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This paper looks at the implication of new technology and the practice of journalism, especially the self interest to produce, disseminate and receive information. The theoretical method adopted here is on the basis of McLuhan’s theory of technological determinism to justify the work that more emphasize till e n the medium as technology... Continue Reading

The need for this study was to reveal that, no doubt health is the most essential ingredients of life. However, life remains worthless without good health that actually sustains human existence. Health as primary and rudimental to life the role of media to the management of environmental health will not be over emphasized in Nigeria if... Continue Reading

The research examined The Role of Punch Newspaper in Creating Awareness against Drug Abuse” (A case study of Selected Residents in Lagos Nigeria).However, mass media especially newspaper have the power to influence the feelings and attitude of people while it also help in solving social problems which drug/substances abuse is one.... Continue Reading

ENVIRONMENTAL DEGRADATION AND OIL SPILLAGES: AN INDICTMENT TO HUMAN RIGHT AND ENVIRONMENTAL LAW TABLE OF CONTENTS CHAPTER ONE: Introduction What is Environmental Degradation The Emergence of Environmental Degradation Classifications of Environmental Degradation Notable forms of Environmental Degradation Challenges posed by Environmental... Continue Reading

CHAPTER ONE 1.1 Background to the Study 1.2 Statement of the Problem 1.3 Purpose of the Study The purpose of this study is to examine the aftercare service and reintegration of ex-convicts in Nigeria, with particular reference to Akwa Ibom State. Specifically, the objectives of the study are: To examine the obstacles to reintegrating ex-convicts... Continue Reading

  The Asset management corporation of Nigeria Act seeks to establish the Asset Management Corporation of Nigeria for the purpose of efficiently resolving the non – performing loan assets of banks in Nigeria and for related matters. Within the years under review of this study, the banking industry, as well as Nigeria economy was... Continue Reading

AN ASSESSMENT OF THE MARKETING SEGMENTATION ON PRODUCTION PLANNING IN ORGANIZATION Abstract This study is on an assessment of the marketing segmentation on production planning in organization. The total population for the study is 200 staff of Dangote group of company, Lagos. The researcher used questionnaires as the instrument for the data... Continue Reading

CHAPTER ONE 1.0     INTRODUCTION   Marketing has over the years advanced from various concepts and philosophies, which include the production concept, selling concepts, and product concepts.  The marketing concept is viewed from the customers orientation philosophy which seek to identify unsatisfied consumer needs and wants, and this... Continue Reading

As customers are the backbone of any business, firms without customers would not be able to sustain their performance. This is because such firms are believed to have no revenues, no profits and therefore no market value. Accordingly, managing customers is deemed to be very crucial business agenda in which the key focus has been switched... Continue Reading

CHAPTER ONE INTRODUCTION 1.1    BACKGROUND OF THE STUDY  The Nigerian banking sector has changed tremendously since the introduction of the structural adjustment programme (SAP) on July 1996. Prior to this time, opening new bank were stringent. Banks were not only few and fair between competitor. The central bank of Nigeria (CBN) fixed minimum... Continue Reading

INTRODUCTION 1.1  BACKGROUND TO THE STUDY Brands and branding are by no means a new phenomenon, neither for academics nor the business world. It is possible to trace back the use of brands to the Stone Age, when hunters used weapons of specific “brands” to succeed in the hunt Almquist and Roberts: (1995). It was during the 16th century,... Continue Reading

CHAPTER ONE INTRODUCTION Small-scale businesses in Nigeria play a very vital role in the development of its economy. Over the years various policies both from the government and some of the private sector actors have been developed to create enabling environments for these small scale businesses to thrive. However the challenges linger. Some of... Continue Reading

CHAPTER ONE INTRODUCTION 1.1     BACKGROUND OF THE STUDY As the economy advances, there is a narrowing of gap between producers and consumers due to the emergence of the advancement in technology and distribution fulfils the critical function of integrating the economy into society to serve human needs. The major reason for business is to sell... Continue Reading

CHAPTER ONE INTRODUCTION 1.1       BACKGROUND TO THE STUDY In every society, consumers are the most important thing to consider while operating as any business. The satisfaction of these consumers now becomes the firm’s ultimate goal. In order too achieve this market it takes a lot of marketing strategies. One of such strategies is market... Continue Reading

This study examines the role of advertising in brand building taking Nigeria Bottling Company Plc. as a case study. Four research questions were formulated, these are: how important is advertising to brand building? Are they any relationship between advertising and brand building? Is there any negative effect of advertising on an... Continue Reading

CHAPTER ONE 1.1 ... 1.2   STATEMENT OF PROBLEM Marketing is about identifying and meeting human needs profitably (Kotler and Keller, 2004). Making the right decision about change is not always easy, good marketing is no accident, but a result of careful planning and execution (Kotter and Keller, 2004). The influx of new banks in the later... Continue Reading

CHAPTER ONE BACKGROUND TO THE STUDY 1.1    INTRODUCTION The roles of advertising on the consumption of fast food cannot be over emphasized. Advertising is an important part of the promotional mix which is one of the strategic importance’s. It can play a vital complementary role through working alongside of other promotional mix element. It... Continue Reading

CHAPTER ONE 1.1 ... 1.2  STATEMENT OF THE PROBLEM          There is keen competition among first bank geographical area of this study as a result of environmental changes [especially, technological changes and the first bank induced consolidation]. The bank are in strong contention to outwit one another in the market place. In this... Continue Reading

CHAPTER ONE INTRODUCTION 1.1     BACKGROUND OF THE STUDY Marketing is the link between a societies need and it’s porttern of industrial response. This implies that the success and future growth of any organization will depend largely upon the acceptability of its products or services by it potential customers. The recent difficult economic... Continue Reading

CHAPTER ONE INTRODUCTION 1.1       BACKGROUND OF THE STUDY 1.2. Statement of the general problem 1.3. Aims and Objectives of the study 1.4. Research Questions 1.5. Research Hypotheses 1.6. Significance of the study 1.7. Scope of the study 1.8. Limitation of the study 1.9. Definition of terms REFERNCES CHAPTER TWO REVIEW OF RELATED LITERATURE... Continue Reading

CHAPTER ONE 1.1 OVERVIEW OF THE STUDY 1.2    STATEMENT OF PROBLEM Implementing successful e-commerce service is not as easy as most people might think. Many obstacles exist and they all revolve around three major pieces of the electronic commerce puzzle-money, technology and people. Hence, there is limited research on e-commerce in developing... Continue Reading

CHAPTER ONE 1.0 INTRODUCTION 1.1    AN OVERVIEW OF THE STUDY OBJECTIVES OF THE STUDY The general objective of this study is to examine the impact of micro-finance bank on the performance of small scale businesses in Delta State.  The study will be on the  performance  of small scale industry business in Delta State the specific objectives... Continue Reading

The effect on dividends on the price of ordinary shares is designed to establish and explain the effect of dividends on the price of ordinary shares in trying to ascertain the objectives of the study. Two research hypotheses were formulated and tested with a statistical tool called simple regression analysis with the data collected from... Continue Reading

  The role of Central Bank of Nigeria as the apex regulatory authority in the financial system cannot be over emphasized, most especially through the use of the monetary policy to regulate the supply of money in banking operations. The purpose of this research is to find the effect of the monetary policy on banking operations in its bid... Continue Reading

CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY Since the beginning of corporate form of business entity in Nigeria, the banking sector has been playing important role in promoting economic growth and development by way of providing liquidity and capital in form of loans to firms and private individuals, Izedonmi (2001) noted that banks... Continue Reading