Project Topics and Materials - Page 540

Banks are established to make profit. Are these profit made at mere expense of the customers? Or is it as a result of the service provided by these banks. This study attempts to highlight those key factors that different banks management will  consider in their choice of branch locations and customers preferences for  their choice of... Continue Reading

  The research on the role of marketing in improving a company’s performance. In order to carryout the work effectively some of the following objective ere formulated. -To know whether Juhel pharmaceuticals conducts marketing research  -To determine the impact of marketing research on the company’s profitability primary and... Continue Reading

This project work is on the impact of information technology in the banking industry.  And all States Trust Bank will be chosen as a case study. In doing this, both primary and secondary data were collected to solve the research problem.  The population of the study comprises of the personal of all state trust bank and the customers... Continue Reading

The research topic is the effective marketing strategies for colour photo processing services using Jonatex ultra modern colour lab, as a case study was motivated by the necessity to find out why Jonatex have been successful with in its short period of existence. Three hypothesis were formulated, to text for hypothesis (a)Whether... Continue Reading

This research work titled “Effective Marketing Strategies for Airlines Operating in Enugu Metropolis.  (A Case Study of Executive Airline Services) was carried out with some of the following objectives:- -To find out if the customers are satisfied with the quality and availability of EAS. -To determine whether airline users are... Continue Reading

The research work titled “Effective Marketing of television services in Enugu metropolis was carried out to offer recommendation which if it is applied would enhance the performance of services organization. During the course of study it was discovered that Enugu Television (ETV) which happened to be case study of the researcher... Continue Reading

This study focused on application of marketing concept in service industry (a case study of snow- whit lawn dry and dry cleaning services. To carry out he research work some of the find  out the problem faced by the from in marketing their service. -it ascertain the possibility of applying the marketing concept in service marketing. -To... Continue Reading

  This project work was an evaluation of the effectiveness of advertising in improving consumers behaviours using First Bank of Nigeria Plc Century II Advert Campaign as a case study. To examine certfically the level of awareness generated to find out the medium through which the awareness was created. The population of study includes the... Continue Reading

This study is a research into an Appraisal of Sales and Distribution management in act on PLC the Eastern regional headquarters which based in Enugu was used as a limit it is encouraged by the desire to explicating understand the sales and distribution management in ELF Oil they sought to find out whether the sales and distribution... Continue Reading

The study focused on an appraisal of promotional strategies of barbing salons in Enugu metropolis with particular note on top – class barbing salon in Enugu. The objectives of the study -To evaluate the promotional strategies adopted by Top class barbing salon in order to determine their profitability -To determine the impact of... Continue Reading

The study focused on effective promotional strategies for operations of hair dressing saloon in Enugu metropolis with particular not on after8 saloon –New haven. The objectives of the study are; To evaluate the promotional strategies adopted by after 8 hair dressing saloon in order to determine their profitability  To determine... Continue Reading

This Research examined the relevance of Pipeline transportation to the marketing of Petroleum products in Nigeria.  Toward this end 83 staff of the Nigeria national Petroleum Corporation (NNPC)’s offices in Enugu and Port-Harcourt were randomly selected to form the study sample.  The 83 members of the study sample were given 83... Continue Reading

The study towards the public relation Techniques for marketing Air Transport service in Nigeria (A case study of executive Air line service) The objectives of the study among others includes. To determine thee impact of public relation on increase customers patronage. To know how public relation helped in proving communication between... Continue Reading

This research work was aimed at list for creating customer patronage for Bank services. Using Diamond Bank Nig. Plc as the case study.  The study also examined the commitment of the bank towards ensuring a better service and to better advice in the appropriate percentage of the Quality of service to be used so as to increase the... Continue Reading

This study was carried out by the research to examine and ascertain the role product advertising plays on sales volume of companies.  The study examine the twin problems of inconsistency and inflexibility in the advertising policy of companies  The researcher used the survey research design to execute this study .  The population used... Continue Reading

This study on effective promotional strategies for the cosmetic industry with particular note on Choki Laboratory Enugu was carried out with some of the following objectives. To determine the impact of promotional strategies adopted by Choki Laboratory on increasing profitability of the company.  To determine the promotional strategy of... Continue Reading

This research work is basically in the appraisal of the problems and prospects of marketing auto maintenance service work  services in Enugu metropolis. The research work structure both the big auto maintenance service firm and workshops ant the small auto maintenance services workshop vita the  road side mechanize.  The data needed... Continue Reading

In this study, an attempt was made to determining the acceptability of locally manufactured cosmetic product by user of cosmetic in Obiagu urban.  Attention was focused on only female gender irrespective of their demographic specifications.  The study did not cover the male genders. From the analysis of data collected, it was obvious... Continue Reading

Chapter One  Introduction Background of Study Statement of Problem Purpose of the Study Significance of Study Research Questions Scope of Study Chapter Two Review of Literature Conceptual Framework Influence of Television Advertising on Consumer’s Choice of Household Products Influence of Newspaper Advertising on Consumer Choice of... Continue Reading

A critical appraisal of the strategies of exportation of made in Nigerian goods is a topic chosen from marketing field. The research was conducted mainly to examine the strategies adopted by NEPC in exportation of goods made in Nigeria.  For effective research on this topic, both primary and secondary data were used to elicit information... Continue Reading

The research was on Consumer Brand Preference in the purchase of Beverage in Enugu Metropolis. The objective of the study or research was: i.To find out why the foreign processed brand is preferred and the problems militating against it. ii.To ascertain why the less privilege go for the locally processed brands. iii.To find out why people... Continue Reading

  This project looks into the level to which consumers are protected in drug marketing in Nigeria.  This main objective that motivate this work is that concern to ascertain how safe the market for drugs is for the users of drugs.   Considering the nature of drugs and it’s resultants effect on the users.  A variety of minor... Continue Reading

The topic treated in this project is “The Effects of sales forces motivation on productivity. A case study of Emenite Company Limited Emene, Enugu State. This topic is very vast and one cannot claim to have treated all the aspects of the literature covered the topic within this skeletal outfit. It attempts to identify the various... Continue Reading

This research was carried to find out the “impact of advertising in marketing of hotel service in Enugu metropolis†using Zodiac Hotel Ltd Enugu as our case study.  We tried to find out the advertising strategies employed by the organization and it’s impact to the organization. The research was conducted with the oral... Continue Reading

  Prior to our contemporary time, the bottling industry was dominated by the products of Nigerian Bottling Company Plc.  Recently, 7-up bottling company Plc reemerged in the scene to compete with the Nigerian bottling company Plc, both also struggle with other   manufacturers of mineral soft  drinks.  The scene was complicated further... Continue Reading