Explore Project Topics on: Promotional mix as a tool for firm success in service industry in port Harcourt (A study of God is good motors ltd)

ABSTRACT The purpose of this paper is to examine the Poor attitude to work and its effect on productivity, a case study of university of port-harcourt teaching hospital, port harcourt. The past decades have been characterized by unpredictable fluctuations in workers poor attitude. Organizations are faced with poor level of attitudes such as... Continue Reading

ABSTRACT The purpose of this paper is to examine the Poor attitude to work and its effect on productivity, a case study of university of port-harcourt teaching hospital, port harcourt. The past decades have been characterized by unpredictable fluctuations in workers poor attitude. Organizations are faced with poor level of attitudes such as... Continue Reading

THE EFFECT OF PERSONAL SELLING ON MARKETING PERFORMANCE OF INDUSTRIAL PRODUCT IN PORT HARCOURT (A CASE S STUDY OF FIRST ALUMINUM EXTRACTION COMPANY PLC PORT HARCOURT RIVER STATE) ABSTRACT In our locality where the patronage of industrial product is common or high firm involve must devise means to keep their head water in term of sale and cost of... Continue Reading

TABLE OF CONTENTS CHAPTER ONE: INTRODUCTION 1.1         Background of the Study 1.2         Statement of Problem 1.3         Purpose of the Study 1.4         Significance of the Study 1.5         Research... Continue Reading

IMPACT OF SALES PROMOTIONAL ACTIVITIES ON THE CONSUMPTION OF SOFT DRINK IN PORT HARCOURT TABLE OF CONTENTS CHAPTER ONE: INTRODUCTION 1.1 Background of the Study 1.2 Statement of Problem 1.3 Purpose of the Study 1.4 Significance of the Study 1.5 Research Question/Hypothesis 1.6 Theoretical foundation of the study 1.7 Scope of the study 1.8... Continue Reading

TABLE OF CONTENTS Cover page - - - -          -           -          -            - - i Declaration - - - - - - - - - ii Certification - - - - - - - - - iii Dedication - - - - - - - - - iv Acknowledgements - - - - - - - - v Table of Contents - - - - - - - - vi Abstract - - - - - - - - - ix Appendices - - - - - - - - - x... Continue Reading

TABLE OF CONTENTS Cover page----          -           -          -            --i Declaration ---------ii Certification ---------iii Dedication---------iv Acknowledgements--------v Table of Contents--------vi Abstract---------ix Appendices---------x CHAPTER ONE: INTRODUCTION 1.1Background to the Study-------1 1.2Statement of... Continue Reading

The most important meaning of a product is what it means to the customer. Pen, for instance, may be a product to the manufacturer, but to the customer, it means a device for writing. What the producer considers as the consumer’s benefit may be at variance’ with what the consumer actually sees or perceive. Awa (2002) defined a product as... Continue Reading

The most important meaning of a product is what it means to the customer. Pen, for instance, may be a product to the manufacturer, but to the customer, it means a device for writing. What the producer considers as the consumer’s benefit may be at variance’ with what the consumer actually sees or perceive. Awa (2002) defined a product as... Continue Reading

ABSTRACT Promotional strategies has proved to be the only logical basis  for the sustenance  of the financial institution such a s Afribank (NIG) PLC. The promotion mix  variables should be properly integrated in this ever  changing marketing environment. The purpose of carrying out this researcher work was to find out the problems of afribank... Continue Reading

ABSTRACT Promotional strategies has proved to be the only logical basis for the sustenance of the financial institution such a s Afribank (NIG) PLC. The promotion mix variables should be properly integrated in this ever changing marketing environment. The purpose of carrying out this researcher work was to find out the problems of afribank (NIG)... Continue Reading

ABSTRACT This study on “Advertising as an effective promotional tool in the delivering of banking services has tries to seek answer to the crucial question that plagues the memory of researchers question on how co-operate advertising acts as an effective promotional tool in the marketing of banking service , its value and importance’s. Chapter... Continue Reading

ABSTRACT This research work was carried out to show that packaging could serve as a promotion tool in the detergent industry, using PZ Cussons Plc Aba as a case study to arrive at a valid study The researcher made effort to pin point the role, importance, problems and challenges facing as regard to the packaging practices.Also steps were taken to... Continue Reading

CHAPTER ONE INTRODUCTION 1.1. BACKGROUND TO THE STUDY One of the prerequisites for the development of national economy according to Ajayi et al, 2006 is by encouraging a payment system that is secured, convenient, and affordable. The world today is moving... Continue Reading

ABSTRACT Libraries have been an important part of educational and information sector of any school or community. The success of any library largely depends on proper management. Several libraries have suffered failure as a result of inadequate management and incapacitations in handling sensitive information as regards members of the library. ... Continue Reading

ABSTRACT Libraries have been an important part of educational and information sector of any school or community. The success of any library largely depends on proper management. Several libraries have suffered failure as a result of inadequate management and incapacitations in handling sensitive information as regards members of the library. This... Continue Reading

ABSTRACT This research work focused on the optimum promotion mix as effective tool for enhancing sales. For this research work to be more presentable, it was divided into five chapter, chapter one deals with, historical background of the study, statement of the problem, purpose of the study, research question, research hypothesis, scope and... Continue Reading

ABSTRACT The purpose of this study was to examine the impact of taxation on firm performance using the service industry in Nigeria. The objectives of the study were the examine the impact of deferred tax asset, deferred tax liabilities, company income tax, firm size and... Continue Reading

ABSTRACT The study was undertaken to find out how IMB manages its loan syndication, a proper loan syndication management would have a significant impact on the profitability of the bank, with this view in mind a detailed analysis of IMB loan syndication management was carried out. IMB was selected as a result of preliminary survey which indicates... Continue Reading

ABSTRACT The study was undertaken to find out how IMB manages its loan syndication, a proper loan syndication management would have a significant impact on the profitability of the bank, with this view in mind a detailed analysis of IMB loan syndication management was carried out. IMB was selected as a result of preliminary survey which indicates... Continue Reading

ABSTRACT In Rivers State, about three-quarter of its land is covered by water and approximately 70% of all travel between its capital, Port Harcourt and access to most of her Loca l Government Areas is via rivers. Unfortunately, the state and its capital in particular lacks Boat Terminal infrastructure. Apart from this fact and the actual trip was... Continue Reading

THE PROBLEMS AND PROSPECT OF AUDITING SMALL SCALE BUSINESS (A CASE STUDY OF PORT HARCOURT AND ITS ENVIRONS). ABSTRACT This research gear towards the problems and prospect of small scale business. In this age of technological advancement, Nigeria is not left out. Economically, she is largely characterized by small or medium industries and firm.... Continue Reading

THE EFFECTIVENESS OF PUBLIC RELATIONS PRACTICE IN THE OIL SECTOR (A CASE STUDY OF AFRICAN PETROLEUM PLC PORT-HARCOURT). ABSTRACT African petroleum Plc, a Marketer of petroleum products and chemicals, knows that public support and goodwill as well as good corporate image are very important for business success. Tends to be influenced by their... Continue Reading

TABLE OF CONTENTS Chapter One: Introduction Background of the Study Statement of the Problem Objectives of the Study Research Questions Research Hypotheses Significance of the Study Scope/ Limitation of the Study Definition of Terms... Continue Reading

CHAPTER ONE 1.1 BACKGROUND TO THE STUDY THE NEED FOR A DISASTER MANAGEMENT CENTRE Disaster means a progressive or sudden, widespread or localised, natural or human caused occurrence which causes or threatens to... Continue Reading

ABSTRACT The research work was based on the problems of ineffective communication in business organization, a case study of Vetco Gray Nigeria Limited, Port-Harcourt. The purpose of the research was to find out the problems caused by ineffective communication and the strategies, which could be used to enhance effective communication in business... Continue Reading

ABSTRACT The research work was based on the problems of ineffective communication in business organization, a case study of Vetco Gray Nigeria Limited, Port-Harcourt. The purpose of the research was to find out the problems caused by ineffective communication and the strategies, which could be used to enhance effective communication in business... Continue Reading

ABSTRACT The research work was based on the problems of ineffective communication in business organization, a case study of Vetco Gray Nigeria Limited, Port-Harcourt. The purpose of the research was to find out the problems... Continue Reading

ABSTRACT The research work was based on the problems of ineffective communication in business organization, a case study of Vetco Gray Nigeria Limited, Port-Harcourt. The purpose of the research was to find out the problems caused by ineffective communication and the strategies, which could be used to enhance effective communication in business... Continue Reading