- Page 763

  This dissertation is the product of contributions of ideas ‘ by the researcher and his supervisor. It is both conventional and similar the topic of this project, the effect of advertising on consumers buying behavior in Enugu metropolis with particular reference to the Nigerian Bottling Company, bottlers of coca-cola products, is... Continue Reading

1.1 INTRODUCTION The fact that communication regard at area of print media is an indispensable factor in all aspects of human relation, is now too obvious to require any emphasis. As it was, the world revolves around the forum of communication networks. In the communication network, the print media serve as the bedrock, supplying all the necessary... Continue Reading

Video club services has become the bare of the Nigerian citizens. They have gone a long way in providing services to people and they have in their own way created market for movie producers. They have boosted the activities of the most actors and actresses in the Nigeria movie industry and entertainment. This project, is undertaken to... Continue Reading

This study was meant to examine the impact of TV. Advertising on the marketing of GSM services in Enugu Metropolis (A case study of MTN). The objective for which the study was carried out are to. Find out how effective the advertising strategy of MTN, GSM is and how adverting has affected the company. To measure the impact of the... Continue Reading

It is a known fact that Discourse Analysis is the analysis of language in use. This work shaowed how discourse analysis and pragmatic elements can be used in decoding facts and foregrounded information in the Holy Bible especially Jesus’ conversation with the Samaritan woman. The discourse elements such as: participants, context,... Continue Reading

Language is learned and shred, it is an arbitrary system of vocal symbols through which human beings in the same speech community interact, thereby communicate. Errors in communication can be inhibitions towards effective communication and decoding of messages. This research sets out to carry out an error analysis on some selected Yoruba... Continue Reading

Artists, especially, cartoonists have made vigorous effort to portray the society by familiarizing people with the on-going events in such society. This work aimed at investigating how pragmatic elements could be deployed to properly interpret the ways in which cartoons and their utterances depict and satirize socio-political realities in... Continue Reading

Language is learned, shared, and it is an arbitrary system of vocal symbols through which human beings in the same speech community or sub-culture interact and hence communicate in terms of their common experience and expectations. Sociolinguistics is the study of any or all aspects of the society, including cultural norms, values, and... Continue Reading

Housing for the poor in South African is the least problem dealt with in this country, looking at the past years of South Africans low cost housing for most people that are living in rural areas that are not economically active or at a distance from the economical areas have not been provided with housing at all. People living in area of low... Continue Reading

This study identified the impact of economic recession on public project delivery in Ekiti State, Nigeria. Economic recession is a barrier to the completion of a project delivery. This is a common issue encountered in the construction industry across the globe most especially in the developing countries. In Ekiti-State, more than 15% of... Continue Reading

This work examined the role of the Estate Surveyor and Valuer in the banking sector using First City Monument Bank Owerri as study area. The writer adopted both the primary and secondary sources of data in the course of carrying out the research. The researcher found out amongst others that professional Estate Surveyors and Valuers are... Continue Reading

This seems to be a national issue. The increasing incidence of fraud, embezzlement and misappropriation of funds and property by accounting officers and chief executives in the public sectors of the Nigeria economy pose pertinent questions as to whether auditing plays any significant role towards ensuring proper accountability and judicious use of... Continue Reading

An Analysis of the importance of capital budgeting in business management, a case study of Nigerian Bottling Company Plc. The ultimate purpose of capital budgeting is to analysis the steps involved in assets management, utilization of the assets and stating the timing difference between accounting and depreciation. In the study of capital... Continue Reading

This work explores what the African Union (AU) in its African Economic Community objectives can learn from the way to the European Union (EU) Single Market. The AU through its 1991 Abuja Treaty set an objective of having an African Economic Community in Six stages, from Free Trade Area (FTA) in the various Regional Economic Communities... Continue Reading

INTRODUCTION Human capital represents knowledge, skills and abilities that make it possible for people to do their jobs. The world today is very different from the one which experienced the two world wars. During the second half of the twentieth century, considerable advancement in science and technology along with the establishment of... Continue Reading

This research work examine production planning and control as a tool for minimizing defective products through effective production planning and control in Defence Industries Corporation of Nigeria (DICON), Kakuri Kaduna. Hence the scope of the research cover every activity which has to do with production planning and control. The work... Continue Reading

INTRODUCTION The revitalization of the agricultural sector has been the cornerstone of the government development policy. This is aimed at moving the country quickly to self-sufficiency in food production of agricultural raw materials for domestic agro-based industries. The need to increase agricultural productivity is implicit in the fact that It... Continue Reading

The impact of public sector accounting on accountability in public sector, a case study of Kaduna Polytechnic Kaduna. Accountability is the obligation on a person delegated with authority functions on fund to explain his actions. The study of accountability in the public sector is important since all government department and parastatal... Continue Reading

This research on An appraisal of leadership and its effectiveness in organizational performance with particular reference to NIGERCEM company Nkalagu, style operational in NIGERCEM presently and its effectiveness as a means of achieving organizational and national goals. In carrying out the research therefore, reference was made to... Continue Reading

Over the years organisational performance and effectiveness has been linked directly or indirectly to the type of leadership style employed in such organisation, establishment or firms. It is easy to understand that in every organisation there exist two chambers-the higher or senior personnel and the lower or junior personnel. Most times... Continue Reading

The purpose of this study is to examine The Effect of Organisation Policy on Recruitment Procedure. It is going to be a Survey on two selected Manufacturing Organisations in Southeast Nigeria namely Bons Nigeria Limited and Benix Nigeria Limited. The general data needed to achieve the objective of the survey was gathered through the use... Continue Reading

This research work is an attempt to examine the prospects and part played by traditional rulers in community development in Enugu State. The objectives of the study are targeted at finding out the community development projects carried out, and assessing the extent of traditional ruler’s involvement in community development. In the... Continue Reading

The purpose of this study was to determine the effect of motivational model on Universal Insurance Company Limited Independent Layout Enugu and their management efficiency. To guide the study, four-research question were formulated. A review of literature was done to expose the researcher to what has already been done to ensure sound... Continue Reading

It was convinced that through this research the benefits of using internal auditor for efficient control of activities in this institution would be utilized. The aim of the study is to investigate and ascertain how the institutions administration can explore the service of internal audit to effect control and this ensure the institution... Continue Reading

This research work is intended to evaluate the relationship between money supply and national income in Nigeria during the period over view. View about the important of money in the working of the economic varies greatly. In particular, the means by which money affects income and output and the extent of the changes in money supply affect... Continue Reading