ABSTRACT The days of easy trading has long since disappeared and successful companies are characterized by their ability to recognize and to apply research techniques. Particular interest has centered on marketing research which has proved valuable to many companies and organizing marketing tactics. Chapter one introduce the topic of the write up,... Continue Reading

PROMOTION: AN EFFECTIVE MARKETING STRATEGIES IN BUSINESS ORGANIZATION IN NIGEIRA: A CASE STUDY OF ZERTECH NIGERIA LIMITED, MAYA ABSTRACT Promotion can be seen as a process or means of communication, and it has played an important roles in business organization because an organization that does not communicate itself to the public is far from... Continue Reading

ABSTRACT This research work was carried out to take a through look at the Role of effective communication in the development of business organization in Nigeria; some selected business... Continue Reading

ABSTRACT This study was critically designed to examine the impact of effective distribution management in a marketing company ( A case study of Conoil and Chemical Marketing Company). The project aims to provide managers with a sound knowledge of effective distribution, the distribution channels, methods of distribution, types of middlemen etc... Continue Reading

(A CASE STUDY OF ALL STATES TRUST BANK PLC) ABSTRACT             The study focuses on the impact of effective public relations practice in the marketing expansion of banking services in Enugu metropolis. a case study of All State Trust... Continue Reading

ABSTRACT Promotional mix variables differ in effectiveness in generating consumer interest and influencing purchase decision.  In this study, an attempt is made to evaluate the effectiveness of advertising, one of the promotional mix element used by NASCO group of companies, Jos.   Current, NASCO household products are market leaders in most... Continue Reading

ABSTRACT Promotional mix variables differ in effectiveness in generating consumer interest and influencing purchase decision.  In this study, an attempt is made to evaluate the effectiveness of advertising, one of the promotional mix element used by NASCO group of companies, Jos.   Current, NASCO household products are market leaders in most... Continue Reading

(A CASE STUDY OF UNITED BANK FOR AFRICA KADUNA) TABLE OF CONTENT Title page    -        -        -        -        -        -        -        -        -        i... Continue Reading

Abstract As the title of the project implies ‘’The Importance of Marketing Concept in the Development of a Business Organization (A case study of Lever Brother Nigeria Plc) my research proposal is aimed for any organization to practice or use marketing concept and knowing it importance, if properly and controlled will lead to effective... Continue Reading

Abstract As the title of the project implies ‘’The Importance of Marketing Concept in the Development of  a Business Organization (A case study of Lever Brother Nigeria Plc) my research proposal is aimed for any organization to practice or use marketing concept and knowing it importance, if properly and controlled will lead to effective... Continue Reading

ABSTRACT The study focuses on the impact of effective public relations practice in the marketing expansion of banking services in Enugu metropolis. a case study of All State Trust Bank Plc operating in... Continue Reading

ABSTRACT The study focuses on the impact of effective public relations practice in the marketing expansion of banking services in Enugu metropolis. a case study of All State Trust Bank Plc operating in... Continue Reading

ABSTRACT The study focuses on the impact of effective public relations practice in the marketing expansion of banking services in Enugu metropolis. a case study of All State Trust Bank Plc operating in Enugu state. It aims at identifying the areas of potential problems in order to enable corrective measures to be taken. Although All States Trust... Continue Reading

ABSTRACT  The study focuses on the impact of effective public relations practice in the marketing expansion of banking services in Enugu metropolis. a case study of All State Trust Bank Plc operating in Enugu state. It aims at identifying the areas of potential problems in order to enable corrective measures to be taken. Although All States Trust... Continue Reading

IMPACT OF EFFECTIVE MARKETING COMMUNICATION ON MAUFACTURING COMPANY IN NIGERIA (A CASE STUDY OF NOTHERN BAG MANUFACTURING COMPANY) ABSTRACT The research project deals with the business of investigating the impact of effective marketing communication on manufacturing company, using Nothern Bag maufacturing company as a case study. The objective of... Continue Reading

ABSTRACT The study was on the impact of marketing in the development of tourism in Enugu state. The researcher towards reviewing all the related literature necessary to up date the subjects and have a better understanding of the impact of marketing n the development of tourism. Research conducted revealed that for tourism to prosper in the future... Continue Reading

ABSTRACT The study was on the impact of marketing in the development of tourism in Enugu state. The researcher towards reviewing all the related literature necessary to up date the subjects and have a better understanding of the impact of marketing n the development of tourism.... Continue Reading

CHAPTER ONE INTRODUCTION In most developing economics and in Nigeria particularly, there is abundant land and human resources but the diverse resources and capacities are at present under-utilized due to mismanagement and inadequate finance for agricultural development. As a result, the nation is confronted with problems urban drift in the... Continue Reading

ABSTRACT             The study was on the impact of marketing in the development of tourism in Enugu state.             The researcher towards reviewing all the related literature necessary to up date the subjects and have a better understanding of the... Continue Reading

ABSTRACT The study was on the impact of marketing in the development of tourism in Enugu state. The researcher towards reviewing all the related literature necessary to up date the subjects and have a better understanding of the impact of marketing n the development of tourism. Research conducted revealed that for tourism to prosper in the future... Continue Reading