Explore Project Topics on: THE ROLE OF MARKETING RESEARCH IN THE THE PLANNING AND DEVELOPMENT OF NEW PRODUCTS

ABSTRACT This research work is on role of marketing research, planning and development of a new product, a case study of Nigeria Bottling Company Plc, Benin City. Marketing research is not a substitute for management decision. It is a tool for making better decision. This work starts with the introduction of the subject matter, research questions,... Continue Reading

. (A CASE STUDY OF MICRO PRODUCTS LIMITED ENUGU PRESENDED BY ABSTRACT This research work titled A CASE STUDY OF MICRO PRODUCTS LTD. ENUGU was carried out with the following objectives. - To determine if the... Continue Reading

ABSTRACT  Research has become an important dimension of marketing. A country like Japan, noted for its technological feats and superior quality products, has attained its position through research. In Japan marketing research has been out in the forefront of business operations. But in Nigeria, the story is different. Most organizations in the... Continue Reading

ABSTRACT Research has become an important dimension of marketing. A country like Japan, noted for its technological feats and superior quality products, has attained its position through research. In Japan marketing research has been out in the forefront of business operations. But in Nigeria, the story is different. Most organizations in the... Continue Reading

ABSTRACT Marketing research is the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company. This study focused on marketing research in service industry, in order to carryout the study, the following objectives amongst others... Continue Reading

(A STUDY OF GLOBALCOM NIGERIA LIMITED) ABSTRACT The study aims at integrating the organizations activities and focuses on the needs of the market place. However, it is basically concerned with prediction of sales of product among other things. As long as problem exist within the marketing system... Continue Reading

AN ANALYSIS OF THE IMPACT OF MARKETING INFORMATION SYSTEM IN NEW PLANNING DEVELOPMENT AND PLANNING (A CASE STUDY OF BERGER POINT PLC. ABSTRACT This part which. Marketing information system played in the satisfaction of customers cannot be other emphasized in the sense that marketing information system is that which firms used to identify y their... Continue Reading

AN ANALYSIS OF THE IMPORTANCE OF MARKETING INFORMATION SYSTEM IN NEW PLANNING DEVELOPMENT AND PLANNING (A CASE STUDY OF BERGER PAINT PLC. ABSTRACT This part which. Marketing information system played in the satisfaction of customers cannot be other emphasized in the sense that marketing information system is that which firms used to identify their... Continue Reading

CHAPTER ONE 1.0      INTRODUCTION 1.1   BACKGROUND OF STUDY Today’s world is characterized by major changes in market and economic conditions, coupled with rapid advances in technologies. In other to ensure future success in the market companies invest in marketing research on New Product Development (NPD). Sometimes, most marketing... Continue Reading

(A CASE STUDY OF NIGERIAN BOTTLING COMPANY PLC) ABSTRACT The research work focused on 'the contribution of marketing research for new product development'. Discussing fully marketing research and new product development, its... Continue Reading

ABSTRACT Marketing research in now giving position in the solving or organisation problems, both private and public owned organisations. The importance of marketing reach to organisation cannot be over emphasised. Organisation as an open system cannot operate in isolation, they must react to environment (both internal and external) which will... Continue Reading

ABSTRACT This research was set to identify the role of graphics in marketing newly introduced products in Calabar and how packaging design can be used to achieve successful marketing. The objective of the study was to identify ways in which graphics assist in the process of marketing, and also assess the nature of graphics in packaging design.... Continue Reading

  (A CASE STUDY OF ABAKALIKI L.G.A. EBONYI STATE) PREFACE             The aim of this study is to determine the role of Road Transportation mode in Marketing of Agricultural Produce in Abakaliki Local Government Area of Ebonyi State.            ... Continue Reading

ABSTRACT The evaluation and development and marketing of service products in educational sector is a very interesting topic to research on because it will help both the service industries and government at large to enact policies that will help in boosting the educational level of our community. In trying to make this study a success, the... Continue Reading

Abstract This project is aimed to examine the importance of marketing research to new product development. The project is make concerned with specific kind of marketing research to adopt in developing of a product in an organization. Chapter one deals with introduction of the study, the need of marketing research in an organization. The objective... Continue Reading

Abstract This project is aimed to examine the importance of marketing research to new product development. The project is make concerned with specific kind of marketing research to adopt in developing of a product in an organization. Chapter one deals with introduction of the study, the need of marketing research in an organization. The objective... Continue Reading

ABSTRACT The purpose for this research is to establish the relationship between marketing research and new product development (NPD) of Mukwano Group of Companies. The research was guided by the following three objectives; to establish the extent to which marketing research contributes to new product development of Mukwano group of companies; to... Continue Reading

CHAPTER ONE 1.0      Introduction The concept of packaging describes the overall presentation of a product or services to the consumers and the manufacturers respectively in a form that will protect, preserve, promote, measure and describe the content of the pack.... Continue Reading

TABLE OF CONTENTS CHAPTER ONE 1.1Introduction 1.2Statement of the Problem 1.3Aims and objectives of the Study 1.4Significance of the Study 1.5Scope of the Study 1.6Limitation of the Study CHAPTER TWO LITERATURE REVIEW 2.1 Concept of New Product 2.2 Process of New Product Development 2.3 Rationale for New Product Development 2.4 Concept of... Continue Reading

CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND TO THE STUDY An expended definition of marketing research was approved in 1987 by the American marketing association. The previous definition (The systematic gathering and analyzing of data) has been criticized because it views marketing research activities to narrowly. The new definition state;... Continue Reading

CHAPTER ONE 1.0     INTRODUCTION 1.1     BACKGROUND TO THE STUDY           An expended definition of marketing research was approved in 1987 by the American marketing association. The previous definition (The systematic gathering and analyzing of data) has been criticized because it views marketing research activities to narrowly.... Continue Reading

1.1 INTRODUCTION The quest of achieve self sufficiency food production is one of the highest priority areas facing most of the world’s today.  It is also a problem that threatens to worsen rapidly in the years immediately ahead. On the otherhand, problems relating to rural inaccessibility have continued to plogue the world, and in particular,... Continue Reading

THE ROLE OF ROAD TRANSPORTATION MODE IN THE MARKETING OF AGRICULTURAL PRODUCTS. (A CASE STUDY OF ABAKALIKI L.G.A. EBONYI STATE) PREFACE The aim of this study is to determine the role of Road Transportation mode in Marketing of Agricultural Produce in Abakaliki Local Government Area of Ebonyi State. To enhance a quicker, clearer and more... Continue Reading

1.1INTRODUCTION The quest of achieve self sufficiency food production is one of the highest priority areas facing most of the world’s today.  It is also a problem that threatens to worsen rapidly in the years immediately ahead. On the otherhand, problems relating to rural inaccessibility have continued to plogue the world, and in particular,... Continue Reading

CHAPTER ONE 1.0   INTRODUCTION Marketing concentrate on the buyers or consumers determining their needs and desires, educating the regard to the availability of products and to important products features developing strategies to persuade them to buy and finally enhancing their satisfaction with purchase, marketing management includes... Continue Reading

ABSTRACT This work is based on finding out impact marketing research in marketing of soft drinks in 7up bottling company. Chapter one which is the introduction revealed the background of the study, statement of the problem... Continue Reading

ABSTRACT In the history of marketing, customers/ consumers are the main subject. Marketing information system is that which firms used to identify their customer’s needs and go satisfy them profitably. This research work made to understanding... Continue Reading

ABSRACT Personnel selling is face contact with the potential customer.  Personnel selling is moving from the place of production to the place of distribution to shown or demonstrate the production or cajowque of the product to the potential or existing customers.  Other strategies of personnel selling will be pin pointed in the project.  TABLE... Continue Reading

ABSTRACT Much have been said and written about the marketing planning is very important in every manufacturing organizations. Planning gives an organization productive direction. To make efficiently and effectively production you have to make proper use of planning. However, marketing plan is define as a comprehensive blueprint which outlines an... Continue Reading

ABSTRACT Much have been said and written about the marketing planning is very important in every manufacturing organizations.  Planning gives an organization productive direction.  To make efficiently and effectively production you have to make proper use of planning.  However, marketing plan is define as a comprehensive blueprint which... Continue Reading