ABSTRACT First and foremost any business which comes into existence is always bursting euphoria of success always come into being through proper co-ordination all organs of business out for effective result. Therefore, responsibility is vested on the shoulder public relations, the effective role public relation department of Isuofia Community... Continue Reading
INTRODUCTION 1.1BACKGROUND OF THE STUDY Advertising is a powerful and persuasive machine. It is an exciting, dynamic and fully challenging enterprise. It is a subject that cannot be ignored in our day-to-day life; infact “a world without advertisement is a bleak world” Awake 1988 Pg 1-6. Advertising is always ahead of us to greet us, Infact it... Continue Reading
ABSTRACT The study assesses the effect of Boko Haram incessant attacks and crisis on the development of Nigeria. The terrorizing effect of the activities of the fundamentalist sect, Boko Haram on the socio-economic condition of the country has become so devastating that some financial institutions, companies and other business ventures have closed... Continue Reading
ABSTRACT The research study examines clearly the roles of the mass media in Nigeria politics by evaluating the functions performed by the media in the political activities. It also examines the contributions of the mass media to Nigeria politics. The research also examines how well is the relationship between the government and the mass media in... Continue Reading
ABSTRACT The study was on the role of media in communication campaign for marginalized group of people to integration of employment. The study was guided by three main objectives that is to say; To find out the why Marginalized people (Batwa) have not been given a wide coverage by the media in Uganda, To assess the challenges faced by media in... Continue Reading
CHAPTER ONE INTRODUCTION Advertisement involves an essentially persuasive communication. Thus, the goals set foradvertising are communication tasks: to reach a defined audience, to a given extent, andduring a given time period. The public move from unawareness of a policy to awareness andthen to knowledge, liking, preference, conviction and then... Continue Reading
ABSTRACT In several quarters, there have been allegation making round, that state governments use their state Broadcast media as propaganda machinery. The focus is to investigate such allegation using Rivers State Broadcasting Service (RSBS) radio/TV as a case study. The study was based on critical theory by staurt Hall. The theory views the means... Continue Reading
ABSTRACT The study examined the effects of advertisement on the success of an organisation using Diamond bank adverts as a study. The objectives behind the study were to find out various advertising strategies employed by Diamond bank to reach its numerous customers, ascertain how effective these advertising strategies are, to ascertain the... Continue Reading
ABSTRACT This study examined the adoption of digital distribution channels among Nigerian Newspapers. The study covers both online and offline newspapers. In carrying out this research, 50 newspapers’ website were examined, using the content analysis method. The findings indicate that the newspapers adopted 22 out of 24 digital distribution... Continue Reading
Abstract Worldwide Interoperability for Microwave Access (WIMAX) , is considered today the most interesting opportunity able to provide coverage distance of almost 50 Km and data throughput to 70 MbPs and to complete wired network architecture enquiry a flexible and cheap solution for the last mile. WiMAX is suffers from poor indoor coverage and... Continue Reading
ABSTRACT This study examined the relationship between online public relations and customer engagement with First Bank of Nigeria as the focus of the study. This study was prompted by perceived inability of organizations to engage their online publics. The research design employed for this study was survey. The instrument of data collection was... Continue Reading
ABSTRACT Some Organizations see communication as a normal routine of daily organizational activity. This study set out to explore ‘the impact of effective communication on organizational performance with NOUN as case study with 53 sample size selected at stratified random sampling. The study finds that: the extent to which communication... Continue Reading
This study examines ownership, funding challenges and its implication for state media survival in Nigeria. The study adopted two research designs- survey and focus group discussion. The participants comprised of 66 registered journalists from Taraba State Broadcasting Service (TSBS) and Taraba Television (TTV). The researchers examined the entire... Continue Reading
ABSTRACT As reality is said to be reflected in film, this study was conducted to comprehend the variances to the subject of political apathy amongst Nigerian youths as depicted in the movie, King of Boys. The theories social realism (film) theory and agenda-setting theory were adopted to identify ongoing issues that have an impact on people’s... Continue Reading
ABSTRACT The effect of Television advertising on consumer purchasing behaviour was carried out in oshodi-isolo using Concept of advertisement, Television advertising, Consumer buying behaviour, Effect of advertising on Consumers’ behaviour, Empirical studies. Advertising through all media influences audiences, but television is one of the... Continue Reading