Explore Project Topics on: pricing as a tool for enhancing customer patronage

ABSTRACT This projected is concerned with the impact of sales promotion strategies on customers patronage of Breweries Industry. Nigerian Brewery Plc was selected as a case study. It is argued that customers of consumer goods exhibit various attitudes and behaviour toward the product rendered to them. Hence it is not just enough for a manufacturer... Continue Reading

CHAPTER ONE INTRODUCTION 1.1 Background to the study A unique selling point (USP, also seen as unique selling proposition) is a feature that differentiates a product from its competitors, such as the lowest cost, the position, the highest quality or the first-ever... Continue Reading

ABSTRACT This research work aim was on Social Marketing Dimensions and Customer patronage of beer brands in Enugu North Local Government Area L.G.A. Four research questions and four hypotheses were formulated. The research adopted two theories that guided the study, the Theory of Reasoned Action and Social Cognitive Theory. The research adopted a... Continue Reading

CHAPTER I: Introduction 1.1     Background of the Study One of the fundamental responsibilities of procurement function in an organization is source selection. It deals with the entire process of how prospective suppliers are being surveyed, evaluated and determine policies relating to those... Continue Reading

ABSTRACT This projected is concerned with the impact of sales promotion strategies on customers patronage of Breweries Industry. Nigerian Brewery Plc was selected as a case study. It is argued that customers of consumer goods exhibit various attitudes and behaviour toward the product rendered to them. Hence it is not just enough for a manufacturer... Continue Reading

ABSTRACT This projected is concerned with the impact of sales promotion strategies on customers patronage of Breweries Industry. Nigerian Brewery Plc was selected as a case study. It is argued that customers of consumer goods exhibit various attitudes and behaviour toward the product rendered to them. Hence it is not just enough for a manufacturer... Continue Reading

ABSTRACT The role of public relations in ENHANCING  CUSTOMERS SATISFACTION IN A GOVERNMENT PARASTATALS (A CASE STUDY) OF THE ENUGU STATE IDATER CORPORATION) is hinged on disclosing the necessity of applying public relations and the role public relations can play in rendering a satisfactory services which will not only retain customer but attract... Continue Reading

ABSTRACT The role of public relations in ENHANCING CUSTOMERS SATISFACTION IN A GOVERNMENT PARASTATALS (A CASE STUDY) OF THE ENUGU STATE IDATER CORPORATION) is hinged on disclosing the necessity of applying public relations and the role public relations can play in rendering a satisfactory services which will not only retain customer but attract... Continue Reading

ABSTRACT Marketing research in now giving position in the solving or organisation problems, both private and public owned organisations. The importance of marketing reach to organisation cannot be over emphasised. Organisation as an open system cannot operate in isolation, they must react to environment (both internal and external) which will... Continue Reading

THE RELEVANCE OF ADVERTISING AS A DETERMINANT OF CUSTOMER PATRONAGE IN THE FAST FOOD INDUSTRY (A Case Study of Early and Chiky Fast Food in Owerri, Metropolis). ABSTRACT The research work titled “the relevant of advertising as a determinant of customer patronage for fast food (a case study of Chiky and Early in Owerri Metropolis was carried out... Continue Reading

SERVICE QUALITY – A CATALYST FOR CREATING CUSTOMER PATRONAGE FOR BANK SERVICES. A CASE STUDY OF DIAMOND BANK NIGERIA PLC ENUGU MAN BRANCH ENUGU. ABSTRACT This research work was aimed at list for creating customer patronage for Bank services. Using Diamond Bank Nig. Plc as the case study. The study also examined the commitment of the bank towards... Continue Reading

ABSTRACT This research work was aimed at list for creating customer patronage for Bank services. Using Diamond Bank Nig. Plc as the case study. The study also examined the commitment of the bank towards ensuring a better service and to better advice in the appropriate percentage of the Quality of service to be used so as to increase the customers... Continue Reading

ABSTRACT This research work was aimed at list for creating customer patronage for Bank services. Using Diamond Bank Nig. Plc as the case study.  The study also examined the commitment of the bank towards ensuring a better service and to better advice in the appropriate percentage of the Quality of service to be used so as to increase the... Continue Reading

ABSTRACT Since the abstract is a précised summary of what is actually done in a project, it then means that the following information should be contained therein. The topic under study and the location. The statement of problem. The research hypothesis also carried out, relevant literature reviewers of the carrying out this study. A questionnaire... Continue Reading

ABSTRACT Since the abstract is a précised summary of what is actually done in a project, it then means that the following information should be contained therein. The topic under study and the location. The statement of problem. The research hypothesis also carried out, relevant literature reviewers of the carrying out this study. A questionnaire... Continue Reading

ABSTRACT For any organization’s survival constant maintenance of customer relationship is vital. One of the modern ways of enhancing this effectiveness is the use of automatic taller machine other wise know as branchless banking. Although the usage of this machine is too mechanical. For the purpose of collecting and secondary source of data... Continue Reading

ABSTRACT For any organization’s survival constant maintenance of customer relationship is vital. One of the modern ways of enhancing this effectiveness is the use of automatic taller machine other wise know as branchless banking. Although the usage of this machine is too mechanical. For the purpose of collecting and secondary source of data... Continue Reading

ABSTRACT For any organization’s survival, constant maintenance of customer relationship is vital. One of the modern ways of enhancing this effectiveness is the use of automatic taller machine other wise know as branchless banking. Although the usage of this machine is too mechanical. For the purpose of collecting and secondary source of data... Continue Reading

Communication has always been an effective tool used by management of organizations to enhance performance, this project work is divided into five chapters. The chapters expantiate on the background to the study, the theory framework that are used in the study and the data analysis technique adopted by the researcher in carrying his research on... Continue Reading

Communication has always been an effective tool used by management of organizations to enhance performance, this project work is divided into five chapters. The chapters expantiate on the background to the study, the theory framework that are used in the study and the data analysis technique adopted by the researcher in carrying his research on... Continue Reading

ABSTRACT The title of this project is communication as a tool for enhancing organizational performance. The aim of this study was to investigate the communication techniques used by the Nigerian Breweries Plc and the effectiveness of such techniques. In carrying out this research, the primary and secondary data were used by the researcher. The... Continue Reading

(A STUDY OF UNITED BANK FOR AFRICA NIGERIA PLC, LAGOS) ABSTR AC T Trainin g a nd Development a s a to ol fo r enhan c in g emplo ye e s ' perf o r m a nc e , wa s u n d e rtak e n to f i nd out if the Training and Development h... Continue Reading

A CASE STUDY OF NIGERIAN AIRWAYS, ABSTRACT In this era of social and economic instability in which the public must be given a convincing why they should part with their hard earned money, the role of the public relations practitioners cannot be over emphasized. The study also analyse the... Continue Reading

: (A CASE STUDY OF NIGERIAN IMMIGRATION SERVICE ENUGU STATE COMMAND) ABSTRACT There have been meaningful contributions by researchers on the subject, Public Relations. This project developed after a series of consultants and research, it seeks to put to rest the thought of the minds of... Continue Reading

PERFORMANCE APPRAISAL AS A TOOL FOR ENHANCING ORGANIZATIONAL PRODUCTIVITY CHAPTER ONE INTRODUCTION 1.1    BACKGROUND OF THE STUDY In any evaluation of the condition necessary for the growth and survival of an organization, the role of performance appraisal is a strategic factor. It is believed that both the individual and the organization need... Continue Reading

A CASE STUDY OF NIGERIAN AIRWAYS, ABSTRACT In this era of social and economic instability in which the public must be given a convincing why they should part with their hard earned money, the role of the public relations practitioners cannot be over emphasized.             The... Continue Reading

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY This project work is titled Negotiation skills as tool for enhancing timely delivery of material. It is inevitable for every organization whether big or small, private or public to procure materials for production or for consumption. Such material can be raw material, finished goods or equipment... Continue Reading

(A STUDY OF INTERCONTINENTAL BANK PLC, WARRI) ABSTRACT This project under study is basically the motivational strategy as a tool for enhancing employee productivity, it is a significant milestone that sought to the way of employee productivity. No doubt, salary has... Continue Reading

(A CASE STUDY OF EXXON MOBIL EKET}   CHAPTER ONE INTRODUCTION 1.1   BACKGROUND TO THE STUDY In the era of corporate social responsibility, where corporations are often expected not just to deliver value to consumers and shareholders but also to meet environmental and social... Continue Reading

CHAPTER ONE 1.1 BACKGROUND OF THE STUDY The importance of human resources in an organization cannot be over emphasized. Every organization depends more on the resources for attainment of its objectives. However the objectives cannot be achieved unless organization made up of employee who have skill knowledge but in the long run. They may find it... Continue Reading