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This study examines the impact of peak milk television advertisement on consumer’s buying behaviour in Edo State. In handling the study, four (4) research questions were put forward and they includes; what are the impacts of television advertisement on the sales and promotion of peak milk product? What is the extent to which television... Continue Reading

CHAPTER ONE INTRODUCTION 1.1   BACKGROUND TO THE STUDY Graphic presentations have a powerful impact on a viewer’s attitude, and this impact cannot be created by text alone. In a newspaper context, the presence of a photograph will significantly alter the consumer’s attitude toward the framed issue. Graphic presentation is not just doing any... Continue Reading

The reason of this study is to know the effectiveness and impact advertising play on the success of a business organization and to observe pit falls and to make necessary improvement on the success of a business organization. Also, there is need to know the benefit and usefulness o advertising on the success of a business organization.... Continue Reading

INTRODUCTION Lerner states that the inhabitants of third world nations must learn to empathize with the West for modern transformation of their societies to be possible. Schramm (1964), on the other hand, developed an interesting model in which he equates the level of social development of communication to various nations. Access to these modern... Continue Reading

This research work is set to see how satellite television has affected the knowledge, belief, art, morals, law, customs and any other capabilities and habits acquired by Nigerians as a member of the society. The first chapter explains the introduction of the study, statement of the problem, purpose of the study, significance of the study,... Continue Reading

This study probes the influence which DSTV television has on the behavioural values of Nigerian youths. It specifically tackles the influence of Western Programmes on DSTV on Nigerian university students. The research posits that the current trends in behavioural values of youths in Nigeria as observed among student of The Polytechnic,... Continue Reading

The study examined the relationship between employee motivation and organizational performance of selected food and beverage companies in ogun state, a case study of Nestle Nigeria Plc and Cway Foods and Beverages. The study employed the survey design and the purposive sampling technique to select 450 staff across management, senior and... Continue Reading

The study examined the effect of organizational structure on corporate performance of Globacom Limited. It was established that organizational structure is the formal system of authority, relationships and tasks that control and coordinate employee actions and behavior to achieve goals in an organization. There are different types of... Continue Reading

The study examines executive compensation packages and job satisfaction of fast consuming goods companies. Precisely, the study focused on Cadbury, Nestle and Dangote Nigeria Plc. The study employed descriptive survey method. The population of the study comprises of all management staff of Cadbury, Nestle and Dangote Nigeria Plc. The... Continue Reading

The importance of communication in achieving organisational objectives cannot be over emphasized. The current study examines effective communication and organisational performance of Nigerian breweries Plc. The study adopted descriptive survey research design. The population of the study comprises of all employees of Nigerian breweries... Continue Reading

CHAPTER ONE INTRODUCTION 1.1 Background to the Background Not until recently, the issue of corporate sustainability was not taken seriously among business owners and shareholders. To them, it is just another avenue to waste funds that would otherwise be used for profitable production. But this is no longer the case, as a lot of corporations and... Continue Reading

Most organizations lack policy formulation for effective organizational performance is not usually carried out properly due to lack of appreciation and knowledge of the relevance of policy making and implementation on organizational growth.Descriptive research design was used in carrying out this research work and the regression analysis... Continue Reading

ABSTRACT The growth and spread of internet with an extraordinary pace over the last few decades has resulted in its increased use for marketing purpose; this is internet marketing. Internet as a marketing tool provides significant opportunities for companies to seek... Continue Reading

CHAPTER ONE                                      INTRODUCTION 1.1      Background to the Study The challenging environments we have today have imposed on the improvements organizations not only for competition, but in order to keep going and stay in the market. Various researchers have agreed that higher in... Continue Reading

The importance of motivation in the day-to-day performance of workers duties cannot be overemphasize, especially when it comes to being rewarded for a job well done. This study, investigate e mployee motivation and employee performance in the manufacturing industries in Nigeria, a case study of Golden Sugar Company in Lagos state Nigeria.... Continue Reading

The study examined the impact of electronic payment system on customer satisfaction in Nigeria. Particularly, the study investigated the extent to which electronic payment systems such as internet banking, mobile banking, ATM and POS system influence customer satisfaction in Nigeria using a case study of students of Redeemers University.... Continue Reading

The main objective for embarking on this study was to examine informal micro financing and small scale business in Makurdi Local Government Area: a study of daily contribution. A survey research design was adopted with a sample of 160, using a four (4) point Likert rating scale administered a questionnaire to the sampled respondents and... Continue Reading

CHAPTER ONE 1.1  Background To The Study Decision making constitute fundamental functions of the office manager in almost every day transaction of the business of the organization. Such decision as managerial decisions, routine, and operational decisions. Are fundamental for meeting the objectives of the organisations. According to Drucker... Continue Reading

CHAPTER ONE 1.1  Background To The Study Total quality management is defined as the complete commitment to quality in all aspect of the firms operations. Total quality management is a management approach of organization, with the objective of attaining quality, through the full participation of all its members for long term success, customer... Continue Reading

CHAPTER ONE INTRODUCTION As long as human being need each other in behaviour and action economic activities as well as administration are becoming more and more complex, organizations are lending towards grouping together, while in sit of organizations are globally. Institutions in the same group or ministries may frequently be separated... Continue Reading

This study investigated the effect of audit quality on the financial performance of Nigeria Deposit Banks for the period of 2005 to 2015 (11years). Specifically, the study assessed the effect of audit report lag, audit fee, audit tenure, audit firm size on the financial performance of listed deposit bank in Nigeria. The study used... Continue Reading

CHAPTER ONE INTRODUCTION 1.0.      Introduction This study was about the efficiency of accounting softwares in the preparation of financial statements in selected banks in Benin City, Edo State. The chapter presented the background of the study, statement of problem, objectives of the study, research questions, and the significance of the... Continue Reading

CHAPTER ONE INTRODUCTION 1.1      Background to the Study It is obvious that the Nigeria’s revenue from oil can no longer fully support her development objectives due to the serious decline in price of oil in recent years which has led to a decrease in the funds available to the Government. Therefore there is the need for government to... Continue Reading

The study examined the impact of capital structure on the profitability of selected quoted insurance companies in Nigeria between 2011 and 2016. The data were obtained from the published financial reports of selected firms. The panel data analysis was employed in the study. The findings showed that: Total debt ratio (β= 0.07; p>0.05)... Continue Reading

This study examine the effects of internal control system on risk management. The researcher consider employee of Nigerian television authority, Lagos centre as the population of the study. The study employed survey and descriptive research design. 100 questionnaire were randomly administered to the staff of NTA, Lagos center out of which... Continue Reading