Explore Project Topics on: the influence of social media marketing in small businesses

ABSTRACT This study investigated the impact of social media on political marketing during the 2015 governorship election in Delta State. The research objectives include to determine the determine the political message aspirants share on social media, to ascertain the challenges of political marketing on social media. The survey method was employed... Continue Reading

The importance of social media in enhancing positive relationships between customers and business cannot be ignore since they offer new and innovative ways to communicate and network via the internet. Currently, there are various platforms provided by the social media networks such as Facebook, Google plus, LinkedIn, YouTube, Skype, WhatsApp and... Continue Reading

CHAPTER 1 INTRODUCTION 1.1     BACKGROUND OF THE STUDY Many people find the potential independence and financial rewards that can come from owning their business. Some however, hesitate to pursue their dreams because they do not think they have enough education, experience or money while some are simply afraid they might fail. Others cannot... Continue Reading

(A CASE STUDY OF PEAK HEIGHT VENTURES LTD) ABSTRACT This research project is aimed at examining the marketing activities of small-scale businesses as a whole but the manufacturer in a particular. During the course of this study it was discovered that the competitors in small and medium... Continue Reading

ABSTRACT This research work, examined The Role of Social Networking in the Development of Small and Medium Scale Businesses in Enugu Metropolis. The objectives of the study include to find out the extent small and medium scale businesses in... Continue Reading

Abstract This study was carried out to assess the strategies for survival of small-scale  business in Kontagora Local Government Area of Niger State. Six  research question and three hypotheses were postulated to guide the  investigation. Structured questionnaire, dichotomous in nature was the  main research instrument. The stratified sampling... Continue Reading

ABSTRACT This research project is aimed at examining the marketing activities of small-scale businesses as a whole but the manufacturer in a particular. During the course of this study it was discovered that the competitors in small and medium... Continue Reading

ABSTRACT Participation with technology for Social Purposes has become the mainstream communication method for many people in the past several years. In particular, youths in tertiary institutions have adopted these forms of communication as the paramount means to keep in touch with family and friends. The researcher examined the influence of... Continue Reading

A bstract Social media particularly Facebook and T witter usage contribute to students positively and negatively depend on the users and the purpose for it use, it is on this thrust that the research examine d  the influence of  social media on the writing and  reading  ability of  Bowen  University  undergraduates .  The research is... Continue Reading

ABSTRACT This study sought to find out the influence of social environment on media ethics amongst journalist in Uyo metropolis. The objectives of the study were to: ascertain whether social environment influences news coverage; find out ways the social environment influence media ethics amongst journalists in Uyo metropolis; ascertain the factors... Continue Reading

CHAPTER ONE INTRODUCTION 1.1      Background to the Study Social media has come to stay. It is a recent etchnological development that has caught the attention of people, organization, government and civil society. Social media is becoming more prominent in social interaction and activities. According to Abdulahi, Samadi, &Gharlehi... Continue Reading

S ABSTRACT This was an empirical study to determine the influence of social media on academic performance of Auchi polytechnic students. To achieve this general objective, four research questions were raised and three null hypotheses formulated, which guided the study. A survey... Continue Reading

CHAPTER ONE INTRODUCTION 1.1       Background of the Study Social media makes the world a smaller place, now we have more information, more knowledge, and have better opportunities to use it. Social media improved our ability to absorb information, what would have seemed to be over whelming to someone 20 years ago is normal to us. According... Continue Reading

CHAPTER ONE  INTRODUCTION 1.1    BACKGROUND TO THE STUDY The world is today celebrating the improvements in communication technology which has broadened the scope of communication through Information and Communication Technologies (ICTs). Modern Technology in communication no doubt has turned the entire world into a “Global village”. But... Continue Reading

Abstract The main aim of this study was to investigate the perception of UNILAG students towards social media as marketing tools: An appraisal of Facebook. It was established that companies are promoting their products and services on social media especially facebook while many students patronise the products/services. Respondents admitted that... Continue Reading

Abstract The main aim of this study was to investigate the perception of UNILAG students towards social media as marketing tools: An appraisal of Facebook. It was established that companies are promoting their products and services on social media especially facebook while many students patronise the products/services. Respondents admitted that... Continue Reading

ABSTRACT The research examines the influence of social media on Nigerian undergraduates dressing habit a case study of Wesley University of Science and Tech. (WUSTO) and Obafemi Awolowo University (OAU).  Social media has remained a platform for interaction, communication, and buying and selling especially in this era where advertisers are... Continue Reading

Abstract The research which examined the Influence of  Social Media on the practice of Public Relations in an Organisation  with a case study of Global Communication Limited (GLO) shown t hat the use of social media has increased among consumers around the world, causing an increase in the adoption of social media as tactics and means of sharing... Continue Reading

ABSTRACT The study, examine public perception of social media contribution in the fight against corruption, the Idealistic theory, was  used in this research study, as different philosophies  of  scholars review ,is noted to make this research concrete , observed to examine , the public perception ,in Corruption, as news information is being... Continue Reading

The study, examine public perception of social media contribution in the fight against corruption, the Idealistic theory, was  used in this research study, as different philosophies  of  scholars review ,is noted to make this research concrete , observed to examine , the public perception ,in Corruption, as news information is being neglected .... Continue Reading

ABSTRACT The study investigated the influence of social media in addressing farmers-herdsmen’s conflict in Nigeria by using Enugu state as a case study. Survey research design was employed to carry out the study. A total of two hundred and twenty questionnaires was distributed to respondents, out which two hundred and eight were retrieved and... Continue Reading

ABSTRACT This study investigated the influence of social media on student learning ability among Senior Secondary School Students, Abeokuta, Ogun State. The aim of the study was to analyze the concept or effect of social media and academic achievement. The study emphasized on the various forms of social media sites mostly patronized by Senior... Continue Reading

ABSTRACT The emergency and rising of social media otherwise known as citizen media in this digital era have revolutionalised the socio- economic and particularly political development of Nigeria. It offers platform for political debates, political campaign and political mobilization especially in the 2015 gubernatorial election in Kwara state. The... Continue Reading

This study was to determine factors that influence leadership succession in family owned businesses in Kenya. The overall research problem that was addressed in this study was that despite family owned businesses forming a large part of the economies around the globe, such businesses fail during transitions from one generation to another. Although... Continue Reading

ABSTRACT The study examined the influence of Social Media on Students’ Learning Ability among Secondary School Students in Alimosho Local Government Area of Lagos State. Five research questions and five corresponding hypotheses guided the study. The descriptive survey research design was adopted for the study. Employing the method of stratified... Continue Reading

Abstract Social media particularly Facebook and T witter usage can contribute to students positively and negatively depend on the users and the purpose for it use, it is on this thrust that the research examine d  the influence of  social media on the... Continue Reading

ABSTRACT The study was conducted on Financing Small and Medium industries in Nigeria (A Case Study of Selected small business in Lagos State sub-urban). The roles play by SSEs as been confirmed by this study.  It therefore means that the SSEs can be effectively used... Continue Reading

This research exercise is on the influence of new media in social life of Nigeria youth; in Godfrey Okoye University students. The research study adopted the media systems dependency theory as the theoretical framework for this study. The method used for this study was survey research method, with the population of 1640 students and a sample size... Continue Reading

ABSTRACT The study investigated the influence of social media in addressing farmers-herdsmen’s conflict in Nigeria by using Enugu state as a case study. Survey research design was employed to carry out the study. A total of two hundred... Continue Reading

TABLE OF CONTENT Title Page                                                                                     i... Continue Reading