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Sales Funnel is, basically, just a blueprint for your lead to sale procedure. You can start with, say, one thousand leads.
One hundred of these leads may click on the sales page URL for your product, fifty could click on the 'Order Now' button and be taken to the shopping cart and 10 might actually finish the sales process and purchase the product. If your funnel begins with 1000 prospects and finishes with 10 sales, then that is a 1% conversion ratio.
In reality, though, the sales funnels for most online businesses are actually very complex. This is due to all the different kinds of website traffic that visit websites, the various kinds of behavior that need to be assessed, the buy and connection outcomes and the number of varied ways a visitor may become a buyer.
To produce a more streamlined sales funnel, you firstly have to identify each and every way people can enter the funnel, see where they've originated from, what their agenda is and where they're at in the purchase cycle.