CHAPTER ONE INTRODUCTION 1.1      1.1  BACKGROUND OF THE STUDY Tomato (Lycopersiconesculentum Mill.) is one of the vegetables with the highest production in the world and its production is increasing all over the world. Tomato is rich in minerals, vitamins, essential amino acids, sugars and dietary fibers (Ayandiji et al., 2011). World... Continue Reading

ABSTRACT The potential to increase the production of tomato is dependent on its marketability. Factor that determine the marketability of a product include eating habits, knowledge, resources and tomato consumers preference of tomato. This study examined the factors that determine... Continue Reading

ABSTRACT It is common knowledge to see a lot of organisational resources committed into product ideas that have not undergone proper research, especially market based research. As a result, it is either that the product fails out rightly or gains... Continue Reading

CHAPTER ONE INTRODUCTION 1.1   BACKGROUND OF THE STUDY New product development process allows firms to deal with progressively intensive competition when facing challenges from rapidly changing market condition. Companies try to gain sustainable... Continue Reading

ABSTRACT This study was carried out by the researcher to examine and ascertain the role product advertising plays on sales volume of companies. The study examines the twin problems of inconsistency and inflexibility in the advertising policy of companies. The researcher used the survey research design to execute this study. The population used by... Continue Reading

THE ROLE OF PRODUCT ADVERTISING ON SALES VOLUM OF COMPANIES (A CASE STUDY OF NBL) ABSTRACT This study was carried out by the researcher to examine and ascertain the role product advertising plays on sales volume of companies. The study examines the twin problems of inconsistency and inflexibility in the advertising policy of companies. The... Continue Reading

ABSTRACT This study was carried out by the researcher to examine and ascertain the role product advertising plays on sales volume of companies. The study examines the twin problems of inconsistency and inflexibility in the advertising policy of companies. The researcher used the survey research design to execute this study. The population used by... Continue Reading

ABSTRACT The write is motivated into researching in the topic “ The Assessment of the influence of co-operate image on marketing a manufacturers brand name” products is carried out in Onitsha Anambra State with particular attentions to Denco Foam ltd in the process of conducting the research. The main aim of this research work is to find out... Continue Reading

ABSTRACT This study Examined the role of product management in the marketing of bank service. Some of the objectives of this study were. 1.To find out the difficulties environment in the process of product management in first bank and 2.To determine, if the management of the bank product leads to increase product quality 3.To offer possible... Continue Reading

ABSTRACT  This study Examined the role of product management in  the marketing of bank service.  Some of the objectives of this study were. 1.To find out the difficulties environment in the process of product management in first bank and  2.To determine, if the management of the bank  product leads to increase product quality  3.To offer... Continue Reading

ABSTRACT This project effectively meets the impact of innovation product towards the growth of a firm and total civilization of the firm objective for continuous and smooth operation. TABLE OF CONTENTS CHAPTER ONE 1.0 INTRODUCTION - - - overview... Continue Reading

THE ROLE OF ADVERTISING IN ACHIEVING CONSUMER BRAND LOYALTY FOR BEER PRODUCT (A CASE STUDY OF NIGERIA BREWERIES) ABSTRACT This study seeks to appraise the role or advertising achieving consumer brand loyalty for beer products with special reference to Nigeria Breweries. Advertising increase market share and the main task of advertising is to... Continue Reading

THE ROLE OF PHYSICAL DISTRIBUTION IN MARKETING OF BEER PRODUCT IN IMO STATE (A CASE STUDY OF CONSOLIDATED BREWERIES PLC AWOMAMMA) ABSTRACT The role of physical distribution in marketing of beer production is seen not complete until the product reach the consumers in the right quantity at the right place and at the right time, it becomes every... Continue Reading

THE ROLE OF PRODUCT MANAGEMENT IN THE MAREKTING PERFORMANCE OF BANKING SERVICE (A CASE STUDY FIRST BANK OWERRI BRACH ) ABSTRACT This study examined the role of product management in the marketing performance of bank service. Some of the objectives of this study were. 1. To find out the difficulties environment in the process of product management... Continue Reading

ABSTRACT This research work on the effects of product advertisement on sales  volume of company product. The objective of every company is to achieve its sales volume target, because if achieved, other performce indicators like growth and increase in profitability index would be assured. The objective was to identify the common form of... Continue Reading

ABSTRACT The research work was on a study of how to the role of purchasing  function  in product development  The main objective was to determine whether the strategies used to introduce Cristolyn Cough expectorant in Enugu was effective or not.  The researcher also looked at how the product is fairing in the purchasing  function  .  Both... Continue Reading

ABSTRACT The research work was on a study of how to the role of purchasing function in product development The main objective was to determine whether the strategies used to introduce Cristolyn Cough expectorant in Enugu was effective or not. The researcher also looked at how the product is fairing in the purchasing function . Both primary and... Continue Reading

CHAPTER ONE 1.0 INTRODUCTION The quest of achieve self sufficiency food production is one of the highest priority areas facing most of the world’s today. It is also a problem that threatens to worsen rapidly in the... Continue Reading