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ABSTRACT Advertising is a distinct form of communication and the language used for communicating adverts is distinctive and alluring. Advertising as a form of communication requires a lot of imagination, creativity and logical thinking for it to be effective and successful. The aim of this study is to analyse how GSM network providers employ... Continue Reading
ABSTRACT Advertising is a distinct form of communication and the language used for communicating adverts is distinctive and alluring. Advertising as a form of communication requires a lot of imagination, creativity and logical thinking for it to be effective and successful. The aim of this study is to analyse how GSM network providers employ... Continue Reading
ABSTRACT Semantics is the study of meaning system of a language and its approaches vary widely. In one view, meaning is the relationship between language and the external world (referential or denotative meaning), between a word and the concept it stands for. In another, it involves the mental state of the speaker, as reflected in a range of... Continue Reading
ABSTRACT Semantics is the study of meaning system of a language and its approaches vary widely. In one view, meaning is the relationship between language and the external world (referential or denotative meaning), between a word and the concept it stands for. In another, it involves the mental state of the speaker, as reflected in a range of... Continue Reading
ABSTRACT This project examined the sociolinguistics Analysis of Language Used in Nigerian Markets: Implication of Language Education Policy in Sokoto metropolis in Sokoto North. Data collected were subjected to the descriptive analysis and sociolinguistics elements in the market discourse were pointed out. The data were obtained through... Continue Reading
TABLE OF CONTENTS  Cover Title Certification Dedication Acknowledgement Table of Contents List of Tables List of Figures (or other illustrations) Abstract  CHAPTER ONE INTRODUCTION  1.1Background to the study 1.2Statement of the problem 1.3Objectives of the study 1.4Research questions  1.5Significance of the study 1.6Scope of the study... Continue Reading
ABSTRACT The study was carried out to find out the influence of indigenous language on advertising campaign using MTN and GLO telecommunication firms as a case study. In carrying out this study, survey research method coupled with questionnaire as the measuring instrument was used. From the findings, it is established that language is one of the... Continue Reading
TABLE OF CONTENTS Cover Title Certification Dedication Acknowledgement Table of Contents List of Tables List of Figures (or other illustrations) Abstract CHAPTER ONE INTRODUCTION 1.1 Background to the study 1.2 Statement of the problem 1.3 Objectives of the study 1.4 Research questions 1.5 Significance of the study 1.6 Scope of the study 1.8... Continue Reading
ABSTRACT This project examined the sociolinguistics Analysis of Language Used in Nigerian Markets: Implication of Language Education Policy in Sokoto metropolis in Sokoto North. Data collected were subjected to the descriptive analysis and sociolinguistics elements in the market discourse were pointed out. The data were obtained through... Continue Reading
TABLE OF CONTENTS Title page ………………………………………………….…….…..…i Approval Page……………………………………………………..…..…ii Dedication……………………………………………………….…...…..iii... Continue Reading
ABSTRACT This study examined an investigation of special language needs analysis of workplaces in Lagos State.  The descriptive survey design was used to carry out the study. The population of study comprised of all the workers in all the selected industries located within Oshodi and Agege Local Government Area of Lagos State.  The sample of... Continue Reading
ABSTRACT This study aims to present a particular view of second language pedagogy. Teaching English as a second language is a quite complex task for a teacher. Language learning should be more fun and enjoyable for students to learn. Teachers need to have effective teaching strategies in order for students to grasp better in learning English. The... Continue Reading
CHAPTER ONE 1.1 INTRODUCTION This research work aims at the investigating aspects of language that causes problems in learning second language. Many teachers have conducted researches and discovered some aspects that cause problems in learning second language. Those aspects of second language learning include difficulties with linguistic codes... Continue Reading
ABSTRACT As a form of mass communication closely linked with the world of commerce and marketing, advertising is a powerful tool for the flow of information from the seller to the buyer. It influences and persuades people to act or believe. Sales promotion is a temporary element of the marketing process that is used to raise sales by causing... Continue Reading
CHAPTER ONE INTRODUCTION 1.1 Background to the Study This study focuses on describing the sound system of Jaba. The research comes under the purview of phonology which is a branch of language study. Language is a major cultural phenomenon in the human society and therefore, an important regulator of individual consciousness and social interaction.... Continue Reading
ABSTRACT As a form of mass communication closely linked with the world of commerce and marketing, advertising is a powerful tool for the flow of information from the seller to the buyer. It influences and persuades people to act or believe. Sales promotion is a temporary element of the marketing process that is used to raise sales by causing... Continue Reading
ABSTRACT This study was carried at analyzing the effectiveness and problems of classified advertising in Enugu. The study appraised the use of classified advertising in Enugu metropolis its perception by the Enugu audience, its advantages and major set backs. The study also examined the extent to which classified advertising achieves advertisement... Continue Reading
ABSTRACT This study was carried at analyzing the effectiveness and problems of classified advertising in Enugu. The study appraised the use of classified advertising in Enugu metropolis its perception by the Enugu audience, its advantages and major set backs.... Continue Reading
ABSTRACT  This study was carried at analyzing the effectiveness and problems of classified advertising in Enugu. The study appraised the use of classified advertising in Enugu metropolis its perception by the Enugu audience, its advantages and major set backs. The study also examined the extent to which classified advertising achieves... Continue Reading
ABSTRACT This study was carried at analyzing the effectiveness and problems of classified advertising in Enugu. The study appraised the use of classified advertising in Enugu metropolis its perception by the Enugu audience, its advantages and major set backs.... Continue Reading
ABSTRACT This study focuses on . It aims at comparing overt semantic features of culinary terms and the objectives are to identify the lexico-semantic components, distinguish these, owing to how they point to culture variation between Zaar and English. The Semantic Field and... Continue Reading
ABSTRACT This study focuses on . It aims at comparing overt semantic features of culinary terms and the objectives are to identify the lexico-semantic components, distinguish these, owing to how they point to culture variation between Zaar and English. The Semantic Field and... Continue Reading
ABSTRACT Most of the theories on the origins of language have all shown that language arose of man's desire to adapt to his environment. For instance, the cooperation and contact theories show that language (speech) came into being out of the human instinct for survival and contact. One of the... Continue Reading
ABSTRACT The thrust of this study is a sociolinguistic analysis of the gender on language use. The method of investigation used for this study is questionnaire and audio-recoding. This study has established the fact that the differences between male and female in ways of interacting often leads to wrong notions, meanings and interpretations given... Continue Reading
Abstract This research studied the language of persuasion of inaugural speeches in Nigeria to find out their use of rhetorical appeals. It investigated certain linguistic features in the speeches that were employed to appeal to the sense of emotion of the listeners, to ethics (speaker’s credibility) and logic alongside the use of unethical or... Continue Reading
ABSTRACT In to day’s word of mass media advertisement are ever-present  and influence people to high extent. It can be said that advertising,  as a phenomenon has rapidly developed for the past few decades,  thus becoming a futile ground for good communication, and the starting  point for making sense of what is bees communicated, is  that... Continue Reading
ABSTRACT This research work was conducted to ascertain the comparative analysis of academic performance in English language and computer science in junior secondary school, Enugu North Educational Zone. A survey design was adopted for the study. A sample of 42 teachers both English language and computer science 110 students were drawn from 7... Continue Reading
ABSTRACT The study was a stylistic analysis of the syntactic features and cohesive devices in the columnists‟ use of language in Nigerian Newspapers. The corpus for the study consisted of five texts selected from different Nigerian Newspapers. The result of the study revealed that dependent clauses are prevalent which serve as extension of the... Continue Reading
ABSTRACT This research project COMPUTER ANIMATION AND IT ROLE IN ADVERTISING (FOCUS ON ONLINE BANNER ADVERTISING) looks deeply at the computer animation and most importantly the role these two places in advertising. One can never know the value or importance of ones power of imagination unless its being to existence that moving images have the... Continue Reading
ABSTRACT        This research project COMPUTER ANIMATION AND IT ROLE IN ADVERTISING (FOCUS ON ONLINE BANNER ADVERTISING) looks deeply at the computer animation and most importantly the role these two places in advertising.        One can never know the value or importance of ones power of imagination unless its being to existence that... Continue Reading
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