- Page 960

The aim of this research study is to analyze and ascertain the extent to which fraud and poor management contributed to bank failure through a careful analysis of banking industry with a particular reference to the presently embattled Savannah Bank of Nigeria Plc. whose operating license was recently revoked. Chapter one examined the... Continue Reading

Taxation as a major source to Government funding has been chosen as a topic for this research work because of the incessant an inevitable reduction in the growth of the economy which has it’s resources and finance from tax. Like the individual make money to solve their unlimited needs, the Government too generated revenue for the... Continue Reading

This work “Evaluating the impact of Bank Distress on the profit growth of commercial banks” has the objective of showing the effect of distress on the profit growth of commercial banks. The causes of bank distress in Nigeria and the possible prevention strategies or failure resolution options of bank distress. The review of... Continue Reading

Bank distress in Nigeria has reached a crisis point that it has become a key issue for discussion of all within and outside the banking industry. It is undoubtedly one of the biggest and most serious issues facing our society today. In 1993, it was discovered and reported that out of 116 (one hundred and sixteen) banks in Nigeria 57... Continue Reading

Capital restructuring of corporate entities is the systematically planned and packaged re-positioning exercise deliberately embarked upon by entrepreneurs with the aim of recognizing the ownership equity of the firm and repositioning the firm in proper footing as to effect survival and withstand increased profitability. The main objective... Continue Reading

From a realistic viewpoint, the research work lug lights the importance of accounting profession in the societal development (private and public institution inclusive) and some of the problems which an accountant may encounter while performing his role as a professional. The performance of these activities by an accountant and the role... Continue Reading

Debt recovery is a major problem in our public Enterprises, most especially the National Electric power Authority (NEPA). A lot of consumers ranging from the residential to the industrial/ maximum status, owed billions of Naira belonging to the authority through the consumption of electricity supply. The product ‘electricity’... Continue Reading

Over the recent years, small-scale enterprises have become more fashionable, this is because everybody. This arises given the vital role they play in the economic development of advanced  countries such as united states of America (USA), France, etc and developing countries like Nigeria. However, the Nigeria government attaches great... Continue Reading

The study is intended to find out the impact of advertising on the marketing of hotel service in Enugu metropolis. This include investigation whether advertisement helps hotels in creation of public image also to know whether advertising in necessary in making customer to be aware of hotel service in term of moral, ethnics and norms in... Continue Reading

This study is a research into the effect of market segmentation and positioning on company performance in selected textbook publishing firms in Owerri. The study seeks to find out how market segmentation and product positioning help the firms in achieving greater part of it’s sales objectives. In an attempt to carry out the study... Continue Reading

This research was carried out to primarily find out the effect of Globalization on service industry. It focuses on the globalization through trade agreement and market integration. Concept and process of globalization and information technology and global interdependence and dynamic globalization. The related literature was reviewed only... Continue Reading

African Petroleum Plc, Enugu, a marketer of petroleum products and chemicals know that public support and goodwill as well as good corporate image are very important for business success.  Tends to be influenced by their publics which includes, its staff, shareholders, customers and of course members of the press. The company is actually... Continue Reading

This research was designed to apprise “The Effectiveness of Personal Selling in the Marketing of Industrial Products in Enugu Metropolis (A Case Study of Emenite Plc Enugu). The researcher set out with the following objectives: •To find out the effectiveness of personal selling of Emenite in creating customers awareness of... Continue Reading

The research work titled “The effect of advertising on consumer preference patterns for malt drinks (a comparative study of Amstel malt and Guinness Malta) in Enugu metropolis, was carried out with objectives. -To determine how advertising has affected the decision to buy, Guinness Malta or Amstel malta. -To determine the brand of... Continue Reading

  Marketing is the set of creative human activities aimed at identifying anticipating and satisfying human needs and wants through exchange as efficiently and as efficiently and as effectively as possible (Adirika P 990:3). This study focused on the effectiveness of consumer service delivery in the fast food industry a case study of Mr.... Continue Reading

S This project looked into the attitude of consumers towards locally made shoes in Onitsha Anambra. The problems involved in this study was that the shoe industry does not seem to yield much needed effort with respect to huge sacrifices of the manufacturers as well as the government. This is true in the sense that most of the viable shoe... Continue Reading

RESEARCH PROPOSAL 1.THE RESEARCH TOPIC THE APPLICATION OF PUBLIC RELATION STRATEGY IN BANKING SECTOR (A CASE STUDY OF UBA BANK OKPARA AVENUE) 2.OBJECTIVE OF STUDY a.to know how the public relation programmes of UBA is able to win public (customer and posterities buyers) good will and confidence for the organisation ) b.to know whether the head of... Continue Reading

Promotional strategies has proved to be the only logical basis for the sustenance of the financial institution such a s Afribank (NIG) PLC. The promotion mix variables should be properly integrated in this ever changing marketing environment. The purpose of carrying out this researcher work was to find out the problems of afribank (NIG)... Continue Reading

This research project is a very crucial study for the Guinness Nig Plc the study was motivated by the necessity to establish the extent of promotion as a strategic instrument in sales of any manufactured prompts. Guinness Nig Plc was made use of by the researcher as case of study because of the level and precision this study intends to... Continue Reading

This research project is very crucial study for petals Ltd. The study was motivated by the necessity of packaging as promotional tools in the marketing of beauty care products. This research project aimed at the following. a.To identify packaging as a promotional in order to increase sales and profitability of the product. b.To determine... Continue Reading

This research project is a very crucial study for Rex Brothers and dry cleaning services. The study was moderated by the necessity to know the role of Marketing in the Laundry and dry cleaning services. To solve the research problem both primary and secondary data were collected. The research instruments used in collecting the data were... Continue Reading

Marketing of Hotel Services is the project work, A Case Study of Mac- Davos Hotel; marketing of Hotel service is an important aspect of marketing its domain is to ensure the available of service. So to identify those problem encountered in ensuring that good service  are appropriately at the right pace and at the right time in right... Continue Reading

This study has been carried out to access the marketing of family planning services in Nigeria using Enugu as a case study. Family planning is the process of determining the number, three and spacing of childbirth in order to protect the health of mothers, children, and as well as minimize ill health and early death. The research... Continue Reading

No matter how plural a society may be, the film industry should be the engineering force and vehicle for conveying political messages to the people in the democratization process in which man is the pivot, it is with this background that the objectives of this study re-channeled towards Nollywood for their participation in politics. The... Continue Reading

This work was done to final out the assessment of the mass media's role in the campaign against drug abuse, because drug abuse has become a serious problem we are facing both in Nigeria and in other parts of the world. The objectives of this research is to find out if drug abuse has increased crime rate in Nigeria, to find out if the... Continue Reading