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INTRODUCTION Praise be to Allah, the most merciful, the Holy sovereign as well as guardian of faith, and the exalt in might. He is the master of the day of judgement. He sent Prophet Muhammad (S.A.W) with His message (Islamic religion) as a teacher, convener of his message and His mercy upon all human beings. 1.1 BACKGROUND OF THE STUDY Allah... Continue Reading
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CHAPTER ONE 1.1 INTRODUCTION The major engine of growth and development of any economy is the capital market, which accommodate certain institutions for the creation, distribution and exchange of financial assets and management... Continue Reading
ABSTRACT The project on the impact of promotional activities on the marketing Golden morn product in Enugu metropolis. The objective of the study is to determine how customers are satisfied with product Personal interview and questionnaire were used to collect the data from respondents, percentage was used to analyses that and chi-square... Continue Reading
ABSTRACT The project on the impact of promotional activities on the marketing Golden morn product in Enugu metropolis. The objective of the study is to determine how customers are satisfied with product Personal interview and questionnaire were used to collect the data from respondents, percentage was used to analyses that and chi-square... Continue Reading
ABSTRACT This research work, examined improving the Development of SMEs in Enugu State, through the activities of the National Association of Chamber of Commerce Industries, Mines... Continue Reading
C HAPTER ONE 1.1     BACKGROUND OF THE STUDY. The issue of small and medium scale industries dates back to when people started producing more products than they needed. As the need for industrialization and self employment starts arising in Nigeria as a result of the federal government inability to provide employment for the teeming population... Continue Reading
ABSTRACT Consumer satisfaction is the economic justification for the existence of any business. Hence for any business to exist, survive and grow, the same plan must be strategic. So, this research work was carried out on the strategic marketing planning as a means of achieving increased, market share in competitive market. (A case study of... Continue Reading
ABSTRACT This study sought to analyze the impacts of internal marketing on organizational performance a case of SAZ for the period of 2013 to 2015. The researcher assumes that the chosen branch used for the study fairly represented all SAZ branches around Zimbabwe. The research sets to determine the contribution of employee training on service... Continue Reading
TABLE OF CONTENTS Title page Certification Dedication Acknowledgement Abstract Table of content                    CHAPTER ONE 1.1                            Introduction 1.2              Statement of the problems 1.3              Objective of the study 1.4... Continue Reading
TABLE OF CONTENTS Title page Certification Dedication Acknowledgement Abstract Table of content CHAPTER ONE 1.1 Introduction 1.2 Statement of the problems 1.3 Objective of the study 1.4 Importance of the study 1.5 Scope of the study 1.6 Limitation of the study CHAPTER TWO 2.1 Literature review 2.2 Nature and scope of marketing 2.2.1 Importance of... Continue Reading
TABLE OF CONTENTS Title page Certification Dedication Acknowledgement Abstract Table of content                    CHAPTER ONE 1.1                            Introduction 1.2              Statement of the problems 1.3              Objective of the study 1.4... Continue Reading
ABSTRACT Consumer satisfaction is the economic justification to the existence of any business. Hence, for any business to exist, survive and grow, the sure plan must be strategic. So, this work was carried out... Continue Reading
STRATEGIC MARKETING PLANNING AS A MEANS OF ACHIEVING INCREASE IN MARKET SHARE IN THE COMPETITIVE MARKET. (A CASE STUDY OF NIGERIA BREWERIES PLC ABA) ABSTRACT Consumer satisfaction is the economic justification for the existence of any business. Hence for any business to exist, survive and grow, the same plan must be strategic. So, this research... Continue Reading
THE ACTIVITIES OF THE NATIONAL ASSOCIATION OF CHANMBERS OF COMMERCSE, INDUSTRIES, MINES AND AGRICULTURE, NACCIMA IN THE DEVELOPMENT OF SMALL AND MEDIUM SCALE INDUSTRIES IN NIGERIA (A CASE STUDY OF NACCIMA ENUGU). ABSTRACT An investigation into the activities of NACCIMA in the development of small and medium scale industries in Nigeria is an... Continue Reading
ABSTRACT The study investigates the empirical relationship between the capital market activities and economic growth in Nigeria. Using data covering the period 1980 to 2009, both statistical and econometric tools were employed to estimate the empirical relationships. The findings in the... Continue Reading
Marketing activities and faith based organizations Chapter one Introduction 1.1.    Background of the study Marketing is an integral part of any organization. This would help increase customer base and make an organization very popular if adequately and properly done. Marketing is the action or business ofpromoting and selling products or... Continue Reading
ABSTRACT Banks are established to make profits. Are these profits made at me expense of the customers or is it as a result of the seminar provided by these banks. This study attempts to highlight those key factors that different banks managements will consider in their choice of branch locations and customers preferences for their choice of banks... Continue Reading
(A CASE STUDY OF PEAK HEIGHT VENTURES LTD) ABSTRACT This research project is aimed at examining the marketing activities of small-scale businesses as a whole but the manufacturer in a particular. During the course of this study it was discovered that the competitors in small and medium... Continue Reading
ABSTRACT Modern Marketing companies are increasing recognizing the value of an effective communication and promotion programme for their public. This includes beverage industries. Their product encompasses vegetable commodities that significantly affect our life’s. However, this product dealt on the “the impact of promotional activities on the... Continue Reading
THE IMPACT OF PROMOTIONAL ACTIVITIES ON THE MARKETING OF GOLDEN MORN PRODUCTS IN ENUGU METROPOLIS (A CASE STUDY OF NESTLE NIGERIA PLC ENUGU) ABSTRACT This study focused on the impact of promotional activities on the marketing of Golden morn product with particular note on Nestle Nigeria Plc, the objective of the study among other things include.... Continue Reading
ABSTRACT Banks are established to make profits. Are these profits made at me expense of the customers or is it as a result of the seminar provided by these banks. This study attempts to highlight those key factors that different banks managements will consider in their choice of branch locations and customers preferences for their choice of banks... Continue Reading
ABSTRACT Banks are established to make profits. Are these profits made at me expense of the customers or is it as a result of the seminar provided by these banks. This study attempts to highlight those key factors that different banks managements will consider in their choice of branch locations and customers preferences for their choice of banks... Continue Reading
ABSTARCT Urban waste management, collection and disposal have always been a universal problem. Extant literatures have documented the importance of solid waste management to the urban environment. Yet the performance of the authorities charged with the responsibility of solid waste management in this respect leaves much to be desired. Therefore,... Continue Reading
ABSTARCT Urban waste management, collection and disposal have always been a universal problem. Extant literatures have documented the importance of solid waste management to the urban environment. Yet the performance of the authorities charged with the responsibility of solid waste management in this respect leaves much to be desired. Therefore,... Continue Reading
ABSTRACT Modern marketing companies are increasing, recognizing the value of an effective communication and promotion Programme for their entire public. This includes Beverage industries. Their product encompasses vegetable commodities that significantly affect our life’s. However, this project dealt on the “The Impact of Promotional... Continue Reading
ABSTRACT Modern marketing companies are increasing, recognizing the value of an effective communication and promotion Programme for their entire public. This includes Beverage industries. Their product encompasses vegetable commodities that significantly affect our life’s. However, this project dealt on the “The Impact of Promotional... Continue Reading
ABSTRACT The days of easy trading has long since disappeared and successful companies are characterized by their ability to recognize and to apply research techniques. Particular interest has centered on marketing research which has proved valuable to many companies and organizing marketing tactics. Chapter one introduce the topic of the write up,... Continue Reading
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