Explore Project Topics on: the effect of advertisement on consumer brand preference

EFFECT OF ADVERTISEMENT ON CONSUMER BRAND  PREFERENCE CHAPTER I INTRODUCTION Advertiser’s primary mission is to reach prospective customers and influence their awareness, attitudes and buying behaviour. They spend a lot of money to keep individuals (markets) interested in their products. To succeed, they need to understand what makes potential... Continue Reading

Advertiser’s primary mission is to reach prospective customers and influence their awareness, attitudes and buying behaviour. They spend a lot of money to keep individuals (markets) interested in their products. To succeed, they need to understand what makes potential customers behave the way they do. The advertisers goals is to get enough... Continue Reading

Advertiser’s primary mission is to reach prospective customers and influence their awareness, attitudes and buying behaviour. They spend a lot of money to keep individuals (markets) interested in their products. To succeed, they need to understand what makes potential customers behave the way they do. The advertisers goals is to get enough... Continue Reading

TABLE OF CONTENT CHAPTER ONE: INTRODUCTION 1.1 Background Of The Study - - - - 1.2 Statement Of The Problem- - - - 1.3 Research Objectives- - - - - - 1.4 Research Questions- - - - - 1.5 Research Hypotheses- - - - - 1.6 Significance Of The Study- - - -... Continue Reading

ADVERTISING AND CONSUMER BRAND PREFERENCE ABSTRACT The study focused on Adverting and Consumer Brand Preferences. It also sort to find out The Influence of Advertising on Consumer brand preference in Ugbowo, Benin City. The research method used for the research work was survey research method and with the aid of questionnaire, data was obtainable... Continue Reading

IN ENUGU METROPOLIS CHAPTER ONE   INTRODUCTION 1.1     BACKGROUND OF THE STUDY This study is more concern on the S IN ENUGU METROPOLIS.  Rightly, from the time immemorial, there had been several cases of the purchase of different brand... Continue Reading

ABSTRACT This study was motivated by a desire to examine the impact of advertising on consumer brand preference in telecommunication service (MTN). Empirical evidence shows that advertisements are the back bone for this industry, they act as a glue to retain their... Continue Reading

ABSTRACT This study was motivated by a desire to examine the impact of advertising on consumer brand preference in telecommunication service (MTN). Empirical evidence shows that advertisements are the back bone for this industry, they act as a glue to retain their... Continue Reading

ABSTRACT The research was on Consumer Brand Preference in the purchase of Beverage in Enugu Metropolis. The objective of the study or research was: i. To find out why the foreign processed brand is preferred and the problems militating against it. ii. To ascertain why the... Continue Reading

ABSTRACT The research was on Consumer Brand Preference in the purchase of Beverage in Enugu Metropolis. The objective of the study or research was: i.To find out why the foreign processed brand is preferred and the problems militating against it. ii.To ascertain why the less privilege go for the locally processed brands. iii.To find out why people... Continue Reading

ABSTRACT The research was on Consumer Brand Preference in the purchase of Beverage in Enugu Metropolis. The objective of the study or research was: i.To find out why the foreign processed brand is preferred and the problems militating against it. ii.To ascertain why the less privilege go for the locally processed brands. iii.To find out why people... Continue Reading

ABSTRACT This research for the place of Advertising in motivating consumer Brand preference of Toothpaste (A case study of Close-Up. Their objectives is to find out if close up is rendering high quality services to the consumers. In order to... Continue Reading

THE IMPACT OF TELEVISION ADVERTISING ON CONSUMER BRAND PREFERENCE FOR SOFT  DRINK IN A COMPETITIVE MARKET. (A CASE  STUDY OF 7UP BOTTLING COMPANY  NIG. PLC, 9TH MILE CORNER  ENUGU ) CHAPTER ONE INTRODUCTION The beginning of the twentieth Century witnessed an outburst of advertising efforts the bottling companies. This outburst was... Continue Reading

ABSTRACT This research for the place of Advertising in motivating consumer Brand preference of Toothpaste (A case study of Close-Up. Their objectives is to find out if close up is rendering high quality services to the consumers. In order to... Continue Reading

THE ROLE OF ADVERTISING IN MOTIVATING CONSUMER BRAND PREFERENCE FOR BEVERAGES IN ENUGU METROPOLIS ( A CASE STUDY OF BOURNVITA OF CADBURY NIGERIA PLC). ABSTRACT This research project was designed to investigate the extent to which advertising influence consumers purchase decision on the Bournvita brand. To solve the research problem both primary... Continue Reading

ABSTRACT This research project was designed to investigate the extent to which advertising influence consumers purchase decision on the Bournvita brand.  To solve the research problem both primary and secondary data were collected the research instrument used in collecting the data were questionnaire and oral interview.  The respondent comprised... Continue Reading

ABSTRACT This research project was designed to investigate the extent to which advertising influence consumers purchase decision on the Bournvita brand.  To solve the research problem both primary and secondary data were collected the research instrument used in collecting the data were questionnaire and oral interview.  The respondent comprised... Continue Reading

ABSTRACT This research project seeks to examine the assistance of various brands of packed water in Enugu metropolis with a view of establishing what extent consumers preference of one brand of packaged water over the other can be attributed to each of the market factors. To solve the research problem, both primary and secondary data were... Continue Reading

ABSTRACT This research project seeks to examine the assistance of various brands of packed water in Enugu metropolis with a view of establishing what extent consumers preference of one brand of packaged water over the other can be attributed to each of the market factors. To solve the research problem, both primary and secondary data were... Continue Reading

ABSTRACT The research work titled “The effect of advertising on consumer preference patterns for malt drinks (a comparative study of Amstel malt and Guinness Malta) in Enugu metropolis, was carried out with objectives. - To determine how advertising has affected the decision to buy, Guinness Malta or Amstel malta. - To determine the brand of... Continue Reading

(A CASE STUDY OF 7UP BOTTLING COMPANY ABA) ABSTRACT This research work empirically examines the effect of product quality on consumer brand loyality with particular reference to seven 7up bottling company Aba. The paper carefully examines the concept of product quality as a tool for consumers... Continue Reading

TABLE OF CONTENTS Title Page  - i Approval Page -  ii Dedication -  iii Acknowledgements -  iv Table of Contents -  v CHAPTER ONE: GENERAL INTRODUCTION 1.1 Background to the Study -  1-4 1.2 Statement of Research Problem -  4-6 1.3 Objectives of the Research -  7 1.4 Research Hypotheses -  7 1.5 Scope and Limitations of the Study -  8... Continue Reading

TABLE OF CONTENTS CHAPTER ONE INTRODUCTION 1.1       Background to the Study 1.2       Statement of Research Problem  1.3       Objectives of the Study  1.4       Research Questions 1.5       Hypotheses... Continue Reading

ABSTRACT The aim of the research was aimed at investigating the effect of packaging on consumer behavior. The types of research used are qualitative and quantitative techniques. The aim of the research is to; research how packaging has improved on consumer purchases. The management through the research has been able to know how the customers are... Continue Reading

ABSTRACT This research project represents the findings of the field research on 'The EFFECT OF PACKAGING ON CONSUMER BEHAVIOR. These findings are based on the information given by various respondents in the field. Packaging is the science, art and technology of enclosing or protecting products for distribution, storage, sale and use. It also... Continue Reading

ABSTRACT The aim of the research was aimed at investigating the effect of packaging on consumer behavior. The types of research used are qualitative and quantitative techniques. The aim of the research is to; research how packaging has improved on consumer purchases. The management through the research has been able to know how the customers are... Continue Reading

ABSTRACT Beer is an alcoholic drink. Its wire consumption by people around the world dates back to prehistoric times. it is the most widely consumed alcoholic beverage in the world after water and tea (Meristem, 2014). People consume it for various reasons. It could be as a component of the standard diet for hygienic or medical reasons, for... Continue Reading

ABSTRACT Beer is an alcoholic drink. Its wire consumption by people around the world dates back to prehistoric times. it is the most widely consumed alcoholic beverage in the world after water and tea (Meristem, 2014). People consume it for various reasons. It could be as a component of the standard diet for hygienic or medical reasons, for... Continue Reading

THE IMPACT OF  TELEVISION  ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS BRAND PREFERENCE ABSTRACT The research provides an appraisal of the impact of television advertising of household products on consumers brand preference. It elucidate the nature of television advertising and consumer brand preference and the factors which determine... Continue Reading

THE EFFECT OF ADVERTISING ON CONSUMER REFERENCE PATTERNS FOR MALT DRINKS IN ENUGU METROPOLIS (A COMPARATIVE STUDY OF GUINNESS MALTA AND AMSTEL MALTA) ABSTRACT The research work titled “The Effect of Advertising on Consumer Preference Patterns for Malt Drinks (A Comparative Study of Amstel Malta and Guinness Malta) in Enugu Metropolis, was... Continue Reading