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THE IMPACT OF SALES PROMOTION ON THE MARKETING OF NEW PRODUCT AND SERVICES IN ENUGU METROPOLIS
THE IMPACT OF SALES PROMOTION ON THE MARKETING OF NEW PRODUCT AND SERVICES IN ENUGU METROPOLIS (A CASE STUDY OF GLOBA –COM) ABSTRACT This study on the impact of promotion of the marketing of new services with particular note on Globa-com Plc Enugu was carried out some of the following objective. 1. To determine the Impact of promotional... Read More
THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION
( A CASE STUDY OF PZ CUSSONS NIGERIA PLC, ABA) ABSTRACT This study was necessitated by the need to find out the role of Public Relations in our marketing organization and to know how well it is used as a promotional tool in the marketing organization, thus this topic “The Role of Public... Read More
THE ROLE OF MARKETING STRATEGY IN DETERMINING CONSUMER PURCHASING BEHAVOUR
(A CASE STUDY OF HARDIS AND DROMEDAS) ABSTRACT The performance of marketing function basically marrying consumers needs and wants with the appropriate products and services. It is the duty of the form to adopt appropriate marketing strategy to attract customers to it’s... Read More
THE ROLE OF MARKETING PLANNING IN THE MARKETING OF COMPUTER PRODUCTS
. (A CASE STUDY OF MICRO PRODUCTS LIMITED ENUGU PRESENDED BY ABSTRACT This research work titled A CASE STUDY OF MICRO PRODUCTS LTD. ENUGU was carried out with the following objectives. - To determine if the... Read More
THE IMPACT OF SALES PROMOTION ON THE SALES OF SOFT DRINKS IN NIGERIA
(A CASE STUDY OF 7UP BOTTLING COMPANY PLC, ABA) ABSTRACT This study is on the impact of sales promotion on sales of soft drinks in Nigeria. A case study of 7up Bottling Company Plc Aba Depot. One of the major problems addressed was due to the low amount of money invested by the... Read More
THE IMPACT OF SEGMENTATION ON CUSTOMER STATISTACTION ]
THE IMPACT OF SEGMENTATION ON CUSTOMER STATISTACTION (A CASE STUDY OF NBC PLC IN ENUGU METROPOLIS) ABSTRACT Basically, NBC moffers different product to customers which in one way or the other leads to the satisfaction of the desires of the customers. Some objectives of this study are; •To find out the role of segmentation in the marketing of NBC... Read More
THE ROLE OF PUBLIC RELATIONS IN ENHANCING CUSTOMERS' SATI STATION
THE ROLE OF PUBLIC RELATIONS IN ENHANCING CUSTOMERS’ SATI STATION (A CASE STUDY OF NIGERIAN AIRWAYS ENUGU ) ABSTRACT This study is aimed at pointing out the function of pubic relations officer in customer’s satisfaction in Nigeria Airways Enugu. Research method: The data for this study were collected through questionnaire. Thereafter the data... Read More
- Type:Project
- Department:Mass Communication
- Pages:85
THE INFLUENCE OF WESTERN TELEVISION PROGRAMMES ON THE CULTURAL VALUES OF NIGERIA YOUTHS
(A CASE STUDY OF CARITAS STUDENTS, ENUGU). TABLE OF CONTENTS CHAPTER ONE INTRODUCTION 1.1 Background of the Study 1.2 Statement of the Research Problem 1.3 Objective of the Study 1.4 Significance of the Study 1.5 Research Question 1.6 Research Hypothesis 1.7... Read More
- Type:Project
- Department:Mass Communication
- Pages:87
CORPORATE SOCIAL RESPONSIBILITY IN NIGERIA'S TELECOMMUNICATION SECTOR A CASE STUDY OF GLOBACOM NIGERIA LIMITED ENUGU ZONE
CORPORATE SOCIAL RESPONSIBILITY IN NIGERIA’S TELECOMMUNICATION SECTOR A CASE STUDY OF GLOBACOM NIGERIA LIMITED ENUGU ZONE ABSTRACT The topic of the research is Corporate Social Responsibility in Nigeria’s Telecommunication Sector (A case study of Globacom Nigeria Limited, Enugu). The researcher used survey design in the study. The population... Read More
- Type:Project
- Department:Mass Communication
- Pages:87
AN ANALYSIS OF NEWSPAPER READERSHIP PATTERN AMONG THE YOUTHS
(A CASE STUDY OF I.M.T STUDENTS) ABSTRACT This study was carried out to determine the Newspaper Readership pattern among the youth. This arose because it was thought that the youths did not read newspapers and their use of other media was minimal. Against the background of seemingly lack... Read More
- Type:Project
- Department:Mass Communication
- Pages:106
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Business Plans & Feasibility Studies
HOW TO SUCCESSFULLY APPLY FOR BUSINESS GRANTS
INTRODUCTION If you are looking to open a business of your very own, you are not alone. Every year more and more people make the decision to stop working to make other people rich and to start their own businesses. For most of them, having the start-up capital that is needed is harder than one might think. Small business grants are often a hot... More
- Type:Business Plan
- Pages:38
FEASIBILITY STUDY ON CASSAVA FARMING
INTRODUCTION This feasibility study is centered on cassava farming in oronigbe oriowo local government area, Edo State Nigeria, between January/March 2018.The business will be a own Eseosa cassava farm venture registered under coperate affair commission (CAC) business wholly owned by ME with the intention of recruiting young youths in... More
- Type:Business Plan
- Pages:21
A FEASIBILITY STUDY REPORT ON THE SETTING UP OF A 200 CAPACITY SNAIL FARM
ABSTRACT A feasibility study report on the setting up of a 200 capacity snail farm enterprise at Koro farm garden, Gure town in Bori, Rivers State, Nigeria was conducted to determine if the business idea was feasible and to assess its impacts on the people. The business was named Evergreen Snail Products and Services Nigeria Limited (ESPS).It made... More
- Type:Business Plan
- Pages:29
FEASIBILITY REPORT ON STARTING A FISH FARM WITH A CAPITAL BASE OF N500,000
INTRODUCTION Fish constitutes about 41% of the total animal protein intake by the average Nigerian hence there is great demand for fish in the country. Nigeria requires about 2.66 million metric tons of fish annually to satisfy the dietary requirement of its citizens which are about 150million in number. Regrettably, the total aggregate domestic... More
- Type:Business Plan
- Pages:6
FEASIBILITY REPORT OR ESTABLISHING A SMALL SCALE OIL PALM MILL
EXECUTIVE SUMMARY GENERAL CONSIDERATION This feasibility report makes a case for the establishment of small scale oil palm processing oil (the Mill) in Edo State along Benin Ekpoma Road. The Millwill use palm fruits and palm kernel nuts to produce crude palm oil (CPO), palm kernel oil (PKO), and palm kernel cake (PKC). The case for feasibility of... More
- Type:Business Plan
- Pages:29
HOW TO START AND RUN A SECONDARY SCHOOL
The Secondary School Business Plan is a comprehensive Business plan that will assist you with all the needed ideas and plans to start a successful Secondary School business and to also help you in raising capital from any bank or other investors for your new soap company. Advantages of The Business Plan: The Business Plan is fully Updated... More
- Type:Business Plan
- Pages:23
HOW TO START A COLD ROOM BUSINESS
oday, I would be discussing about how to start a cold room business. After meeting up basic business start up requisite, you can decide to design cold room yourself, so the business plan attached can help you on how to build a cold room. However, below are some key steps you need to follow to start a cold room... More
- Type:Business Plan
- Pages:11
PALM KERNEL OIL PRODUCTION BUSINESS PLAN
The Palm Kernel Oil Production Business plan 2018 is a comprehensive palm kernel oil processing business plan and feasibility study that will assist you with all the needed ideas and plans to start a successful Palm Kernel Oil Processing business. This Palm Kernel Oil Business plan will help you with: Contacts of Palm kernel oil extraction... More
- Type:Business Plan
- Pages:35
POULTRY FARM BUSINESS PLAN
Poultry Farm business plan in Nigeria is most likely a standout amongst the most lucrative businesses in Nigeria particularly when it is setup correctly. This part of animals farming exhibits one of the finest opportunities for business people to make huge profit. This business plan contains the major things you need to know, to enable you start... More
- Type:Business Plan
- Pages:11
BAKERY BUSINESS PLAN
TABLE OF CONTENT 1.0 Executive Summary Bakery Business Plan 1.1 Objectives 1.2 Mission 1.3 Keys to Success 2.0 Company Summary 2.1 Company Ownership 2.2 Start-up Summary Table: Start up Bakery Business Plan Chart: Start-up 3.0 Products and Services Bakery Business Plan 4.0 Market Analysis Summary 4.1 Market Segmentation... More
- Type:Business Plan
- Pages:11
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