Modern Colour Lab, as a case study.   The study was motivated by the necessity... Continue Reading

(A CASE STUDY OF NOURISHA FOOD LIMITED). CHAPTER ONE INTRODUCTION             From many years now, there have been poor logistics management in all aspect of our economy especially in the area of marketing in such a way that its effect has been a set back in the marketing... Continue Reading

(A CASE STUDY OF PATERSON AND ZOCHONIS INDUSTRIES PLC ABA) ABSTRACT This research work reviews extensively, the meaning of product Innovation as an Effective tool in the competitive market by using Paterson Zochonis as a case  study, the objective is carrying out, to analyse if... Continue Reading

  (A CASE STUDY OF ABAKALIKI L.G.A. EBONYI STATE) PREFACE             The aim of this study is to determine the role of Road Transportation mode in Marketing of Agricultural Produce in Abakaliki Local Government Area of Ebonyi State.            ... Continue Reading

(A CASE STUDY OF PZ CUSSONS PLC) ABSTRACT This study deals on the effect of after sales services on consumer patronage, using PZ as a case study. The historical background and the development of this company this study attempts to evaluate the effects of after sales services such as... Continue Reading

ABSTRACT             Sales promotion is much more diverse than either personal selling or advertisement firms defines it in different ways depending on what they want to achieve.            ... Continue Reading

. (A CASE STUDY OF NOURISHA FOOD LIMITED). CHAPTER ONE INTRODUCTION             From many years now, there have been poor logistics management in all aspect of our economy especially in the area of marketing in such a way that its effect has been a set back in the marketing... Continue Reading

A CASE STUDY OF LOCAL MADE HAND BASS ABSTRACT Although the Nigeria economy has been  characterized;  with importation of every  thing ranging from machinery to private consumption commodities, the above idea of consuming imported  goods has led the writer too  question  the  effectiveness of the marketing... Continue Reading

TABLE OF CONTENTS CHAPTER ONE: INTRODUCTION 1.1         Background of the Study 1.2         Statement of Problem 1.3         Purpose of the Study 1.4         Significance of the Study 1.5         Research... Continue Reading

(A CASE STUDY OF OMO DETERGENT). ABSTRACT           This research project is very crucial study for unilcuer Nigeria Plc.  The study was motivated by the necessity to improve performance of Omo detergent through effective marketing strategies. ... Continue Reading

CHAPTER ONE 1.0       INTRODUCTION 1.1       GENERAL BACKGROUND TO THE SUBJECT MATTER This study practically involves the investigation of marketing mix (product, price, promotion, place) in the accomplishment of organisational objectives. There are numerous... Continue Reading

(A STUDY OF ZODIAC HOTEL, ENUGU) ABSTRACT This research was carried to find “The Role of advertising in marketing of hotel service in Enugu metropolis” using Zodiac Hotel Ltd Enugu as our case study.  We tried to find the advertising strategies employed by in achieving... Continue Reading