Most Read Marketing Project Topics and Materials (Page 26)

ABSTRACT: THIS RESEARCH BOOKLET TREATS THE IMPORTANCE OF PACKAGING IN THE MARKETING OF PHARMACEUTICAL PRODUCT/CONDUCTING A PARTICULAR CASE STUDY OF MAY AND BAKER NIGERIA PLC. THE RESEARCH WORK HANDLES THE GENERAL CONCEPT OF PACKAGING. PACKAGING AS KNOW TODAY IS ONE OF THE STRONGEST TOOL USED IN MARKETING GOODS AND SERVICES, MORE ESPECIALLY... Continue Reading

ABSTRACT This study is focused on the effectiveness of public relations proactive in tertiary institutions in Enugu metropolis, with particular interest on university of science and Technology Enugu state (ESUT). The objectives of the study among others include: To find out whether ESUT have good relationship with the public. To examine the level... Continue Reading

CHAPTER ONE BACKGROUND TO THE STUDY 1.0       INTRODUCTION “Marketing and marketing communications mix is changing. New insights, new tools, new opportunities and new challenges are emerging as the 21st century progresses. The world’s 61/4 billion consumers and almost 400 million business customers are becoming increasingly... Continue Reading

ON ORGANISATION EFFECTIVENESS THE IMPACT OF CONFLICT MANAGEMENT (A Case Study of Guaranty Trust Bank Plc) ABSTRACT This research work examines the impact of Conflict Management on Organisational Effectiveness with special reference to Guaranty Trust Bank Plc. This project is patterned into five chapters, the first deals with the study; it also... Continue Reading

CUSTOMER SERVICES IN FINANCIAL INSTITUTIONS, A STEP TOWARDS IMPROVING PROFITABILITY (A CASE STUDY OF UNION BANK PLC, OKO) CHAPTER ONE INTRODUCTION The topic of this research work is of course, customer services in the financial institutions, a step towards improving profitability (a case study of Union Bank Plc Oko).         Woodruff (1997)... Continue Reading

(A CASE STUDY OF SELECTED COMMERCIAL BANK IN DELTA STATE) TABLE OF CONTENTS Title page -      -       -       -       -       -       -       -       -i Certification -   -       -      ... Continue Reading

ABSTRACT This study is mainly to ascertain the effects of road transportation mode on the marketing of consumer goods in Nigeria. The following were the objectives of the study: -To find out how road transportation system help consumers in the distribution of their products in Nigeria. -To know how extend to which road transportation system... Continue Reading

(A CASE STUDY OF OSHODI/ISOLO INDUSTRIAL ESTATE) CHAPTER ONE INTRODUCTION 1.1       BACKGROUND TO THE STUDY One of the fundamental objectives of a responsible government is to ensure optimum standard of living. The post independence government adopted... Continue Reading

ABSTRACT This project is designed to give an insight on the influence of sales promotion on consumers   loyalty with reference to makeguns table wate, water, okigu imo state. Based on the above purpose, some literatures were reviewed to enlighten on the meaning of sales promotion, on the meaning of sales promotion, including the steps necessary... Continue Reading

   (A COMPARATIVE STUDY OF GUINNESS MALTA AND AMSTEL MALTA) ABSTRACT The research work titled “The Effect of Advertising on Consumer Preference Patterns for Malt Drinks (A Comparative Study of Amstel Malta and Guinness Malta) in Enugu Metropolis, was... Continue Reading

IMPACT OF SALES PROMOTION ON BUYINGDECISION (A CASE STUDY OF GLOBACOM NIGERIA LIMITED) CHAPTER ONE INTRODUCTION 1.1       BACKGROUND OF THE STUDY After the advent of industrial revolution, machines were introduced into the production system to boost the production of goods and services and this brought about large number of goods available... Continue Reading

ABSTRACT The analysis of marketing distribution staregies of some Nigerian companies with case study of nestle Nigeria plc is the subject matter of this study. Some related literature were revived like, distribution staregies, service need of the target market, how to determine the target market, how to determine the appropriate channel... Continue Reading

(A STUDY OF AGRO MARKETING FIRMS IN LAGOS STATE) CHAPTER ONE INTRODUCTION 1.1      BACKGROUND TO THE STUDY As competition in the 1990s intensified and markets becameglobal, so did the challenges associated with gettinga product and service to the right place at the right timeat... Continue Reading

ABSTRACT The study towards the public relation Techniques for marketing Air Transport service in Nigeria (A case study of executive Air line service) The objectives of the study among others includes. To determine thee impact of public relation on increase customers patronage. To know how public relation helped in proving communication between... Continue Reading

INTRODUCTION 1.1 BACKGROUND TO THE STUDY It is widely believed that no market strictly meets the conditions of the efficient market hypothesis. Even in the most developed countries, information with no bearing on the future performance of companies do sometimes influence the... Continue Reading

ABSTRACT The research study on the effect of sales promotion on the sales of mobile phone lines (A study of MTN lines) The purpose of the study is to investigate the sales promotion in the sales of mobile phone lines MTN in Owerri Metropolis. The purpose is also to Know if customers appreciate the incentive used fro sales promotion.  This... Continue Reading

CHAPTER ONE INTRODUCTION Small-scale businesses in Nigeria play a very vital role in the development of its economy. Over the years various policies both from the government and some of the private sector actors have been developed to create enabling environments for these small scale businesses to thrive. However the challenges linger. Some of... Continue Reading

(A Case Study Of Smithkline Glaxo Nigeria Plc) ABSTRACT This research examined The Effect Of Product Planning And Development In The Growth Of Organisation with special reference to Smithkline Glaxo Nigeria Plc. The research adopted survey research design. Data were... Continue Reading

ABSTRACT This project work was on the distribution management in brewery industry (A case study of Nigeria Brewery Plc). The objectives of the study were: To ascertain whether the company has sufficient number of functional distribution vans. To find out if the company have dependable source of raw material from the objectives of the study for hp... Continue Reading

(A Case Study of MTN Nigeria Plc)   ABSTRACT The focus of this research work is An Appraisal of Sales Promotion on the Choice of Mobile Phone (a case study of MTN Nigeria plc). The scholarly research work gives insight into the views of various authors as concerned with the... Continue Reading

INTRODUCTION Prior independence, Nigerian citizens depended much on imported goods especially household products which were made available by the colonial masters and Western Merchants. Then there were not much local substitute and where there is, they were no match to the imported goods in quality, hence the preference for the foreign products by... Continue Reading

ABSTRACT This particular research is a study of clear understanding of distribution system in the marketing of consumer goods and factors that affect their achievement. Distribution system is believed to play a prominent and significant role in attainment of company’s sales and objectives. This approach helps producers achieve marketing tasks... Continue Reading

ABSTRACT The Impact of Information and Computer Technology – ICT on the Marketing of Automobile Product in Nigeria A Case of Mercedes Benz Anammco Limited Enugu. This study was carried out under five chapters which was beneficiary to the management, researcher as well as others for the coming research works. The population of the study include... Continue Reading

Background of the Study Organization’s success not only depends on what organizations currently providing but also depends on how the organizations can make change to improve whatever they are providing from the marketing standpoint, the socio-economic justificationfor the existence of any business organization isthe satisfaction of customers’... Continue Reading