Project Topics and Materials - Page 533

1.1INTRODUCTION Advertising is one of the veritable promotional tools designed to promote and market organizational products. It plays a very important role in the efficient marketing of products or goods and services. Generally speaking, companies exist to produce and market products. This objectives cannot be actualized if the manufactured... Continue Reading

This work was to reflect on the attitude of consumers to sales promotion in Enugu Metropolis.  This study became necessary considering the huge some of money which organization generally spent on sales promotion in order to affect consumers attitude. aking cognizance of the above, it is therefore became imperative to know if the game... Continue Reading

This research study is focused on the role of Advertising on the marketing of Etisalat GSM 0818 services in Enugu State. Some objectives of the study are: To determine the impact of advertising on the marketing of Etisalat GSM. To recommend practical solutions to the problem of advertisement identified. In the view of this, an in-depth... Continue Reading

This work was to reflect on the attitude of consumers to sales promotion in Enugu Metropolis.  This study became necessary considering the huge some of money which organization generally spent on sales promotion in order to affect consumers attitude. aking cognizance of the above, it is therefore became imperative to know if the game... Continue Reading

The Impact of Information and Computer Technology – ICT on the Marketing of Automobile Product in Nigeria A Case of Mercedes Benz Anammco Limited Enugu.  This study was carried out under five chapters which was beneficiary to the management, researcher as well as others for the coming research works.  The population of the study... Continue Reading

This research work is “An Indept study on the Brand Switching Behavour of Malta Drink Consumers in Enugu from 2005 -2010”  This study tends to establish the impact of the marketing mix on the brand switching behavour of malta drinks, determine.  The factors that promote brand switching among malta drinks consumers and discover the... Continue Reading

The project work was an attempt to investigate the impact of segmentation on customer satisfaction.  The main objectives were.  To determine the impact of market segmentation in regard to patronages, to determine whether market segmentation lead to increase in customer patronage and to determine the role of segmentation in the market of... Continue Reading

This research study as on the impact of modern packaging on product sales in the cosmetic industries a study of PZ Industries PLC Enugu metropolis. To carry out the research work, some of the following objective were set out: The local manufacturers considers product packaging as an important marketing valuable. To know how modern design... Continue Reading

This project work was an attempt to investigate the impact of marketing mix in the accomplishment of organization objectives. The main objectives were: to identify the impact of marketing mix in the organization. To identify the different approaches used by organization to implement marketing mix. To identify how the management of... Continue Reading

INTRODUCTION An examination corporate image management has led to the rise of stakeholder management in a complex market environment in the Nigeria, United States, Europe and Asian regions. Today’s corporations have paid substantial attention to the three key concepts, corporate reputation (CR), corporate image management , and stakeholder... Continue Reading

  Sales promotion is much more diverse than either personal selling or advertisement firms defines it in different ways depending on what they want to achieve.  Association of marketing, America defines it as those marketing activities other than persons Sal selling that stimulates consumers purchasing power and dealer effectiveness such... Continue Reading

  Today in the global market environment, there are many buyers, these buyers differ in one or more variable. Thus, the differences may include the wants, purchasing power, geographical location, buying attitudes, any of these variables stand as a basis of segmenting a market. Segmentation is a marketing terminology used in the marketing... Continue Reading

  This research project is a very crucial study for the Guinness Nigeria plc. This study was motivated by the necessity to establish the extent of promotion as a strategic instrument in the sales of Guinness product (Malt). Guinness Nigeria plc was made use of by the researcher as a case of study because of the level and precision.  This... Continue Reading

  This project work was an attempt to investigate the place of personal selling in the achievement of organizational goal. The main objective were; to examine the importance of personal selling as promotional tools to the Hardis and Dromedas Nigeria limited, to examine the different tools available to the motivation of the members of the... Continue Reading

The aim of this study is to examine and determine the effects of uniform pricing policy in the marketing of petroleum products in Nigeria. Data were collected from primary and secondary data.  The major data collection instrument is the questionnaire. The data were presented in table as frequency distribution and analyzed with... Continue Reading

This study was focused on the affect of sales promotion on sales volume of Vitafoam product in Enugu metropolis.  The researcher find out various ways through which the company employed sales promotion to create awareness of their product, stimulate and arouse customers and dealers favourable behacviour towards the company and its... Continue Reading

The purpose of this study is to highlight the strategy on how different product enhance sales performance in communication industries especially (GLO NIG LTD) and the general public. The most obvious problems of telecommunication service like GLO (NIG) LTD is how to provide effective service to the nation has been yearning for an improved... Continue Reading

  This project work titled “The Impact of Market Segmentation and Product Positioning On Banking Service” with reference to United Bank for Africa Plc Ahmadu Bello way Kaduna. Contains six chapters. It a body of knowledge in the field of business, that marketing concept which are applied in the manufacturing industry are applicable in... Continue Reading

The banking industry has witnessed landmark improvements in series delivery and the practice of banking due to globalization of banking operation.  Globalization is referred to as the inter-play, cooperation and integration of various financial systems of the world via international trade, investment and distribution of vital information... Continue Reading

A marketing information system (MIS) is an orderly procedure for the regular collection of raw data both internally and externally and the conversion of these data into information for marketing decisions.  In another word, MIS is a structure of people, equipment and procedure to gather, sort, analyze, evaluate and distribute needed,... Continue Reading

INTRODUCTION The business world can be extremely competitive, companies typically want to have something that makes them stand out from the crowd, something that make them more appealing and interesting to both members of the public and the media. A favourable image can help increase a company’s sales and negative publicity can damage a... Continue Reading

Cost control is a vital instrument for the survival of any business organization.  The aim of this work the impact of cost control in a Brewing Industry a case study of Nigeria Breweries Plc. 9th  Mile Enugu metropolis is to x-ray the conceptual insight of cost control techniques and ascertain whether in practical situation those techniques in... Continue Reading

  This research project is a very crucial study for the Guinness Nig. Plc. The study was motivated by the necessity to establish the extent of promotion as a strategic instrument in the sales of any manufactured products.  Guinness Nig. Plc was made use of by the researcher as a case of study because of the level and precision this study... Continue Reading

The primary aim of this project work fitted “ Marketing of Hotel services in Warri Metropolis which Royal Ark Hotel Limited was used as a case study was to  determine the causes of low patronage by customers and equally to suggest possible solutions to the problem. Relevant work relating to this project was reviewed in order to get... Continue Reading