Explore Project Topics on: THE ROLE OF SOCIAL MEDIA AS MARKETING TOOL FOR BUSINESS

ABSTRACT Social media is used for falsehood and all sorts in other to discredit or cause tension, agitations, rancour, resentment, bitterness or umbrage along the divides of any society. It cuts across a great number of people, dealing with all human endeavour. Due to its nature, it becomes possible for it to be used as a tool for political... Continue Reading

SOCIAL MEDIA ENTERPRENURESHIP AS A TOOL FOR  NATIONAL DEVELOPMENT (A CASE STUDY OF SELECTED  BLOGGERS AND WEBMASTERS IN IKEJA, LAGOS) CHAPTER ONE INTRODUCTION 1.1   BACKGROUND TO THE STUDY Nigeria is the most populous country in Africa and has the potential to be one of the prime drivers of development on the continent. Nevertheless, the... Continue Reading

SOCIAL MEDIA ENTREPRENEURSHIP AS A TOOL FOR NATIONAL DEVELOPMENT (A CASE STUDY OF SELECTED BLOGGERS AND WEBMASTERS IN IKEJA, LAGOS) CHAPTER ONE INTRODUCTION 1.1   BACKGROUND TO THE STUDY Nigeria is the most populous country in Africa and has the potential to be one of the prime drivers of development on the continent. Nevertheless, the... Continue Reading

Abstract Sustenance of culture, value, norms, and other forms of socialisation is a core to human society and one of the easiest and effective ways to achieve it through mass media involvement.  Mass media particularly radio and television has been a major agent of socialization and tools for social changes especially now that people depend on... Continue Reading

ABSTRACT Social media is used for falsehood and all sorts in other to discredit or cause tension, agitations, rancour, resentment, bitterness or umbrage along the divides of any society. It cuts across a great number of people, dealing with all human endeavour. Due to its nature, it becomes possible for it to be used as a tool for political... Continue Reading

Abstract The main aim of this study was to investigate the perception of UNILAG students towards social media as marketing tools: An appraisal of Facebook. It was established that companies are promoting their products and services on social media especially facebook while many students patronise the products/services. Respondents admitted that... Continue Reading

Abstract The main aim of this study was to investigate the perception of UNILAG students towards social media as marketing tools: An appraisal of Facebook. It was established that companies are promoting their products and services on social media especially facebook while many students patronise the products/services. Respondents admitted that... Continue Reading

ABSTRACT This study investigated the impact of social media on political marketing during the 2015 governorship election in Delta State. The research objectives include to determine the determine the political message aspirants share on social media, to ascertain the challenges of political marketing on social media. The survey method was employed... Continue Reading

The high profits posted each year by one of the major mobile phone operators in Kenya is an indication of the high smart phones and data usage in the country. Further the highest percentage of this mobile data usage is on social media which includes facebook, twitter, whatsapp, instagram, snapchat and others. While a lot of organizations... Continue Reading

CHAPTER ONE 1.0 INTRODUCTION Generally, the society believes that marketing activities start from when the product is made. However, marketing is an all encompassing scheme, which start from when start from a products concealing to when such product is distributed to the customers. Marketing as a discipline starts from when a particular producers... Continue Reading

ABSTRACT This study is on Business Ethics and Corporate Social Responsibility: A tool for organisational success. Specifically, the study aimed to pursue the following objectives: to determine if banks adopt ethical practice in their overall operations, to find out the impact of Corporate Social Responsibility (CSR) on organizational success, to... Continue Reading

The importance of social media in enhancing positive relationships between customers and business cannot be ignore since they offer new and innovative ways to communicate and network via the internet. Currently, there are various platforms provided by the social media networks such as Facebook, Google plus, LinkedIn, YouTube, Skype, WhatsApp and... Continue Reading

ABSTRACT This study will analyze the role of social media in the 2015 elections, highlighting the ways in which the key election stakeholders utilized social media during the election. The task of this study is divided into six sections. Following this introduction is the second section that explores the meaning, attributes, and classifications of... Continue Reading

ABSTRACT Social media has been a major force in technology. Its impacts and use has exceeded the conventional purpose to the unimaginable future. Social media of course has attracted so many ills to individuals and even corporate organizations but we can’t deny its unquenchable impact in terms of business, education, relationship, trans-border... Continue Reading

The current difficulties and uncertainties in business underline the importance of professional and up to date marketing practice. Many companies are realizing the need to employ other strategies in their operation as cost cuts are not enough, the only sure way to improve/expand business is by improving marketing by finding more profitable... Continue Reading

CHAPTER ONE INTRODUCTION 1.1   Background to the Study For sometimes in the Nigerian society now, there has been shocking news of domestic violence in every nook and crannies of the country. If the news is not about the report about cultism, prostitution, baby making factories trending the nooks and crannies of the country, it may be about a... Continue Reading

CHAPTER ONE GENERAL INTRODUCTION 1.1 INTRODUCTION The emergence of the Internet as the new mass medium of the 21st century now changes the mass media substantially. Information can be distributed at high speed, low cost, and broad scope and as a result, there is egalitarian access to the production and the consumption of news (Prat and Strömberg,... Continue Reading

ABSTRACT The study examined the role of social network in marketing health product. The study specifically aimed at identifying the relationship between social media used by health personnel to advertise their products, finding out if interaction in social network has significant impact on... Continue Reading

CHAPTER ONE 1.0    INTRODUCTION The arrival of social media has greatly enhanced human communication. This brings to reality the prediction of Marshal McLuhan in 1964 that the world would someday become a “global village” where what happens in one part of the world would be known instantly and simultaneously worldwide.  The emergence of... Continue Reading

CHAPTER ONE INTRODUCTION BACK GROUP TO THE STUDY The problem of development has occupied to attention of scholars, activists, politic rams, development works and international organize for many year with an increased tarps in to last... Continue Reading

ABSTRACT The study is a descriptive survey designed to examine importance of corporate social responsibility in Nigerian business organization. A total of one hundred  and sixteen respondents were selected from Guinness Nigeria Plc Benin, Edo State to form a sample size. A test and retest method was used to determine the  reliability of the... Continue Reading

ABSTRACT The study is a descriptive survey designed to examine importance of corporate social responsibility in Nigerian business organization. A total of one hundred and sixteen respondents were selected from Guinness Nigeria Plc Benin, Edo State to form a sample size. A test and retest method was used to determine the reliability of the... Continue Reading

CHAPTER ONE INTRODUCTION 1.1     Background of the Study The focus on economic development has shifted in recent years from public-sector led economic development to private sector driven economic development. In achieving this, the Small and Medium Enterprise (SME) sector is usually relied upon because of extant scholarly knowledge of its... Continue Reading

(A STUDY OF FIRST BANK NIG. PLC)  CHAPTER ONE INTRODUCTION 1.1            BACKGROUND OF THE STUDY           Marketing can be seen as an organizational function and a number of processes for creating, communication and value delivery to the clients and the relationship with... Continue Reading

ABSTRACT The topic of this dissertation is evaluation of the role of feasibility study/report as a tool for successful business operation. A study of selected business firms in Nigeria. The survey and historical research methods were used in the study. A total population of 400 randomly selected respondents out of which a sample size of 200 was... Continue Reading

ABSTRACT   The topic of this dissertation is evaluation of the role of feasibility study/report as a tool for successful business operation. A study of selected business firms in Nigeria.  The survey and historical research methods were used in the study. A total population of 400 randomly selected respondents out of which a sample size of 200... Continue Reading

(A CASE STUDY OF SOME SELECTED SMES IN ABUJA) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The focus on economic development has shifted in recent years from public-sector led economic development to private sector driven... Continue Reading

ABSTRACT This study will try to find out the impact that new media has in enhancing effective and efficient communication. Though the new media has many positive effects on modern communication among the students, in the wrong hands, it can become dangerous. For the young people it is experiments to do what they feel is good or exciting to them... Continue Reading

ABSTRACT  This research work studied the role of advertising in the marketing of new Businesses (A case study of Shoprite Enugu). New business like other businesses is faced with or centres on the quality of product to be given to the consumers. This study as carried out to an extent to which advertising is adopted by business in Enugu generally... Continue Reading