Marketing Project Topics and Materials (Page 53)

Showing 1,301 - 1,325 of 1,357

1,301) THE PROBLEMS AND PROSPECTS OF MARKETING PETROLEUM PRODUCTS IN NIGERIA

(A CASE STUDY OF NNPC NIGERIA) ABSTRACT The study on the problems and prospects of marketing petroleum products in Nigeria seeks to find out what causes or generated problems in the oil industry and tries to find a lasting solution to it for the benefit of all the public or... Continue Reading
  • Type:Project
  • ID:MKT0057
  • Pages:113

1,302) PACKAGING AS PROMOTIONAL TOOLS IN THE MARKETING OF BEAUTY CARE PRODUCTS

(A CASE STUDY OF PETALS ENUGU) ABSTRACT This research project is very crucial study for petals Ltd. The study was motivated by the necessity of packaging as promotional tools in the marketing of beauty care products. This research project aimed at the following. a. To identify... Continue Reading

1,303) THE EFFECTS OF MARKETING COMMUNICATION MIX ON THE SALES VOLUME IN THE DETERGENT INDUSTRY

. (A CASE STUDY OF PZ NIGERIA PLC ABA) ABSTRACT The research project deals with the business of investigating the effects of marketing communication mix on the sales volume in the Detergent industry, using PZ Nigeria plc, Aba as a case study. The objective of... Continue Reading

1,304) PIPELINE TRANSPORTATION AND ITS SIGNIFICANCE TO THE MARKETING OF PETROLEUM PRODUCTS IN NIGERIA

A CASE STUDY OF NNPC ENUGU AND PORT-HARCOURT ABSTRACT This Research examined the relevance of Pipeline transportation to the marketing of Petroleum products in Nigeria. Toward this end 83 staff of the Nigeria national Petroleum Corporation (NNPC)’s... Continue Reading

1,305) PROBLEMS AND PROSPECTS OF QUALITY CONTROL IN MANUFACTURING FIRMS

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY According to Crosby (1979) “quality is conformance to requirement and those requirement must be defined in measurable and clearly stated terms.” Quality is one of the goals or objectives organization seek to achieve. But often... Continue Reading

1,306) PRODUCT PLANNING DISTRIBUTION AND MANAGEMENT

(A CASE STUDY OF THE NIGERIA BOTTLING COMPANY’S PLC, ENUGU. ABSTRACT Product planning distribution and management are very vital in the production and distribution of very manufacturing organization. Before ever a manufacturing company should come out with a good quality product, it must undergo many... Continue Reading

1,307) THE EFFECTIVENESS OF PUBLIC RELATIONS PRACTICES IN THE OIL SECTOR.

THE EFFECTIVENESS OF PUBLIC RELATIONS PRACTICES IN THE OIL SECTOR A CASE STUDY OF AFRICAN PETROLEUM’S PLC ABSTRACT African petroleum Plc, Enugu, a marketer of petroleum products and chemicals know that public support and good will as well as good corporate image are very important for business success. Tends to be influenced by their publics... Continue Reading

1,308) AN APPRAISAL OF PHYSICAL DISTRIBUTION POLICY

(A CASE STUDY OF YOYO PURE WATER ENUGU STATE) ABSTRACT This study focused on the impact of physical distribution policies on pure water. A case study of Yoyo pure water. To carry out the research work, some of the following objectives were set out. - To determine if consumers are satisfied with the... Continue Reading

1,309) THE IMPACT OF NAFDAC ON MARKETING OFDRUGS IN ENUGU STATE

ABSTRACT This research project is primarily concerned with the impact of NAFDAC on marketing of Drugs in Enugu state. The purpose of this research is to know how the national Agency for food and Drugs Administration and control (NAFDAC ) can help to solve the problem being encountered in... Continue Reading
  • Type:Project
  • ID:MKT0049
  • Pages:121

1,310) ANALYSIS OF CONSUMER PRODUCT ACCEPTANCES ON BRAND LOYALTY

Table of content chapter one 1.1 introduction 1.2 statement of the problem 1.3 objectives of the study 1.4 research hypotheses 1.5 research questions 1.6 scope of the study 1.7 significance of the study 1.8 limitations of the study 1.9 definition of terms chapter two 2.1 the review of... Continue Reading

1,311) CONSUMER PREFERENCE FOR MALTA - GUINESS, MALTINA AND VITA - MALT BRANDS OF MALT DRINKS, IN ENUGU URBAN.

CONSUMER PREFERENCE FOR MALTA – GUINESS, MALTINA AND VITA – MALT BRANDS OF MALT DRINKS, IN ENUGU URBAN. ABSTRACT This research work was aimed at studding the major factors which determine the consumer preference for Malt – Guiness, Maltina and Vitar Malt brands of Malt drinks, using consumers in Enugu urban. The study also examined how... Continue Reading

1,312) THE EFFECT OF PREPAID METER IN A SERVICE INDUSTRY

(A CASE STUDY OF PHCH) ABSTRACT In 2007 Power Holding Company of Nigeria (PHCN) introduced prepayment meter to Nigeria Consumer. It was widely accepted by the consumer because they believed that the day of estimated billing were over but they met their shock when it was discovered that (PHCN) was... Continue Reading

1,313) EFFECTIVENESS OF PRICING POLICY AND PROFIT PLANNING IN NIGERIAN ORGANIZATIONS

EFFECTIVENESS OF PRICING POLICY AND PROFIT PLKANNING IN NIGERIAN ORGANIZATIONS CHAPTER ONE INTRODUCTION 1.1 BACK GROUND OF STUDY One of the most crucial operating decisions management must make is establishing a setting price for its products but this is quiet unfortunately that many firms are still mismanaging pricing causing lots of money and... Continue Reading
  • Type:Project
  • ID:MKT0045
  • Pages:118

1,314) THE IMPACT OF "MARKETING MIX" IN THE ACCOMPLISHMENT OF ORGANIZATION OBJECTIVE

THE IMPACT OF “MARKETING MIX” IN THE ACCOMPLISHMENT OF ORGANIZATION OBJECTIVE (A CASE STUDY OF UNILEVER BROTHERS NIGERIA PLC) ABSTRACT Marketing as a profession and an academic discipline has undergone a rebirth which has made its principle more embracing and positive in its everyday application in improving product innovation??? The main aim... Continue Reading

1,315) EVALUATION OF DISTRIBUTION STRATEGIES IN THE MARKETING OF PETROLEUM PRODUCTS

” (A CASE STUDY OF NNPC, ABA DEPOT) ABSTRACT The research topic “AN ” (A CASE STUDY OF NNPC, ABA DEPOT) was chosen because of the constant scarcity of petroleum products that the Nigerian... Continue Reading

1,316) MARKETING RESEARCH AS A TOOL FOR INCREASED PROFITABILITY

(A CASE STUDY OF NIGERIAN BOTTLING COMPANY ENUGU) ABSTRACT This project work is meant to examine marketing research as a tool for increased profitability. A case study of Nigerian Bottling Company Enugu. The main objectives of this study include: - Determination of the extent marketing... Continue Reading

1,317) THE IMPACT OF PRODUCT ADVERTISING ON SALES VOLUME OF CONSUMERS

THE IMPACT OF PRODUCT ADVERTISING ON SALES VOLUME OF CONSUMERS (A CASE STUDY OF NIGERIA BREWERIES PLC 9TH MILE CORNER, ENUGU) ABSTRACT That product advertising has a high significant on the impact of product advertising on sales volume of consumer. This view was attested to by 75% of the respondents used by the researcher for this study. This... Continue Reading
  • Type:Project
  • ID:MKT0041
  • Pages:100

1,318) PROBLEMS AND PROSPECTS OF MARKETING IN SMALL-SCALE BUSINESS IN NIGERIA

PROBLEMS AND PROSPECTS OF MARKETING IN SMALL-SCALE BUSINESS IN NIGERIA (A CASE STUDY OF AQUA RAPHA, GOD’S HEALING WATER IN ENUGU) ABSTRACT This research work is centered on the Problems and Prospects of Marketing in Small-Scale Business in Nigeria. The study was aimed at identifying and examining the problems militating against the effective... Continue Reading

1,319) THE ROLE OF ADVERTISING IN MARKETING OF HOTEL SERVICES IN ENUGU METROPOLIS;

THE ROLE OF ADVERTISING IN MARKETING OF HOTEL SERVICES IN ENUGU METROPOLIS (A STUDY OF ZODIAC HOTEL, ENUGU) ABSTRACT This research was carried to find “The Role of advertising in marketing of hotel service in Enugu metropolis” using Zodiac Hotel Ltd Enugu as our case study. We tried to find the advertising strategies employed by in achieving... Continue Reading

1,320) THE IMPACT OF MARKETING MIX IN THE ACCOMPLISHMENT OF ORGANIZATION OBJECTIVE

THE IMPACT OF MARKETING MIX IN THE ACCOMPLISHMENT OF ORGANISATIONAL OBJECTIVES CHAPTER ONE 1.0 INTRODUCTION 1.1 GENERAL BACKGROUND TO THE SUBJECT MATTER This study practically involves the investigation of marketing mix (product, price, promotion, place) in the accomplishment of organisational objectives. There are numerous definitions of... Continue Reading

1,321) MARKETING OF LOCAL MADE PRODUCT

A CASE STUDY OF LOCAL MADE HAND BASS ABSTRACT Although the Nigeria economy has been characterized; with importation of every thing ranging from machinery to private consumption commodities, the above idea of consuming imported goods has led the writer too question the effectiveness of the marketing of locally made... Continue Reading

1,322) IMPACT OF SALES PROMOTIONAL ACTIVITIES ON THE CONSUMPTION OF SOFT DRINKS IN PORT HARCOURT

IMPACT OF SALES PROMOTIONAL ACTIVITIES ON THE CONSUMPTION OF SOFT DRINK IN PORT HARCOURT TABLE OF CONTENTS CHAPTER ONE: INTRODUCTION 1.1 Background of the Study 1.2 Statement of Problem 1.3 Purpose of the Study 1.4 Significance of the Study 1.5 Research Question/Hypothesis 1.6 Theoretical foundation of the study 1.7 Scope of the study 1.8... Continue Reading

1,323) MARKETING OF LOCAL MADE PRODUCT

A CASE STUDY OF LOCAL MADE HAND BASS ABSTRACT Although the Nigeria economy has been characterized; with importation of every thing ranging from machinery to private consumption commodities, the above idea of consuming imported goods has led the writer too question the effectiveness of the marketing of locally made... Continue Reading

1,324) EVALUATION OF CUSTOMER SERVICE AND RELATIONSHIP MARKETING IN THE BANKING INDUSTRY

(A CASE STUDY OF FIST BANK NIGERIA LTD ENUGU) ABSTRACT This research work is to examine “Evaluation of Customer Service and relationship marketing in the banking industry with reference to first Bank Nig. Ltd Enugu was carried out to evaluate the relationship... Continue Reading

1,325) RELATIONSHIP MARKETING IN MAINSTREAM BANK PLC ENUGU AN EVALUATION

RELATIONSHIP MARKETING IN MAINSTREAM BANK PLC ENUGU: AN EVALUATION ABSTRACT This project work was an attempt to investigate the relationship marketing in mainstream bank plc Enugu. The objectives were: 1. To determine the impact of relationship marketing in banking industry. 2. To evaluate the level of relationship that exist between the bank with... Continue Reading
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