Explore Project Topics on: promotional mix as a tool for firm success in service industry in port harcourt

IMPACT OF SALES PROMOTIONAL ACTIVITIES ON THE CONSUMPTION OF SOFT DRINK IN PORT HARCOURT TABLE OF CONTENTS CHAPTER ONE: INTRODUCTION 1.1 Background of the Study 1.2 Statement of Problem 1.3 Purpose of the Study 1.4 Significance of the Study 1.5 Research Question/Hypothesis 1.6 Theoretical foundation of the study 1.7 Scope of the study 1.8... Continue Reading

TABLE OF CONTENTS CHAPTER ONE: INTRODUCTION 1.1         Background of the Study 1.2         Statement of Problem 1.3         Purpose of the Study 1.4         Significance of the Study 1.5         Research... Continue Reading

ABSTRACT The purpose of this paper is to examine the Poor attitude to work and its effect on productivity, a case study of university of port-harcourt teaching hospital, port harcourt. The past decades have been characterized by unpredictable fluctuations in workers poor attitude. Organizations are faced with poor level of attitudes such as... Continue Reading

ABSTRACT The purpose of this paper is to examine the Poor attitude to work and its effect on productivity, a case study of university of port-harcourt teaching hospital, port harcourt. The past decades have been characterized by unpredictable fluctuations in workers poor attitude. Organizations are faced with poor level of attitudes such as... Continue Reading

THE EFFECT OF PERSONAL SELLING ON MARKETING PERFORMANCE OF INDUSTRIAL PRODUCT IN PORT HARCOURT (A CASE S STUDY OF FIRST ALUMINUM EXTRACTION COMPANY PLC PORT HARCOURT RIVER STATE) ABSTRACT In our locality where the patronage of industrial product is common or high firm involve must devise means to keep their head water in term of sale and cost of... Continue Reading

The most important meaning of a product is what it means to the customer. Pen, for instance, may be a product to the manufacturer, but to the customer, it means a device for writing. What the producer considers as the consumer’s benefit may be at variance’ with what the consumer actually sees or perceive. Awa (2002) defined a product as... Continue Reading

The most important meaning of a product is what it means to the customer. Pen, for instance, may be a product to the manufacturer, but to the customer, it means a device for writing. What the producer considers as the consumer’s benefit may be at variance’ with what the consumer actually sees or perceive. Awa (2002) defined a product as... Continue Reading

TABLE OF CONTENTS Cover page - - - -          -           -          -            - - i Declaration - - - - - - - - - ii Certification - - - - - - - - - iii Dedication - - - - - - - - - iv Acknowledgements - - - - - - - - v Table of Contents - - - - - - - - vi Abstract - - - - - - - - - ix Appendices - - - - - - - - - x... Continue Reading

TABLE OF CONTENTS Cover page----          -           -          -            --i Declaration ---------ii Certification ---------iii Dedication---------iv Acknowledgements--------v Table of Contents--------vi Abstract---------ix Appendices---------x CHAPTER ONE: INTRODUCTION 1.1Background to the Study-------1 1.2Statement of... Continue Reading

ABSTRACT This study on “Advertising as an effective promotional tool in the delivering of banking services has tries to seek answer to the crucial question that plagues the memory of researchers question on how co-operate advertising acts as an effective promotional tool in the marketing of banking service , its value and importance’s. Chapter... Continue Reading

ABSTRACT This research work was carried out to show that packaging could serve as a promotion tool in the detergent industry, using PZ Cussons Plc Aba as a case study to arrive at a valid study The researcher made effort to pin point the role, importance, problems and challenges facing as regard to the packaging practices.Also steps were taken to... Continue Reading

ABSTRACT Promotional strategies has proved to be the only logical basis for the sustenance of the financial institution such a s Afribank (NIG) PLC. The promotion mix variables should be properly integrated in this ever changing marketing environment. The purpose of carrying out this researcher work was to find out the problems of afribank (NIG)... Continue Reading

ABSTRACT Promotional strategies has proved to be the only logical basis  for the sustenance  of the financial institution such a s Afribank (NIG) PLC. The promotion mix  variables should be properly integrated in this ever  changing marketing environment. The purpose of carrying out this researcher work was to find out the problems of afribank... Continue Reading

ABSTRACT The purpose of this study was to examine the impact of taxation on firm performance using the service industry in Nigeria. The objectives of the study were the examine the impact of deferred tax asset, deferred tax liabilities, company income tax, firm size and... Continue Reading

ABSTRACT In Rivers State, about three-quarter of its land is covered by water and approximately 70% of all travel between its capital, Port Harcourt and access to most of her Loca l Government Areas is via rivers. Unfortunately, the state and its capital in particular lacks Boat Terminal infrastructure. Apart from this fact and the actual trip was... Continue Reading

CHAPTER ONE 1.1 BACKGROUND TO THE STUDY THE NEED FOR A DISASTER MANAGEMENT CENTRE Disaster means a progressive or sudden, widespread or localised, natural or human caused occurrence which causes or threatens to... Continue Reading

INTRODUCTION 'Disaster management' can be defined as the range of activities designed to maintain control over disaster and emergency situations and to provide a framework for helping at-risk persons to avoid or recover from the impact of the disaster. Disaster management deals with situations that occur prior to, during, and after the disaster.... Continue Reading

INTRODUCTION 'Disaster management' can be defined as the range of activities designed to maintain control over disaster and emergency situations and to provide a framework for helping at-risk persons to avoid or recover from the impact of the disaster. Disaster management deals with situations that occur prior to, during, and after the disaster.... Continue Reading

INTRODUCTION  'Disaster management' can be defined as the range of activities designed to maintain control over disaster and emergency situations and to provide a framework for helping at-risk persons to avoid or recover from the impact of the disaster. Disaster management deals with situations that occur prior to, during, and after the... Continue Reading

ABSTRACT Urban development in wetland ecosystems for human settlement, agriculture and industrial development is one of the biggest threats to wetland conversion and management. Prediction of future urban expansion is very useful for urban planners and environmental managers in rapidly growing cities. This study aims to examine urbanization and... Continue Reading

TABLE OF CONTENTS Title Page - - - - - - -i Approval Page - - - - - - -ii Certification - - - - - - -iii Dedication - - - - - - -iv Acknowledgement - - - - - - -v Abstract - - - - - - -vi Table of contents - - - - - - -vii CHAPTER ONE 1.0 Introduction - - - - - - -1 1.1 Background of study - - - - - - -1 1.2 Statement of problem - - - - - - -3 1.3... Continue Reading

TABLE OF CONTENTS Title Page-------i Approval Page-------ii Certification-------iii Dedication-------iv Acknowledgement-------v Abstract-------vi Table of contents-------vii CHAPTER ONE 1.0 Introduction-------1 1.1 Background of study - ------1 1.2 Statement of problem-------3 1.3 Objectives of study-------4 1.4 Significance of study-------4 1.5... Continue Reading

CHAPTER ONE INTRODUCTION 1.1. BACKGROUND TO THE STUDY One of the prerequisites for the development of national economy according to Ajayi et al, 2006 is by encouraging a payment system that is secured, convenient, and affordable. The world today is moving... Continue Reading

ABSTRACT This research work focused on the optimum promotion mix as effective tool for enhancing sales. For this research work to be more presentable, it was divided into five chapter, chapter one deals with, historical background of the study, statement of the problem, purpose of the study, research question, research hypothesis, scope and... Continue Reading

ABSTRACT The alarming rate at which fraud is being perpetrated in the business world has been a thing of great concern to the accountancy profession and well – meaning individuals in the society. This has given rise to discourses in the academic papers, etc. on circumstances that lead to fraud perpetration and ways of curbing this menance. A... Continue Reading

ABSTRACT Libraries have been an important part of educational and information sector of any school or community. The success of any library largely depends on proper management. Several libraries have suffered failure as a result of inadequate management and incapacitations in handling sensitive information as regards members of the library. This... Continue Reading

ABSTRACT Magnetic Resonance Imaging (MRI) has been hailed by many a finding as the imaging modality of choice in the diagnosis of both focal and non-focal neurological disorders. And for this reason, it has increasingly the first modality of recourse for almost any disorder of the CNS where it is available. However, prognosis of central nervous... Continue Reading

ABSTRACT Magnetic Resonance Imaging (MRI) has been hailed by many a finding as the imaging modality of choice in the diagnosis of both focal and non-focal neurological disorders. And for this reason, it has increasingly the first modality of recourse for almost any disorder of the CNS where it is available. However, prognosis of central nervous... Continue Reading

ABSTRACT The alarming rate at which fraud is being perpetrated in the business world has been a thing of great concern to the accountancy profession and well – meaning individuals in the society. This has given rise to discourses in the academic papers, etc. on circumstances that lead to fraud perpetration and ways of curbing this menance. A... Continue Reading