Most Relevant Marketing Project Topics and Materials (Page 25)

(A CASE STUDY OF CADBURY NIGERIA PLC) CHAPER ONE INTRODUCTION 1.1      BACKGROUND OF THE STUDY Individuals have needs and business organizations exist to satisfy the needs andwants of the society. An appropriate method toward understanding form of businessownership will require the... Continue Reading

(A STUDY OF UNILEVER NIG PLC) CHAPTER ONE INTRODUCTION 1.1                   BACKGROUND TO THE STUDY In today’s market place, selling a product is sometimes easier than getting it to customers.  Companies have decided on the best way to store and move their... Continue Reading

(A STUDY OF UNILEVER NIG PLC) CHAPTER ONE INTRODUCTION 1.1     BACKGROUND TO THE STUDY It is paramount for an organization to promote an awareness of differences between the products and those of competitors.  Branding is one of the strategies of differentiating a product so that a company can compete in... Continue Reading

IN MANUFACTURING  INDUSTRY (A CASE STUDY OF  NESTLE NIGERIA  PLC) CHAPTER ONE 1.1      HISTORICAL BACKGROUND OF NESTLE NIGERIA PLC Nestle Nigeria plc is associated with the nestle group, the single largest food company in the world and it is known worldwide for its top... Continue Reading

(A CASE STUDY OF LAGOS STATE UNIVERSITY) CHAPTER ONE INTRODUCTION 1.1 BACKGROUIND OF THE STUDY The implication of marketing is that even though “customer orientation (a derivative- of marketing concept) has become a familiar slogan,... Continue Reading

EFFECTIVENESS OF TRADE EXHIBITIONAS A MARKETING TOOL IN SMALL & MEDIUM SCALE ENTREPRENEURSHIP CHAPTER ONE INTRODUCTION 1.0   Background to the Study The origin and traditional background of trade fairs can be traced to the time when neither good communication network of security needed for the establishment of pertinent commercial... Continue Reading

(A CASE STUDY OF ARIK AIRLINE, NIGERIA) CHAPTER ONE INTRODUCTION 1.1   BACKGROUND OF THE STUDY Marketing and promotional strategies in the Aviation industry may differ depending on the unique situation of the individual business like Arik Airline. However there are a number of... Continue Reading

(A CASE STUDY OF CRUSADER INSURANCE NIGERIA PLC) CHAPTER ONE INTRODUCTION 1.1      BACKGROUND OF THE RESEARCH PROJECT Leadership is a very crucial factor in the management process and means influence on the behaviour of other in order to achieve organizational... Continue Reading

(A CASE STUDY OF LISABI MILLS LTD) CHAPTER ONE INTRODUCTION 1.1    BACKGROUND OF STUDY In the past years, the main aim of business organization was to Manufacture and sell, but recent marketing dynamic has change this my topic notion of... Continue Reading

EFFECT OF PACKAGING ON CONSUMER BEHAVIOUR : (A CASE STUDY OF NIGERIAN BREWERIES PLC.) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY In the Nigerian business environment, mostmanufactured or processed products are sold in packages. Few actual products seen, but the rest are packages of different sizes, colours and types. Packaging can be... Continue Reading

(A STUDY OF AGRO MARKETING FIRMS IN LAGOS STATE) CHAPTER ONE INTRODUCTION 1.1      BACKGROUND TO THE STUDY As competition in the 1990s intensified and markets becameglobal, so did the challenges associated with gettinga product and service to the right place at the right timeat... Continue Reading

E (A STUDY OF CADBURY NIGERIA PLC )   CHAPTER ONE INTRODUCTION 1.1   BACKGROUND OF THE STUDY Retailing is the set of activities that markets products or services to the final consumers for their personal or household use. Businesses used retailing strategies to increase market share and... Continue Reading

(SMES) IN AGEGE LOCAL GOVERNMENT AREA, LAGOS CHAPTER ONE INTRODUCTION 1.1     BACKGROUND OF THE STUDY This chapter distinguishes between socially responsible policies and policies that simply represent sound business practice. Attention to customer... Continue Reading

CHAPTER ONE INTRODUCTION 1.1                       Background of the study The  success of any organization is completely determined by the quality of services that they produce, especially in competitive market place, this therefore... Continue Reading

(A Study of Power Holding company of Nigeria [PHCN]) CHAPTER ONE INTRODUCTION 1.1   BACKGROUND TO THE STUDY Employee of whatever status needs to participate in the coordination of resource of the organization.Simultaneously an individual also needs to participate in communication. The... Continue Reading

 (A Case Study of DHL Express, Lagos) CHAPTER ONE INTRODUCTION 1.1      BACKGROUND OF THE STUDY A multitude of companies today has already identified the need to create a loyal customer base and acknowledges that maintaining existing customers and extending business with them is... Continue Reading

CHAPTER ONE INTRODUCTION 1.1       BACKGROUND TO THE STUDY According to Oyedijo, Idris and Aliu (2012), governments world-wide have come to realize that Small BusinessEnterprises (SBEs) contribute enormously to the growth and development of... Continue Reading

  CHAPTER ONE INTRODUCTION 1.0      BACKGROUND OF THE STUDY Nowadays branding is the most crucial aspect among companies’ activities. A brand consists of more parts than the visible features such as names and logotypes. No matter if the company is a bank or a toy store it is the... Continue Reading

(A STUDY OFDANGOTE NOODLES) CHAPTER ONE INTRODUCTION 1.1      BACKGROUND TO THE STUDY Branding has been around for centuries as a means to distinguish the goods of one producer from those of another producer. To firms, brands represent enormously valuable pieces of legal... Continue Reading

(A CASE STUDY OF TOWER ALUMINUM) CHAPTER ONE INTRODUCTION 1.1     BACKGROUND TO THE STUDY The marketing activities of an organization is guided by six marketing mix that comprises of controllable variables that marketers use in the achievement of their marketing objectives.... Continue Reading

CHAPTERONE INTRODUCTION 1.0    Background to the Study Customers are becoming harder to please. They are smarter, more price conscious, more demanding, less forgiving, and they are approached by many more competitors with equal or better offers. The... Continue Reading

CHAPTER ONE 1.0      Introduction The concept of packaging describes the overall presentation of a product or services to the consumers and the manufacturers respectively in a form that will protect, preserve, promote, measure and describe the content of the pack.... Continue Reading

(A CASE STUDY OF SUNGLASS LTD KADUNA) CHAPTER ONE INTRODUCTION 1.0   Background of the study Marketing was defined by Kotler (2001) “as a societal process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and... Continue Reading

. A CASE STUDY OF UNILEVER NIGERIA PLC, KADUNA CHAPTER ONE 1.0   INTRODUCTION In deciding on how to properly utilize the marketing communication mix to meet organization objectives, it is important to consider the relatives strength and weakness of each of the component of promotional... Continue Reading

CHAPTER ONE INTRODUCTION 1.1  Background to the Study Throughout history every society has faced the fundamental economic problem of deciding what to produce, and for whom, in a world of limited resources (Alderson, 1962).... Continue Reading