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(A CASE STUDY OF ENUGU METROPOLIS) ABSTRACT The aim of this research work is to find out the Effects of Billboard Advertising on Product Promotion, in Enugu Metropolis.  To do this, I used survey research method to elicit the desired information from the sample produced. In this work I... Continue Reading

THE IMPACT OF PORTRAYALS OF THE IMAGE OF WOMEN ON THE TELEVISION ADVERTS OF ALCOHOL & TOBACCO: (A CASE STUDY OF GUINNESS STOUT & BENSON & HEDGES CIGARETTE). ABSTRACT It is rare these days to see advertisement broadcast on television without women playing prominent ant visible roles.  Such roles range from complementary, subjective,... Continue Reading

(A CASE STUDY OF FIRST BANK OF NIGERIA PLC. ENUGU). ABSTRACT This thesis, (A CASE STUDY OF FIRST BANK OF Nigeria PLC., Enugu) is based on finding out the need of Public Relations at management level in a business... Continue Reading

ABSTRACT This research study was primarily motivated by the research curiosity to examine the extent to which Nigerian home movies has negatively influenced the Igbo culture given the rate in which these movies has proliferated Nigerians markets. The data gathered and the finds in this study are... Continue Reading

: CASE STUDY OF ESBS RADIO AND TELEVISION ABSTRACT The aim of this research is to determine the effect of electricity power supply interruption on electronic media user with particular emphasis on Television use and Radio. Thus, its aim at determining its impact and its effects on the... Continue Reading

(A CASE STUDY OF ENUGU METROPOLIS) ABSTRACT The aim of this research work is to find out the Effects of Billboard Advertising on product promotion in Enugu metropolis.  To do this, we used survey research method to elicit the desired information from the sample produce. In this work we... Continue Reading

(A CASE STUDY OF OLUSEGUN OBASANJO REGIME 1999 – 2004) ABSTRACT This topic of research, “An Appraisal of Press  Freedom Under Civilian Rule (A case study) is a top flight, thought provoking and interestingly challenging especially in our contemporary Nigeria which has embraced... Continue Reading

(A CASE STUDY OF BOURNVITA BEVERAGE). ABSTRACT This research work, is aimed at giving an insight into the Effect of Television Advertisement on the Buying Habits of Consumers.  It deals generally on the concept of Advertising and narrows it down to the roles advertising... Continue Reading

ABSTRACT The mass media an avenue for spurring the masses for political mobilization ensures the dissemination of political information to the masses and also ensures the free flow of information between the government and the electorate so as to create political awareness and... Continue Reading

THE IMPACT OF ADVERT   ON CONSUMERS’ PREFERENCES OF PRODUCTS PREFACE British Novelist Norman Douglas may have caught the essence of advertisings worldwide significance when he remarked, “You ca tell the ideals of a nation by its advertisements”.  Indeed, while the advertising business was viewed as particularly American Institution in the... Continue Reading

: (A CASE STUDY OF ONITSHA METROPOLIS) ABSTRACT Advertising is known as the process of making things known to people and it is considered as non-personal communication of information usually through most persuasive media of Radio, Television. Advertising Sports are... Continue Reading

THE EFFECT OF GOOD PUBLIC RELATION AND ORGANIZED  PROMOTIONS ON THE ACHIEVEMENT OF MARKETING OBJECTIVE, CASE STUDY OF NIGERIA BREWERIE PLC ABSTRACT             Definition of public Relation is a deliberate, planned and sustained effort to establish and maintain mutual understanding between organization and it’s environment. Promotion... Continue Reading

(A CASE STUDY OF FEDERAL RADIO CORPORATION OF NIGERIA’S EFFECTS IN OBASANJO’S ANTI-CORRUPTION CRUSADE). ABSTRACT           This research work has investigated the media as an instrument in eradicating corruption using Obasanjo’s Anti-corruption  Crusade (A... Continue Reading

(A CASE STUDY OF IJAW/ITSEKIRI CRISIS) ABSTRACT In this study, I tried to examine the mass media as regards to whether they have played a role in the resolution of the Ijaw and Itsekiri Crisis, which started as far back as 1997 up till date.  Hence this research work is carried out to determine to what... Continue Reading

A CASE STUDY OF RESIDENTS OF ENUGU ABSTRACT This project ia a survey on the effect of mass media campaign on family planning as it concerns it’s adoption by the families by the families in enugu urban. The important of family planning in national development cannot be overstressed as many... Continue Reading

(A CASE STUDY OF I.M.T STUDENTS) ABSTRACT This study was carried out to determine the Newspaper Readership pattern among the youth.  This arose because it was thought that the youths did not read newspapers and their use of other media was minimal. Against the background of seemingly... Continue Reading

(A CASE STUDY OF ANAMCO PLC., ENUGU) ABSTRACT One company (ANAMMCO Plc., Enugu) was used in this empirical work o determine the attitude of top management towards public relations function. Four research objectives and three hypothesis formed the basis of this work.  and the library... Continue Reading

ABSTRACT The researcher examines the effects of broadcast media campaign against ethno-religious crisis in Nigeria. Considering the long existing problems created by this menace, an audience based research of this nature is imperative. Survey research method was... Continue Reading

ABSTRACT The campaign for women employment and emancipation in Nigeria has taken a new dimension sequent to the new development in the literacy level of our women and the level of development in mass media. The right of women have been severally abused and... Continue Reading

ABSTRACT This research focused on Trends in the use of Human Model in the Nigeria Advertising Industry.   This study consists five chapters, the first chapter cover and  introduction of study.  The research problem, objectives of the study, formulation  of  hypotheses, the... Continue Reading

ABSTRACT This study is geared towards finding out the effective of television in political development of rural areas on Nigeria with special reference to Enugu East local government area were studies. The importance media of mass communication is university... Continue Reading

(A CASE STUDY OF ESBS/IMT POLY AIR PROGRAMME) ABSTRACT Development is the process of moving the world or mobilizing communities as a whole to engage in the task of self-improvement with the available resources.  In same vain, Education is necessary not only to help in... Continue Reading

A CASE STUDY OF NIGERIAN AIRWAYS, ABSTRACT In this era of social and economic instability in which the public must be given a convincing why they should part with their hard earned money, the role of the public relations practitioners cannot be over emphasized.             The... Continue Reading

(CASE STUDY OF NIGERIA TELEVISION AUTHORITY (NTA) ENUGU. ABSTRACT             This research project examines the implications of news commercialization on management of broadcast Media in Nigeria with emphasis on NTA Enugu.             Thus, the... Continue Reading

AN ASSESSMENT OF THE APPLICATION OF THE INTERNET   BY STUDENTS OF TERTIARY INSTITUTIONS IN RESEARCH PROJECT WRITING ABSTRACT Technology is a very important and useful part of life, effective and appropriate use of it still needs to be improved in education. This study set out to investigate the extent to which students of tertiary institutions... Continue Reading