Explore Project Topics on: influnce of facebook advertisement on purchase decision of toothpaste among undergraduates

(A Case Study of Nestle Milo Nig Plc) TABLE OF CONTENT Title Page                                                                                          i... Continue Reading

CHAPTER ONE INTRODUCTION 1.1     BACKGROUND OF THE STUDY Marketing is the link between a societies need and it’s porttern of industrial response. This implies that the success and future growth of any organization will depend largely upon the acceptability of its products or services by it potential customers. The recent difficult economic... Continue Reading

IMPACT OF INTERNET ADVERTISING ON CONSUMERS\' PURCHASE DECISION ABSTRACT The use of online advertisement in Nigerian market is increasing and businesses are more and more considering the internet as a source of marketing communication. However, few studies have considered the factors that influence online buyer\'s decision when Nigeria is... Continue Reading

EFFECT OF INTERNET ADVERTISING ON CONSUMERS\' PURCHASE DECISION (A STUDY OF JUMIA ONLINE STORES IN LAGOS) ABSTRACT The use of online advertisement in Nigerian market is increasing and businesses are more and more considering the internet as a source of marketing communication. However, few studies have considered the factors that influence online... Continue Reading

THE IMPACT OF EFFECTIVE DISPLAY ON CONSUMER PURCHAS DECISION FOR BEVERAGES IN ROBAN STORES, ENUGU ABSTRACT This research study attempts to give an in depth analysis of the impacts of effective display on consumer purchase decision for beverages in Roban stores, Enugu for the purpose of this research work, the researcher made use of data collected... Continue Reading

ABSTRACT This study sought to investigate the influence of pricing strategy on consumer purchase decision. A case of Coca-Cola and Telecommunication Services. The objectives of the study are to determine the extent of customers... Continue Reading

Abstract  The major purpose of the study was to determine the extent to which brand associations influence the purchase decision of business students on clothing items in tertiary institutions of Bayelsa State. The study answered four research questions and tested four hypotheses at 0.05 level of significance. The population of the study... Continue Reading

TABLE OF CONTENTS DECLARATION ................................................................................................................ ii APPROVAL ...................................................................................................................... iii DEDICATION... Continue Reading

ABSTRACT The purpose of this study was to explore the tendency of decision making by consumers while purchasing product brands when considering the importance of the brand name. The study was conducted among Kampala International University students. The main research objective was on how consumers’ choices are made in respect to available... Continue Reading

INTRODUCTION The study looked at the influence of advertising on consumers’ purchasing behaviour of toothpaste in Uyo Urban. The survey research method was used for this study with population of 436,606. Data were gathered using questionnaire from four hundred respondents. However, three hundred and eighty copies were completed and returned... Continue Reading

ABSTRACT This research for the place of Advertising in motivating consumer Brand preference of Toothpaste (A case study of Close-Up. Their objectives is to find out if close up is rendering high quality services to the consumers. In order to... Continue Reading

ABSTRACT This research for the place of Advertising in motivating consumer Brand preference of Toothpaste (A case study of Close-Up. Their objectives is to find out if close up is rendering high quality services to the consumers. In order to... Continue Reading

INTRODUCTION Communication is a basic human need and for that reason, man has always found a means of meeting this need. The media, which is an umbrella term for various means of communication, has become an integral part of human life around the world. The earliest forms of personal media, speech and gestures, had the benefit of being easy to use... Continue Reading

INTRODUCTION Communication is a basic human need and for that reason, man has always found a means of meeting this need. The media, which is an umbrella term for various means of communication, has become an integral part of human life around the world. The earliest forms of personal media, speech and gestures, had the benefit of being easy to use... Continue Reading

THEORETICAL FRAME WORK USES AND GRATIFICATION THEORY:  (Lazaisfeld and Stanbon (1944) Uses and gratification theory has provided a frame work for examining the satisfaction of needs and interests through different forms of communications media (Kartz, Blumler and Gvievitch, 1974). If two media serve similar needs then they can act as functional... Continue Reading

ABSTRACT As each day passes, new ways of improving our lives through technology emerge. Companies keep on exploring ways of reaching out to their customers and other stakeholders in a way that is more comfortable and efficient. Regardless of their exploration, the problem of presenting information in a way that allows quick retrieval of... Continue Reading

The study examines use of Facebook memes stickers as a medium of self expression among students. The objectives of the study were to examine; the reasons for use of Facebook memes stickers for self expression among students, the types of self-expression Facebook memes stickers are used for, the effect of Facebook memes stickers. The research work... Continue Reading

ABSTRACT   This study examined the influence of the Facebook platform in changing the behavior of female mass communication students towards the journalism profession. The major objective of the study was to determine ways Facebook could influence the behaviour of female mass communication students towards journalism as a profession. The survey... Continue Reading

ABSTRACT   This study examined the influence of the Facebook platform in changing the behavior of female mass communication students towards the journalism profession. The major objective of the study was to determine ways Facebook could influence the behaviour of female mass communication students towards journalism as a profession. The survey... Continue Reading

ABSTRACT The purpose of this research study was an assessment of radio and facebook advertisements on the purchasing habits of godfrey okoye university students. Anchored on the uses and gratification theory, social relationship theory and source credibility theory, the objectives of the study was structured to determine the extent to which... Continue Reading

ABSTRACT The purpose of this study is to examine the influence of Facebook usage on sales performance and explore whether an employee's service behaviour has a mediating effect on the relationship between Facebook usage and sales performance. This study employed an explanatory research design to explain the cause-and-effective relationship among... Continue Reading

Abstract The study basically examined the influence of social media as tools for political education: a study of Facebook and Twitter in the 2015 Presidential election. The emergency and rising of social media otherwise known as citizen... Continue Reading

Abstract The study basically examined the  impact of Facebook, Twitter and Youtube as an emerging media of political communication in the 2015 presidential elections in Nigeria .   The emergency and proliferation of social media otherwise known as citizen media in this digital era have revolutionalised the socio- economic and particularly... Continue Reading

ABSTRACT The topic of the study was an analysis of students' use of Facebook comparison; academics relationship/interaction uses. This study intends to analyze students’ use of Facebook to know if they use them for social interaction or for academic purposes. The general purpose of the study is to analyze students’ use of Facebook, to... Continue Reading

ABSTRACT The topic of the study was analysis of students use of facebook comparism; academics relationship/interaction uses. This study intends to analyze students’ use of facebook to know if they use them for social interaction or for academic purposes. The general purpose of the study is to analyze students’ use of facebook, to ascertain if... Continue Reading

IN ENUGU METROPOLIS CHAPTER ONE   INTRODUCTION 1.1     BACKGROUND OF THE STUDY This study is more concern on the S IN ENUGU METROPOLIS.  Rightly, from the time immemorial, there had been several cases of the purchase of different brand... Continue Reading

ABSTRACT This study on the effect of the New Procurement focused on Imo State Ministry of Health Owerri in Imo State. The study used survey design technique. The population of the study consisted of 88 staff from the three divisions in the ministry while Yaro Yamene formular was used to determine the sample size. Both primary and secondary sources... Continue Reading

CHAPTER ONE  INTRODUCTION 1.1 BACKGROUND TO THE STUDY Product is a combination of tangible and intangible goods and services offers to a customer for sale. It is any idea, method, information, service or object created as a result of a process and serves a need or satisfies a want (Mazhar, Daud, Bhutto & Mubin, 2015) Consumers are very fond of... Continue Reading