THE RELEVANCE OF ADVERTISING AS A DETERMINANT OF CUSTOMER PATRONAGE IN THE FAST FOOD INDUSTRY (A Case Study of Early and Chiky Fast Food in Owerri, Metropolis). ABSTRACT The research work titled “the relevant of advertising as a determinant of customer patronage for fast food (a case study of Chiky and Early in Owerri Metropolis was carried out... Continue Reading

THE INFLUENCE OF ADVERTISING IN THE PATRONAGE OF FAST FOOD CENTERS IN OWERRI METROPOLIS (A CASE STUDY OF MR BIAAS) ABSTRACT This study discussed on the influence of advertising in the patronage of fast food firms in Owerri metropolis. Chapter one discuss on the introduction background, of the study, statement of problem, objective of the study,... Continue Reading

THE PROBLEM OF LOGISTICS IN MARKETING FAST FOOD IN ENUGU STATE. (A CASE STUDY OF NOURISHA FOOD LIMITED). CHAPTER ONE INTRODUCTION From many years now, there have been poor logistics management in all aspect of our economy especially in the area of marketing in such a way that its effect has been a set back in the marketing sector. The work... Continue Reading

INTRODUCTION  From many years now, there have been poor logistics management in all aspect of our economy especially in the area of marketing in such a way that its effect has been a set back in the marketing sector.  The work “logistic” has been a house hold name to a lot of people both undergraduates, graduates, researchers and mere... Continue Reading

THE PROBLEM OF LOGISTICS IN MARKETING FAST FOOD IN ENUGU STATE. (A CASE STUDY OF NOURISHA FOOD LIMITED). CHAPTER ONE INTRODUCTION From many years now, there have been poor logistics management in all aspect of our economy especially in the area of marketing in such a way that its effect has been a set back in the marketing sector. The work... Continue Reading

INTRODUCTION From many years now, there have been poor logistics management in all aspect of our economy especially in the area of marketing in such a way that its effect has been a set back in the marketing sector. The work “logistic” has been a house hold name to a lot of people both undergraduates, graduates, researchers and mere especially... Continue Reading

Abstract  Food vendors are important in every socio-economic sector in developing countries, providing ready-to-eat food to the populace and in the process, they transmit pathogenic organisms to the food being sold. However, a very important but neglected source of these pathogenic bacteria is the phone handled by the food vendors. This study is... Continue Reading

Abstract  Food vendors are important in every socio-economic sector in developing countries, providing ready-to-eat food to the populace and in the process, they transmit pathogenic organisms to the food being sold. However, a very important but neglected source of these pathogenic bacteria is the phone handled by the food vendors. This study is... Continue Reading

ABSTRACT Why are banks established? Actually banks are established to make profit.  Are these profit made at the expenses of the customers? Or is it as a result of the services provided by these banks? It the aim of this research work to find out if banks apply the marketing concepts.  Is customers satisfaction what these banks attain to... Continue Reading

ABSTRACT Why are banks established? Actually banks are established to make profit. Are these profit made at the expenses of the customers? Or is it as a result of the services provided by these banks? It the aim of this research work to find out if banks apply the marketing concepts. Is customers satisfaction what these banks attain to achieves.... Continue Reading

 ABSTRACT Why are banks established? Actually banks are established to make profit.  Are these profit made at the expenses of the customers? Or is it as a result of the services provided by these banks? It the aim of this research work to find out if banks apply the marketing concepts.  Is customers satisfaction what these banks attain to... Continue Reading

ABSTRACT The advent of sachet and bottled water has increasingly filled the gap in household water security. This research work was carried out to assess the quality of bottled and sachet water sold in Bauchi metropolis. Thirty (30) water brands consisting of twenty (20) sachet water brands and ten (10) bottled water brands were assessed for their... Continue Reading

ABSTRACT             The advent of sachet and bottled water has increasingly filled the gap in household water security. This research work was carried out to assess the quality of bottled and sachet water sold in Bauchi metropolis. Thirty (30) water brands consisting of twenty (20) sachet water brands and ten (10) bottled water brands... Continue Reading

ABSTRACT  Three types of sachet water samples and three types of borehole water samples all from Owerri Municipal, Imo State were collected and analyzed for physicochemical parameters. A total of twenty (21) parameters including Odour, Colour, pH, Conductivity, Acidity, Alkalinity, Total Solids, Dissolved Solids, Suspended Solids, Dissolved... Continue Reading

ABSTRACT Three types of sachet water samples and three types of borehole water samples all from Owerri Municipal, Imo State were collected and analyzed for physicochemical parameters. A total of twenty (21) parameters including Odour, Colour, pH, Conductivity, Acidity, Alkalinity, Total Solids, Dissolved Solids, Suspended Solids, Dissolved Oxygen... Continue Reading

ABSTRACT This study on the microbial assessment of expired canned milk products was conducted in Imo State between the months of June to October, 2012. a total of five expired canned milks were used in the study. The samples include expired Peak, Lunea, Nunu, Royal and Three... Continue Reading

CHAPTER ONE 1.0  INTRODUCTION MICROBIAL ANALYSIS OF EXPIRED CANNED FOOD PRODUCT (CANNED MILK).        The wide array of available dairy foods challenges the microbiologist, engineer, and technologist to find the best ways to prevent the entry of microorganisms, destroy those that do get in along with their enzymes, and prevent the growth... Continue Reading

Abstract According to the available literature, West African mothers usually breastfeed for 12 months. Many urban poor and rural women breastfeed for up to 18 to 24 months. These reports indicate that there is early supplementation with solid foods or early weaning. Although the majority of women start weaning their infants at the age of three to... Continue Reading

Abstract According to the available literature, West African mothers usually breastfeed for 12 months. Many urban poor and rural women breastfeed for up to 18 to 24 months. These reports indicate that there is early supplementation with solid foods or early weaning. Although the majority of women start weaning their infants at the age of three to... Continue Reading

ABSTRACT Microbial assessment of smoked  Scombia scombia spp.  of fish procured from two markets in Owerri metropolis was carried out. The samples were analyzed using bacteriological and fungi media. The average bacteria counts ranges from 3.1X106-6.8X106cfu/g while the average fungi counts ranges from 0.0-0.3X106cfu/g. Four species of bacteria... Continue Reading