Explore Project Topics on: Effect of sales promotion strategy in gaining maximum market share in a competitive market

ABSTRACT Consumer satisfaction is the economic justification for the existence of any business. Hence for any business to exist, survive and grow, the same plan must be strategic. So, this research work was carried out on the strategic marketing planning as a means of achieving increased, market share in competitive market. (A case study of... Continue Reading

ABSTRACT Consumer satisfaction is the economic justification to the existence of any business. Hence, for any business to exist, survive and grow, the sure plan must be strategic. So, this work was carried out... Continue Reading

STRATEGIC MARKETING PLANNING AS A MEANS OF ACHIEVING INCREASE IN MARKET SHARE IN THE COMPETITIVE MARKET. (A CASE STUDY OF NIGERIA BREWERIES PLC ABA) ABSTRACT Consumer satisfaction is the economic justification for the existence of any business. Hence for any business to exist, survive and grow, the same plan must be strategic. So, this research... Continue Reading

ABSTRACT This study examined marketing strategies for winning customer in telecommunication industry. It lightened the techniques on the strategies and effect of various marketing strategies in winning customer and stimulate repeat sales. It also goes further to look into identifying the brand Zain can use against other competitors like GLO, MTN.... Continue Reading

EFFECTIVE SALES FORCE MOTIVATION AS A MEANS OF ACHIEVING INCREASED MARKET SHARE IN A COMPETITIVE INDUSTRY. (A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, OWERRI) ABSTRACT The major purpose of this study is to determine the effectiveness of sales force motivation as a means of achieving increased market share in competitive industry using NBC... Continue Reading

Firms across all industries continue to face the most disruptive market conditions in decades.  Increased competition has only accelerated and the battle for market share is now more aggressive in  the telecommunication industry. The objective of the study was to determine how competitive  advantage strategies applied by firms in the... Continue Reading

ABSTRACT This main aim of business is to seek, attract and retain customers who will use the company various products to meet their needs or solve their problems. Successful service organization must therefore understand how customers view services and in what ways it presents a different advantage relative to the company’s offering. Therefore... Continue Reading

MARKET SEMENTATION AS AN EFFICIENT TOOL OF ACHIEVING INCREASED MARKET SHARE (A CASE STUDY OF 7UP BOTTLING COMPANY PLC ABA). ABSTRACT This main aim of business is to seek, attract and retain customers who will use the company various products to meet their needs or solve their problems. Successful service organization must therefore understand how... Continue Reading

PRODUCT PLANNING AND DEVELOPMENT STRATEGY FOR INCREASED MARKET SHARE (A CASE STUDY OF PATERON ZOCHONIC P.Z ABA ABIA STATE). ABSTRACT This research outline, new planning and development as a strategy for increase market share with a particular reference to pateron Zochonic Plc, Aba and this associated strategy. The induction part gives brief... Continue Reading

ABSTRACT   This research work is on market segmentation as a competitive strategy in manufacturing companies, a study of Sunseed Oil Mills Plc., Zaria. The major problem noted is lack of market segmentation knowledge and its importance which has a negative effect on the company’s competitive strategy. 47 copies of questionnaires were... Continue Reading

ABSTRACT   This research work is on market segmentation as a competitive strategy in manufacturing companies, a study of Sunseed Oil Mills Plc., Zaria. The major problem noted is lack of market segmentation knowledge and its importance which has a negative effect on the company’s competitive strategy. 47 copies of questionnaires were... Continue Reading

The importance of social media in enhancing positive relationships between customers and business cannot be ignore since they offer new and innovative ways to communicate and network via the internet. Currently, there are various platforms provided by the social media networks such as Facebook, Google plus, LinkedIn, YouTube, Skype, WhatsApp and... Continue Reading

ABSTRACT This study is motivated by a desire to examine earnings per share and market value of companies. In light of the empirical review and other discussions, a number of questions arose as to whether there significant relationship between earnings per share and market value. Using the... Continue Reading

CHAPTER ONE INTRODUCTION 1.1      Background of the study Marketing has over the years advanced from various concepts and philosophies, which include the production concept, selling concepts, and product concepts. The marketing concept is viewed from the customers orientation philosophy which seek to identify unsatisfied consumer needs and... Continue Reading

CHAPTER ONE INTRODUCTION 1.1     Background to the study In the wake of the financial scandals and economic disintegration witnessed in Nigeria where billions of naira worth of investment and retirement wealth has been lost (Oyerinde, 2009), the very integrity and survivability of the... Continue Reading

. (A CASE STUDY OF FIRST BANK OF NIGERIA PLC) ABSTRACT The efficient and effective financial administration in corporate organization is sine quad non' to the achievement of the organizational objective. Dividend policy is said to be financial... Continue Reading

ABSTRACT This study focused on “Financial Market Frictions and Its Effect on the Money Market Trading Mechanism”It introduce financial frictions in a two sector model of international trade withheterogeneous agents. The level of specialization in the economy... Continue Reading

INTRODUCTION 1.1 BACKGROUND TO THE STUDY It is widely believed that no market strictly meets the conditions of the efficient market hypothesis. Even in the most developed countries, information with no bearing on the future performance of companies do sometimes influence the... Continue Reading

CHAPTER ONE BACKGROUND TO THE STUDY 1.0       INTRODUCTION “Marketing and marketing communications mix is changing. New insights, new tools, new opportunities and new challenges are emerging as the 21st century progresses. The world’s 61/4 billion consumers and almost 400 million business customers are becoming increasingly... Continue Reading

CHAPTER ONE BACKGROUND TO THE STUDY 1.0       INTRODUCTION “Marketing and marketing communications mix is changing. New insights, new tools, new opportunities and new challenges are emerging as the 21st century progresses. The world’s 61/4 billion consumers and almost 400 million business customers are becoming increasingly... Continue Reading

ABSTRACT The study examines the effect of insider trading on stock returns in the Nigerian stock market. It is argued that if the market is inefficient, insider information may play a big role in determining stock behaviour in Nigeria. Thus, the study evaluates the... Continue Reading

bstract Share price is a reflection of a company’s performance and investors’ expectations about the future prospects of the firm. This study therefore investigates the determinants of deposit money banks’ share performance on the Nigerian stock market between 2005 and 2014. This was with a view to providing empirical analysis of the... Continue Reading

                                       CHAPTER ONE                                        INTRODUCTION 1.1      BACKGROUND OF THE STUDY In most of developing... Continue Reading

ABSTRACT Value of information technology in online public share offering marketing information systems in capital market businesses and industry has never been greater and more significant than today. There is no one to ignore the role of new technologies of information in different social and organizational processes. This necessity is felt that... Continue Reading

(A CASE STUDY OF LISABI MILLS LTD) CHAPTER ONE INTRODUCTION 1.1    BACKGROUND OF STUDY In the past years, the main aim of business organization was to Manufacture and sell, but recent marketing dynamic has change this my topic notion of... Continue Reading

ABSTRACT The majority of the Zimbabwean Industries were in the collapsing realm as indicated by a decline in the aggregate demand leading to the loss of market share. This unwelcome relapse has caused companies to defy the odds such as Tanganda by resorting to market share strategies in order to insulate itself. Faced with this situation prompted... Continue Reading

ABSTRACT Value of information technology in online public share offering marketing information systems in capital market businesses and industry has never been greater and more significant than today. There is no one to ignore the role of new technologies of information in different social and organizational processes. This necessity is felt that... Continue Reading

(A CASE STUDY OF PATERSON AND ZOCHONIS INDUSTRIES PLC ABA) ABSTRACT This research work reviews extensively, the meaning of product Innovation as an Effective tool in the competitive market by using Paterson Zochonis as a case  study, the objective is carrying out, to analyse if... Continue Reading

CASE STUDY BABA GOD PLASTIC LTD ASABA CHAPTER ONE INTRODUCTION 1.1 Background of the Study There are many firms (Industries) in Nigeria even in the world and these firms compete among themselves. They are always conscious of the other firm manufacturing g related or similar... Continue Reading

MARKETING PLANNING AS A MEANS OF ACHIEVING INCREASE IN MARKET SHARE IN INGERIA. (A CASE STUDY OF NIGERIA UNILIVER PLC ABA) ABSTRACT Consumer satisfaction is the economic justification for the existence of any business. Hence for any business to exist, survive and grow, the same plan must be strategic. So, this research work was carried out on the... Continue Reading