Explore Project Topics on: references of significance of marketing research to manufacturing organization in nigeria

CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND TO THE STUDY An expended definition of marketing research was approved in 1987 by the American marketing association. The previous definition (The systematic gathering and analyzing of data) has been criticized because it views marketing research activities to narrowly. The new definition state;... Continue Reading

CHAPTER ONE 1.0     INTRODUCTION 1.1     BACKGROUND TO THE STUDY           An expended definition of marketing research was approved in 1987 by the American marketing association. The previous definition (The systematic gathering and analyzing of data) has been criticized because it views marketing research activities to narrowly.... Continue Reading

(A CASE STUDY OF LIFE BREWERIES PLC ONITSHA ABSTRACT The purpose of this study is to examine, the contribution of marketing research to business organization, particular reference was made to life breweries Plc Onitsha, Anambra state. Marketing research studies are embarked upon to... Continue Reading

ABSTRACT This work is based on finding out impact marketing research in marketing of soft drinks in 7up bottling company. Chapter one which is the introduction revealed the background of the study, statement of the problem... Continue Reading

TABLE OF CONTENTS TITLE PAGE APPROVAL PAGE DEDICATION ACKNOWLEDGEMENT TABLE OF CONTENTS CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDIES 1.2 STATEMENT OF THE PROBLEM 1.3 PURPOSE FO STUDY CHAPTER TWO 2.0 REVIEW LITERATURE 2.1 BASIC CONCEPTS OF BUDGETING AND BUGETARY CONTROL 2.2 TYPES OF BUDGETS FOR PLANNING AND CONTROL 2.3 BUDGETARY... Continue Reading

TABLE OF CONTENTS TITLE PAGE APPROVAL PAGE DEDICATION ACKNOWLEDGEMENT TABLE OF CONTENTS CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDIES 1.2 STATEMENT OF THE PROBLEM 1.3 PURPOSE FO STUDY CHAPTER TWO 2.0 REVIEW LITERATURE 2.1 BASIC CONCEPTS OF BUDGETING AND BUGETARY CONTROL 2.2 TYPES OF BUDGETS FOR PLANNING AND CONTROL 2.3 BUDGETARY... Continue Reading

BALANCING  AND BUDGETING CONTROL IN A MANUFACTURING AND MARKETING ORGANIZATION  (A CASE OF STUDY OF TOTAL NIGERIA LTD)     TABLE OF CONTENT TITLE PAGE DEDICATION ACKNOWLEDGEMENT ABSTRACT TABLE OF CONTENT CHAPTER ONE: 1.1 INTRODUCTION 1.2 STATEMENT OF THE PROBLEM 1.3 OBJECTIVE OF STUDY 1.4 SIGNIFICANCE OF STUDY 1.5 SCOPE OF THE STUDY 1.6... Continue Reading

ABSTRACT This Research examined the relevance of Pipeline transportation to the marketing of Petroleum products in Nigeria. Toward this end 83 staff of the Nigeria national Petroleum Corporation (NNPC)’s offices in Enugu and Port-Harcourt were randomly selected to form the study sample. The 83 members of the study sample were given 83 copies of... Continue Reading

A CASE STUDY OF NNPC ENUGU AND PORT-HARCOURT ABSTRACT This Research examined the relevance of Pipeline transportation to the marketing of Petroleum products in Nigeria. Toward this end 83 staff of the Nigeria national Petroleum Corporation (NNPC)’s... Continue Reading

ABSTRACT The researcher is determined to see and threw more high on the effectiveness of Marketing Planning and Control in a Manufacturing Organization with ANAMMCO in Enugu as a case study. For orderly presentation the researcher... Continue Reading

THE EFFECTIVENESS OF MARKETING PLANNING AND CONTROL IN A MANUFACTURING ORGANIZATION: A CASE STUDY OF ANAMMCO IN ENUGU. ABSTRACT The researcher is determined to see and threw more high on the effectiveness of Marketing Planning and Control in a Manufacturing Organization with ANAMMCO in Enugu as a case study. For orderly presentation the researcher... Continue Reading

ABSTRACT The researcher is determined to see and threw more high on the effectiveness of Marketing Planning and Control in a Manufacturing Organization with ANAMMCO in Enugu as a case study. For orderly presentation the researcher... Continue Reading

THE SIGNIFICANCE OF PERSONNEL MANAGEMENT IN BUSINESS ORGANIZATION (A CASE STUDY OF NIGERIA BREWERIES PLC 9TH MILE CORNER, ENUGU) ABSTRACT Personal management is a mental activity that is concerned largely with a work or planning, organizing and controlling the activities of an organization for the accomplishment of certain designated objectives.... Continue Reading

(Case Study of Nigeria Guinness Plc) ABSTRACT In this time of rising prices, brewery like any other manufacturing company needs an efficient system of cost control as an essential factor in reducing the cost system of production in order to maximize profit. Due to... Continue Reading

ABSTRACT This Research examined the relevance of Pipeline transportation to the marketing of Petroleum products in Nigeria.  Toward this end 83 staff of the Nigeria national Petroleum Corporation (NNPC)\'s offices in Enugu and Port-Harcourt were randomly selected to form the study sample.  The 83 members of the study sample were given 83 copies... Continue Reading

ABSTRACT This Research examined the relevance of Pipeline transportation to the marketing of Petroleum products in Nigeria.  Toward this end 83 staff of the Nigeria national Petroleum Corporation (NNPC)’s offices in Enugu and Port-Harcourt were randomly selected to form the study sample.  The 83 members of the study sample were given 83... Continue Reading

ABSTRACT Research has become an important dimension of marketing. A country like Japan, noted for its technological feats and superior quality products, has attained its position through research. In Japan marketing research has been out in the forefront of business operations. But in Nigeria, the story is different. Most organizations in the... Continue Reading

ABSTRACT  Research has become an important dimension of marketing. A country like Japan, noted for its technological feats and superior quality products, has attained its position through research. In Japan marketing research has been out in the forefront of business operations. But in Nigeria, the story is different. Most organizations in the... Continue Reading

ABSTRACT This study researched into significance of branding to effective marketing in Nigeria for market penetration.  It examined the significance of branding to effective market penetration.  The study wet further to evaluate the poor quality branding exercise on the market penetration and its effect on the organizations concerned. ... Continue Reading

RESEARCH AS INSTRUMENT OF ORGANIZATION EFFECTIVENESS (A CASE STUDY OF THE NIGERIA BOTTLING COMPANY PLC ENUGU.) ABSTRACT This project was carried out with sole aim of identifying why and how “Research is an instrument of organizational effectiveness using Nigeria Bottling company Plc Enugu as a case study. For oral interview questions were used... Continue Reading

ABSTRACT The study reviews the need for marketing research in a business organization set to make profit. The company under study Coca-Cola Nigeria Plc do state, prove to be one that have imbibe the culture of the marketing research. The general... Continue Reading

ABSTRACT Research project examined the significance of accounting standard (SAS) in the preparation of financial statement with special reference to Guinness Nig Plc, Lagos. The most common report from external use are the financial statement included in the annual report to shareholders (owners) and potential investors. These financial statement... Continue Reading

SMALL AND MEDIUM SCALE ENTERPRISE (SMES) ABSTRACT Albeit, small and medium scale enterprise (SMES); as economic and industrial stanchions for any nation inclined towards meaningful and revolution is fast gaining attention, its development and management... Continue Reading

TABLE OF CONTENTS CHAPTER ONE 1.1Introduction 1.2Statement of the Problem 1.3Aims and objectives of the Study 1.4Significance of the Study 1.5Scope of the Study 1.6Limitation of the Study CHAPTER TWO LITERATURE REVIEW 2.1 Concept of New Product 2.2 Process of New Product Development 2.3 Rationale for New Product Development 2.4 Concept of... Continue Reading

THE RELEVANCE OF MARKETING RESEARCH TO THE GROWTH OF A BUSINESS ORGANISATION (A CASE STUDY OF NIGERIA BREWERY PLC, BENIN CITY) ABSTRACT Relevance of marketing research to the growth of a business organisation cannot be over emphasized. This research was carried out with the objective determining the contribution of marketing research to the growth... Continue Reading

ABSTRACT The main purpose of this thesis is to examine the significance of new product development in a competitive environment. In view of this a very popular organization shall be used the Lubcon Ltd.  So because new product development is a key or a major factors to profit maximization in an organization existing in a newly innovated replace... Continue Reading

TABLE OF CONTENTS CHAPTER ONE 1.1        INTRODUCTION OF THE STUDY 1.2        OBJECTIVES OF THE STUDY 1.3        SCOPE OF THE STUDY 1.4        SIGNIFICANCE OF THE STUDY 1.5        LIMITATIONS OF THE STUDY CHAPTER TWO:   LITERATURE REVIEW 2.1        MEANING OF PROMOTION 2.2        PROMOTIONAL TOOLS 2.3... Continue Reading

ABSTRACT The research work examines the relevance of marketing research in enhancing the service level of manufacturing firm and to achieve the purpose. Past contributions and the opinions at experts were reviewed. The research design adopted in carrying out... Continue Reading

ABSTRACT The research work examines the IMPORTANCE of marketing research in enhancing the service level of manufacturing firm and to achieve the purpose. Past contributions and the opinions at experts were reviewed. The research design adopted in carrying out... Continue Reading

ABSTRACT The research work examines the IMPORTANCE of marketing research in enhancing the service level of manufacturing firm and to achieve the purpose. Past contributions and the opinions at experts were reviewed. The research design adopted in carrying out this research work is quas – experimental design and the primary data was collected... Continue Reading