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            This study was meant to examine the impact of TV. Advertising on the marketing of GSM services in Enugu Metropolis (A case study of MTN).             The objective for which the study was carried out are to.             Find out how effective the advertising strategy of MTN, GSM is and how... Continue Reading

Marketing research is the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company. (Koller P 2003). This study focused on marketing research as a tool for profitability in the service industry, a case study of AIICO insurance company operation in Enugu... Continue Reading

This study on the impact of promotion of the marketing of a new services with particular note on Globa-com Plc Enugu was carried out some of the following objective. 1.                  To determine the Impact of promotional strategies in Creating consumers awareness of Globa –Com... Continue Reading

        This research was motivated to apprise the evaluation of distribution strategies adopted by Oando Plc for the marketing of petroleum product.  There was a problem of the tendency of distribution of those petroleum product to the Northern and Southern which effect to a scarcity of the product in other areas of the... Continue Reading

This research is on the relevance of packaging in the marketing of consumer goods in Nigeria. We try to find out the packaging strategies, understand the meaning, possibilities advantages and effect of modern packaging structure in modern Nigeria market. This work coverers five chapter one deals with the introduction, background of study,... Continue Reading

The evaluation and development and marketing of service products in educational sector is a very interesting topic to research on because it will help both the service industries and government at large to enact policies that will help in boosting the educational level of our community. In trying to make this study a success, the... Continue Reading

The research work examines the IMPORTANCE of marketing research in enhancing the service level of manufacturing firm and to achieve the purpose. Past contributions and the opinions at experts were reviewed. The research design adopted in carrying out this research work is quas – experimental design and the primary data was collected... Continue Reading

CHAPTER ONE INTRODUCTION 1.1     Background to the Study           Communal clashes have over the years had a common phenomenon in the developing nations of the world, which Nigeria is inclusive.Ethnicity, religious differences, tribal, and land dispute and boundary adjustment cause these. Ethnicity refers to a group of people with a... Continue Reading

CHAPTER ONE 1.1 BACKGROUND OF THE STUDY A film, also called a movie or motion picture is a series of still or moving images using animation techniques or visual effect. Film also refers to series of images that are projected unto a screen to create the illusion of motion. The origin of film can be traced to over 700 years ago. The foundation of... Continue Reading

CHAPTER ONE INTRODUCTION 1.1    BACKGROUND OF THE STUDY              Nigeria, like most other countries of the world, is faced with myriad social problems and crimes. The rate of violent crimes against the human person is alarming  Nigeria, especially in this digital age. Human trafficking are among the most heinous crimes against... Continue Reading

CHAPTER ONE INTRODUCTION 1.1 Background of the Study           Crime is one of the human security problems confronting humanity across the world. Nations have grappled to contain the rising incidence of homicide, armed robbery, and kidnap, drug trafficking, sex trafficking, illegal gun running and host of others. United Nations Office on... Continue Reading

CHAPTER ONE INTRODUCTION 1.1    Background of Study           The primary roles of the print media in any society which are to inform, educate and entertain are so important that societies can hardly progress meaningfully without a vibrant print media. Recognizing this fact, the third president of the United States of America (USA),... Continue Reading

CHAPTER ONE INTRODUCTION 1.1       Background of the Study             No branch of journalism requires so much knowledge and skill than picture reporting. The industrial revolution played a significant role in the development of press photography according to (Gelnshain, 2002), the first book with lithographic illustration... Continue Reading

ABSTRACT Photographs in news stories can stimulate opinion change, either making a reader love the good advertised, or making the reader hate it. In view of the foregoing, this study sought to ascertain an “Assessment of Readers Perception on the use of photographs in... Continue Reading

CHAPTER ONE INTRODUCTION 1.1     Background of the Study           The Broadcast media holds substantial promise as a tool for reaching and persuading people to adopt new and healthier lifestyles. This has long been recognized by those interested in prevention of drug abuse and in other unhealthy behaviours. Drug abuse is a term used... Continue Reading

CHAPTER ONE INTRODUCTION 1.1       Background of the Study           Civil unrest, terror threats, endemic corruption and ongoing abductions of Nigerians,  including the well-publicised kidnapping of school-girls by terrorist group Boko  Haram, underscore the continuing challenges of combating modern slavery in Nigeria. Modern... Continue Reading

CHAPTER ONE INTRODUCTION 1.1       Background of the Study  Lassa fever (LF) or Lassa haemorrhagic fever (LHF) is an acute viral illness caused by the Lassa virus which was first discovered and isolated in 1969 in the town of Lassa in Borno State of Nigeria. Lassa virus is a member of the Arenaviridae virus. The primary host of the virus is... Continue Reading

CHAPTER ONE INTRODUCTION 1.1       Background of the Study             Community journalism is a staggering concept viewed from the perspective of its application in the Nigeria’s context. Looking at the issue from the standpoint of community radio, historical development of broadcasting in Nigeria reveals that community/local/... Continue Reading

CHAPTER ONE INTRODUCTION  1.1      BACKGROUND OF THE STUDY             Since its inception, television as a medium of communication and information dissemination has gradually metamorphosed into a major component and vehicle for the transmission of advertising messages. This is owing to its advantages over other medium of... Continue Reading

CHAPTER ONE INTRODUCTION 1.1       Background of the Study             Photography has been utilized across a wide range of print in newspapers, magazines and other forms of media such as in advertising and commercial, video and film-making, fine art photography, portraiture and journalistic form. Photography image plays a very... Continue Reading

CHAPTER ONE INTRODUCTION 1.1       Background of the Study Media as a watchdog and the mirror of the nation perform crucial roles in the society and as well it is influence in its editorial policy. Kendal (2002,p.32), insist that mass is truly applicable to the medium of radio for it more than other media in reaching all groups of the... Continue Reading

This research work would attempt to explain and analysis the effect of information and communication technology in broadcast media. Man lives to communicate and communicates to live. Various communication channels have surfaced to make this communication function possible. Mobile telephony and electronic mail were welcome additions to the... Continue Reading

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY           Tourism is essentially a service industry created to satisfy the need arising from movement of tourists within national or cross international boundaries.           Hunziker and Krapt (1941) defined tourism as “the sum of the phenomena and relationship arising from... Continue Reading

THE INFLUENCE OF ONLINE JOURNALISM ONREVENUE GENERATION OF NIGERIA NEWS MEDIA ABSTRACT It is known especially in recent times that the media serve the public directly as a source, both of information and guidance. It is also a well known fact that the new media has continued to reshape the face of journalism in the world both positively and... Continue Reading

S ABSTRACT This was an empirical study to determine the influence of social media on academic performance of Auchi polytechnic students. To achieve this general objective, four research questions were raised and three null hypotheses formulated, which guided the study. A survey... Continue Reading