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ABSTRACT The study reviews the need for marketing research in a business organization set to make profit. The company under study Coca-Cola Nigeria Plc do state, prove to be one that have imbibe the culture of the marketing research. The general... Continue Reading
THE ROLE OF COMMUNICATION IN AN ORGANISATION (A CASE STUDY OF COCA-COLA NIGERIA COMPANY, UGHELLI) ABSTRACT The subject discussed in this research work is extracted from the field of Business Administration and focuses on the impact of communication in an organization in a particular company, Nigeria Coca-Cola Company, Ughelli Delta State. The... Continue Reading
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY It is usually impossible for a particular organisation to have a comprehensive knowledge of all the customers that made up a particular market, whether is industrial,... Continue Reading
TABLE OF CONTENT Title Page Certification Dedication Acknowledgement Table of contents 1.0     CHAPTER ONE: INTRODUCTION 1.1      Introduction 1.2      Statement of the problem 1.3      Objective of the study 1.4      Significance of the study 1.5      Research Question 1.6      Scope of the study 1.7     ... Continue Reading
ABSTRACT This is an empirical research work for which the purpose is to find out how internal and external environmental affect business operation in Nigeria.(A case study of coca- cola company Nigeria plc  9th mile corner Ngwo). There are some other problems of business operation for the external environment factors which constituted a major... Continue Reading
ABSTRACT This is an empirical research work for which the purpose is to find out how internal and external environmental affect business operation in Nigeria.(A case study of coca- cola company Nigeria plc 9th mile corner Ngwo). There are some other problems of business operation for the external environment factors which constituted a major part... Continue Reading
TABLES OF CONTENT CHAPTER ONE: INTRODUCTION 1.1 Background to the Study - - - - 1. 2 Statement of Research Problem 1.3 Objectives of Study - - - - - 1.4 Research Hypothesis - - - - - 1.5 Scope of Study - - - - 1.6 Significance of the Study - - - 1.7 Limitation of Study - - - - - -... Continue Reading
Abstract The media has been a machinery for influencing consumers’ choice of product in a competitive market by informing, enlightening and persuading the target audience. An advertisement is also one of the strategies used in marketing to sell products and services via mass media which can later translate such promotion into building brand... Continue Reading
SOFT DRINK ABSTRACT This project work was focus on the sale promotion and brand loyalty for coca-cola soft drink in Enugu state with a particular reference of Nigeria Bottling Plc, the problem the researcher tackled were to find out if the customer of Nigeria Bottling Plc help to create... Continue Reading
Today nobody can escape from the wide influence of mass media (newspapers, television, advertising, videos, films, billboards, music, movies, magazines, and the internetetc.). Among the whole marketing tools, advertising is distinguished for the continuing impact on the observer’s mind as its impact is broader. Basically advertisement is a tool... Continue Reading
AbSTRACT This research work is based on the construction of control chart for quality characteristics of Coke liquid (Sodium content, Sugar content and Volume) which may be used for control of future products of the Coca-Cola Company. Secondary data collected from Coca- Cola Company, Idokpa, Benin City Plant was analysed using Control Chart for... Continue Reading
Today nobody can escape from the wide influence of mass media (newspapers, television, advertising, videos, films, billboards, music, movies, magazines, and the internetetc.). Among the whole marketing tools, advertising is distinguished for the continuing impact on the observer’s mind as its impact is broader. Basically advertisement is a tool... Continue Reading
AbSTRACT This research work is based on the construction of control chart for quality characteristics of Coke liquid (Sodium content, Sugar content and Volume) which may be used for control of future products of the Coca-Cola Company. Secondary data collected from Coca- Cola Company, Idokpa, Benin City Plant was analysed using Control Chart for... Continue Reading
IN ENUGU URBAN ABSTRACT This study examined those factors that influence brand preference among consumers in Enugu urban. The coca-cola soft drinks that are available in retail outlets in Enugu urban, was used on this study. Two sources of data were used in the study,... Continue Reading
ABSTRACT This research work titled sales promotion is important in Nigeria economy. Case study Coca-cola was carried out with the following objectives. To find out the impact of effective sales promotion on increasing coca-cola market share. To find out the extend sales promotion has contributed to the economy. Based on these existensive... Continue Reading
ABSTRACT This project work was focus on the sale promotion and brand loyalty for coca-cola soft drink in Enugu state with a particular reference of Nigeria  Bottling Plc, the problem the researcher tackled were to find out if the customer of Nigeria Bottling Plc help to create... Continue Reading
ABSTRACT This research work titled sales promotion is important in Nigeria economy. Case study Coca-cola was carried out with the following objectives. To find out the impact of effective sales promotion on increasing coca-cola market share. To find out the extend sales promotion has contributed to the economy. Based on these existensive... Continue Reading
ABSTRACT The purpose of the study is to investigate the impact of advertising on consumer behavior taking coca cola as a case study. The researcher gathered primary data information through the distribution of questionnaire. A total of 48 respondents were analysed... Continue Reading
RATIO analysis is a powerful tool of financial analysis. According to Kennedy and Macmillan, RATION  is defied as the indicated quotient of two mathematical expressions” and as the relationship between two or more thing” in financial analysis a ration is used as an index or yardstick for evaluating the financial position and performance of a... Continue Reading
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF STUDY Research has shown a continue interest in the study of organizational goal attainment especially when all organization aim at improving their current level of performance. Organizations are either growing... Continue Reading
THE IMPACT OF COMMUNICATION IN AN ORGANIZATION CASE STUDY COCA-COLA PLC, ONITSHA, ANAMBRA STATE CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF STUDY Research has shown a continue interest in the study of organizational goal attainment especially when all organization aim at improving their current level of performance. Organizations are either growing... Continue Reading
TABLE OF CONTENTS DECLARATION APPROVAL DEDICATION ACKNOWLEDGEMENT LIST OF TABLES LIST OF FIGURE TABLE OF CONTENTS ABSTRACT CHAPTER ONE 1 INTRODUCTION 1 1.0 Introduction 1 1.1 Background to the study 1.2 Statement of the Problem 2 1.3 General Objective 2 1.3.1 Specific Objective 1.4 Research questions 3 [.5 Scope of the Study 3 [.5.1 Content Scope... Continue Reading
TABLE OF CONTENTS DECLARATION ................................................................................................................. i APPROVAL ....................................................................................................................... ii DEDICATION... Continue Reading
ABSTRACT This study examined those factors that influence brand preference among consumers in Enugu urban. The coca-cola soft drinks that are available in retail outlets in Enugu urban, was used on this study. Two sources of data were used in the study, they are primary and secondary data.  Again questionnaires were used as research instruments... Continue Reading
ABSTRACT This research work looked into Effect of Environmental Scanning on Business Performance (The Study of Coca-Cola Company Enugu Depot). The major objectives of the study are to ascertain whether Coca-Cola Company engages in systematic environmental scanning, to identify the challenges associated with environmental scanning in the... Continue Reading
TABLE OF CONTENTS page Declaration and approval ..................................................................................................................... i Acknowledgement .............................................................................................................................. ii Table of contents... Continue Reading
ABSTRACT Capital budgeting techniques is an efficient allocation of capital finance functions. It involves decisions to commit the firms funds to the long term assets. Capital budgeting is of considerable to the firm since the techniques tend to determine its value by influencing its growth, profitability and risk. It further explains how the... Continue Reading
CHAPTER ONE INTRODUCTION 1.1    BACKGROUND OF THE STUDY Quality improvement is the only hope for work redemption, recognition of the need for change through systematic and planned development is therefore a strength that organisation must... Continue Reading
IMPORTANCE OF EFFICIENT PURCHASING IN A MANUFACTURING ORGANIZATION. CASE STUDY COCA COLA BOTTLING COMPANY CHAPTER ONE 1.0 INTRODUCTION BACKGROUND OF THE STUDY Purchasing is concerned with the “process of defining the organization needs, selecting suppliers, agreeing terms, placing order and receiving goods and services. It is by it’s nature of... Continue Reading
ABSTRACT This research work looked into Effect of Environmental Scanning on Business Performance (The Study of Coca-Cola Company Enugu Depot). The major objectives of the study are to ascertain whether Coca-Cola Company engages in systematic environmental scanning, to identify the challenges associated with environmental scanning in the... Continue Reading
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