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INTRODUCTION 1.1BACKGROUND OF THE STUDY According to L.A. Rogers (1980) personal selling has become one of the vital promotional tools in marketing.  He further buttresed the above proposition by stipulating that after all the theorists, planners must have had their moment and the predicaments associated with production, finance and labour have... Continue Reading

1.1 INTRODUCTION In Nigeria, the issue of taking life assurance has been neglected, in the sense that at this present time, it is estimated that not up to two percent of Nigerians own life assurance policies. For this fact, the benefits and roles life assurance plays in this country is being viewed from a very cooked point thereby making it... Continue Reading

The purpose of the study on marketing promotion in a depressed economy is to find out whether marketing promotions have a positive effect on the profit of industries inspite of the depressive state of the economy and also to find out whether marketing promotion increases consumer’s demand of a product in a depressed promotion perform... Continue Reading

The topic treated in this project is “the effects of sales force motivation on productivity.  A case study of Emenite Company Limited Emene, Enugu State. This topic is very vast and one cannot claim to have treated all the aspects of the literature covered in the topic within this skeletal outfit.  It attempts to identity the various... Continue Reading

The growing need for need for more efficient ways of managing product brands in the face of a highly competitive market has become of major concern to marketing firms and organizations particularly Nigeria Bottling company. The had let to this study which is effective brand in management of NBC’c products is effectively managed. -To... Continue Reading

  This project is concerned with the problem and prospects of small- scale industries (SSI) in Enugu south local government area of Enugu state.  The industries researched are grouped under services manufacturing and construction. These industries are faced which many different problems.  It will interest the reader to know more about... Continue Reading

This project works made emphasis on the marketing of frozen fish. The object of this study is find out the marketing of frozen fish problem faced by the marketer and the entire people of Udi local government area of Enugu state. Questionnaire was used to elicit information from most marketers and other related people of Udi local... Continue Reading

  This study is on a strong impression of effective management of resources in solving  unemployment problem in Nigeria.  This researcher want to know the impact of effective management of resources in solving unemployment problem in Oji-River Local Government Area, how they have carried its operations to bring this phenomenon to its... Continue Reading

Marketing of church services are established to deliver services to the people of God. Are these services made to satisfy the congregation themselves or the priests. The researcher observed that the marketing of church services have some services to render and they encounter some difficulties in rendering that services like language,... Continue Reading

Management information system is network of communication channel in an organization from the points of data origination through the processing procedures to the decision making (feed back) then from the point of decision back through the information channels to the points of implementation of the decision (control).  This suggests that... Continue Reading

 ABSTRACT This research was carried out to primarily find out the effect of Globalization on service industry. It focuses on the globalization  through trade agreement and market integration. Concept and process of globalization and information technology and global interdependence and dynamic globalization. The  related literature was reviewed... Continue Reading

Backs are established to make profit. Are these profit made at me expense of the customers? Or is it as a result of the service provided by these banks. This study attempts to highlight those key factors that different banks management will  consider in their choice of branch locations and customers preferences for  their choice of... Continue Reading

  The research on the role of marketing in improving a company’s performance. In order to carryout the work effectively some of the following objective ere formulated. -To know whether Juhel pharmaceuticals conducts marketing research  -To determine the impact of marketing research on the company’s profitability primary and... Continue Reading

This study focused on the effectiveness of personal selling in the marketing of capital goods. It goes on to explain some processes involved in personal selling and how it can be combined to achieve efficiency. Anambra Motor Manufacturing Company was the company used in this study, its staff were studied as well as their business consumer... Continue Reading

The research topic is the effective marketing strategies for colour photo processing services using Jonatex ultra modern colour lab, as a case study was motivated by the necessity to find out why Jonatex have been successful with in its short period of existence. Three hypothesis were formulated, to text for hypothesis (a)Whether... Continue Reading

This study has been carried out to access the marketing of family planning services in Nigeria using Enugu as a case study . Family planning is the process of determining the number ,time and spacing of child birth in order to protect the health of mothers, children, and as well as minimize ill-health and early death. The research... Continue Reading

  This research is on the effect of sales promotion on the marketing of consumer goods with reference on Nigerian bottling company Plc Enugu. The problem being investigated are as follows: the effect of sales promotion on consumer goods. The vates at which consumers demand increase/ decrease after sales promotion effects of sales... Continue Reading

  This resaerch work tried to find out the impact of trade fairs in promoting marketing of goods and services.  This ahs been done by pain shakily and   systematically survey analyzed by the researcher. The aim of the research is to highlights the benefits and the usefulness of trade fair to the participants and to the economy in... Continue Reading

This research was designed to appraise the effectiveness of personal selling in the marketing of industrial products in Enugu Metropolis (A Case Study of Emenite Plc Enugu). The researcher set out with the following objectives. To find out the effectiveness of personal selling of Emenite in creating customers awareness of their products.... Continue Reading

INTRODUCTION BACKGROUND OF THE STUDY As the economy advances, there is a restaurant widening of the gap between producers and consumers, the increase in output of goods and services necessitates.  The development of channel of distribution they provide time, place and convenience utility for the goals and services provided. In the view of... Continue Reading

1.0INTRODUCTION Marketing will continue to play a significant role in services industries. Its contributions in today’s competitive banking environment are impeccable (painless). This has been due to an increasing adopting of marketing skills (techniques) by banks rejected by intense competes from other financial institution. Obviously, due to... Continue Reading

  The purpose of this study was to find out the impact of pricing in marketing of beverages in Enugu state using Cadbury Nig Plc Enugu as a case study. This management of Cadbury Nig Plc Enugu ethically examined how pricing can create an impact on the marketing of beverage in the country particularly at Enugu. This is in the view of... Continue Reading

The study as the impacts of marketing logistics on the corporate profitability in the industry    a ( case study of  NBPLC,ENUGU IC) was carried out with the following objectives: To determine if consumers are satisfied with the marketing logistics strategies adoptioned by Nigeria brewery plc Enugu. To offer solutions and suggestion on... Continue Reading

Variation in size and sex of respondent place of residence of respondent most preferred medium of communication occupation of respondents interest in telecommunication.  Telecom firms patronize by respondents period of operating an account with the firms types of accounts operated respondents rating of the present performance of the... Continue Reading

This research is an investigation inquiry into the pricing strategies for marketing of new products of extra Isol household disinfectant, A case study of Hardis and Dromedias Limited, located at Enugu, Enugu state, Nigeria. A survey method of research in collecting data firms. The sample used in carrying these research work is random... Continue Reading