Explore Project Topics on: abstract on effect of advertisement on sales promotion: A case study of Small and medium enterprises

The importance of social media in enhancing positive relationships between customers and business cannot be ignore since they offer new and innovative ways to communicate and network via the internet. Currently, there are various platforms provided by the social media networks such as Facebook, Google plus, LinkedIn, YouTube, Skype, WhatsApp and... Continue Reading

CHAPTER ONE INTRODUCTION 1.1        BACKGROUND OF THE STUDY The main strategy for the establishment by the entrepreneurs of Small and Medium Enterprises (SMEs) and its promotion by various sectors, is to enhance job creation, promote economic growth, reduce poverty.  The importance of Small... Continue Reading

ABSTRACT This study “Promotion of Small and Medium Enterprises (SMEs) in the development of Okehi LGA, Kogi State was undertaken to find out the extent to which the SME sub-sector in Kogi State has performed its critical role of driving the country’s industrial transformation and development as it has done in some states in Nigeria and also to... Continue Reading

ABSTRACT This study “Promotion of Small and Medium Enterprises (SMEs) in the development of Okehi LGA, Kogi State was undertaken to find out the extent to which the SME sub-sector in Kogi State has performed its critical role of driving the country’s industrial transformation and development as it has done in some states in Nigeria and also to... Continue Reading

ABSTRACT The study examined digital marketing as a key driver of sales improvement among small and medium scale enterprises in Lagos state. The study succinctly explored the effect of digital marketing on sales improvement. 150 small and medium scale enterprises (SMEs) was purposively selected in in Lagos Metropolis. The study made use of primary... Continue Reading

    CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY The production of goods and services in the most efficient manner has continued to be the only viable and reliable option for development, growth and survival of any economy.... Continue Reading

ABSTRACT The research study seeks to examine the effects of cedi depreciation on the activities of  small scale businesses in the country. The aim of the research is to examine the impact of  cedi depreciation on imports, income, size and the growth and performance of the small  scale industries. In addition the research work aims at finding... Continue Reading

(A CASE STUDY OF GLOBACOM NETWORK) ABSTRACT Advertisement and sales promotion is very important in an organization especially in this dynamic competitive and complex business environment. Advertisement and sales promotion are some of the promo-tools or one of the... Continue Reading

THE EFFECT OF PRODUCT LIFE CYCLE ON ORGANIZATION SALES (A CASE STUDY OF UNILEVER NIGERIA PLC ABA BRANCH) ABSTRACT The research was conducted on the basis of an analysis of the marketing effect of product life cycle in achieving organizational sales objective of Unilever Nigeria Plc, Aba Abia state. The objectives were stated to ascertain and... Continue Reading

CHAPTER ONE INTRODUCTION Small scale business constitute an important component of the Nigerian industrial sector. The importance of this sector cannot be over emphasized, especially in a typical developing country like ours where the... Continue Reading

ABSTRACT This study was focused on the affect of sales promotion on sales volume of Vitafoam product in Enugu metropolis.  The researcher find out various ways through which the company employed sales promotion to create awareness of their product, stimulate and arouse customers and dealers favourable behacviour towards the company and its... Continue Reading

ABSTRACT This study was focused on the affect of sales promotion on sales volume of Vitafoam product in Enugu metropolis. The researcher find out various ways through which the company employed sales promotion to create awareness of their product, stimulate and arouse customers and dealers favourable behacviour towards the company and its... Continue Reading

ABSTRACT The purpose of the study was to examine the effects of online tax system on the performance of small and medium enterprises in Makindye Division a case study of small and medium enterprises in Ogaba Village. The study was based on three specific objectives; to determine the effect of online tax registration on the performance of small and... Continue Reading

ABSTRACT This research report comprises five chapters that is to say chapter, chapter two, three, four, and chapter five including the appendices which comprise of the acceptance letter from the organization, and the questionnaires. In chapter one, a clear description of the background of the study, the problem statement, the research objectives,... Continue Reading

THE EFFECT OF THE NAIRA DEVALUATION ON SMALL AND MEDIUM SCALE ENTERPRISES IN NIGERIA ( A CASE STUDY OF SELECTED MINI IMPORTERS IN LAGOS STATE) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Nigeria with abundance of resources like crude etc is deemed blessed. Her vast resources in commercial quantities have placed her on a high pedestal... Continue Reading

ABSTRACT The focus of this work is to determine the effects of proper accounting records in small and medium scale profit making enterprises. The work is designed to know origin of commercial activities, that is, the trade by barter system, and also the origin of accounting and how proper accounting records help the management and user to evaluate... Continue Reading

ABSTRACT The study was carried out to determine the effect of income tax on the profitability levels of small and medium enterprises. The objectives included to evaluate measures used in assessing ' taxes on SME's to determine the relationship between income tax and profitability levels of SME's. The study was a survey involving a collection of... Continue Reading

TABLE OF CONTENTS ACKNOWLEDGEMENT DEDICATION APPROVAL DECLARATION . iv TABLE OF CONTENTS v L1ST OF FIGURES ix LIST OF ABBREVIATIONS x ABSTRACT CHAPTER ONE 1 GENERAL INTRODUCTION 1 1.0 Introduction 1 1.1 Background of the Study 1 1.2 Statement of the Problem 3 1.3 Objectives of the study 3 1.3.1 General objective 3 1.3.2 Specific objective 3 1.4... Continue Reading

CHAPTER ONE Background to the Study   It is a matter of fact that there are a lot of things in which large companies are experts while the small firms can better do some things also. If both, small and large firms do their business in which they get advantage, the welfare... Continue Reading

EFFECT OF SMALL AND MEDIUM ENTERPRISES (SMEs) ON ECONOMIC DEVELOPMENT Abstract This study is on effect of small and medium enterprises (SMEs) on economic development. The total population for the study is 200 staff of Dangote group of company, Lagos state. The researcher used questionnaires as the instrument for the data collection. Descriptive... Continue Reading

EFFECT OF CAPITAL ALLOWANCES ON THE PERFORMANCE OF SMALL AND MEDIUM SCALE ENTERPRISES (A CASE STUDY OF SELECTED CONSTRUCTION COMPANIES IN NIGERIA)   CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Historically, Nigeria’s experience of taxation predates the colonial period. The Hausas of Northern Nigeria were paying taxes, though in kind,... Continue Reading

(A CASE STUDY OF EXCEL PURE WATER COMPANY OLEH DELTA STATE) ABSTRACT The focus of this work is to determine the effects of proper accounting records in small and medium scale profit making enterprises. The work is designed to know origin of commercial activities, that is,... Continue Reading

(SMES) IN AGEGE LOCAL GOVERNMENT AREA, LAGOS CHAPTER ONE INTRODUCTION 1.1     BACKGROUND OF THE STUDY This chapter distinguishes between socially responsible policies and policies that simply represent sound business practice. Attention to customer... Continue Reading

ABSTRACT The growth and spread of internet with an extraordinary pace over the last few decades has resulted in its increased use for marketing purpose; this is internet marketing. Internet as a marketing tool provides significant opportunities for companies to seek... Continue Reading

(A CASE STUDY OF SELECTED CONSTRUCTION COMPANIES IN NIGERIA)   CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Historically, Nigeria’s experience of taxation predates the colonial period. The Hausas of Northern Nigeria were paying taxes, though in kind,... Continue Reading

CHAPTER I 1.0 INTRODUCTION For both developing and developed countries, small and medium scale firms play important roles in the process of industrialization and economic growth. Apart from increasing per capita income and output, Small Medium businesses create employment opportunities, enhance regional economic balance through industrial... Continue Reading

( A CASE STUDY OF SELECTED MINI IMPORTERS IN LAGOS STATE) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY   Nigeria with abundance of resources like crude etc is deemed blessed. Her vast resources in commercial quantities have placed her on a high pedestal... Continue Reading

CHAPTER I 1.0 INTRODUCTION For both developing and developed countries, small and medium scale firms play importantroles in the process of industrialization and economic growth. Apart from increasing percapita income and output, Small Medium businesses create employment opportunities, enhance regionaleconomic balance through industrial dispersal... Continue Reading

ABSTRACT The central tenet of banking sector consolidation was to develop a strong, reliable and diversified banking sector that is capable of playing effective developmental roles in the economy, such as funding of small and medium scale enterprises and becoming a competent and competitive player in the African regional and global financial... Continue Reading

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Small and Medium Enterprises (SMEs) play a vital role in the development of national economy. Due to their importance and the crucial role they play in economic development and growth of the nation, much attention has been placed on financing of small and medium enterprises, since they are major... Continue Reading