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This study is aimed at given insight into the effects, if any, of television advertisement on the buying habits of consumers. It is a research survey based on a sample size of 300 of Enugu urban dwellers. Careful empirical studies have uncovered or shown that advertising actually influences people’s choice and consumption of some goods... Continue Reading

This study is geared towards finding out the role of television in political mobilization of rural areas in Nigeria with special reference to Njikoka Local Government . For this study, five rural towns in Njikoka Local government Area were studied. The important of television as the most mobilization media of mass communication is... Continue Reading

African petroleum Plc, Enugu, a marketer of petroleum products and chemicals know that public support and good will as well as good corporate image are very important for business success. Tends to be influenced by their publics which includes, its staff, shareholders, customers and of course members of the press. The company is actually... Continue Reading

Definition of public Relation is a deliberate, planned and sustained effort to establish and maintain mutual understanding between organization and it’s environment. Promotion is one of the four manager variable with which the marketing manager communicates information between the sellers and buyers in order to change the attitude and... Continue Reading

This study was carried out to determine the newspaper readership pattern among youths. This arose because it was thought that the youth did not read newspapers and their use of other media was minimal. Against the background of seemingly lack of readership among the youth. Questionnaires draw administered to ascertain the extent of... Continue Reading

INTRODUCTION 1.1 BACKGROUND OF THE STUDY This in balance of news flow is a complex and varied phenomenon which can occur in different forms and a exists in all media the news paper, radio film and television. Communication is a part of the general development process that provides the needed between planners and their goals. No nation can survive... Continue Reading

Development is the process of moving the world or mobilizing communities as a whole to engage in the task of self-improvement with the available resources. In same vain, Education is necessary not only to help in improving all aspects of a person but also all aspects of a nation’[s development. Following this, the Poly-Air Programme of... Continue Reading

This study is aimed to ascertain the impact of Mass Media Campaign aimed at curbing the spread of the disease Aids among teenagers in Benin City. The objective of the study is also to find out through sample survey whether the teenagers are really getting sufficient information about AIDS blue so as to enable them inform their opinion... Continue Reading

This research work tilled “ Public Relations as a tool for Customer Attraction and Retention in the service Industry ( A case study of NTA Enugu services to some selected financial institutions)” was carried out with the objective of: - Finding out the impact of public relations on consumer patronage of NTA Services - Finding out of... Continue Reading

This research work tilled “ Public Relations as a tool for Customer Attraction and Retention in the service Industry ( A case study of NTA Enugu services to some selected financial institutions)” was carried out with the objective of: - Finding out the impact of public relations on consumer patronage of NTA Services - Finding out of... Continue Reading

INTRODUCTION 1.1 THE EVOLUTION OF MANAGEMENT INFORMATION CONCEPT For as long as men store to accomplish task, make decision about scares resources in uncertain situations management will continue to need information. In this managerial world of increasing uncertainty due to rapid change, information becomes the key to management effectiveness.... Continue Reading

The study deals with the analysis of the role of the Nigerian press in the democratic struggle in Nigeria. The research method used was the survey method, with the questionnaires and interview as the method for data collection. The study kicks off from the definition of democracy as the government of the people by the people and for the... Continue Reading

This study examines issues that border on the marriage institution and gender complementarity in the African/Nigerian society. The genders, more especially the female gender have all of a sudden become uncomfortable with their natural roles in matrimony as they now prefer the roles of their male counterpart. This has resulted to domestic... Continue Reading

If press has freedom of carrying out their duties, they have to be honest too. Freedom of the press or freedom of the media is the principle that communicates and express through various mediums, including printed and electronic media , especially published materials , should be considered a right to be exercised freely. Such freedom implies the... Continue Reading

For the purpose of the study, it is assumed that library users exist in the academic libraries studies. These users cause damage to library materials. The study covers the various means and devices to safeguard library materials from being vandalized by obnoxious and antisocial library users. In order to portray the relevance or... Continue Reading

If press has freedom of carrying out their duties, they have to be honest too. Freedom of the press or freedom of the media is the principle that communicates and express through various mediums, including printed and electronic media , especially published materials , should be considered a right to be exercised freely. Such freedom implies the... Continue Reading

Many projects in Uganda and the world over have suffered from cost and time overruns due to factors stemming from poor cost control during the design and project implementation stages. Research aimed at studying the cost control techniques being used in Uganda was done on a selection of 130 contractors involved in the construction of... Continue Reading

Construction Management is the art of directing and coordinating human and material resources throughout the life of a construction project by using modern construction management techniques to achieve predetermined objectives of scope, cost, time, and quality and participation satisfaction. Project management in construction encompasses... Continue Reading

For the purpose of the study, it is assumed that library users exist in the academic libraries studies. These users cause damage to library materials. The study covers the various means and devices to safeguard library materials from being vandalized by obnoxious and antisocial library users. In order to portray the relevance or... Continue Reading

Many projects in Uganda and the world over have suffered from cost and time overruns due to factors stemming from poor cost control during the design and project implementation stages. Research aimed at studying the cost control techniques being used in Uganda was done on a selection of 130 contractors involved in the construction of... Continue Reading

Construction Management is the art of directing and coordinating human and material resources throughout the life of a construction project by using modern construction management techniques to achieve predetermined objectives of scope, cost, time, and quality and participation satisfaction. Project management in construction encompasses... Continue Reading

Location of economic properties has been a difficult concept to understand. Although the primary objective of commercial properties is the derivation of financial gains, while that of residential properties is for habitation, shelter and comfort, the demand for land is a reflection of the profitability or utility derivable from its use. The... Continue Reading

The aim of the study is to examine the effects of slum on rental property values in Obiagu. To achieve this aim, the following objectives were raised, they are: a. To identify the causes and effects of slum on rental property values in the study area. b. To establish the negative and positive effects of slum on rental property values in the study... Continue Reading

Throughout history, education has always been man’s most important activity. Infect, man cannot carry on government, family life, religion or earn a living without some form of education. School then is a shelter and a stage that brings people together on daily business, generating intellectual abilities in life and growing up. Education can be... Continue Reading

Architecture is the practice of building design and its resulting products; customary usage refers to those designs that are customarily significant. Architecture is to building as literature is to the printed word. More prosaically, one would say today that architecture must satisfy its intended uses, must technically be sound and must convey... Continue Reading