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The study was designed to identify the causes of poor enrollment of male student into home economics department in a tertiary institution (A case study of ESCET Enugu State). the research use random sampling, the population was seven Hundred and forty (740) include lecturer and students to elicit information on poor enrollment of men... Continue Reading

This research work, attempt to investigate the impact of motivation of teachers on students academic performance with some selected secondary schools in Nkanu West L.G.A of Enugu state. The purpose of this study specifically is to determine the dilapidated school resources and efficiency, to find out how the school management and... Continue Reading

This study considered and sought to find out the causes and problems of prostitution among youths in Obollo Afor community of Udenu Local Government Area in Enugu State. Five research questions were developed in consonance with what the study sought to find out. Questionnaire and oral interview were used to elicit the required information... Continue Reading

Sexual harassment of students in school, mostly the females had negatively affected a woman’s psychological and physical well-being. The purpose of this study is to determine the perception of students about sexual harassment in higher institution in Enugu State College of Education (Technical) Enugu. The purpose of this study also... Continue Reading

Business is too important to be left to “Business-men” to run and operate as they see fit. Moreso, if that “business” is that of insurance. The average Nigerian might not know much about insurance but he or she knows that insurance companies “don’t pay claims”  In otherwords, the insurance industry has a bad image. This was... Continue Reading

In this research study titled an evaluation of the role of NDIC to bank depositors and their services adequacy. The objective of the study was to know if the purpose of introduction of NDIC in the Nigeria financial institution has actually actualized its aim sine 1989 till date The researcher used oral interview and questionnaire to... Continue Reading

CHAPTER ONE 1.0 INTRODUCTION  1.1 BACKGROUND OF THE STUDY the need for intermediaries in insurance market in Nigeria is an issue which its important cannot be over emphasized. Research has shown that the problems encountered by the intermediaries has an impact on the growth of insurance level in our society, there is a wide spread of lack of what... Continue Reading

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF STUDY The concepts “insurance” has been defined by many authors and from different perspectives but all those definition are emphasizing on one things, that is being a pool of risk and also a risk transfer from one person to another. According to Falgan J.I (1989). Insurance is defined as a social... Continue Reading

CHAPTER ONE 1.0 BACKGROUND OF STUDY The saying “HAD I KNOWN”, is a frequent question of the human race. The phrase can be induced or possibly eliminated if human beings can foresee or visualize what would happen in future. Life itself is full of risks and uncertainties abound. Every individual faces risks, either of personal nature or business... Continue Reading

Marketing research in now giving position in the solving or organisation problems, both private and public owned organisations. The importance of marketing reach to organisation cannot be over emphasised. Organisation as an open system cannot operate in isolation, they must react to environment (both internal and external) which will... Continue Reading

The analysis of marketing distribution staregies of some Nigerian companies with case study of nestle Nigeria plc is the subject matter of this study. Some related literature were revived like, distribution staregies, service need of the target market, how to determine the target market, how to determine the appropriate channel... Continue Reading

This research on the impact of increasing sales promotion activities of consumer goods in Nigeria, using Nigerian bottling company as a case study is aimed at knowing exactly what impact sales promotion activities have on their profit, sales of consumer goods in Nigeria. In the study, an attempt was made to review related literature which... Continue Reading

The research study on the effect of sales promotion on the sales of mobile phone lines (A study of MTN lines) The purpose of the study is to investigate the sales promotion in the sales of mobile phone lines MTN in Owerri Metropolis. The purpose is also to Know if customers appreciate the incentive used fro sales promotion.  This... Continue Reading

Marketing of church services are established to deliver services to the people of God. Are these services made to satisfy the congregation themselves or the priests. The researcher observed that the marketing of church services have some services to render and they encounter some difficulties in rendering that services like language,... Continue Reading

CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY As the economy advances, there is a restaurant widening of the gap between producers and consumers, the increase in output of goods and services necessitates. The development of channel of distribution they provide time, place and convenience utility for the goals and services provided. In the view... Continue Reading

This research project is very crucial study for unilcuer Nigeria Plc. The study was motivated by the necessity to improve performance of Omo detergent through effective marketing strategies. This research project was aimed at the following: a. to identify marketing strategies that can be implemented in order to increase the sales and... Continue Reading

This Research examined the relevance of Pipeline transportation to the marketing of Petroleum products in Nigeria. Toward this end 83 staff of the Nigeria national Petroleum Corporation (NNPC)’s offices in Enugu and Port-Harcourt were randomly selected to form the study sample. The 83 members of the study sample were given 83 copies of... Continue Reading

This study is focused on the effectiveness of public relations proactive in tertiary institutions in Enugu metropolis, with particular interest on university of science and Technology Enugu state (ESUT). The objectives of the study among others include: To find out whether ESUT have good relationship with the public. To examine the level... Continue Reading

This project is emphasizing on the impact advert creates in the mind of the consumers through television and newspaper media. Advertisement is all about letting the public know an existing product or its improvement in terms of quality or its price reduction. To solve the research problem both primary and secondary data were collected.... Continue Reading

This study was meant to examine the impact of TV. Advertising on the marketing of GSM services in Enugu Metropolis (A case study of MTN). The objective for which the study was carried out are to. Find out how effective the advertising strategy of MTN, GSM is and how adverting has affected the company.  To measure the impact of the... Continue Reading

(CASE STUDY IDEMILI SOUTH LOCAL GOVERNMENT AREA, ANAMBRA) CHAPTER ONE INTRODUCTION 1.1    BACKGROUND OF THE STUDY           Nigeria is regarded as a developing country and this informs, the ideas that her rural communities, which are part of the entire political... Continue Reading

This study is mainly to ascertain the effects of road transportation mode on the marketing of consumer goods in Nigeria. The following were the objectives of the study: - To find out how road transportation system help consumers in the distribution of their products in Nigeria. - To know how extend to which road transportation system... Continue Reading

This research work is centered on the effectiveness of personal selling in the marketing of cosmetics. It is necessitated by managerial uncertainty with regard to the cause of the aforementioned reduction in sales volumes and profitability in recent times. This managerial indecision created a room for its suspicion as to whether the sales... Continue Reading

This study is a research into The Effect of Market Segmentation and Positioning on Company Performance in Selected Textbook Publishing firms in Owerri.  The study seeks to find out how market segmentation and product positioning helps the firms in achieving greater part of it’s sales objectives.  In an attempt to carry out the study... Continue Reading

The research work titled “The effect of advertising on consumer preference patterns for malt drinks (a comparative study of Amstel malt and Guinness Malta) in Enugu metropolis, was carried out with objectives. - To determine how advertising has affected the decision to buy, Guinness Malta or Amstel malta. - To determine the brand of... Continue Reading