Explore Project Topics on: Promotional techniques and consumer behaviour (a case study of the Nigeria bottling company)

THE EFFECT OF ADVERTISING ON CONSUMER BUYING BEHAVIOUR IN ENUGU METROPOLIS (A CASE STUDY OF NIGERIAN BOTTLING COMPANY 9TH MILE ENUGU.) ABSTRACT This dissertation is the product of contributions of ideas ‘ by the researcher and his supervisor. It is both conventional and similar the topic of this project, the effect of advertising on consumers... Continue Reading

ABSTRACT   This dissertation is the product of contributions of ideas ‘ by the researcher and his supervisor. It is both conventional and similar the topic of this project, the effect of advertising on consumers buying behavior in Enugu metropolis with particular reference to the Nigerian Bottling Company, bottlers of coca-cola products, is... Continue Reading

ABSTRACT   This dissertation is the product of contributions of ideas ‘ by the researcher and his supervisor. It is both conventional and similar the topic of this project, the effect of advertising on consumers buying behavior in Enugu metropolis with particular reference to the Nigerian Bottling Company, bottlers of coca-cola products, is... Continue Reading

ABSTRACT  This dissertation is the product of contributions of ideas ‘ by the researcher and his supervisor. It is both conventional and similar the topic of this project, the effect of advertising on consumers buying behavior in Enugu metropolis with particular reference to the Nigerian Bottling Company, bottlers of coca-cola products, is... Continue Reading

TABLE OF CONTENTS Title page Certification Dedication Acknowledgement Table of contents CHAPTER ONE: INTRODUCTION 1.1    Intorduction 1.2    Background to the problem 1.3    Aims and objectives 1.4    Significance of the study 1.5    Scope of the study 1.6    Definition of key terms CHAPTER TWO: LITERATURE REVIEW 2.1   ... Continue Reading

CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY In contemporary business setting, debt is seemingly inevitable. Sometimes it emanates from short fund convenience with the prevailing trade terms. Debt does not... Continue Reading

ABSTRACT Previously debt can be talked of when group of societies economic position suffer efficiency. It was the only time measure of the organization or individual economic position. At the dawn of the modern economic life, it has been observed that one can be debtor and get stands to meet his current liabilities provided it is well manager.... Continue Reading

ANALYSING DEBT MANAGEMENT TECHNIQUES IN BUSINESS ORGANISATIONS IN NIGERIA. (A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, ENUGU) ABSTRACT Previously debt can be talked of when group of societies economic position suffer efficiency. It was the only tim measure of the organization or individual economic position. At the dawn of the modern economic... Continue Reading

ABSTRACT Previously debt can be talked of when group of societies economic position suffer efficiency. It was the only tim measure of the organization or individual economic position. At the dawn of the modern economic life, it has been observed that one can be debtor and get stands to meet his current liabilities provided it is well manager. This... Continue Reading

INTRODUCTION In contemporary business setting, debt is seemingly inevitable. Sometimes it emanates from short fund convenience with the prevailing trade terms. Debt does not occur only when money is borrowed. It equally occurs when there is exchange of goods or services with a deserved payment. So each time goods or services are exchanged with a... Continue Reading

ABSTRACT Previously debt can be talked of when group of societies economic position suffer efficiency. It was the only tim measure of the organization or individual economic position. At the dawn of the modern economic life, it has been observed that one can be debtor and get stands to meet his current liabilities provided it is well manager. This... Continue Reading

INTRODUCTION In contemporary business setting, debt is seemingly inevitable. Sometimes it emanates from short fund convenience with the prevailing trade terms. Debt does not occur only when money is borrowed. It equally occurs when there is exchange of goods or services with a deserved payment. So each time goods or services are exchanged with a... Continue Reading

ANALYZING DEBT MANAGEMENT TECHNIQUES IN BUSINESS ORGANIZATIONS IN NIGERIA (A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC ENUGU) ABSTRACT Previously debt can be talked of when individual, group of solicits suffer efficiency. At the down of the modern economic life, it has been observed that one can be debtors and get stands to meet his current... Continue Reading

ABSTRACT Previously debt can be talked of when group of societies economic position suffer efficiency. It was the only time measure of the organization or individual economic position. At the dawn of the modern economic life, it has been observed that one can be debtor and get stands to meet his current liabilities provided it is well manager.... Continue Reading

ABSTRACT Previously debt can be talked of when group of societies economic position suffer efficiency. It was the only time measure of the organization or individual economic position. At the dawn of the modern economic life, it has been observed that one can be debtor and get stands to meet his current liabilities provided it is well manager.... Continue Reading

INTRODUCTION In contemporary business setting, debt is seemingly inevitable. Sometimes it emanates from short fund convenience with the prevailing trade terms. Debt does not occur only when money is borrowed. It equally occurs when there is exchange of goods or services with a deserved payment. So each time goods or services are exchanged with a... Continue Reading

INTRODUCTION In contemporary business setting, debt is seemingly inevitable. Sometimes it emanates from short fund convenience with the prevailing trade terms. Debt does not occur only when money is borrowed. It equally occurs when there is exchange of goods or services with a deserved payment. So each time goods or services are exchanged with a... Continue Reading

ABSTRACT Previously debt can be talked of when group of societies economic position suffer efficiency. It was the only time measure of the organization or individual economic position. At the dawn of the modern economic life, it has been observed that one can be debtor and get stands to meet his current liabilities provided it is well manager.... Continue Reading

INTRODUCTION In contemporary business setting, debt is seemingly inevitable. Sometimes it emanates from short fund convenience with the prevailing trade terms. Debt does not occur only when money is borrowed. It equally occurs when there is exchange of goods or services with a deserved payment. So each time goods or services are exchanged with a... Continue Reading

TABLE OF CONTENTS Cover page - - - -          -           -          -            - - i Declaration - - - - - - - - - ii Certification - - - - - - - - - iii Dedication - - - - - - - - - iv Acknowledgements - - - - - - - - v Table of Contents - - - - - - - - vi Abstract - - - - - - - - - ix Appendices - - - - - - - - - x... Continue Reading

TABLE OF CONTENTS Cover page----          -           -          -            --i Declaration ---------ii Certification ---------iii Dedication---------iv Acknowledgements--------v Table of Contents--------vi Abstract---------ix Appendices---------x CHAPTER ONE: INTRODUCTION 1.1Background to the Study-------1 1.2Statement of... Continue Reading

ABSTRACT The purpose of the study is to investigate the impact of advertising on consumer behavior taking coca cola as a case study. The researcher gathered primary data information through the distribution of questionnaire. A total of 48 respondents were analysed... Continue Reading

ABSTRACT Application of performance appraisal techniques affects the generally performance and quality of services obtained from workers. It is in recognition of the role assessing the staff plays in the organisation, and the importance of their appraisal as regards their performance on their job that I decided to write on the topic... Continue Reading

ABSTRACT Application of performance appraisal techniques affects the generally performance and quality of services obtained from workers. It is in recognition of the role assessing the staff plays in the organisation, and the importance of their appraisal as regards their performance on their job that I decided to write on the topic... Continue Reading

ABSTRACT The aim of the research was aimed at investigating the effect of packaging on consumer behavior. The types of research used are qualitative and quantitative techniques. The aim of the research is to; research how packaging has improved on consumer purchases. The management through the research has been able to know how the customers are... Continue Reading

ABSTRACT The aim of the research was aimed at investigating the effect of packaging on consumer behavior. The types of research used are qualitative and quantitative techniques. The aim of the research is to; research how packaging has improved on consumer purchases. The management through the research has been able to know how the customers are... Continue Reading

ABSTRACT This research project represents the findings of the field research on 'The EFFECT OF PACKAGING ON CONSUMER BEHAVIOR. These findings are based on the information given by various respondents in the field. Packaging is the science, art and technology of enclosing or protecting products for distribution, storage, sale and use. It also... Continue Reading

TABLE OF CONTENTS DECLARATION ................................................................................................................. i APPROVAL ....................................................................................................................... ii DEDICATION... Continue Reading

ABSTRACT This research work focused on the optimum promotion mix as effective tool for enhancing sales. For this research work to be more presentable, it was divided into five chapter, chapter one deals with, historical background of the study, statement of the problem, purpose of the study, research question, research hypothesis, scope and... Continue Reading

INTRODUCTION 1.1  BACKGROUND OF THE STUDY Firms at every stage of growth and development, from concept to maturity need found in order to survive. The aim of every business is to maximize the wealth and welfare of its owners. Without finance, the aim of every business cannot be met. This finance can be said to be the life wire of any firm... Continue Reading