100 Split Tests

100 Split Tests is the result of performing over thousands of different split tests across all selling and advertising mediums online - and we've distilled it into one hundred tweaks and 'hacks' you can do to immediately boost your conversion rates!

Split testing has been known to drive some pretty compelling results, but that all assumes one thing: that it’s done correctly. There are numerous aspects that you can look into for split testing, and they can get complicated.

Is your goal to drive traffic? Is it clicks? Or even opt-ins? A clear result is determined by setting a clear goal at the start. An email subject line that wins at open rate may be different than the winner for click-through rates.

If only your JV list sees Video Thumbnail A and only your buyers’ list see Video Thumbnail B, can you straightaway use Thumbnail A if it wins an A/B test? You can, but it won’t be effective since different groups react differently. The best way to do split testing, apart from analyzing the effect of changing just one attribute, is to test your attributes with a completely random audience. Learn more inside...