Most Relevant Marketing Project Topics and Materials (Page 8)

TABLE OF CONTENT CHAPTER ONE INTRODUCTION 1.1BACKGROUND OF THE STUDY 1.2STATEMENT OF THE PROBLEM 1.3OBJECTIVES OF THE STUDY 1.4STATEMENT OF HYPOTHESIS 1.5SIGNIFICANCE OF THE STUDY 1.6SCOPE OF THE STUDY 1.7HISTORICAL BACKGROUND OF... Continue Reading

Abstract The aim of this study is to determine the impact of road transport network on the marketing of agricultural produce in the Igbo-Etiti local government area and Nsukka zone of Enugu state to identify other factors directly or indirectly to the marketing of agricultural produce in the zone. The empirical aspect of this research was carried... Continue Reading

1.1 INTRODUCTION In Nigeria, the issue of taking life assurance has been neglected, in the sense that at this present time, it is estimated that not up to two percent of Nigerians own life assurance policies. For this fact, the benefits and roles life assurance plays in this country is being viewed from a very cooked point thereby making it... Continue Reading

CHAPTER ONE INTRODUCTION 1.1 PREAMBLE Every firm, private or public at one stage or the other is faced with long-term investment decisions which automatically lead to long-term capital requirement. Financing the firm’s investment may either be by increasing owners’ claim (Equity),... Continue Reading

MARKET SEMENTATION AS AN EFFICIENT TOOL OF ACHIEVING INCREASED MARKET SHARE (A CASE STUDY OF 7UP BOTTLING COMPANY PLC ABA). ABSTRACT This main aim of business is to seek, attract and retain customers who will use the company various products to meet their needs or solve their problems. Successful service organization must therefore understand how... Continue Reading

ABSTRACT This study is a research into “An Evaluation of Product Positioning for marketing Idomie Breakfast Noodle in Enugu. The study seeks to find out how product positioning helps the firms in achieving greater part of its sales objectives. In an attempt... Continue Reading

A CASE STUDY OF LOCAL MADE HAND BASS ABSTRACT Although the Nigeria economy has been characterized; with importation of every thing ranging from machinery to private consumption commodities, the above idea of consuming imported goods has led the writer too question the effectiveness of the marketing of locally made... Continue Reading

A CASE STUDY OF LOCAL MADE HAND BASS ABSTRACT Although the Nigeria economy has been characterized; with importation of every thing ranging from machinery to private consumption commodities, the above idea of consuming imported goods has led the writer too question the effectiveness of the marketing of locally made... Continue Reading

THE IMPACT OF MARKETING MIX IN THE ACCOMPLISHMENT OF ORGANISATIONAL OBJECTIVES CHAPTER ONE 1.0 INTRODUCTION 1.1 GENERAL BACKGROUND TO THE SUBJECT MATTER This study practically involves the investigation of marketing mix (product, price, promotion, place) in the accomplishment of organisational objectives. There are numerous definitions of... Continue Reading

PROBLEMS AND PROSPECTS OF MARKETING IN SMALL-SCALE BUSINESS IN NIGERIA (A CASE STUDY OF AQUA RAPHA, GOD’S HEALING WATER IN ENUGU) ABSTRACT This research work is centered on the Problems and Prospects of Marketing in Small-Scale Business in Nigeria. The study was aimed at identifying and examining the problems militating against the effective... Continue Reading

Table of content chapter one 1.1 introduction 1.2 statement of the problem 1.3 objectives of the study 1.4 research hypotheses 1.5 research questions 1.6 scope of the study 1.7 significance of the study 1.8 limitations of the study 1.9 definition of terms chapter two 2.1 the review of... Continue Reading

(A CASE STUDY OF PETALS ENUGU) ABSTRACT This research project is very crucial study for petals Ltd. The study was motivated by the necessity of packaging as promotional tools in the marketing of beauty care products. This research project aimed at the following. a. To identify... Continue Reading

THE PLACE OF MARKETING IN THE SERVICE INDUSTRIES (A CASE STUDY OF ROBAN HOTEL ENUGU STATE) ABSTRACT This research works is on the place of marketing in the service industries (a case study of roban Hotel Enugu) in which the objective of the study includes. To determine the impact of service marketing in promoting hotel business in Nigeria. To... Continue Reading

THE EFFECTS OF SUBSIDY REMOVAL ON EFFECTIVE MARKETING OF PETROL IN NIGERIA (A CASE STUDY OF ENUGU STATE) ABSTRACT Almost every home and business is powered by generator fired by subsidized petrol. It is very obvious that subsidy removal will worsen the country’s situation and worsen inflation. It is in the light of the above removal on the... Continue Reading

IMPACT OF SALES PERSONS ON THE COPORATE GROWTH POTENTIALS OF A COMPANY (A CASE STUDY OF SEVEN-UP BOTTLING COMPANY PLC, ENUGU) ABSTRACT Prior to our contemporary time, the bottling industry will dominated by the products of Nigerian Bottling Company Plc. Recently, 7-up bottling company Plc reemerged in the scene to compete with the Nigerian... Continue Reading

THE EFFECTIVENESS OF PUBLIC RELATIONS IN SERVICE INDUSTRIES (A CASE STUDY OF ENUGU STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY (ESUT), ENUGU) Abstract The purpose of this study was to know the effectiveness of public relations in service industries. A case study of the Enugu state university of science and Technology (ESUT) Enugu. To guide this... Continue Reading

ABSTRACT This study focuses on the marketing problems and prospects of five star hotel in Enugu Metropolis “ case study of Nike Lake Resort Hotel”. The main purpose was to find out among other things the followings: - To... Continue Reading

PROMOTION STRATEGIES FOR THE MARKETING OF EDUCATIONAL SERVICES IN ENUGU (A CASE STUDY OF (ESUT) ENUGU STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY). TABLE OF CONTENT CHAPTER ONE: INTRODUCTION 1.1 Background of the Study 1.2 Statement of the problem 1.3 Objective of the Study 1.4 Research Questions 1.5 Significance of the Study 1.6 Scope of the Study... Continue Reading

EFFECTIVE MARKETING OF TELEVISION SERVICE IN ENUGU METROPOLIS (A CASE STUDY OF ENUGU TELEVISION (E.T.V) ABSTRACT The research work titled “Effective Markeing of television services in Enugu metropolis was carried out to offer recommendation which if it is applied would enhance the performance of services organization. During the course of study... Continue Reading

ABSTRACT The study focuses on the impact of effective public relations practice in the marketing expansion of banking services in Enugu metropolis. a case study of All State Trust Bank Plc operating in... Continue Reading

ABSTRACT This research project is aimed at determining the impact of promotional strategies of pharmaceutical firms on consumer patronage. The study was expected to reveal at the end of the day the degree of these promotional... Continue Reading

THE ROLE OF PUBLIC RELATION AS A TOOL FOR CUSTOMER SERVICE INDUSTRY ( A CASE STUDY OF NIGERIAN TELEVISION AUTHORITY ENUGU SERVICES TO SELECTED FINANCIAL INSTITUTIONS) ABSTRACT This research work tilled “ Public Relations as a tool for Customer Attraction and Retention in the service Industry ( A case study of NTA Enugu services to some selected... Continue Reading

ABSTRACT The study focused on effective promotional strategies for operations of hair dressing saloon in Enugu metropolis with particular not on after8 saloon –Neo haven. The objectives of the study are; To evaluate the... Continue Reading

THE ROLE OF NATIONAL AGENCY FOR FOOD AND DRUG ADMINISTRATION AND CONTROL (NAFDAC) IN CONSUMER PROTECTION IN NIGERIA (A CASE STUDY OF SOME SELECTED PURE WATER BOTTLING FIRMS IN ENUGU) TABLE OF CONTENTS CHAPTER ONE 1.0 INTRODUCTION 1.1 Background of the Study 1.2 Significance of the Study 1.3 Scope of the Study 1.4 Statement of the Problem 1.5... Continue Reading

THE EFFECT OF GLOBALIZATION ON SERVICE INDUSTRY IN NIGERIA A CASE STUDY OF MAGNUM TRUST BANK PLC Abstract This research was carried out to primarily find out the effect of Globalization on service industry. It focuses on the globalization through trade agreement and market integration. Concept and process of globalization and information... Continue Reading