Marketing Project Topics with Materials:

CHAPTER ONE 1.1 INTRODUCTION Internet shopping is one of the widely and commonly used mediums for convenient shopping. It is in fact, a popular means of is shopping in the Internet community (Bourlakis, Papagiannidis, and Fox, 2008).... Continue Reading
  • Type:Project
  • ID:MKT0301
  • Pages:63
  • Chapters:5
  • Methodology:Descriptive and Inferential Statistics
  • Reference:NO
THE IMPACT OF RELATIONSHIP MARKETING ON CUSTOMERS SATISFACTION AND PROFITABILITY. (A CASE STUDY OF MTN NIGERIA , ABA) ABSTRACT This research work review extensively the meaning of Relationship Marketing on customer satisfaction and profitability by using Intercontinental Bank Plc Aba, as a case... Continue Reading
  • Type:Project
  • ID:MKT0300
  • Pages:44
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
ABSTRACT This project work is focused on impact of new product development on the performances of an organization, “A case study of Nigeria breweries Abiastate . The objective of this study is to determine the important... Continue Reading
  • Type:Project
  • ID:MKT0299
  • Pages:78
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
THE IMPACT OF INFORMATION TECHNOLOGY IN MARKETING PRODUCT AND SERVICES (A CASE STUDY OF ECO BANK ENUGU MAIN BRANCH) ABSTRACT This research work is an attempt to critically and exhaustively examine the pattern and functions of adaptation of information technology service and product industry. It is... Continue Reading
  • Type:Project
  • ID:MKT0298
  • Pages:78
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
(A CASE STUDY OF 7UP, LAGOS IDDO PLANT) ABSTRACT This study was conducted to determine new product development and management as a survival strategy for a organization, a case study of 7up, Lagos Iddo plant. The study... Continue Reading
  • Type:Project
  • ID:MKT0297
  • Pages:69
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
ABSTRACT This study examines marketing research as a tool for increased profitability in service industry taking NICON Insurance Company Enugu State as a case study. Marketing... Continue Reading
  • Type:Project
  • ID:MKT0296
  • Pages:100
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
MARKETING ACCEPTABILITY OF LOCALLY MADE COSMETIC PRODUCTS IN NIGERIA A CASE STUDY OF SOME SELECTED HAIR DRESSING SALON IN OBIAGU TABLE OF CONTENTS CHAPTER ONE Introduction 1.1 Background of the study 1.2 Statement of the Problem 1.3 Objective of Study 1.4 Scope of the Study 1.5 Research Question... Continue Reading
  • Type:Project
  • ID:MKT0295
  • Pages:72
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Over the years companies (Business Organizations) as corporate bodies have not exercised their obligations. They have failed to impact... Continue Reading
  • Type:Project
  • ID:MKT0294
  • Pages:98
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY Public relations has become a potent marketing tool in modern business management in recent times. Its influence is being felt on both big and small firms with the influence of even... Continue Reading
  • Type:Project
  • ID:MKT0293
  • Pages:95
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
ABSTRACT Marketing research is the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company. This study focused on marketing research in service industry, in order to carryout... Continue Reading
  • Type:Project
  • ID:MKT0292
  • Pages:87
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE ROLE OF PHYSICAL DISTRIBUTION IN MARKETING OF BEER PRODUCT IN IMO STATE (A CASE STUDY OF CONSOLIDATED BREWERIES PLC AWOMAMMA) ABSTRACT The role of physical distribution in marketing of beer production is seen not complete until the product reach the consumers in the right quantity at the right... Continue Reading
  • Type:Project
  • ID:MKT0291
  • Pages:58
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
CHAPTER ONE 1.0 INTRODUCTION The quest of achieve self sufficiency food production is one of the highest priority areas facing most of the world’s today. It is also... Continue Reading
  • Type:Project
  • ID:MKT0290
  • Pages:58
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
ABSTRACT This project caption the impact of radio advertising on the marketing of consumes product in Imo state has been written in partial fulfillment of... Continue Reading
  • Type:Project
  • ID:MKT0289
  • Pages:90
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
  • Type:Project
  • ID:MKT0288
  • Pages:59
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
THE ROLE OF ADVERTISING IN ACHIEVING CONSUMER BRAND LOYALTY FOR BEER PRODUCT (A CASE STUDY OF NIGERIA BREWERIES) ABSTRACT This study seeks to appraise the role or advertising achieving consumer brand loyalty for beer products with special reference to Nigeria Breweries. Advertising increase market... Continue Reading
  • Type:Project
  • ID:MKT0287
  • Pages:78
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE RELEVANCE OF PACKAGING IN THE MARKETING OF CONSUMER GOODS IN NIGERIA. (A Case Study of PZ Industries Plc, Aba). ABSTRACT This research is on the importance of packaging of consumer good in Nigeria. Where by to find out the packaging strategies, understand the meaning, possibilities, advantages... Continue Reading
  • Type:Project
  • ID:MKT0286
  • Pages:58
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE RELEVANCE OF NEW PRODUCT DEVELOPMENT ON ATTAINING MARKETING OBJETCIVE OF TABLE PRODUCERS IN ANAMBRA STATE. ( A CASE STUDY OF SELECTED TABLE WATER PRODUCERS) ABSTRACT This study was conducted to determine the relevant of new product development in attaining marketing objective of table water... Continue Reading
  • Type:Project
  • ID:MKT0285
  • Pages:79
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE IMPACT OF TOURISM IN ALLEVIATING POVERTY IN NIGERIA (A CASE STUDY OF NEKEDE ZOO OWERRI IMO STATE) ABSTRACT Tourism is one the largest and fastest growing industries in the world. It is an increasingly important source of income, employment and wealth in many countries. Its rapid expansion has,... Continue Reading
  • Type:Project
  • ID:MKT0284
  • Pages:99
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
ABSTRACT The impacts of advertising on the marketing of hotel services in enugu metropolis (a case study of Mac-davos hotel) The project work is intended to find out the... Continue Reading
  • Type:Project
  • ID:MKT0283
  • Pages:70
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
THE INFLUENCE OF CULTURE IN CONSUMERS BUYING BEHAVIOR (A CASE STUDY OF OBIANGWU NGOR – OKPALA L.G.A. IMO STATE) TABLE OF CONTENT CHAPTER ONE 1.0 Introduction Background of the study Statement of problems Objective of the study Research questions Statement of hypothesis Significance of the study... Continue Reading
  • Type:Project
  • ID:MKT0282
  • Pages:62
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
ABSTRACT This topic of this research work the influence of packaging on the consumer buying decision for consumers products in Imo State was carried out to investigate the influence of packaging on the purpose of this study the question-experimental... Continue Reading
  • Type:Project
  • ID:MKT0281
  • Pages:76
  • Chapters:5
  • Methodology:Anova
  • Reference:YES
THE INFLUENCE OF PACKAGING ON THE MARKETING PERFORMANCE OF COSMETICS GOODSS MANUFACTURERS IN ABIA STATE (A CASE STUDY OF ZAN COSMETIC AND INTERNATIONAL EQUITABLE ASSOCIATES (IEA) ABA, ABAI STATE) ABSTRACT The topic of this research work is the influence of packaging on the marketing performance of... Continue Reading
  • Type:Project
  • ID:MKT0280
  • Pages:90
  • Chapters:5
  • Methodology:Anova
  • Reference:YES
ABSTRACT The competitive nature of our capitalist economy has obviously necessitated the application of certain techniques by banks in a bid to sustain customer patronage, remain in business and outwit competitors. Herein... Continue Reading
  • Type:Project
  • ID:MKT0279
  • Pages:90
  • Chapters:5
  • Methodology:census method
  • Reference:YES
ABSTRACT In today’s highly competitive marketing environment marketers do not stop at developing a new product, pricing, pricing it attractively and making it... Continue Reading
  • Type:Project
  • ID:MKT0278
  • Pages:82
  • Chapters:5
  • Methodology:Anova
  • Reference:YES
ABSTRACT This study is an attempt to investigate the need of every day supermarket Aba. It was also carried out to investigate to what extent adverting and sales influence consumers purchase decision.... Continue Reading
  • Type:Project
  • ID:MKT0277
  • Pages:59
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
  • Type:Project
  • ID:MKT0276
  • Pages:68
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE IMPACT OF PERSONAL SELLING STRATEGIES IN THE MARKETING PERFORMANCE OF COSMETICS (A CASE STUDY OF ACHIEVER COSMETICS EBONYI) ABSTRACT This research work is centered on the Impact of personal selling in the marketing of cosmetic. It is necessitated by managerial uncertainty with regard to the... Continue Reading
  • Type:Project
  • ID:MKT0275
  • Pages:53
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
ABSTRACT This work is based on finding out impact marketing research in marketing of soft drinks in 7up bottling company. Chapter one which is the introduction revealed the... Continue Reading
  • Type:Project
  • ID:MKT0274
  • Pages:70
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE SURVIVAL AND GROWTH OF A FIRM (A STUDY OF GUNINNESS PLC ABA, ABIA STATE ABSTRACT This research work was under taken to elict data in the impact of new product development on the survival and growth of a firm using Guinness plc Aba, Abia state as a case... Continue Reading
  • Type:Project
  • ID:MKT0273
  • Pages:80
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE IMPACT OF PERSONAL SELLING IN THE MARKETING PERFORMANCE PRODUCT (A Case Study of Universal Company Plc Rivers State). ABSTRACT In our locality where the patronage of industrial product is not common on high, firm involve must devise means to keep their head above water in terms of sales and... Continue Reading
  • Type:Project
  • ID:MKT0272
  • Pages:52
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
ABSTRACT The study looked the impact of personal selling on sales volume performance using Unilever Nigeria Plc, Aba as a case study. Most companies fail to employ the... Continue Reading
  • Type:Project
  • ID:MKT0271
  • Pages:74
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
ABSTRACT This project effectively meets the impact of innovation product towards the growth of a firm and total civilization of the firm objective for continuous and smooth operation. TABLE OF... Continue Reading
  • Type:Project
  • ID:MKT0270
  • Pages:61
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE IMPACT OF MARKETING INFORMATION SYSTEM IN NEW PLANNING DEVELOPMENT (A CASE STUDY OF AKARAKA INDUSTRY PLC . ABSTRACT Marketing information system played in the satisfaction of customers cannot be other emphasized in the sense that marketing information system is that which firms used to identify... Continue Reading
  • Type:Project
  • ID:MKT0269
  • Pages:78
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
THE IMPACT OF COMMUNICATION GAP IN THE ACHIEVEMENT OF ORGANISATIONAL OBJECTIVE (A CASE STUDY OF UNILIVER PLC ABA) ABSTRACT the researcher needs to write on how he or she intends carrying out a study. The topic of this project is The Impact of Communication Gap in the Achievement of Organizational... Continue Reading
  • Type:Project
  • ID:MKT0268
  • Pages:73
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
THE IMPACT OF ADVERTISING ON THE COMPANY MARKETING GROWTH (A CASE STUDY OFPEACOCK PAINTS LIMITED) ABSTRACT The purpose of this study is the impact of advertising on the company’s marketing growth of peacock paint limited ikot Ekam Akwa ibom state. In carrying out this research lack of found... Continue Reading
  • Type:Project
  • ID:MKT0267
  • Pages:78
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE EFFECT OF TELEVISION ADVERTISING ON CONSUMER CHOICE OF ELECTRONIC PRODUCTS IN OWERRI METROPOLIS (A CASE STUDY OF LUCKYGOLD STAR L.G) ABSTRACT If any enterprise decides to go into business the aim and objectives must be profit maximization. Therefore benefit of the public, hence this can only be... Continue Reading
  • Type:Project
  • ID:MKT0266
  • Pages:79
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
  • Type:Project
  • ID:MKT0265
  • Pages:69
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE EFFECT OF PRODUCT LIFE CYCLE ON ORGANIZATION SALES (A CASE STUDY OF UNILEVER NIGERIA PLC ABA BRANCH) ABSTRACT The research was conducted on the basis of an analysis of the marketing effect of product life cycle in achieving organizational sales objective of Unilever Nigeria Plc, Aba Abia state.... Continue Reading
  • Type:Project
  • ID:MKT0264
  • Pages:90
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE RELEVANCE OF ADVERTISING AS A DETERMINANT OF CUSTOMER PATRONAGE IN THE FAST FOOD INDUSTRY (A Case Study of Early and Chiky Fast Food in Owerri, Metropolis). ABSTRACT The research work titled “the relevant of advertising as a determinant of customer patronage for fast food (a case study of... Continue Reading
  • Type:Project
  • ID:MKT0263
  • Pages:56
  • Chapters:5
  • Methodology:Discriptive Statistic
  • Reference:YES
PROMOTION AS A STRATEGY OF MANUFACTURES TOOLS FOR CONSUMERS LOYALITY (A CASE OF MAKAGINUS TABLE WATER, OKIGU IMO STATE) ABSTRACT This project is designed to give an insight on the influence of sales promotion on consumers loyalty with reference to makeguns table wate, water, okigu imo state. Based... Continue Reading
  • Type:Project
  • ID:MKT0262
  • Pages:54
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
PRODUCT DIFFERENTIATION AS A SURVIVAL STRATEGY IN A COMPETITIVE MARKETING ENVIRONMENT (A CASE STUDY OF STARLINE NIGERIA LIMITED) ABSTRACT The history of marketing revolves around customers or consumer. This denotes that the major reasons why products are produced are because of the consumers who... Continue Reading
  • Type:Project
  • ID:MKT0261
  • Pages:77
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
RELEVANCE OF MARKETING INFORMATION SYSTEM IN THE ACHIEVEMENT OF ORGANIZATIONAL OBJECTIVE ( A CASE STUDY OF NIGERIA BOTTLING COMPANY) ABSTRACT Relevance of marketing information system in the achievement organizational objective is focus of the research study Nigeria Bottling Company (NBC) Owerri a... Continue Reading
  • Type:Project
  • ID:MKT0260
  • Pages:60
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
THE ROLE OF CAPITAL MARKET IN THE INDUSTRIALIZATION OF A COUNTRY ( CASE STUDY OF NIGERIA ) CHAPTER ONE The capital market is the market for dealings,( that is lending and borrowing ) In long –term loan able fund. The market is a source from which industries obtain its capital for establishment... Continue Reading
  • Type:Project
  • ID:MKT0259
  • Pages:60
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
SALES MANAGEMENT IN THE BREWERY INDUSTRY (A STUDY OF NIGERIA BOTLLING COMPANY PLC ABA ABIA STATE) ABSTRACT The research was carried out as a result of some of the following problems.Sales people represent their company to the outside world, consequently, opinion of a company and its product are... Continue Reading
  • Type:Project
  • ID:MKT0258
  • Pages:77
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
SALES PROMOTION: A TOOL FOR ACHIEVING CUSTOMERS BRAND LOYALTY IN THE TABLE WATER INDUSTRY ( A CASE STUDY F VINUELA TABLE WATER IN UMUAHIA CAPITAL CITY). ABSTRACT This topic sales promotion: a tool for achieving customer brand loyalty in the table water industry was conducted to investigate the... Continue Reading
  • Type:Project
  • ID:MKT0257
  • Pages:67
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
SALES PROMOTION ACTIVITIES AS MEANS OF INCREASING PROFIT IN AN ORGANIZATION (A CASE STUDY OF NIGERIAN BREWERIES PLC ABA, ABIA STATE) ABSTRACT The purpose of this work is the final out the effect sales promotion in many organizations the benefit ranges from its support in profit generalization... Continue Reading
  • Type:Project
  • ID:MKT0256
  • Pages:62
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
SALES PROMOTION IN INCREASEING THE LEVELS OF NETWORK PATRONAGE IN THE TELECOMS INDUSTRY IN NIGERIA. ABSTRACT The basis aims of every business, organization are survival and profitability. Based on the above, survival profitability and growth of a business organization depends on the rate at which... Continue Reading
  • Type:Project
  • ID:MKT0255
  • Pages:53
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
SALES TERRITORIAL MANAGEMENT IN THE BREWERY INDUSTRY (A STUDY OF GUINNESS NIGERIA PLC ABA ABIA STATE) ABSTRACT The study was conducted with the ultimate aim of studying the management of sales territories in the brewery industry. The research was carried out as a result of some of the following... Continue Reading
  • Type:Project
  • ID:MKT0254
  • Pages:75
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
ABSTRACT Consumer satisfaction is the economic justification to the existence of any business. Hence, for any business to exist, survive and grow, the sure plan... Continue Reading
  • Type:Project
  • ID:MKT0253
  • Pages:90
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
AN ANALYSIS OF THE IMPORTANCE OF MARKETING INFORMATION SYSTEM IN NEW PLANNING DEVELOPMENT AND PLANNING (A CASE STUDY OF BERGER PAINT PLC. ABSTRACT This part which. Marketing information system played in the satisfaction of customers cannot be other emphasized in the sense that marketing information... Continue Reading
  • Type:Project
  • ID:MKT0252
  • Pages:77
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
STRATEGIC MARKETING PLANNING AS A MEANS OF ACHIEVING INCREASE IN MARKET SHARE IN THE COMPETITIVE MARKET. (A CASE STUDY OF NIGERIA BREWERIES PLC ABA) ABSTRACT Consumer satisfaction is the economic justification for the existence of any business. Hence for any business to exist, survive and grow, the... Continue Reading
  • Type:Project
  • ID:MKT0251
  • Pages:80
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
ABSTRACT In writing an abstract, the researcher needs to write on how he or she intends carrying out a study. The topic of this project is the effect of communication Gap in... Continue Reading
  • Type:Project
  • ID:MKT0250
  • Pages:72
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
THE INFLUENCE OF ADVERTISING IN THE PATRONAGE OF FAST FOOD CENTERS IN OWERRI METROPOLIS (A CASE STUDY OF MR BIAAS) ABSTRACT This study discussed on the influence of advertising in the patronage of fast food firms in Owerri metropolis. Chapter one discuss on the introduction background, of the... Continue Reading
  • Type:Project
  • ID:MKT0249
  • Pages:68
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
THE EFFECTIVENESS OF PERSONAL SELLING STRATEGIES IN THE MARKETING PERFORMANCE OF COSMETICS (A CASE STUDY OF BLANCE COSMETICS ENUGU) ABSTRACT This research work is centered on the effectiveness of personal selling in the marketing of cosmetic. It is necessitated by managerial uncertainty with regard... Continue Reading
  • Type:Project
  • ID:MKT0248
  • Pages:59
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
THE EFFECT OF PRODUCT RE-PACKAGING ON THE SALES REVENUE OF COMPANIES (A CASE STUDY OF NESTLE NIGERIA PLC) ABSTRACT Product packaging is an important part of product development and planning which relate to the design of a products container or wrapper, whose purpose is both to protect the item and... Continue Reading
  • Type:Project
  • ID:MKT0247
  • Pages:68
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
THE ROLE OF PRODUCT MANAGEMENT IN THE MAREKTING PERFORMANCE OF BANKING SERVICE (A CASE STUDY FIRST BANK OWERRI BRACH ) ABSTRACT This study examined the role of product management in the marketing performance of bank service. Some of the objectives of this study were. 1. To find out the difficulties... Continue Reading
  • Type:Project
  • ID:MKT0246
  • Pages:65
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
THE IMPACT OF SALES PERSON IN MOTIVATING CONSUMERS BRAND PERFORMANCE FOR BEER PRODUCT (A CASE STUDY OF CONSOLIDATED BREWERIES PLC AWOOMMAMMA IMO STATE ABSTRACT The major problem addressed in this study is the exploration of the reluctances the impact of sales person in motivating consumer brand... Continue Reading
  • Type:Project
  • ID:MKT0245
  • Pages:68
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
THE EFFECTIVE OF MARKETING PROMOTION IN THE SALE OF TEXTILE PRODUCT. (A CASE STUDY OF ONITHA TEXTILE MILLS PLC ONITSHA TEXTILE ABSTRACT This project looks into the effectiveness of marketing promotions in the sale of textile products using Onitsha textile mill as a case study. This project consist... Continue Reading
  • Type:Project
  • ID:MKT0244
  • Pages:54
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
THE IMPACT OF PRODUCT INNOVATION ON THE GROWTH OF A FIRM (A CASE STUDY OF NIGERIA BREWERIES PLC AWO-OMMAMA IMO STATE ABSTRACT The research work at the impact of product innovation on the growth of a firm; this means, the yield that comes from innarating products. This impact ranges from high... Continue Reading
  • Type:Project
  • ID:MKT0243
  • Pages:62
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
ABSTRACT Sales promotion is something extra that can arouse interest create a buying desire, and spark off an immediate reaction from customers, middlemen or company’s sales force, t is the name that is... Continue Reading
  • Type:Project
  • ID:MKT0242
  • Pages:56
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
THE ROLE OF AVERTISING ON SUPERMARKETING PERFORMANCE CASE STUDY DESTINY SUPERMARKET OWERRI ABSTRACT This study is an attempt to investigate the role of destiny supermarket Owerri. It was also carried out to investigate to what extent adverting and sales influence consumers purchase decision. The... Continue Reading
  • Type:Project
  • ID:MKT0241
  • Pages:63
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
PRODUCT PLANNING AND DEVELOPMENT STRATEGY FOR INCREASED MARKET SHARE (A CASE STUDY OF PATERON ZOCHONIC P.Z ABA ABIA STATE). ABSTRACT This research outline, new planning and development as a strategy for increase market share with a particular reference to pateron Zochonic Plc, Aba and this... Continue Reading
  • Type:Project
  • ID:MKT0240
  • Pages:61
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
ABSTRACT In the history of marketing, customers/ consumers are the main subject. Marketing information system is that which firms used to identify their customer’s needs and go satisfy them... Continue Reading
  • Type:Project
  • ID:MKT0239
  • Pages:74
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE EFFECT OF PERSONAL SELLING ON MARKETING PERFORMANCE OF INDUSTRIAL PRODUCT IN PORT HARCOURT (A CASE S STUDY OF FIRST ALUMINUM EXTRACTION COMPANY PLC PORT HARCOURT RIVER STATE) ABSTRACT In our locality where the patronage of industrial product is common or high firm involve must devise means to... Continue Reading
  • Type:Project
  • ID:MKT0238
  • Pages:68
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
MARKETING STRATEGY FOR AIRLINES OPERATING IN IMO METROPOLIS (A CASE STUDY OF EXECUTIVE AIRLINE SERVICES OPERATING IN IMO METROPOLIS) ABSTRACT The misconception have prompted the researcher to focus his attention on the issue with particular reference to marist poultry as a case study. Therefore... Continue Reading
  • Type:Project
  • ID:MKT0237
  • Pages:47
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
MARKETING RESEARCH AS A TOOL FOR INCREASED PROFITABILITY IN SERVICE INDUSTRY (A CASE STUDY OF NICON INSURANCE COMPANY PLC) ABSTRACT This study examines marketing research as a tool for increased profitability in service industry taking NICON Insurance Company Enugu State as a case study. Marketing... Continue Reading
  • Type:Project
  • ID:MKT0236
  • Pages:100
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
MARKETING RESEARCH AS A INSTRUMENT FOR INCREASEDPR OFITABILITY IN SERVICE COMPANY (A CASE STUDY OF OGECHIKAMMER COMPANY PLC EBONYI STATE) ABSTRACT This study examines marketing research as a Instrument for increased profitability in service company taking Ogechikammer Company Ebonyi State as a case... Continue Reading
  • Type:Project
  • ID:MKT0235
  • Pages:100
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
MARKETING PLANNING AS A MEANS OF ACHIEVING INCREASE IN MARKET SHARE IN INGERIA. (A CASE STUDY OF NIGERIA UNILIVER PLC ABA) ABSTRACT Consumer satisfaction is the economic justification for the existence of any business. Hence for any business to exist, survive and grow, the same plan must be... Continue Reading
  • Type:Project
  • ID:MKT0234
  • Pages:80
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
ABSTRACT This research was carried to find out the “marketing of hotel service in Enugu metropolis” using Mac Davos hotel ltd Enugu as our case study. we tried to find out the advertising strategies employed by the... Continue Reading
  • Type:Project
  • ID:MKT0233
  • Pages:68
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
MARKET SEGMENTATION: AS A TOOL OF ACHIEVING ORGANZIATIONAL SALES OBJECTIVE. NIGERIA (A CASE STUDY OF NIGERIA BOTTLING COMPANY, OWERRI IMO STATE) ABSTRACT It has been stated that production is not complete until the product reaches the hands of the final consumer. Consumption is the sole purpose of... Continue Reading
  • Type:Project
  • ID:MKT0232
  • Pages:65
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE EFFECT OF PERSONAL SELLING IN THE MARKETING PERFORMANCE PRODUCT (A CASE STUDY OF FIRST ALUMINIUM EXTRUSION COMPANY PLC RIVERS STATE). ABSTRACT In our locality where the patronage of industrial product is not common on high, firm involve must devise means to keep their head above water in terms... Continue Reading
  • Type:Project
  • ID:MKT0231
  • Pages:56
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
EFFECTIVE SALES FORCE MOTIVATION AS A MEANS OF ACHIEVING INCREASED MARKET SHARE IN A COMPETITIVE INDUSTRY. (A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, OWERRI) ABSTRACT The major purpose of this study is to determine the effectiveness of sales force motivation as a means of achieving increased... Continue Reading
  • Type:Project
  • ID:MKT0230
  • Pages:60
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
ABSTRACT The research work examines the relevance of marketing research in enhancing the service level of manufacturing firm and to achieve the purpose. Past contributions and the opinions at experts were... Continue Reading
  • Type:Project
  • ID:MKT0229
  • Pages:80
  • Chapters:5
  • Methodology:Anova
  • Reference:YES
THE IMPACT OF A NEW PRODUCT IN COMMERCIAL BANK PERFORMANCE (A CASE STUDY OF FIRST BANK PLC ABA) ABSTRACT The need for this study being the impact of new product in commercial bank performance was to introduce the rate at which the introduction of this product is helping the economic development and... Continue Reading
  • Type:Project
  • ID:MKT0228
  • Pages:71
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
MARKET SEMENTATION AS AN EFFICIENT TOOL OF ACHIEVING INCREASED MARKET SHARE (A CASE STUDY OF 7UP BOTTLING COMPANY PLC ABA). ABSTRACT This main aim of business is to seek, attract and retain customers who will use the company various products to meet their needs or solve their problems. Successful... Continue Reading
  • Type:Project
  • ID:MKT0227
  • Pages:56
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
ABSTRACT The research work examines the IMPORTANCE of marketing research in enhancing the service level of manufacturing firm and to achieve the purpose. Past contributions and the opinions at experts were... Continue Reading
  • Type:Project
  • ID:MKT0226
  • Pages:84
  • Chapters:5
  • Methodology:Anova
  • Reference:YES
IMPACT OF SALES PERSONS ON THE COPORATE GROWTH POTENTIALS OF A COMPANY (A CASE STUDY OF SEVEN-UP BOTTLING COMPANY PLC, ENUGU) ABSTRACT Prior to our contemporary time, the bottling industry will dominated by the products of Nigerian Bottling Company Plc. Recently, 7-up bottling company Plc reemerged... Continue Reading
  • Type:Project
  • ID:MKT0225
  • Pages:106
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
EFFECTS OF TELEVISION ADVERTING IN CONSUMER BEHABIOUR (A CASE STUDY OF IMO DETERMINE TELEVISION COMMERCIAL IN OWERRI IMO STATE ABSTRACT This research is on the relevance of packaging in the marketing of consumer goods in Nigeria. We try to find out the packaging strategies, understand the meaning,... Continue Reading
  • Type:Project
  • ID:MKT0224
  • Pages:80
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
ABSTRACT The concept of Guerrilla marketing subsumes a set of different innovative and creative approach to marketing in today’s marketplace warfare. It aims principally at gaining large... Continue Reading
  • Type:Project
  • ID:MKT0223
  • Pages:80
  • Chapters:5
  • Methodology:Qualitative Method
  • Reference:YES
THE EFFECT OF PROMOTION STRATEGIES ON THE MARKETING PERFORMANCE IN EDUCATIONAL SERVICES IN OWERRI (A STUDY OF FEDERAL POLYTECHNIC NEKEDE, OWERRI) ABSTRACT This work as on the promotional strategies for the marketing of educational services in Imo state (a case study of Federal polytechnic Nekede,... Continue Reading
  • Type:Project
  • ID:MKT0222
  • Pages:58
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
THE EFFECT OF PROMOTION STRATEGIES ON THE MARKETING PERFORMANCE IN EDUCATIONAL SERVICES IN OWERRI (A STUDY OF FEDERAL POLYTECHNIC NEKEDE, OWERRI) ABSTRACT This work as on the promotional strategies for the marketing of educational services in Imo state (a case study of Federal polytechnic Nekede,... Continue Reading
  • Type:Project
  • ID:MKT0221
  • Pages:58
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
THE EFFECT OF TEST MARKETING ON PRODUCT INNOVATION (A STUDY OF MARKSON CHEMICAL INDSUTRY) ABSTRACT This research was carried out to investigate the effect of test marketing on product innovation in markson chemical industry limited at Onitsha. The term test marketing on product innovation is a... Continue Reading
  • Type:Project
  • ID:MKT0220
  • Pages:75
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
ABSTRACT The evaluation and development and marketing of service products in educational sector is a very interesting topic to research on because it will help both the service industries and government at... Continue Reading
  • Type:Project
  • ID:MKT0219
  • Pages:81
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
EFFECTIVE BRANDING DECISION AND CUSTOMERS CHOICE OF BEVERAGE IN ABIA STATE A CASE STUDY OF GUINESS NIGERIA) TABLE OF CONTENT CHAPTER ONE 1.0 Introduction Background of the study Statement of problems Objective of the study Research questions Statement of hypothesis Significance of the study Scope... Continue Reading
  • Type:Project
  • ID:MKT0218
  • Pages:70
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
A STUDY OF THE PRODUCT DISTRIBUTION SYSTEM IN THE BREWERY INDUSTRY (A CASE STUDY OF CONSOLIDATEN BERWERIES PLC) ABSTRACT This project which is a modest attempt to study the distribution system in the brewery industry taking consolidated breweries plc Awomama, brewery of “33” export large beer... Continue Reading
  • Type:Project
  • ID:MKT0217
  • Pages:55
  • Chapters:5
  • Methodology:Qualitative Method
  • Reference:YES
ABSTRACT It is common knowledge to see a lot of organisational resources committed into product ideas that have not undergone proper research, especially market based research. As a result, it is either... Continue Reading
  • Type:Project
  • ID:MKT0216
  • Pages:180
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
ABSTRACT The study examined sales promotion as a persuasive activity hence is the direct and indirect... Continue Reading
  • Type:Project
  • ID:MKT0215
  • Pages:55
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
AN APPRAISAL OF THE DISTRIBUTION STRATEGIES OF ICE CREAM FIRM (A CASE STUDY OF FAN MILK (NIG) PLC OWERRI) ABSTRACT The primary purpose of this study which is on appraisal of distribution strategies of Ice Cream firms is to identify the problem encountered by the firms in distributing its products.... Continue Reading
  • Type:Project
  • ID:MKT0214
  • Pages:55
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
AN ANALYSIS OF THE IMPACT OF MARKETING INFORMATION SYSTEM IN NEW PLANNING DEVELOPMENT AND PLANNING (A CASE STUDY OF BERGER POINT PLC. ABSTRACT This part which. Marketing information system played in the satisfaction of customers cannot be other emphasized in the sense that marketing information... Continue Reading
  • Type:Project
  • ID:MKT0213
  • Pages:80
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
A CRITICAL STUDY OF THE IMPACT OF ADVERTISING ON CONSUMERS PATRONAGE (A CASE STUDY OF CUMSUMERS IN OWERRI MUNICIPLE COUNCIL) CHAPTER ONE INTRODUCTION 1.0 BACKGROUND OF THE STUDY Marketing is the management process aimed at identifying, anticipating, analysis and satisfying human needs and wants... Continue Reading
  • Type:Project
  • ID:MKT0212
  • Pages:70
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
(A Case Study Of Smithkline Glaxo Nigeria Plc) ABSTRACT This research examined The Effect Of Product Planning And Development In The Growth Of Organisation with special reference to Smithkline Glaxo Nigeria Plc. The... Continue Reading
  • Type:Project
  • ID:MKT0211
  • Pages:90
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
ABSTRACT Companies sometimes think that they are doing well without paying attention to their customers are complain, only to discover later on that customers were dissatisfied and haven’t returned. It is better to... Continue Reading
  • Type:Project
  • ID:MKT0210
  • Pages:98
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE INCIDENCE OF BRAND LOYALTY AMONG CONSUMERS’ OF CEREAL FOODS (A CASE STUDY OF PHINOMAR FOODS ENUGU) ABSTRACT This research was concerned with the incident of Brand loyalty among the consumer of cereal foods in Enugu metropolis, using Phinomar Foods in Enugu as case study. Given the background... Continue Reading
  • Type:Project
  • ID:MKT0208
  • Pages:121
  • Chapters:5
  • Methodology:Z Test
  • Reference:YES
ABSTRACT This study sought to establish the strategies used by ccommercial banks in Kenya in Managing Service Breakdown among SME Customers. The study... Continue Reading
  • Type:Project
  • ID:MKT0207
  • Pages:43
  • Chapters:4
  • Methodology:simple percentage
  • Reference:YES
ABSTRACT The study reviews the need for marketing research in a business organization set to make profit. The company under study Coca-Cola Nigeria Plc do state, prove to be one that have imbibe... Continue Reading
  • Type:Project
  • ID:MKT0206
  • Pages:60
  • Chapters:5
  • Methodology:simple percentage
  • Reference:YES
ABSTRACT The study was on the impact of marketing in the development of tourism in Enugu state. The researcher towards reviewing all the related literature necessary to up date the subjects and have a better understanding of the... Continue Reading
  • Type:Project
  • ID:MKT0205
  • Pages:96
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
ATTITUDE OF CONSUMERS TOWARDS PUBLIC UTILITIES (A CASE STUDY OF NEPA, ENUGU METROPOLIS abstract It has always been said that the consumer is the king and will remain the king in the market place-meaning that the success or failure of any product/service depends on the attitude of consumer towards... Continue Reading
  • Type:Project
  • ID:MKT0204
  • Pages:79
  • Chapters:5
  • Methodology:Anova and Chi Square
  • Reference:YES
THE IMPACT OF PERSONAL SELLING IN THE MARKETING OF BEVERAGES IN ENUGU STATE (A CASE STUDY OF MILO PRODUCT OF NESTLE NIGERIA PLC) ABSTRACT The importance of personal selling cannot be over emphasized. This has informed this study which is on the impact of personal selling on the marketing of... Continue Reading
  • Type:Project
  • ID:MKT0203
  • Pages:87
  • Chapters:5
  • Methodology:Simple Percentage and chi square
  • Reference:YES
ABSTRACT This research project is very crucial study of the effect of segmentation in the target marketing of NBL plc Enugu. To solve the research problem primary and secondary data were collected. The research instrument... Continue Reading
  • Type:Project
  • ID:MKT0202
  • Pages:86
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
ABSTRACT The study focuses on the impact of effective public relations practice in the marketing expansion of banking services in Enugu metropolis. a case... Continue Reading
  • Type:Project
  • ID:MKT0201
  • Pages:108
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
ABSTRACT Sales promotion is much more diverse than either personal selling or advertisement firms defines it in different ways depending on what they want to... Continue Reading
  • Type:Project
  • ID:MKT0200
  • Pages:79
  • Chapters:5
  • Methodology:Simple Percentage and chi square
  • Reference:YES
THE ROLE OF PUBLIC RELATIONS IN THE MARKETING OF HOSPITAL SERVICES (A CASE STUDY OF PARK-LANE HOSPITAL ENUGU) PREFACE Public relations as a marketing function is an extension of the societal marketing concept which focuses every marketing decision on customer satisfaction, and welfare of the firms... Continue Reading
  • Type:Project
  • ID:MKT0199
  • Pages:86
  • Chapters:5
  • Methodology:Simple Percentage and chi square
  • Reference:YES
TABLE OF CONTENTS CHAPTER ONE INTRODUCTION Background of the study Statement of problem Objectives of the study Scope of the study Statement of hypothesis Significance... Continue Reading
  • Type:Project
  • ID:MKT0198
  • Pages:84
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
ABSTRACT This study was carried at analyzing the effectiveness and problems of classified advertising in Enugu. The study appraised the use of classified advertising in Enugu metropolis its perception by the... Continue Reading
  • Type:Project
  • ID:MKT0197
  • Pages:81
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
ABSTRACT This research project is aimed at determining the impact of promotional strategies of pharmaceutical firms on consumer patronage. The study was expected to reveal at... Continue Reading
  • Type:Project
  • ID:MKT0196
  • Pages:94
  • Chapters:5
  • Methodology:Simple Percentage and chi square
  • Reference:YES
ABSTRACT The purpose of this project is to examine the impacts of self service on the performance of supermarkets. The study is divided into five chapters. In chapter one the... Continue Reading
  • Type:Project
  • ID:MKT0195
  • Pages:86
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
ABSTRACT These study on the effect of pricing strategies on the marketing of agricultural products in Enugu State. With particular attention to Udi L. G. A Council was... Continue Reading
  • Type:Project
  • ID:MKT0194
  • Pages:116
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
PHYSICAL DISTRIBUTION MANAGEMENT IN BREWERY INDUSTRIES (A CASE STUDY OF NIGERIAN BREWERIES PLC ENUGU) ABSTRACT If a company has a good product, well branded and priced, required and proper promotion done but could not get to the users as and when required, the company has succeeded in achieving... Continue Reading
  • Type:Project
  • ID:MKT0193
  • Pages:77
  • Chapters:5
  • Methodology:Simple Percentage and chi square
  • Reference:YES
CUSTOMER ORIENTATION IN BANKING INDUSTRY (A CASE STUDY OF OHHA COMMUNITY BANK, OGUI ROAD ENUGU) ABSTRACT This research project is a very crucial study for Ohha community Bank in Ltd. The study was motivated by the necessary to establish marketing department in order to satisfy their customers in... Continue Reading
  • Type:Project
  • ID:MKT0192
  • Pages:72
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
ABSTRCAT This research did a critical Appraisal of the Nigeria Export promotion council strategies in the Export of Nigeria goods. In the 1960s, non oil products such as palm produce crera,... Continue Reading
  • Type:Project
  • ID:MKT0191
  • Pages:78
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA METROPOLIS (A CASE STUDY OF THE MALT BOTTLED BY CONSOLIDATED BREWERIES ABA) ABSTRACT Communication is perhaps the most important human survival skill because we all need it to maintain contact with the world. This research study... Continue Reading
  • Type:Project
  • ID:MKT0190
  • Pages:118
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE ROLE OF PUBLIC RELATIONS IN IMPROVING NIGERIA INTERNATIONAL TRADE: A CASE STUDY OF ELEGANZA PLASTIC INDUSTRY ONITSHA Preface Public relation as one of the marketing promotional tools is how an important part of the modern business management is not realized. This is because PR is often... Continue Reading
  • Type:Project
  • ID:MKT0189
  • Pages:87
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
EFFECTIVE MARKETING STRATEGIES FOR AIRLINES OPERATING IN ENUGU METROPOLIS (A CASE STUDY OF EXECUTIVE AIRLINE SERVICES) Abstract This research work titled “Effective Marketing Strategies for Airlines Operating in Enugu Metropolis (A Case Study of Executive Airline Services) was carried out with... Continue Reading
  • Type:Project
  • ID:MKT0188
  • Pages:97
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF NIGERIA) ABSTRACT This research work attempted to investigate on the marketing of courier services in Enugu State with special reference to (TNT/IAS) Thomas Nationwide Transportation/International Airline Services of Nigeria which... Continue Reading
  • Type:Project
  • ID:MKT0187
  • Pages:111
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE IMPACT OF INFORMATION TECHNOLOGY (IT) IN MARKETING OF BANKING SERVICES (A CASE STUDY OF UBA BANK PLC) ENUGU ABSTRACT This research work looked at the impact of information technology in marketing of banking services and used U.B.A Bank as a case study. Specially, the study addressed the... Continue Reading
  • Type:Project
  • ID:MKT0186
  • Pages:78
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
Abstract This study has been carried out to access the marketing of family planning services in Nigeria using Enugu as a case study. Family planning is the process of determining the number, three and spacing of childbirth in order to protect the... Continue Reading
  • Type:Project
  • ID:MKT0185
  • Pages:126
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
ABSTRACT The effect of personal selling on the sales of Isol germicide in Enugu Urban will in subsequent chapters the strategies for maximizing the effective and efficient sales calls on customers. Both primary and... Continue Reading
  • Type:Project
  • ID:MKT0184
  • Pages:73
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
THE EFFECT OF ADVERTISING ON CONSUMER REFERENCE PATTERNS FOR MALT DRINKS IN ENUGU METROPOLIS (A COMPARATIVE STUDY OF GUINNESS MALTA AND AMSTEL MALTA) ABSTRACT The research work titled “The Effect of Advertising on Consumer Preference Patterns for Malt Drinks (A Comparative Study of Amstel Malta... Continue Reading
  • Type:Project
  • ID:MKT0183
  • Pages:144
  • Chapters:5
  • Methodology:Simple Percentage and Z Test
  • Reference:YES
AN APPRAISAL OF PROMOTIONAL STRATEGIES OF BARBING SALONS IN ENUGU METROPOLIS (A CASE STUDY OF TOP CLASS BARBING SALON AWKUNANAW ENUGU ABSTRACT The study focused on an Appraisal of Promotional Strategies of Barbing Salons in Enugu Metropolis with particular note on Top Class Barbing Salon with... Continue Reading
  • Type:Project
  • ID:MKT0182
  • Pages:104
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
Abstract This study has been carried out to access the marketing of family planning services in Nigeria using Enugu as a case study. Family planning is the process of determining the number, three and spacing of childbirth in order to protect the... Continue Reading
  • Type:Project
  • ID:MKT0181
  • Pages:126
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
EFFECTIVE MARKETING STRATEGIES FOR COLOUR PHOTO PROCESSING SERVICES (A CASE STUDY OF JONATEX ULTRA MODERN COLOUR LAB NKPOR) ABSTRACT The research topic is the Effective Marketing Strategies for colour Photo Processing Services, using Jonatex Ultra Modern Colour Lab, as a case study. The study was... Continue Reading
  • Type:Project
  • ID:MKT0180
  • Pages:121
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE PROBLEM OF LOGISTICS IN MARKETING FAST FOOD IN ENUGU STATE. (A CASE STUDY OF NOURISHA FOOD LIMITED). CHAPTER ONE INTRODUCTION From many years now, there have been poor logistics management in all aspect of our economy especially in the area of marketing in such a way that its effect has been a... Continue Reading
  • Type:Project
  • ID:MKT0179
  • Pages:51
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
THE PROBLEM OF LOGISTICS IN MARKETING FAST FOOD IN ENUGU STATE. (A CASE STUDY OF NOURISHA FOOD LIMITED). CHAPTER ONE INTRODUCTION From many years now, there have been poor logistics management in all aspect of our economy especially in the area of marketing in such a way that its effect has been a... Continue Reading
  • Type:Project
  • ID:MKT0178
  • Pages:51
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
THE ROLE OF ROAD TRANSPORTATION MODE IN THE MARKETING OF AGRICULTURAL PRODUCTS. (A CASE STUDY OF ABAKALIKI L.G.A. EBONYI STATE) PREFACE The aim of this study is to determine the role of Road Transportation mode in Marketing of Agricultural Produce in Abakaliki Local Government Area of Ebonyi State.... Continue Reading
  • Type:Project
  • ID:MKT0177
  • Pages:78
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
ABSTRACT Sales promotion is much more diverse than either personal selling or advertisement firms defines it in different ways depending on what they want to... Continue Reading
  • Type:Project
  • ID:MKT0176
  • Pages:78
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE MARKETING OF EDUCATIONAL SERVICE (A CASE STUDY OF IMT ENUGU) ABSTRACT This project is on the marketing of educational programme of tertiary institutions. A case study of the institute of management and technology (IMT), Enugu. The major objective of the study was to determine the extent of... Continue Reading
  • Type:Project
  • ID:MKT0175
  • Pages:110
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
CONSUMER PROTECTION POLICY IN NIGERIA (A CASE STUDY OF SURVEY OF CONSUMERS IN ENUGU STATE) ABSTRACT Marketing as a profession and an academic discipline has undergone a rebirth which has made it’s principles more embracing and positive in it’s everyday application in improving product... Continue Reading
  • Type:Project
  • ID:MKT0174
  • Pages:116
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
EFFICIENT MAREKTING OF TELEVISION SERVICES (A CASE STUDY OF NIGERIA TELEVISION AUTHORITY (NTA) ABSTRACT This project is a case study of Nigeria Television Authority (NTA) Enugu, to evaluate the efficiency of its television service marketing. The specific objectives addressed in the study includes:... Continue Reading
  • Type:Project
  • ID:MKT0173
  • Pages:58
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
ABSTRACT This research intends to find out the effects of television advertising on sales of aerial detergent in Enugu and Abia metropolis. Two hypothesis were tested using analysis of variance. The population... Continue Reading
  • Type:Project
  • ID:MKT0172
  • Pages:54
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
ABSTRACT Modern retail marketing calls for more than developing a goods and product making it available to target customers, and also retailers must communicate with their customers. The problem and prospect of retail marketing... Continue Reading
  • Type:Project
  • ID:MKT0171
  • Pages:32
  • Chapters:4
  • Methodology:nil
  • Reference:YES
EFFECTIVE MARKETING STRATEGIES FOR IMPROVED PERFORMANCE OF NON – DURABLE CONSUMER PRODUCTS (A CASE STUDY OF OMO DETERGENT). ABSTRACT This research project is very crucial study for unilcuer Nigeria Plc. The study was motivated by the necessity to improve performance of Omo detergent through... Continue Reading
  • Type:Project
  • ID:MKT0170
  • Pages:78
  • Chapters:5
  • Methodology:Simple Percentage and chi square
  • Reference:YES
ABSTRACT This study focused on the pricing of agricultural product (a case study of sorghum suppliers in Enugu metropolis. To carryout the research work. The some of the following objectives were set out. To... Continue Reading
  • Type:Project
  • ID:MKT0169
  • Pages:50
  • Chapters:4
  • Methodology:nil
  • Reference:YES
THE EFFECTIVENESS OF PUBLIC RELATIONS PRACTICE IN THE OIL SECTOR (A CASE STUDY OF AFRICAN PETROLEUM PLC PORT-HARCOURT). ABSTRACT African petroleum Plc, a Marketer of petroleum products and chemicals, knows that public support and goodwill as well as good corporate image are very important for... Continue Reading
  • Type:Project
  • ID:MKT0168
  • Pages:95
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
THE EFFECTIVENESS OF PUBLIC RELATIONS PRACTICES IN THE OIL SECTOR A CASE STUDY OF AFRICAN PETROLEUM’S PLC Abstract African petroleum Plc, Enugu, a marketer of petroleum products and chemicals know that public support and good will as well as good corporate image are very important for business... Continue Reading
  • Type:Project
  • ID:MKT0167
  • Pages:126
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Prior to independence, the provision of telecommunications facilities in this country was restricted mainly to government... Continue Reading
  • Type:Project
  • ID:MKT0166
  • Pages:100
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE DETERMINATION IMPACT OF ADVERTISING IN MARKETING OF BLUE OMO DETERGENTS IN ENUGU ABSTRACT Manufacturers put into the market new product from time to time in order to meet the going held of the society. However, every business is aimed at profit maximization and also the risk aspect most be put... Continue Reading
  • Type:Project
  • ID:MKT0165
  • Pages:73
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
MARKETING CONCEPT, ITS APPLICATION BY FINANCIAL SERVICE INDUSTRIES (A CASE STUDY OF BROAD BANK NIGERIA LIMITED) ABSTRACT This study was motivated by the need to establish whether Broad Bank implement or practice the marketing concept. The customers and personnel of Bank surveyed in the study. The... Continue Reading
  • Type:Project
  • ID:MKT0164
  • Pages:95
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
ABSTRACT This research work is carried out on the Employee Relation precut in the Aviation industries in Nigeria taken FAAN, Enugu as their main stay.... Continue Reading
  • Type:Project
  • ID:MKT0163
  • Pages:52
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE EFFECT OF GLOBALIZATION ON SERVICE INDUSTRY IN NIGERIA A CASE STUDY OF MAGNUM TRUST BANK PLC Abstract This research was carried out to primarily find out the effect of Globalization on service industry. It focuses on the globalization through trade agreement and market integration. Concept and... Continue Reading
  • Type:Project
  • ID:MKT0162
  • Pages:113
  • Chapters:5
  • Methodology:Simple Percentage and chi square
  • Reference:YES
ABSTRACT This project work was on the impact of promotion on marketing of detergent product. A case study of pz industries Enugu. The objective of the study include the following To find out if pz... Continue Reading
  • Type:Project
  • ID:MKT0161
  • Pages:46
  • Chapters:4
  • Methodology:nil
  • Reference:YES
THE ROLE OF NATIONAL AGENCY FOR FOOD AND DRUG ADMINISTRATION AND CONTROL (NAFDAC) IN CONSUMER PROTECTION IN NIGERIA (A CASE STUDY OF SOME SELECTED PURE WATER BOTTLING FIRMS IN ENUGU) TABLE OF CONTENTS CHAPTER ONE 1.0 INTRODUCTION 1.1 Background of the Study 1.2 Significance of the Study 1.3 Scope... Continue Reading
  • Type:Project
  • ID:MKT0160
  • Pages:86
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
MARKETING OF CHURCH SERVICES (A CASE STUDY OF CATHOLIC CHURCH IN ENUGU METROPOLIS) Abstract Marketing of Church Services are established to deliver services to the people of God. Are these services made to satisfy the congregation, themselves or the priest? The researcher observed that the... Continue Reading
  • Type:Project
  • ID:MKT0159
  • Pages:69
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
CONSUMER PROTECTION POLICY IN NIGERIA (A CASE STUDY OF SURVEY OF CONSUMERS IN ENUGU STATE) ABSTRACT Marketing as a profession and an academic discipline has undergone a rebirth which has made it’s principles more embracing and positive in it’s everyday application in improving product... Continue Reading
  • Type:Project
  • ID:MKT0158
  • Pages:123
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
THE DETERMINATION IMPACT OF ADVERTISING IN MARKETING OF BLUE OMO DETERGENTS IN ENUGU ABSTRACT Manufacturers put into the market new product from time to time in order to meet the going held of the society. However, every business is aimed at profit maximization and also the risk aspect most be put... Continue Reading
  • Type:Project
  • ID:MKT0157
  • Pages:73
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
TABLE OF CONTENT CHAPTER ONE Introduction 1.1 Statement of problem 1.2 Objective of study 1.3 Research question 1.4 Signifificance of the study 1.5 Scope of the study 1.6 Definition of terms CHAPTER TWO Review of... Continue Reading
  • Type:Project
  • ID:MKT0156
  • Pages:60
  • Chapters:3
  • Methodology:Descriptive
  • Reference:YES
ABSTRACT In this study, an attempt was made to determining the acceptability of locally manufactured cosmetic product by user of cosmetic in Obiagu urban.... Continue Reading
  • Type:Project
  • ID:MKT0155
  • Pages:75
  • Chapters:5
  • Methodology:Simple Percentage and chi square
  • Reference:YES
PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS) Abstract This research project is a very crucial study for the Guinness Nig. Plc. The study was motivated by the necessity to establish the extent of promotion as a strategic... Continue Reading
  • Type:Project
  • ID:MKT0154
  • Pages:112
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
ABSTRACT The study focused on effective promotional strategies for operations of hair dressing saloon in Enugu metropolis with particular not on after8 saloon –Neo haven.... Continue Reading
  • Type:Project
  • ID:MKT0153
  • Pages:67
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
PRODUCT PLANNING AND DISTRIBUTION (A CASE STUDY OF NIGERIA BOTILING COMPANY (NBC) PLC ENUGU) ABSTRACT This project work was on product planning and distribution. A case study of Nigeria Bottling company (NBC) PLC Enugu. The main objectives were. - To understand the idea of product planning, product... Continue Reading
  • Type:Project
  • ID:MKT0152
  • Pages:94
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
SERVICE QUALITY – A CATALYST FOR CREATING CUSTOMER PATRONAGE FOR BANK SERVICES. A CASE STUDY OF DIAMOND BANK NIGERIA PLC ENUGU MAN BRANCH ENUGU. ABSTRACT This research work was aimed at list for creating customer patronage for Bank services. Using Diamond Bank Nig. Plc as the case study. The... Continue Reading
  • Type:Project
  • ID:MKT0151
  • Pages:89
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE ROLE OF PUBLIC RELATION AS A TOOL FOR CUSTOMER SERVICE INDUSTRY ( A CASE STUDY OF NIGERIAN TELEVISION AUTHORITY ENUGU SERVICES TO SELECTED FINANCIAL INSTITUTIONS) ABSTRACT This research work tilled “ Public Relations as a tool for Customer Attraction and Retention in the service Industry ( A... Continue Reading
  • Type:Project
  • ID:MKT0150
  • Pages:69
  • Chapters:5
  • Methodology:Simple Percentage and chi square
  • Reference:YES
ABSTRACT The primary aim of this project work fitted “ Marketing of Hotel services in Warri Metropolis which Royal Ark Hotel Limited was used as a case study was to determine the causes of low patronage by... Continue Reading
  • Type:Project
  • ID:MKT0149
  • Pages:93
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE MARKETING PROBLEMS AND PROSPECTS OF FIVE STAR HOTEL IN ENUGU METROPOLIS (A CASE STUDY OF NIKE LAKE RESORT HOTEL ENUGU). ABSTRACT This study focuses on the marketing problems and prospects of fire star hotel in Enugu metropolis “A case study of Nike lake Resort hotel”. The main purpose was... Continue Reading
  • Type:Project
  • ID:MKT0148
  • Pages:70
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
MARKETING TECHNICAL SALES PEOPLE, FOR HIGHER PRODUCTIVITY (A CASE STUDY OF EMENIT NIGERIA PLC.) ABSTRACT A deepening world economic crises occasioned by a sustained and continuing fall in process and demand for industrial materials has left Nigerians in general with a severe recession. The need for... Continue Reading
  • Type:Project
  • ID:MKT0147
  • Pages:58
  • Chapters:5
  • Methodology:Descriptive
  • Reference:YES
THE ROLE OF PRODUCT ADVERTISING ON SALES VOLUM OF COMPANIES (A CASE STUDY OF NBL) ABSTRACT This study was carried out by the researcher to examine and ascertain the role product advertising plays on sales volume of companies. The study examines the twin problems of inconsistency and inflexibility... Continue Reading
  • Type:Project
  • ID:MKT0146
  • Pages:95
  • Chapters:5
  • Methodology:Descriptive and Inferetial method
  • Reference:YES
ABSTRACT Promotional strategies is a process deal with the technique used by organization in inform, persuade and eduate the public through the promotional mix. Moreover pormotioal strategies... Continue Reading
  • Type:Project
  • ID:MKT0145
  • Pages:77
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE EFFECT OF PROMOTIONAL STRATEGIES IN THE MARKETING OF BANK SERVICES (A CASE STKUDY OF URBA PLC ENUGU) ABSTRACT Promotional strategies is a process deal with the technique used by organization in inform, persuade and eduate the public through the promotional mix. Moreover pormotioal strategies... Continue Reading
  • Type:Project
  • ID:MKT0144
  • Pages:20
  • Chapters:5
  • Methodology:nil
  • Reference:NO
INCREASING COSTOMERS TRAFFICS THROUGH PUBLC RELATIONS: A CASE STUDY OF FIRST BANK PLC, ENUGU. ABSTRACT The study focused on increasing customer traffic through public Relations: a case study of first Bank PLC Enugu. The objective of the study among others include: …to determine the impact of... Continue Reading
  • Type:Project
  • ID:MKT0143
  • Pages:105
  • Chapters:5
  • Methodology:Simple Percentage and chi square
  • Reference:YES
TABLE OF CONTENTS CHAPTER ONE INTRODUCTION Background of the study Statement of problem Objectives of the study Scope of the study Statement of hypothesis Significance... Continue Reading
  • Type:Project
  • ID:MKT0142
  • Pages:83
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE IMPACT OF PERSONAL SELLING IN THE MARKETING OF BEVERAGES IN ENUGU STATE (A CASE STUDY OF MILO PRODUCT OF NESTLE NIGERIA PLC) ABSTRACT The importance of personal selling cannot be over emphasized. This has informed this study which is on the impact of personal selling on the marketing of... Continue Reading
  • Type:Project
  • ID:MKT0141
  • Pages:87
  • Chapters:5
  • Methodology:Simple Percentage and chi square
  • Reference:YES
ABSTRACT This research project is aimed at determining the impact of promotional strategies of pharmaceutical firms on consumer patronage. The study was expected to reveal at... Continue Reading
  • Type:Project
  • ID:MKT0140
  • Pages:97
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
ABSTRACT The study focuses on the impact of effective public relations practice in the marketing expansion of banking services in Enugu metropolis. a case... Continue Reading
  • Type:Project
  • ID:MKT0139
  • Pages:76
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE EFFECT OF SALES FORCE MOTIVATION ON PRODUCTIVITY A CASE STUDY OF EMENITE COMPANY ENUGU Abstract The topic treated in this project is “The Effects of sales forces motivation on productivity. A case study of Emenite Company Limited Emene, Enugu State. This topic is very vast and one cannot... Continue Reading
  • Type:Project
  • ID:MKT0138
  • Pages:86
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
CHAPTER ONE INTRODUCTION BACK GROUND OF THE STUDY As the economy advances, there is a resultant widening of the gap between producers and consumers, the increase, in output of goods and services necessitates. The development of channel of... Continue Reading
  • Type:Project
  • ID:MKT0137
  • Pages:91
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
THE ROLE OF NIGERIA EXPORT PROMOTION COUNCIL (NEPC) IN EXPORT PROMOTION IN NIGERIA (A CASE STUDY OF ENUGU ZONAL OFFICE) ABSTRACT This study centered on the Role of Nigerian Export Promotion Council (NEPC) in Export Promotion in Nigeria. The purpose was to establish the extent to which this... Continue Reading
  • Type:Project
  • ID:MKT0136
  • Pages:133
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
THE IMPACT OF PRODUCT ADVERTISEMENT ON SALES VOLUME OF COMPANIES (A CASE STUDY OF NIGERIA BREWERIES PLC 9TH MILE CORNER) ABSTRACT This study was carried out by the research to examine and ascertain the role product advertising plays on sales volume of companies. The study examine the twin problems... Continue Reading
  • Type:Project
  • ID:MKT0135
  • Pages:112
  • Chapters:5
  • Methodology:Descriptive and Inferetial method
  • Reference:YES
EFFECTIVE MARKETING OF TELEVISION SERVICE IN ENUGU METROPOLIS (A CASE STUDY OF ENUGU TELEVISION (E.T.V) ABSTRACT The research work titled “Effective Markeing of television services in Enugu metropolis was carried out to offer recommendation which if it is applied would enhance the performance of... Continue Reading
  • Type:Project
  • ID:MKT0134
  • Pages:43
  • Chapters:4
  • Methodology:nil
  • Reference:YES
THE IMPACT OF TV ADVERTISING ON THE MARKETING OF GSM. SERVICE IN ENUGU METROPOLIS (A CASE STUDY OF MINT PLC) ABSTRACT This study was meant to examine the impact of TV. Advertising on the marketing of GSM services in Enugu Metropolis (A case study of MTN). The objective for which the study was... Continue Reading
  • Type:Project
  • ID:MKT0133
  • Pages:63
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
ABSTRACT This project is emphasizing on the impact advert creates in the mind of the consumers through television and newspaper media. Advertisement is all about letting the public know an... Continue Reading
  • Type:Project
  • ID:MKT0132
  • Pages:82
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
ABSTRACT This study focused on the pricing of agricultural product (a case study of sorghum suppliers in Enugu metropolis. To carryout the research work. The some of the following objectives were set out. To... Continue Reading
  • Type:Project
  • ID:MKT0131
  • Pages:51
  • Chapters:4
  • Methodology:nil
  • Reference:YES
THE ROLE OF ADVERTISING ON THE MARKETING OF SUITCASE IN ENUGU METROPOLIS (A CASE STUDY OF JUMATEX SUITCASE ENUGU) ABSTRACT This research topic was on the role of advertising in the sales of a new product in Enugu metropolis using maters of Jumatex suitcase Some objectives at this studies are:- 1.... Continue Reading
  • Type:Project
  • ID:MKT0130
  • Pages:69
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
MARKETING PROBLEMS AND PROSPECT OF THE BAKERY INDUSTRY IN ENUGU METROPOLIS (A CASE OF STUDY OF IFY BREAD INDUSTRIES) ABSTRACT This research looked into the marketing problems and prospects of the bakery industry in Enugu metropolis with references to Ify bread industry. To solve the research... Continue Reading
  • Type:Project
  • ID:MKT0129
  • Pages:75
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
ABSTRACT The research was on Consumer Brand Preference in the purchase of Beverage in Enugu Metropolis. The objective of the study or research was: i. To find out why the foreign processed brand is preferred and the problems... Continue Reading
  • Type:Project
  • ID:MKT0128
  • Pages:57
  • Chapters:4
  • Methodology:descriptive statistical techniques
  • Reference:YES
MARKETING OF VIDEO CLUB SERVICES IN ENUGU STATE (A CASE STUDY OF OMEGA VIDEO CLUB SERVICE) ABSTRACT Video club services has become the bare of the Nigerian citizens. They have gone a long way in providing services to people and they have in their own way created market for movie producers. They... Continue Reading
  • Type:Project
  • ID:MKT0127
  • Pages:68
  • Chapters:4
  • Methodology:nil
  • Reference:YES
ABSTRACT The research is on effective marketing strategies for health care services in Enugu metropolis ( a case study of Bethsaida hospital). Primary metropolis (a case study of... Continue Reading
  • Type:Project
  • ID:MKT0126
  • Pages:79
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
MARKETING PROBLEMS OF SMALL-SCALE INDIGENOUS PHARMACULTICAL MANUFACTURING COMPANIES IN NIGERIA. (A CASE STUDY OF ENCRISTO PHARMACULTICAL INDUSTRIES NIGERIA LIMITED, ENUGU). ABSTRACT This work was on the marketing problems of small-scale indigenous pharmaceutical manufacturing company in Nigeria (a... Continue Reading
  • Type:Project
  • ID:MKT0125
  • Pages:118
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
PUBLIC RELATIONS AND INTERNATIONAL MARKETING; A STUDY OF SELECTED EXPORTERS IN ENUGU – STATE ABSTRACT There are so many problems facing international marketing in both the industrialized and developing countries, from the recent happening, he can see that these problems have been preventing... Continue Reading
  • Type:Project
  • ID:MKT0124
  • Pages:82
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE ROLE OF ADVERTISING IN MOTIVATING CONSUMER BRAND PREFERENCE FOR BEVERAGES IN ENUGU METROPOLIS ( A CASE STUDY OF BOURNVITA OF CADBURY NIGERIA PLC). ABSTRACT This research project was designed to investigate the extent to which advertising influence consumers purchase decision on the Bournvita... Continue Reading
  • Type:Project
  • ID:MKT0123
  • Pages:85
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE PROBLEMS AND PROSPECTS OF MARKETING AUTO MAINTENANCE SERVICES IN ENUGU METROPOLIS (A CASE STUDY OF ANALYSIS MOTOR MANUFACTURING COMPANY ANAMMCO ABSTRACT This research work is basically in the appraisal of the problems and prospects of marketing auto maintenance service work services in Enugu... Continue Reading
  • Type:Project
  • ID:MKT0122
  • Pages:80
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
EFFECTIVE MARKETING STRATEGIES FOR COLOUR PHOTO PROCESSING SERVICES (A CASE STUDY OF JONATEX ULTRA MODERN COLOUR LAB NKPOR) ABSTRACT The research topic is the Effective Marketing Strategies for colour Photo Processing Services, using Jonatex Ultra Modern Colour Lab, as a case study. The study was... Continue Reading
  • Type:Project
  • ID:MKT0121
  • Pages:120
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
PROMOTION STRATEGIES FOR THE MARKETING OF EDUCATIONAL SERVICES IN ENUGU (A CASE STUDY OF (ESUT) ENUGU STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY). TABLE OF CONTENT CHAPTER ONE: INTRODUCTION 1.1 Background of the Study 1.2 Statement of the problem 1.3 Objective of the Study 1.4 Research Questions... Continue Reading
  • Type:Project
  • ID:MKT0120
  • Pages:70
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
CUSTOMER ORIENTATION IN BANKING INDUSTRY (A CASE STUDY OF OHHA COMMUNITY BANK, OGUI ROAD ENUGU) ABSTRACT This research project is a very crucial study for Ohha community Bank in Ltd. The study was motivated by the necessary to establish marketing department in order to satisfy their customers in... Continue Reading
  • Type:Project
  • ID:MKT0119
  • Pages:72
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
COST MINIMIZATION STRATEGIES IN A MANUFACTURING COMPANIES (A CASE STUDY DE LBN PLC PROPOSAL The main purpose of conducting this research is to ex ray the effect of dividend announcement on security prices in order to determine whether the Nigeria capital market is efficient and at what form of its... Continue Reading
  • Type:Project
  • ID:MKT0118
  • Pages:80
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
ABSTRACT Marketing research is the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation... Continue Reading
  • Type:Project
  • ID:MKT0117
  • Pages:114
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
ABSTRACT This study was carried at analyzing the effectiveness and problems of classified advertising in Enugu. The study appraised the use of classified advertising in Enugu metropolis its perception by the... Continue Reading
  • Type:Project
  • ID:MKT0116
  • Pages:81
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE PRACTICE OF CORPORATE SOCIAL RESPONSIBILITIES IN THE BREWERY INDUSTRY (A CASE STUDY OF THE NIGERIAN BREWERIES AMA ENUGU) ABSTRACT The research is on the practices of corporate social responsibilities in the Brewery industry. (A case study of the Nigerian Breweries Plc Ama Enugu). Primary and... Continue Reading
  • Type:Project
  • ID:MKT0115
  • Pages:80
  • Chapters:5
  • Methodology:Simple Percentage and chi square
  • Reference:YES
ABSTRACT The project work is designed to give insight to the effect of branding on product marketing. This is to enable the reader to appreciate the contributions of branding to business and the successful operation... Continue Reading
  • Type:Project
  • ID:MKT0114
  • Pages:55
  • Chapters:5
  • Methodology:Simple Percentage and chi square
  • Reference:YES
ABSTRACT The proliferation of banks in Nigerian economy resulted in cutthroat competition among banks, the phenomena in informed the decision to probe into how banks market their financial services. In other words, the focus of this work is to find... Continue Reading
  • Type:Project
  • ID:MKT0113
  • Pages:38
  • Chapters:5
  • Methodology:nil
  • Reference:YES
ABSTRACT This study focuses on the marketing problems and prospects of five star hotel in Enugu Metropolis “ case study of Nike Lake Resort Hotel”. The main purpose was to... Continue Reading
  • Type:Project
  • ID:MKT0112
  • Pages:76
  • Chapters:5
  • Methodology:Simple Percentage and chi square
  • Reference:YES
THE EFFECTIVENESS OF PHYSICAL DISTRIBUTION OF CHARIS SATCHET WATER IN ENUGU METROPOLIS (A CASE STUDY OF EJ COLLINCE COMPANY) Abstract This research work is mainly on effectiveness of physical distribution of Chris sachet Water in Enugu metropolis. The data needed for this study was collected from... Continue Reading
  • Type:Project
  • ID:MKT0111
  • Pages:145
  • Chapters:5
  • Methodology:Simple Percentage and Z Test
  • Reference:YES
MARKETING OF COMMUNICATION SERVICES (A CASE STUDY OF NIGERIA TELEVISION AUTHORITY CHANNEL 8 ENUGU) ABSTRACT This research work is mainly on the marketing of communication services in our Nigerian television with special emphasis to Nigeria television authority Channel 8 Enugu. The data needed for... Continue Reading
  • Type:Project
  • ID:MKT0110
  • Pages:62
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
MARKETING OF BANKING AND FINANCIAL SERVICE (A CASE STUDY OF LEADWAY ASSURANCE COMPANY LIMITED) ABSTRACTS Banks are profit oriented organization. the profit can not be made without the customers. Or it as a result of the services provide by these banks? It is as a result of this research work to... Continue Reading
  • Type:Project
  • ID:MKT0109
  • Pages:69
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
PUBLIC RELATION TECHNIQUES FOR MARKETING AIR TRANSPORT SERVICES IN NIGERIA (A CASE STUDY OF EXECUTIVE AIR LINE SERVICE ABSTRACT The study towards the public relation Techniques for marketing Air Transport service in Nigeria (A case study of executive Air line service) The objectives of the study... Continue Reading
  • Type:Project
  • ID:MKT0108
  • Pages:75
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
ABSTRACT An Appraisal of the application of marketing strategy by state Economic Empowerment and Development Strategy (SEEDs) in... Continue Reading
  • Type:Project
  • ID:MKT0107
  • Pages:107
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE EFECT OF COST CONTROL IN NIGERIA BREWERIES (A CASE STUDY OF NIGERAI BREWERIIES PLC. 9TH MILE, ENUGU METROPOLIS) TABLE OF CONTENTS CHAPTER ONE Introduction Background of the study Statement of the problem Objectives of the study Significance of the study Scope of the study Research hypothesis... Continue Reading
  • Type:Project
  • ID:MKT0106
  • Pages:65
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE EFFECTIVENESS OF PUBLIC RELATIONS IN SERVICE INDUSTRIES (A CASE STUDY OF ENUGU STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY (ESUT), ENUGU) Abstract The purpose of this study was to know the effectiveness of public relations in service industries. A case study of the Enugu state university of... Continue Reading
  • Type:Project
  • ID:MKT0105
  • Pages:106
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
IMPACT OF SALES PERSONS ON THE COPORATE GROWTH POTENTIALS OF A COMPANY (A CASE STUDY OF SEVEN-UP BOTTLING COMPANY PLC, ENUGU) ABSTRACT Prior to our contemporary time, the bottling industry will dominated by the products of Nigerian Bottling Company Plc. Recently, 7-up bottling company Plc reemerged... Continue Reading
  • Type:Project
  • ID:MKT0104
  • Pages:87
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
ABSTRACT This study focussed on effective pricing strategies for marketing of New products a case study of Royalux by Hardis and Dromades. The objectives of the study are as follows. -... Continue Reading
  • Type:Project
  • ID:MKT0103
  • Pages:99
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
ABSTRACT Jourism Boards are established by various government to accrue revenue. And the tourism Boards cannot have the revenue without letting the general populace know what... Continue Reading
  • Type:Project
  • ID:MKT0102
  • Pages:62
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
THE IMPACT OF PROMOTIONAL ACTIVITIES ON THE MARKETING OF GOLDEN MORN PRODUCTS IN ENUGU METROPOLIS (A CASE STUDY OF NESTLE NIGERIA PLC ENUGU) ABSTRACT This study focused on the impact of promotional activities on the marketing of Golden morn product with particular note on Nestle Nigeria Plc, the... Continue Reading
  • Type:Project
  • ID:MKT0101
  • Pages:105
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES