Explore Project Topics on: The effect of advertisement on the demand of consumable goods

 ABSTRACT This study examined effect of population growth on import demand in Nigeria, within the sample period of 1981-2014. The data for this research work (Gross Domestic Product, population and Exchange Rate) was obtained from the CBN Statistical Bulletin (2014) and analysed using ordinary least squares (OLS) technique. Gross domestic product... Continue Reading

(A Case Study of Cadbury Nigeria Plc) CHAPTERONE INTRODUCTION 1.1      BACKGROUNDTOTHESTUDY Communication is needed to reach markets at a reasonable cost. Advertising is just one of the tools for reaching markets. It may be too costly and time consuming to try to do marketing job with salesmen... Continue Reading

ABSTRACT This research work was designed to assess the effects of advertisement on the demand for consumer goods. Chapter one of this work was devoted to the introduction of this work. It gives a short background of advertisement, the statement... Continue Reading

Abstract It is pertinent to say that the objective of this study is on the effect of recession on the price of consumable goods. Pricing and its increasing or decreasing is currently confronted not only by, the state of the economy, but also by importation, exportation and internet... Continue Reading

ABSTRACT This research work is on the effect of physical distribution on the sales of consumable goods. case Study of UAC Nigeria Limited. undertaken to ascertain the benefit and positive impact of physical distribution in marketing of consumer goods. This study examined the physical distribution activities of UAC Nigeria Limited and its... Continue Reading

CHAPTER ONE 1.0   INTRODUCTION       Manufacturing firms are increasingly becoming aware, that the production of goods is meaningless without its availability to the consumers at the right time. During the past few years, fast technological development, growing globalization of market and higher customer requirement have driven and... Continue Reading

ABSTRACT This research work is on the effect of physical distribution on the sales of consumable goods. case Study of UAC Nigeria Limited. undertaken to ascertain the benefit and positive impact of physical distribution in marketing of consumer goods. This study examined the physical distribution activities of UAC Nigeria Limited and its... Continue Reading

TABLE OF CONTENTS CHAPTER ONE INTRODUCTION 1.1       Background to the Study 1.2       Statement of Research Problem  1.3       Objectives of the Study  1.4       Research Questions 1.5       Hypotheses... Continue Reading

The Effect Of Advertising On The Demand For A New Product (a Case Study Of Maria Pure Water)  ABSTRACT Advertising has been in a existence over some years even before the emergence of these sophiscated elements means of message transmission. Advertising in its earlier form could only be seen from the perspective of either packaging labeling,... Continue Reading

ABSTRACT The research work examined the Effect of Interest Rate on Investment and Money Demand in Nigerian Economy for the year 2005  –  2014. The research adopted ex-post facts research design. Data for this study were mainly collected from secondary sources and were garthered through Central Bank of Nigeria (CBN) and Federal Office of... Continue Reading

ABSTRACT Advertising has been in a existence over some years even before the emergence of these sophiscated elements means of message transmission. Advertising in its earlier form could only be seen from the perspective of either packaging labeling, point of purchase display or even verbal expression about a product or service.  Chapter one of... Continue Reading

ABSTRACT Advertising has been in a existence over some years even before the emergence of these sophiscated elements means of message transmission. Advertising in its earlier form could only be seen from the perspective of either packaging labeling, point of purchase display or even verbal expression about a product or service. Chapter one of this... Continue Reading

Advertiser’s primary mission is to reach prospective customers and influence their awareness, attitudes and buying behaviour. They spend a lot of money to keep individuals (markets) interested in their products. To succeed, they need to understand what makes potential customers behave the way they do. The advertisers goals is to get enough... Continue Reading

Advertiser’s primary mission is to reach prospective customers and influence their awareness, attitudes and buying behaviour. They spend a lot of money to keep individuals (markets) interested in their products. To succeed, they need to understand what makes potential customers behave the way they do. The advertisers goals is to get enough... Continue Reading

ABSTRACT The reason of this study is to know the effectiveness and impact advertising play on the success of a business organization and to observe pit falls and to make necessary improvement on the success of a business organization. Also, there is need to know the benefit and usefulness o advertising on the success of a business organization.... Continue Reading

EFFECT OF ADVERTISEMENT ON CONSUMER BRAND  PREFERENCE CHAPTER I INTRODUCTION Advertiser’s primary mission is to reach prospective customers and influence their awareness, attitudes and buying behaviour. They spend a lot of money to keep individuals (markets) interested in their products. To succeed, they need to understand what makes potential... Continue Reading

CHAPTER I INTRODUCTION Advertiser’s primary mission is to reach prospective customers and influence their awareness, attitudes and buying behaviour. They spend a lot of money to keep individuals (markets) interested in their products. To succeed, they need to understand what makes... Continue Reading

(A STUDY OF ENUGU METROPOLIS) ABSTRACT Transportation is very essential in developed country like Nigeria. It is an integral part of distribution. Therefore the topic entitled “The Effect of High cost of transportation and its effect of on cost of... Continue Reading

(A CASE STUDY OF BOURNVITA BEVERAGE). ABSTRACT This research work, is aimed at giving an insight into the Effect of Television Advertisement on the Buying Habits of Consumers.  It deals generally on the concept of Advertising and narrows it down to the roles advertising... Continue Reading

(A CASE STUDY OF BOURNVITA BEVERAGE). ABSTRACT This research work, is aimed at giving an insight into the Effect of Television Advertisement on the Buying Habits of Consumers. It deals generally on the concept of Advertising and narrows it down to the roles advertising plays... Continue Reading

The effect of television advertisement on children Mental development CHAPTER ONE INTRODUCTION 1.1 Background of the Study Television is incorporated within the child’s experience as it becomes part of the child’s inner world. In discussing about television and evolutional development of T.V, someone may wonder how television affects a child... Continue Reading

(A STUDY OF UNILEVER NIG PLC) CHAPTER ONE INTRODUCTION 1.1                   BACKGROUND TO THE STUDY In today’s market place, selling a product is sometimes easier than getting it to customers.  Companies have decided on the best way to store and move their... Continue Reading

TABLE OF CONTENTS Title Page  - i Approval Page -  ii Dedication -  iii Acknowledgements -  iv Table of Contents -  v CHAPTER ONE: GENERAL INTRODUCTION 1.1 Background to the Study -  1-4 1.2 Statement of Research Problem -  4-6 1.3 Objectives of the Research -  7 1.4 Research Hypotheses -  7 1.5 Scope and Limitations of the Study -  8... Continue Reading

ABSTRACT This research work, is aimed at giving an insight into the Effect of Television Advertisement on the Buying Habits of Consumers.  It deals generally on the concept of Advertising and narrows it down to the roles advertising plays in this beverage, Bournvita. Careful empirical studies have uncovered that advertising actually influenced... Continue Reading

ABSTRACT This research work, is aimed at giving an insight into the Effect of Television Advertisement on the Buying Habits of Consumers. It deals generally on the concept of Advertising and narrows it down to the roles advertising plays in this beverage, Bournvita. Careful empirical studies have uncovered that advertising actually influenced... Continue Reading

ABSTRACT This study evaluates the effectiveness of advertising expenses on the sales revenue and profitability of Unilever Nigeria Plc. This study is based on secondary data collected for advertising expenditure, sales revenue and profitability of Unilever Nigeria Plc over the period of 1996 to 2009 from the annual report and accounts of the... Continue Reading

ABSTRACT This research is on the effect of sales promotion on the marketing of consumer goods with reference on Nigerian bottling company Plc Enugu. The problem being investigated are as follows: the effect of sales promotion on consumer goods. The vates at which consumers demand increase/ decrease after sales promotion effects of sales promotion... Continue Reading

ABSTRACT The major aim of this research work is to know the effects of exchange rate fluctuation on imported goods in Nigeria. It is also aimed at ascertaining the level of relationship between the depreciation value of Naira and the pricing of imported goods in Nigeria. The fluctuating nature of exchange rate appears to be responsible for the... Continue Reading

ABSTRACT  This study sought to find out the impact of record-keeping on the procurement of goods and services of a century bottling company. The study was guided by the following objectives; to investigate the different procurement procedures used in century bottling companies, to identify the different record-keeping methods used in century... Continue Reading

ABSTRACT The importance of Advertising is ubiquitous to every person or profession. It has been part of our daily events irrespective of our lines of discipline like teaching, medicine, accounting, business, agriculture, politics etc. This Study examined the effect of Political advertising on voting pattern of the electorates during the last 2011... Continue Reading